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Personalisation comes in many forms, from recommendations based on browsing behaviour to tailored offers derived from purchasing habits, and online ads and emails that use login data to customise communications. But there are several aspects of the personalisation process that brands must consider before investing in this type of activity, such as deciding where and how to target the […]

Budweiser hopes to repeat its partnership with Uber in the New Year as it looks to be “disruptive and bold” with its responsible drinking campaigns. The AB InBev-owned beer brand is offering new Uber users free rides home throughout December when they sign up and use Budweiser’s promotional code, which it says encourages people to

Starbucks is launching an artificial intelligence-powered ordering system, allowing customers to place their orders via voice command or messaging interface. The coffee brand says the new My Starbucks Barista system will deliver “unparalleled speed and convenience” and enhance customer loyalty and engagement. The feature will roll out first on iOS in limited beta in early

Want to make a great first impression? It starts with your website’s header. The image a user sees will leave an impression—good or bad—and determine whether that user clicks and continues, or leaves the site altogether. That’s a tall order for a single image. The key element to creating a hero image that will draw

Lidl’s Christmas campaign has topped a list of Christmas ads most likely to make people buy, marking the second time in three years it has come out top on this crucial measure for the success of any marketing campaign. The study, conducted by Kantar Millward Brown, tested 19 of this year’s “most talked-about ads”, and

You might have seen the video already. The Canadian father of a 17-year-old, attending a marketing session hosted by marketing guru Gary Vaynerchuk, stands up during the Q&A and asks the speaker for some advice. His daughter, Kiara, is interested in a career in marketing and is currently reviewing her options for study. The father