Interaction Design: The Rebirth of the Majestic AoiroStudio Mar 06, 2017 Whatever you wanna call it, we all have heard the news about the comeback of the indestructible Nokia 3310. Carried on with many titles, it’s great to see the comeback of this phone especially with our modern standard. With this launch, we are sharing […]
Interaction Design: The Rebirth of the Majestic Leer más »
Jägermeister has launched its own radio station in partnership with Soho Radio in a bid to reach more than 100 million consumers. Jäger Soho will be based in central London and forms part of the brand’s latest move in its JägerMusic Programme, which supports emerging and established artists. The one-year partnership is set to reach
Jägermeister moves into radio but vows to ‘engage, not broadcast’ Leer más »
Marketers need to be warier and demand more openness when it comes to digital metrics, says News UK’s chief marketing officer for The Times and Sunday Times Catherine Newman. Ad fraud and ad viewability are dominating the headlines this year, with Procter & Gamble’s chief brand officer Marc Pritchard recently urging the industry to clean
News UK: Marketers need to hold Facebook and Google to account Leer más »
Coca-Cola has unveiled the latest ad for its ‘Taste the Feeling’ campaign, including “a wink” to the company’s stance on diversity and inclusion. The ad shows a brother and a sister race to win the affection of the family pool boy by being the first to offer him a cold Coca-Cola. Unfortunately for them, their
Coca-Cola reveals its ‘point of view’ on diversity and inclusion in new campaign Leer más »
Hey everybody, it’s March. I’ve only got one pun for this month, and I already used it a year ago, so I’m just going to spare you all, okay? Let’s get to looking at portfolios. This month, the trend continues to be asymmetry mixed with minimalism and generous white space. It’s all very elegant and
The best new portfolio sites, March 2017 Leer más »
“There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy,” said Shakespeare’s Hamlet, in the famous scene in which Hamlet teaches Horatio to be a web designer. Horatio, as every schoolchild knows, is a designer from Berlin (or sometimes London or Silicon Valley) who has a top-of-the-line
World Wide Web, Not Wealthy Western Web (Part 1) Leer más »
Where does the Corn Flakes marketing team look for new sources of creativity? Kellogg’s Corn Flakes is an iconic UK brand. Therefore we thought it important that our next campaign represented current modern Britain, and looking forward versus a nostalgic look back. We worked with Leo Burnett to create something that was fresh, new and
Kellogg’s on representing ‘modern Britain’ Leer más »
Ever feel as though the joy has been sucked from your job? The once fun, creative aspects of your marketing role – the things you signed up for in the first place – are now handed off to data specialists, algorithms and machines. Technology is on its inevitable march and you are starting to feel
Brands must retain their empathy as automation accelerates Leer más »
Facebook is looking to buy up to 30-minute shows According to the Wall Street Journal, Facebook is asking for pitches for TV-like shows in half a dozen genres, including science, sports, pop culture, gaming and teens and lifestyle, as the platform continues its push into video content. The weekly shows are set to last up
Facebook, Peugeot-Citroen, John Lewis: Everything that matters this morning Leer más »
Is creativity in the marketing industry on a slow death march? Go to any marketing conference or seminar these days and you are likely to hear someone lament declining creative standards and the loss of ‘brand magic’. Financial pressures have put a squeeze on marketers’ ability to unleash their creative instincts, but of greater concern
The future of creativity in an automated world Leer más »
