2017

How disruptors can become global brands

Launching a brand is one thing but maintaining growth and taking it to the next level requires bold thinking, unbridled focus on innovation and strategic partnerships, according to executives from six of Marketing Week’s 100 Disruptive Brands, which is published in partnership with Salesforce. In order to succeed, brands need to be confident in their …

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Don’t lose sight of the basics in the rush to embrace change

January: a month where many metaphorically skip to work, emboldened by the possibility of a fresh start, armed with new found resolve to embrace change and meet challenges head on. There has been much talk of “change” in articles published on Marketing Week this week. The site is sprinkled with analysis of seismic changes that …

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Ikea’s UK marketing boss on evolving its marketing to engage across channels

Ikea is a brand on the up. Its UK sales increased by 8.9% to £1.72bn in the year to the end of August 2016, with its share of the home furnishings market up 0.5 percentage points to 8.2%. And it is kick-starting 2017 with a new campaign focused on sleep. Created by its agency Mother, …

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Styled-Components: Enforcing Best Practices In Component-Based Systems

    Building user interfaces on the web is hard, because the web and, thus, CSS were inherently made for documents. Some smart developers invented methodologies and conventions such as BEM, ITCSS, SMACSS and many more, which make building user interfaces easier and more maintainable by working with components. After this shift in mindset towards …

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The Perfect Office – Heng Balance Lamp, Mission One Computer and Office Ideas

The Perfect Office – Heng Balance Lamp, Mission One Computer and Office Ideas PauloGabriel Jan 16, 2017 We’ve seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we’ll assemble a perfect office, and we’d like you to help us. What equipment …

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