2017

Comic Relief is rethinking its strategy around engaging younger people in its fundraising campaign, moving away from a focus on schools to instead reach them online and on digital platforms. The charity is partnering with online storytelling community Wattpad. It allows users to read and share stories online and has a total monthly audience of […]

HP on using Christian Slater for new anti-hacking campaign This week HP launched a B2B campaign – titled ‘The Wolf’ – featuring Hollywood actor Christian Slater as a hacker who is trying to steal data through a fictional company’s printers. The ad, the first of a series focusing on vulnerable forms of technology, aims to

Whether it’s a 30-second clip on DIY channel Nifty or original drama series ‘Broke’ on YouTube Red, each month BuzzFeed video content clocks up over seven billion global views. One in six people in the UK now subscribes to one of BuzzFeed’s Tasty food channels on YouTube, while an episode of ‘Worth It’, the series

CMOs have the shortest tenure of any member of the c-suite, according to new research. The report, by recruiters Korn Ferry, found that the average CMO in the US stays in the job for just 4.1 years, behind the average for the c-suite of 5.3 years. That is half the average tenure for a CEO

Thanks to Microsoft’s radical redesign of Windows 10, you may not recognize much of the classic operating system’s UI anymore. That’s because the company has decided to go in a new direction, cleaning up the software’s interface for a more minimalist approach. According to a recent tweet by Tom Hounsell, a Microsoft enthusiast and the developer behind

Amazon has published figures for its Amazon Prime subscription membership service for the first time, revealing that its revenues hit $6.4bn (£5.2bn) in 2016. While at first glance this figure looks impressive, it’s still some way from what its retail and web divisions generate commercially. In 2016, according to the filing made on the US