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Unilever’s focus on long-term brand building was never going to fit with Kraft Heinz

Unilever’s Sunlight brand is helping improve access to clean water to countries such as Nigeria Kraft Heinz and Unilever surprised everyone last night (19 February) when they issued a statement saying they had “amicably agreed” not to go ahead with any deal. Kraft Heinz had tabled what the Financial Times claimed was a £115bn for […]

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Amazon, Google and Uber: Everything that matters this morning

Google to make it harder for users to find pirate websites Search engines such as Google and Bing will make it harder for UK internet users to find pirated films and music as well as restrict the ease of illegally streaming sport. Both search engines have signed up to a new voluntary code of practice, which will ensure offending

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Popular design news of the week: February 13, 2017 – February 19, 2017

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,

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MealPal takes on Deliveroo and UberEats with subscription lunch service

One day in 2015, Mary Biggins was strolling around Wholefoods and looked at the quantities of food it was serving. She wondered: What if her favourite pie restaurant could do the same, but at scale? And with that, the idea for MealPal was born. The startup, which launches in London this week, provides a lunch

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Kraft Heinz Unilever deal: Good business or bad move?

Kraft Heinz’s attempt to merge with Unilever has sent shockwaves through the FMCG industry. Unilever, which is worth more than £124bn, would help create a “leading consumer goods company with a mission of long-term growth and sustainable living” should it greenlight the merger, according to Kraft Heinz. It would also result in one of the

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Nestlé focuses on going direct-to-consumers as ecommerce sales hit 5%

Nestlé has credited its focus on innovation and marketing for helping its ecommerce sales almost double in four years. The company, which is behind brands including KitKat and Nescafé, says ecommerce now accounts for 5% of total sales, up from 2.9% in 2012. Ecommerce is one of the fastest areas of growth for the company, up

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Kraft Heinz tries to buy Unilever in bid to create ‘leading consumer goods company’

Kraft Heinz has approached fellow FMCG giant Unilever about combining the two groups to create a “leading consumer goods company with a mission of long-term growth and sustainable living”. Although Unilever has rejected the approach, Kraft Heinz says it will persist and “looks forward to working to reach an agreement on the terms of a

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Comic Relief evolves its marketing strategy to boost appeal among young people

Comic Relief is rethinking its strategy around engaging younger people in its fundraising campaign, moving away from a focus on schools to instead reach them online and on digital platforms. The charity is partnering with online storytelling community Wattpad. It allows users to read and share stories online and has a total monthly audience of

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