2017

Lidl expands into the US Lidl is set to launch its first stores in the US this summer, with plans to open up to 100 locations across the East Coast within a year. Lidl’s first 20 stores will be opening in North Carolina, South Carolina and Virginia. Lidl currently operates around 10,000 stores in 27 […]

Coca-Cola is prepping a new campaign for Diet Coke that will see the brand shift even further away from its ‘shirtless hunks’ strategy. Diet Coke has enlisted TV presenter Holly Willoughby as its new brand ambassador, saying she will add “a dose of extra fizz” to the brand’s activity this year. She will lend her

In the current political climate, there is an urgent need for businesses to carefully define and execute their brand values. The vocal reactions of various brands to the presidency of Donald Trump in the US, and campaigns such as Stop Funding Hate in the UK, suggest that values and ethics can help businesses to navigate

Over recent years the phrase ‘golden age’ has been thrown around routinely to describe TV, which, largely due to the success of critically acclaimed shows such as Breaking Bad and True Detective, is now seen as a creative medium that’s every bit as ripe as cinema. And following its success, advertising is now experiencing a

When designing for UX, it’s the hidden factors that determine whether you solve a problem, or create a new one. I recently read UX Researcher Sam Ladner’s commentary on why Cortana doesn’t work at work. She argues that the virtual assistant would have far less utility in the workspace, despite Microsoft’s intentions. As she explains, it’s a

A change is sweeping through retail and it’s not what everyone assumes it is. We may think the internet is changing shopping forever, and it certainly is, but another unspoken dynamic is everywhere – the bifurcation of retail. Every action has a reaction: a nation high from snacking on six-second videos also needs to binge-watch