2017

Despite being “thrilled” with the performance of its Buster the Boxer Christmas ad this year, John Lewis conceded its festive ads are “no long as groundbreaking” and says it could switch up its approach in 2017. John Lewis posted a 2.7% rise in like-for-like sales over the six weeks to 31 December. In a press […]

Marks & Spencer says its marketing played an important part in returning its struggling fashion business to growth over Christmas, pointing to its wool credentials and Mrs Claus Christmas campaign. The retailer posted a rise in clothing and homeware sales over the Christmas period for the first time in two years. Like-for-like sales were up

It has been predicted that machines will eventually overtake human intelligence thanks to the advancement of computer power and increase in data collection. But while fears that robots will one day wipe out the human race might be extreme and distant, the rise of artificial intelligence (AI) does have the potential to disrupt brands and those working

Over the last four years I’ve been designing dashboards and applications, and I’ve learned how to deal with different departments, and utilise their knowledge in order to make product design more efficient. Today, I’m going to share all of the steps that I’ve built into my daily routine, that I believe have made me a

Advertising body ISBA has criticised claims by health professionals that Coca-Cola’s Christmas truck tour should be banned for promoting unhealthy living to children. As part of its 2016 Christmas campaign, the fizzy drinks brand sent its infamous red truck across 44 locations in the UK to hand out free bottles of Coca-Cola. In an open

Tesco’s CEO Dave Lewis won’t have to continue as acting marketing chief for much longer with Unilever’s VP of food in North America Alessandra Bellini set to join as its new chief customer officer on 1 March. Bellini, who has been at Unilever for 20 years in a series of international roles, will be Tesco’s