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Havana Club looks to transform image of ‘cheap’ rum to premium

Havana Club is on a mission to capture a bigger slice of the premium rum sector by changing public perceptions around the spirit. Speaking to Marketing Week, the brand’s communications director François Renié says even though the market is diverse and includes premium options, rum is still very much seen as “fun” and not premium.

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Three promotes its CMO to new chief digital officer role

Three is on the lookout for a new CMO, having promoted Tom Malleschitz to the newly created role of chief digital officer. The responsibility for marketing operations will be co-managed in the interim by Lianne Norry, Three’s director of brand & comms, and Marsha Lenihan, director of strategy and insights. Having joined Three UK just

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Brexit: Leave campaign won because it ‘prioritised’ new voters

The British Polling Council described the Remain campaign as “a clear failure” in appealing to newly registered voters at an event yesterday (9 December), which analysed the role of pollsters in Brexit. The body revealed 54% of those who did not vote in the 2015 General Election, chose to vote in the EU referendum. In

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Web Development Reading List #162: Server Side React, Inclusive Design And The Web Worldwide

    We shouldn’t let ourselves get distracted by people who work on different projects than we do. If a developer advocate works on a web-based QR code application, for example, their way of tackling things most certainly won’t fit your project. If someone builds a real-time dashboard, their concept won’t relate to the company

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