23 noviembre, 2016

WeTransfer is one of the mostly widely admired start-ups of the last decade. In many ways it embodies what we tell our clients to aspire to: a simple idea, solving a common problem, well executed. What really makes WeTransfer standout is the high-value it places on design; since its launch in 2009, WeTransfer has used

What challenges lie in measuring content and analysing its success? When discussing the KPIs of a content marketing strategy in the early stages, there are typically three challenges many organisations face. First, spending an inordinate amount of time and money looking for a ‘silver bullet’ solution in the form of a very sophisticated content publishing

The two scariest words in the marketing lexicon are not ‘you’re fired’. They are in fact ‘big data’. Why? Because nobody really has a clue what it means or entails. It sounds like one of those things that is going to be good. And, like any buzzword, it has spawned its own clichés: ‘data is

The Government has admitted that economic growth is likely to be much slower than previously forecast after the UK voted to leave the European Union. Chancellor Philip Hammond, giving his first Autumn Statement, said the Office for Budget Responsibility (OBR) now predicts the economy will grow by 1.4% in 2017, down from the 2.2% it

Microsoft believes perceptions of the brand have changed, with consumers now seeing it as “cool”, thanks to product innovations, such as the Surface Pro 4 tablet, Surface Pro Studio desktop and Hololens virtual reality technology. With this in mind, Microsoft is focusing on execution rather than product launches this Christmas, targeting a millennial audience with

Some say web design has become boring. Current trends and high-end techniques establish the rules for the creatives, playing a low-down trick on the community. Everyone wants to be in the mainstream, and release products that go viral; it means that a million interfaces are likely to have the same features. Of course, content can

When Black Friday properly debuted on these shores back in 2013, it was remembered primarily for photographs of people getting into punch ups over limited stocks of cheap TVs. Asda, the retail brand most associated with these unsavoury scenes, even made the decision to pull out of Black Friday last year as it cited “shopper