2017

Instagram credits competitors for Stories feature as it introduces ads

Instagram is introducing advertising to its ‘Stories’ function for the first time as it looks to monetise an increasingly popular aspect of its site. Stories are videos users can upload to the site that appear at the top of a user’s feed. Brands are currently able to use the feature but cannot pay to appear, …

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New online ad laws ‘put future of the web in danger’

Online advertisers face stricter rules on how they track people across the web and target advertising as the EU looks to reinforce online privacy. The EU’s ePrivacy proposals would require all web browsers to ask users if they want to opt-in to tracking. Currently browsers are automatically set to allow tracking with users having to …

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How Functional Animation Helps Improve User Experience

    Since humans are visually driven creatures, the impact of imagery only increases with the help of animation. Our eyes innately pay attention to moving objects, and animation is like eye candy — catchy and bright elements that call attention to and help differentiate an app from its competitors. As of late, more and …

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Sainsbury’s boosted by Argos and online over Christmas

Sainsbury’s saw like-for-like sales edge up 0.1% for the 15 weeks to 7 January as its Argos business provided the lion’s share of Christmas cheer. Although Sainsbury’s sales are a far cry from the 2.9% rise reported by Morrisons yesterday (11 January), they are ahead of  industry forecasts with analysts expecting Sainsbury’s to report a fall of …

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Editorial Design: The New York Times Redesign Concept

Editorial Design: The New York Times Redesign Concept abduzeedo Jan 11, 2017 The New York Times Redesign is concept editorial design project shared by Slava Kornilov and Bohdan Kononets on their Behance page. I have to say, I have seen quite a few of concept projects but as extensive as this one I still have to see. I understand the …

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GE’s CMO on redefining B2B marketing at the ‘pretty damn cool’ brand

“As marketers, we have got to rip up the marketing plan because what looks really good on paper – out-of-home, social, earned media and paid media – is not the way people experience media in their lives,” states General Electric CMO Linda Boff. “We need to think about what the new 360-degree marketing is and …

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Marketers should see AI as an opportunity not a threat to their job

Machines are coming for your jobs. While this may conjure up Terminator-esque scenes of red eyed, human shaped, robots pushing you out of your office chair the reality is far scarier. I say machines are coming for your jobs because the disruption to the way marketing professionals work is coming from machine learning rather than physical robots. …

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Gen X, Y and Z agree traditional ads are better than digital

A lot has been made about the gap between how millennials and their elders perceive advertising. However, according to new data from Kantar Millward Brown, there are more similarities than you might expect. Having surveyed 23,000 consumers across 39 different countries, the research monitored advertising perceptions among Generation X; the baby boomers born between the …

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