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It is a trusim to say that media has changed over my time. In fact, it has exploded and there’s now a daunting superabundance of choice for marketers. With choice comes competition, which classical theory suggests should be good for prices. This is partly true – for example the real price of TV airtime (and […]

EeBria was launched at the start of the craft beer boom, back in 2013. Labelling itself the ‘Etsy of alcohol’, the startup started off as a digital business selling craft beer directly from the brewer to the consumer. In 2015, it went on to launch EeBria Trade, entering the wholesale market by sending alcohol fresh

Burberry’s marketing strategy draws heavily on its British heritage For some brands, the label ‘Made in Britain’ is a core element of their identity and a selling point for consumers around the world. Since the Brexit vote last summer, though, in which the UK voted to leave the European Union, the very meaning of Britain

Aldi has signed up the Brownlee brothers to push its ‘Get Set to Eat Fresh’ programme Aldi has overtaken the Co-operative to become the fifth largest supermarket in Britain for the first time. According to figures from Kantar Worldpanel, sales at Aldi were up 12.4% year on year in the 12 weeks ending 29 January.

If the result of the EU referendum and US presidential election have taught us anything it’s that what people say they’re going to do and what they actually do are two very different things. It’s for this reason that the accuracy of traditional qualitative and quantitative research methods are under scrutiny like never before. This

Building a product from scratch isn’t easy, but it can be a very rewarding process. When I had the idea for Revue, I decided to act on it immediately. Two years later, and with 20,000 users and 2 million emails per month, I can safely say that building on impulse was one of the best

Snapchat must do more to prove its worth to brands in the wake of its IPO filing, as marketers say the platform is too restrictive and fails to cater to a mass audience. On Friday (3February), Snapchat filed for a $3bn IPO. In it, the company admitted it faces challenges convincing advertisers over the veracity

The majority of the content that website visitors come across on the web is written content, copy or text that either informs or sells something. Other parts of content include images, videos and graphics. How web designers arrange all of this content has a massive impact on how visitors read and retain all of this

There is currently much discussion around the value of marketing qualifications and whether formal training is required. In one of Marketing Week’s most read articles of 2016, columnist Mark Ritson sparked a lively debate following his assertion that marketing experts should have a formal qualification. He said: “If [marketers] are being held up as experts in the discipline