When we talk about web design in 2017, we’re really talking about responsive web design. In just over six years, the term ‘responsive’ has become an all pervasive industry standard. Responsive web design is the process of designing a site, or a web app, so that its content adjusts appropriately according to the device it’s…
Last weekend, P&G’s chief brand officer Marc Pritchard called for the industry to increase transparency around media buying and viewability and criticised the “murky” supply chain. “We have a media supply chain that is murky at best and fraudulent at worst. We need to clean it up, and invest the time and money we save…
Sir Bradley Wiggins has signed a three-year deal with Skoda When Skoda announced a three-year partnership with Sir Bradley Wiggins last month, it was hardly a surprise given its origins as a cycle company. However, the car brand’s head of UK marketing Kirsten Stagg says there’s more to the move than meets the eye. Speaking…
Marketers should be subject to “an accreditation like lawyers, accountants and others” in order to boost flagging trust in the industry, according to the incoming chair of the Direct Marketing Association (DMA), who wants to see “definite movement” in this direction by 2020. Karmarama co-owner Mark Runacus, who has just begun a three-year term chairing…
Illustration Process: I Lift My Lamp Beside the Golden Door abduzeedo Feb 03, 2017 I Lift My Lamp Beside the Golden Door is an illustration created by Jennifer Hom. She was very kind to share with us a little bit of her illustration process from the main goal of the project, to sketches to the final…
P&G calls on industry to ‘clean up the media supply chain’ Last weekend, Procter & Gamble’s chief brand officer Marc Pritchard delivered what Marketing Week columnist Mark Ritson said was “the biggest marketing speech for 20 years”. He called on the industry to increase transparency around media buying and viewability and criticised the “murky” supply…
With great power comes great responsibility. This week I found some resources that got me thinking: Service Workers that download 16MB of data on the user’s first visit? A Bluetooth API in the browser? Private browser windows that aren’t so private at all? We have a lot of methods and strategies to fix…
Melissa McCarthy tries to save the environment in Kia’s Super Bowl 2017 ad A lot has been made of the anti-Trump comments Lady GaGa might utter during her halftime performance at the 2017 Super Bowl this Sunday (4 February), but marketers are just as primed to touch on the political tensions that are currently engulf…
If it’s still snowy where you live, then you’re probably tired of the cold weather by now. Winter may be in full swing but that shouldn’t stop us from hunting for inspiration. While the gray days always seem to find a way to make us more and more anxious for springtime to finally…
Snap Inc has admitted it faces a challenge in convincing advertisers of the veracity of its ad business as it files for a $3bn (£2.4bn) IPO that could be one of the largest by a tech firm in years. In its filing, Snapchat’s owner says advertising accounted for 98% and 96% of its total revenue…