Noticias

Many who don’t live in Vancouver at least know the western Canadian city for a few things: Sky-high housing prices, green sensibilities, and lots of rain. Now, thanks to local design and digital activists, they also know Vancouver for…producing a new city logo that has been blasted for being uninspiring. In an open letter published

We’ve all dreamt about working for big brands. Microsoft, Google, Apple, McDonalds, Coca-Cola…they all have one thing in common; they’re household names. But getting their attention can be tricky. Many of them hire thousands of employees and have offices all over the world. They probably hear the same pitch a hundred times from the same

Maurice Lévy speaking at today’s Viva Technology event. Publicis CEO Maurice Lévy says with or without Brexit, entrepreneurs will find their own way and that the success of a brand is down to ownership and the consumer being able to take charge. Speaking at a Publicis Groupe press conference on its upcoming Viva Technology event

Brands are quick to get excited about the possibilities that connected cars and homes, virtual reality, artificial intelligence and drones can offer, but all of this technology requires network capability. It is important, therefore, that brands think more about the business case for investing in any new technology and the capabilities required to avoid being blinded by the hype. One area

Marketers lack professional role models to inspire them in their career, according to a new report. Axonn Media’s Gender in Marketing study, which polled almost 300 marketers, reveals that just three in 10 marketers (31%) have a professional role model. This is up slightly from 2015, when fewer than a quarter of marketers said they

Twitch links up its most popular influencers to promote brands such as Duracell When Amazon splashed out $970m (£585m) to acquire Twitch back in August 2014 more than a few eyebrows were raised. Twitch, which also comes in app form, is an online platform that allows gamers to watch live streams of other gamers playing