In many ways, 2016 seems like a lifetime ago. Cast your mind back to February 2016 and you will recall a very different place. We had the effortlessly cool and immensely reassuring figure of Barack Obama making most of us feel like the free world was in safe hands. The UK was an established and […]
Mark Ritson: There’s a new weapon in the targeting armoury Leer más »
The Co-op is launching a new marketing campaign celebrating the ethical way it sources food and encouraging people to sign up to its membership scheme, as well as taking the opportunity to have a dig at its rivals over sustainability. The ad, which explains how Co-op members can now get 5% back on all own-label
Co-op: Brits are tired of brand’s jumping on the ethical bandwagon Leer más »
Robin Terrell has made portfolio management a key aspect of his 26-year career, which includes high profile roles at Amazon UK where he was vice-president and managing director from the late 1990s through to his most recent role as Tesco chief customer officer. Accustomed to balancing portfolio commitments with corporate life since his first directorship in 2008,
Ex-Tesco marketing boss Robin Terrell on what it takes to be non-exec director Leer más »
Product Design: Whym – Seamless Instant Interpretation App abduzeedo Feb 14, 2017 Whym – Seamless Instant Interpretation App is a product design project shared by the Netguru Team on their Behance profile. As the name suggest the idea is simple, you have an app that provided you access to a live interpreter 24 hours a day,
Product Design: Whym – Seamless Instant Interpretation App Leer más »
I’ve been thinking a lot about speech for the last few years. In fact, it’s been a major focus in several of my talks of late, including my well-received Smashing Conference talk “Designing the Conversation.” As such, I’ve been keenly interested in the development of the Web Speech API. If you’re unfamiliar, this
Experimenting With speechSynthesis Leer más »
Pernod Ricard has moved to take media buying, programmatic and data collection in-house, as it believes having direct consumer relationships is “the way forward”. The company’s CEO Alexandre Ricard said during its half-year results meeting this morning (14 February) that it has been making lots of changes to the way it works with agencies. The
Pernod Ricard: ‘You cannot rely on third parties to know your consumers’ Leer más »
Color is one of the key elements in any design system. On websites or in apps, color can be used in a variety of ways: sometimes color can be used to create a focal point through contrast or through limiting the color to a selected spot; color can also help establish hierarchy and therefore influence
5 techniques for fine-tuning UX with color Leer más »
Brands including Jaguar Land Rover, Sandals and Marie Curie have pulled back on some digital ad spend in the wake of an investigation by The Times that claimed their ads were appearing next to content by extremists, pornographers and white supremacists. According to The Times, Jaguar Land Rover “stopped all UK digital advertising activity” on
Should brands be pulling digital ad spend over ‘funding terror’ claims? Leer más »
Nearly three out of four UK consumers think prices have risen over the past 12 months and the majority expect a further hit to their finances over the next year, according to new data. The survey, which was commissioned by GfK and surveyed over 2,000 consumers, found the number that think prices have risen hit
Consumers gear up for more price rises as inflation hits near three-year high Leer más »
There have been a lot of changes to Hewlett-Packard (HP) over the last 15 months, especially following the split of the business into Hewlett Packard Enterprise and HP Inc. The latter now focuses more on the firm’s arguably better-performing computer and printer business. In light of the company’s structural changes, HP Inc is heading in
HP on why its using Christian Slater in a new anti-hacking campaign Leer más »
