Noticias

I spent all last week working with a global beauty brand that is going through a significant revitalisation under a new CMO. The brand is question continues to do well in the market but it’s slowing down and the new CMO has spent the last year renewing, refocusing and recharging almost every element of the […]

Only 21% of British drivers would consider purchasing a fully-autonomous car in the future, according to a new study by Auto Trader. Having polled 5,500 UK motorists, the study found 49% of car owners are uninterested in making the switch, with 45% stating they enjoy driving too much to consider buying a driverless car as

With football growing richer every year, Heineken has described the sport as “totally overcrowded” from a sponsorship standpoint. Last week, the beer brand renewed its 27-year association with rugby after announcing its headline sponsorship of the Rugby World Cup 2019, which will be held in Japan. And Heineken’s global sponsorship director Hans Erik Tuijt says

Jägermeister has launched its own radio station in partnership with Soho Radio in a bid to reach more than 100 million consumers. Jäger Soho will be based in central London and forms part of the brand’s latest move in its JägerMusic Programme, which supports emerging and established artists. The one-year partnership is set to reach

Marketers need to be warier and demand more openness when it comes to digital metrics, says News UK’s chief marketing officer for The Times and Sunday Times Catherine Newman. Ad fraud and ad viewability are dominating the headlines this year, with Procter & Gamble’s chief brand officer Marc Pritchard recently urging the industry to clean

Hey everybody, it’s March. I’ve only got one pun for this month, and I already used it a year ago, so I’m just going to spare you all, okay? Let’s get to looking at portfolios. This month, the trend continues to be asymmetry mixed with minimalism and generous white space. It’s all very elegant and