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# Agencia de Marketing Digital

Sinergios

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## Entradas

- [5 motivos por los que tener una estrategia de contenidos a largo plazo](https://sinergios.com/5-motivos-por-los-que-tener-una-estrategia-de-contenidos-a-largo-plazo/) - ¿Qué objetivos nos marcamos más allá de la venta?
- [Tendencias del consumidor en la publicidad online: El video se consolida como el formato más aceptado pero la creatividad es el aspecto más valorado de los anuncios](https://sinergios.com/tendencias-del-consumidor-en-la-publicidad-online-el-video-se-consolida-como-el-formato-mas-aceptado-pero-la-creatividad-es-el-aspecto-mas-valorado-de-los-anuncio/) - Las tres características que más llaman la atención de los usuarios cuando ven un anuncio publicitario o reciben una comunicación de una marca son la creatividad (56, 4%), la imagen (50%) y la originalidad (48,2%). Ante una misma información proporcionada por una marca, el 57,8% de los usuarios prefiere encontrarla en formato vídeo, seguido de un
- [Cómo la Televisión tradicional está perdiendo en masa a los jóvenes y adolescentes](https://sinergios.com/como-la-television-tradicional-esta-perdiendo-en-masa-a-los-jovenes-y-adolescentes/) - PuroMarketing Durante años, una de las acusaciones generalizadas que se le hacía a la televisión era la de que funcionaba como una especie de niñera sin criterio. Niños y adolescentes - sobre todo los primeros - pasaban horas y horas delante de la televisión, que los entretenía y los mantenía ocupados. La tele, apuntaban los
- [Facebook, acusada de fraude publicitario por las malas mediciones de sus videos](https://sinergios.com/facebook-acusada-de-fraude-publicitario-por-las-malas-mediciones-de-sus-videos/) - Según los demandantes en un proceso en California, Facebook habría sabido que estaba midiendo mal los resultados de los vídeos desde un año antes de que se hiciese público. PuroMarketing Aunque el escándalo de Cambridge Analytica es el que más presencia tiene ahora cuando se habla de los problemas a los que se ha enfrentado
- [¿Cómo se mide el capital social de las marcas?](https://sinergios.com/como-se-mide-el-capital-social-de-las-marcas/) - El concepto de capital social se ha tomado importancia para explicar la ventaja de organizaciones o individuos. Las relaciones que un determinado actor genera con otros significa la posibilidad de desarrollar ventajas competitivas en la gestión y acceso a recursos...
- [Lo digital es la prioridad para el futuro, según los CEOs](https://sinergios.com/lo-digital-es-la-prioridad-para-el-futuro-segun-los-ceos/) - Para los directivos, lo digital sigue siendo una prioridad destacada. Aunque pueda parecer que la revolución y el cambio a lo digital llevan ya mucho tiempo en el mercado y llevan ya mucho tiempo marcando la agenda, lo cierto es que para quienes toman las...
- [Google, Apple y Amazon, las marcas más valiosas del mundo](https://sinergios.com/google-apple-y-amazon-las-marcas-mas-valiosas-del-mundo/) - Google es, de todas las marcas, la más valiosa del mundo, como acaba de demostrar el estudio BrandZ de Kantar Millward Brown y WPP, que acaba de ser publicado...
- [La Inteligencia Artificial y sus aplicaciones en el Marketing digital](https://sinergios.com/la-inteligencia-artificial-y-sus-aplicaciones-en-el-marketing-digital/) - https://www.puromarketing.com/30/30192/inteligencia-artificial-aplicaciones-marketing-digital.html Esta tecnología está condicionando nuestro día a día y como no podía ser menos, el Marketing digital también se ha visto beneficiado gracias a su desarrollo. PuroMarketing La inteligencia artificial es la simulación de procesos de inteligencia humana por parte de máquinas, especialmente sistemas informáticos. Estos procesos Incluyen el aprendizaje, el razonamiento y la
- [Internet moverá billones de dólares: Google, Facebook y Amazon se los quedarán](https://sinergios.com/internet-movera-billones-de-dolares-google-facebook-y-amazon-se-los-quedaran/) - Fuente: http://www.puromarketing.com/14/29722/internet-movera-billones-dolares-google-facebook-amazon-quedaran.html Una de las conclusiones a las que iban llegando de forma recurrente los estudios sobre el mercado publicitario a lo largo de 2017 era que Facebook y Google se iban a convertir ya no solo en los grandes jugadores online, sino también en los grandes jugadores offline. Estaban llamados a ser dos de
- [El móvil es ya la cuarta parte de todo el gasto publicitario mundial](https://sinergios.com/el-movil-es-ya-la-cuarta-parte-de-todo-el-gasto-publicitario-mundial/) - Fuente: http://www.puromarketing.com/21/29589/movil-cuarta-parte-todo-gasto-publicitario-mundial.html El móvil es ya la cuarta parte de todo el gasto publicitario mundial Sumando sus ingresos, Google y Facebook son ya la cuarta parte de toda la inversión publicitaria global El móvil es una pieza cada vez más importante de la estrategia de posicionamiento de las marcas y de las empresas. A medida
- [La industria del marketing de contenidos moverá 412.880 millones de dólares en 2021](https://sinergios.com/la-industria-del-marketing-de-contenidos-movera-412-880-millones-de-dolares-en-2021/) - PuroMarketing PURO MARKETING: http://www.puromarketing.com/30/29449/industria-marketing-contenidos-movera.html Los contenidos se han convertido en los últimos tiempos en la gran arma secreta (o quizás no tan secreta) de las marcas y de las empresas. En los últimos años, la estrategia de marketing ha estado cada vez más centrada en producir contenidos y en hacerlo además de una forma moderna, nueva.
- [Por qué marcas y empresas deberían dejar de usar una y otra vez las palabras de moda](https://sinergios.com/por-que-marcas-y-empresas-deberian-dejar-de-usar-una-y-otra-vez-las-palabras-de-moda/) - Sus mensajes se convierten en prácticamente intercambiables: todo el mundo parece estar diciendo lo mismo y de la misma manera PuroMarketing Hace unos años, volviendo de una de las ediciones del Mobile World Congress que cada año se celebra en Barcelona, unos periodistas que habían ido a cubrirlo comentaban como una de las cosas que
- [Las trampas del etiquetado: ¿nos engañan las marcas?](https://sinergios.com/las-trampas-del-etiquetado-nos-enganan-las-marcas/) - http://www.puromarketing.com/13/29148/trampas-etiquetado-nos-enganan-marcas.html Las trampas del etiquetado: ¿nos engañan las marcas? PuroMarketing Las palabras son armas poderosas. Usar una palabra y no otra sugiere una cosa y no otra. Más allá de los significados directos de cada una de ellas, las palabras también hacen que se cambie de forma indirecta cómo se ven las cosas. No es
- [Así es la oferta 'televisiva' de Facebook](https://sinergios.com/asi-es-la-oferta-televisiva-de-facebook/) - http://www.puromarketing.com/18/29135/asi-oferta-televisiva-facebook.html PuroMarketing Una de las grandes guerras a las que se han lanzado los gigantes de la red en los últimos tiempos es la guerra de los contenidos. En un primer momento, los contenidos eran el patrimonio de los jugadores que habían nacido para ello. Los contenidos audiovisuales enfrentaban a las plataformas de VoD, que
- [La exposición de los niños a la publicidad empieza ya en el colegio](https://sinergios.com/la-exposicion-de-los-ninos-a-la-publicidad-empieza-ya-en-el-colegio/) - PuroMarketing ¿Cuándo es demasiado pronto para convertirse en el objetivo de la publicidad? En realidad, se podría decir que nunca lo es y que desde que nacemos estamos ya marcados por los mensajes que las marcas y las empresas emiten. De hecho, un estudio de neuromarketing demostró hace unos años que los niños reciben el
- [Be original](https://sinergios.com/be-original/)
- [Brand Activism: las marcas están cada vez más obsesionadas con los valores y principios](https://sinergios.com/brand-activism-las-marcas-estan-cada-vez-mas-obsesionadas-con-los-valores-y-principios/) - http://www.puromarketing.com/14/28991/brand-activism-marcas-estan-cada-vez-mas-obsesionadas-valores-principios.html Las marcas sólidas están más centradas que nunca en usar sus valores y principios para crear valor de marca PuroMarketing En los últimos tiempos parece que es casi imposible ser una marca o una empresa, tener una presencia pública y no manifestarse sobre nada. Todo el mundo parece que de pronto tiene opiniones sobre
- [Los hábitos y las rutinas, claves en el éxito o fracaso de los nuevos productos](https://sinergios.com/los-habitos-y-las-rutinas-claves-en-el-exito-o-fracaso-de-los-nuevos-productos/) - PuroMarketing ¿Qué es lo que nos lleva a usar un producto de forma recurrente y lo que por tanto explica que algunas marcas logren triunfar con lo que están ofreciendo? Esa es una de las preguntas que se hacen de forma repetida las compañías y sus responsables, ya que al fin y al cabo las
- [Job security, but…](https://sinergios.com/job-security-but/)
- [10 tendencias y claves que están cambiando el valor de las marcas](https://sinergios.com/10-tendencias-y-claves-que-estan-cambiando-el-valor-de-las-marcas/) - PuroMarketing ¿Qué es lo que hace que una marca triunfe y qué es lo que lleva a conectar con los consumidores? O cierto es que cada caso es un mundo y cada compañía tiene que trabajar para encontrar su camino, aunque entre las que lo han logrado y han conseguido convertirse en las más valiosas
- [If You Want to Be Creative, Don’t Be Data Driven](https://sinergios.com/if-you-want-to-be-creative-dont-be-data-driven/) - 3 Ideas that will completely change how you think about data There is no inherent value in any piece of data because all information is meaningless in itself. Why? Because information doesn’t tell you what to do. — Beau Lotto As I write this I’m sitting in a small conference room on the second floor of an office
- [10 tácticas para mejorar el marketing de tu PYME](https://sinergios.com/10-tacticas-para-mejorar-el-marketing-de-tu-pyme-2/) - ¿Cómo vender mis servicios o productos? Es la primera pregunta que las empresas, sin importar giro o tamaño, se plantean cuando piensan en marketing. Definitivamente existen tantos métodos como creatividad, pero me gustaría poder proporcionarles algunas ideas tácticas que, en mi experiencia, suelen ser las más contundentes para incrementar prospectos y clientes en cualquier negocio,
- [El televisor ha dejado de ser un dispositivo para ver la televisión tradicional](https://sinergios.com/el-televisor-ha-dejado-de-ser-un-dispositivo-para-ver-la-television-tradicional/) - La televisión es una extensión más del consumo de contenidos de la red: los consumidores no ven la programación lineal, sino contenidos online. PuroMarketing Durante décadas, el epicentro de ciertas habitaciones del hogar familiar era la televisión. La tele era quien dominaba el salón, quien fue ocupando cada vez posiciones más destacadas en la cocina,
- [Cinco mitos sobre la Inteligencia Artificial](https://sinergios.com/cinco-mitos-sobre-la-inteligencia-artificial/) - PuroMarketing Gracias a los últimos avances en machine learning y en Inteligencia Artificial (IA), es fácil dejar volar la imaginación y pensar en lo increíble que será el futuro. Coches automáticos, diagnósticos médicos mucho más precisos, compras online completamente automatizadas mediante chatbots inteligentes… Pero, ¿qué sabemos realmente sobre ella? Todos tenemos nuestra propia idea de
- [Publicidad por estados de ánimo, el inquietante futuro a la vuelta de la esquina](https://sinergios.com/publicidad-por-estados-de-animo-el-inquietante-futuro-a-la-vuelta-de-la-esquina/) - La publicidad por estados de ánimo no es exactamente nueva Publicidad por estados de ánimo, el inquietante futuro a la vuelta de la esquina Ya es posible detectar el estado de ánimo y saber cómo se sienten los usuarios y consumidores Uno de los escándalos de los últimos días, que ya ha tenido su momento
- [Twitter dispuesta a convertirse en la gran competidora de la televisión](https://sinergios.com/twitter-dispuesta-a-convertirse-en-la-gran-competidora-de-la-television/) - ¿Quiere Twitter ser la próxima gran competidora de la televisión? Twitter dispuesta a convertirse en la gran competidora de la televisión La red social servirá en directo contenidos audiovisuales, desde deportes a noticias, luchando también con Facebook y sus problemas de piratería. En el universo de las redes sociales, el vídeo se ha convertido en
- [Cómo usar el comportamiento económico de los consumidores para vender más](https://sinergios.com/como-usar-el-comportamiento-economico-de-los-consumidores-para-vender-mas/) - Las marcas y las empresas tienen que tener en cuenta muchos elementos antes de establecer cómo se relacionarán con sus consumidores. El comportamiento de los consumidores cambia y varía y en esos cambios y variaciones hay bastantes elementos de por medio a los que las compañías tienen que ajustarse y que tienen que tener en
- [Vancouver Rebels Over Generic Rebrand](https://sinergios.com/vancouver-rebels-over-generic-rebrand/) - Many who don’t live in Vancouver at least know the western Canadian city for a few things: Sky-high housing prices, green sensibilities, and lots of rain. Now, thanks to local design and digital activists, they also know Vancouver for…producing a new city logo that has been blasted for being uninspiring. In an open letter published
- [Tokyo Storefronts in Beautiful Watercolor by Mateusz Urbanowicz](https://sinergios.com/tokyo-storefronts-in-beautiful-watercolor-by-mateusz-urbanowicz/) - Tokyo Storefronts in Beautiful Watercolor by Mateusz Urbanowicz GisMullr Mar 07, 2017 Mateusz Urbanowicz aka. Matto, is a very talented illustrator and digital designer. Born and raised in Silesia, Poland, Matto currently lives in Tokyo. The artist has a lot of beautiful artworks on his portfolio. But one series of illustrations he created really caught
- [How to get noticed by major brands](https://sinergios.com/how-to-get-noticed-by-major-brands/) - We’ve all dreamt about working for big brands. Microsoft, Google, Apple, McDonalds, Coca-Cola…they all have one thing in common; they’re household names. But getting their attention can be tricky. Many of them hire thousands of employees and have offices all over the world. They probably hear the same pitch a hundred times from the same
- [Publicis CEO on the power of brands losing their ownership](https://sinergios.com/publicis-ceo-on-the-power-of-brands-losing-their-ownership/) - Publicis CEO Maurice Lévy says with or without Brexit, entrepreneurs will find their own way and that the success of a brand is down to ownership and the consumer being able to take charge. Speaking at a Publicis Groupe press conference on its upcoming Viva Technology event in Paris, Lévy today (7 March) highlighted the
- [Brands shouldn’t ignore 4G opportunities in the rush to get on the 5G bandwagon](https://sinergios.com/brands-shouldnt-ignore-4g-opportunities-in-the-rush-to-get-on-the-5g-bandwagon/) - Brands are quick to get excited about the possibilities that connected cars and homes, virtual reality, artificial intelligence and drones can offer, but all of this technology requires network capability. It is important, therefore, that brands think more about the business case for investing in any new technology and the capabilities required to avoid being blinded by the hype. One area
- [How To Deliver Large-Scale Projects Using A Content Hub Strategy](https://sinergios.com/how-to-deliver-large-scale-projects-using-a-content-hub-strategy/) - What exactly are the benefits of a content hub strategy? Well, first of all, when done correctly, a content hub will capture a significant volume of traffic. And that's what most online businesses want, right? We have recently introduced several clients to the concept of a content hub and would like to share
- [Marketers face a lack of role models](https://sinergios.com/marketers-face-a-lack-of-role-models/) - Marketers lack professional role models to inspire them in their career, according to a new report. Axonn Media’s Gender in Marketing study, which polled almost 300 marketers, reveals that just three in 10 marketers (31%) have a professional role model. This is up slightly from 2015, when fewer than a quarter of marketers said they
- [Amazon’s Twitch on why brands should see it as the ‘Gogglebox of live streaming’](https://sinergios.com/amazons-twitch-on-why-brands-should-see-it-as-the-gogglebox-of-live-streaming/) - When Amazon splashed out $970m (£585m) to acquire Twitch back in August 2014 more than a few eyebrows were raised. Twitch, which also comes in app form, is an online platform that allows gamers to watch live streams of other gamers playing games. It works by connecting directly to their Xbox, PlayStation or mobile gaming
- [Mark Ritson: Learn from Hollywood and re-work your biggest hits](https://sinergios.com/mark-ritson-learn-from-hollywood-and-re-work-your-biggest-hits/) - I spent all last week working with a global beauty brand that is going through a significant revitalisation under a new CMO. The brand is question continues to do well in the market but it’s slowing down and the new CMO has spent the last year renewing, refocusing and recharging almost every element of the
- [Only 21% of Brits would consider purchasing a driverless car](https://sinergios.com/only-21-of-brits-would-consider-purchasing-a-driverless-car/) - Only 21% of British drivers would consider purchasing a fully-autonomous car in the future, according to a new study by Auto Trader. Having polled 5,500 UK motorists, the study found 49% of car owners are uninterested in making the switch, with 45% stating they enjoy driving too much to consider buying a driverless car as
- [‘Football is overcrowded’ says Heineken as it toasts 27 years of sponsoring rugby](https://sinergios.com/football-is-overcrowded-says-heineken-as-it-toasts-27-years-of-sponsoring-rugby/) - With football growing richer every year, Heineken has described the sport as “totally overcrowded” from a sponsorship standpoint. Last week, the beer brand renewed its 27-year association with rugby after announcing its headline sponsorship of the Rugby World Cup 2019, which will be held in Japan. And Heineken’s global sponsorship director Hans Erik Tuijt says
- [Illustration: Stylish Buildings of Miami](https://sinergios.com/illustration-stylish-buildings-of-miami/) - Illustration: Stylish Buildings of Miami abduzeedo Mar 07, 2017 Miami 2017 is an illustration project shared by Remko Heemskerk on his Behance profile. As the title suggests, the illustrations are about Miami, more specifically, buildings and architecture of that beautiful city. There's a mix of the famous art deco buildings and some more modernist interpretations. All of that reinterpreted
- [Interaction Design: The Rebirth of the Majestic](https://sinergios.com/interaction-design-the-rebirth-of-the-majestic/) - Interaction Design: The Rebirth of the Majestic AoiroStudio Mar 06, 2017 Whatever you wanna call it, we all have heard the news about the comeback of the indestructible Nokia 3310. Carried on with many titles, it’s great to see the comeback of this phone especially with our modern standard. With this launch, we are sharing
- [Jägermeister moves into radio but vows to ‘engage, not broadcast’](https://sinergios.com/jagermeister-moves-into-radio-but-vows-to-engage-not-broadcast/) - Jägermeister has launched its own radio station in partnership with Soho Radio in a bid to reach more than 100 million consumers. Jäger Soho will be based in central London and forms part of the brand’s latest move in its JägerMusic Programme, which supports emerging and established artists. The one-year partnership is set to reach
- [News UK: Marketers need to hold Facebook and Google to account](https://sinergios.com/news-uk-marketers-need-to-hold-facebook-and-google-to-account/) - Marketers need to be warier and demand more openness when it comes to digital metrics, says News UK’s chief marketing officer for The Times and Sunday Times Catherine Newman. Ad fraud and ad viewability are dominating the headlines this year, with Procter & Gamble’s chief brand officer Marc Pritchard recently urging the industry to clean
- [Coca-Cola reveals its ‘point of view’ on diversity and inclusion in new campaign](https://sinergios.com/coca-cola-reveals-its-point-of-view-on-diversity-and-inclusion-in-new-campaign/) - Coca-Cola has unveiled the latest ad for its ‘Taste the Feeling’ campaign, including “a wink” to the company’s stance on diversity and inclusion. The ad shows a brother and a sister race to win the affection of the family pool boy by being the first to offer him a cold Coca-Cola. Unfortunately for them, their
- [The best new portfolio sites, March 2017](https://sinergios.com/the-best-new-portfolio-sites-march-2017/) - Hey everybody, it’s March. I’ve only got one pun for this month, and I already used it a year ago, so I’m just going to spare you all, okay? Let’s get to looking at portfolios. This month, the trend continues to be asymmetry mixed with minimalism and generous white space. It’s all very elegant and
- [World Wide Web, Not Wealthy Western Web (Part 1)](https://sinergios.com/world-wide-web-not-wealthy-western-web-part-1/) - “There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy,” said Shakespeare’s Hamlet, in the famous scene in which Hamlet teaches Horatio to be a web designer. Horatio, as every schoolchild knows, is a designer from Berlin (or sometimes London or Silicon Valley) who has a top-of-the-line
- [Kellogg’s on representing ‘modern Britain’](https://sinergios.com/kelloggs-on-representing-modern-britain/) - Where does the Corn Flakes marketing team look for new sources of creativity? Kellogg’s Corn Flakes is an iconic UK brand. Therefore we thought it important that our next campaign represented current modern Britain, and looking forward versus a nostalgic look back. We worked with Leo Burnett to create something that was fresh, new and
- [Brands must retain their empathy as automation accelerates](https://sinergios.com/brands-must-retain-their-empathy-as-automation-accelerates/) - Ever feel as though the joy has been sucked from your job? The once fun, creative aspects of your marketing role – the things you signed up for in the first place – are now handed off to data specialists, algorithms and machines. Technology is on its inevitable march and you are starting to feel
- [Facebook, Peugeot-Citroen, John Lewis: Everything that matters this morning](https://sinergios.com/facebook-peugeot-citroen-john-lewis-everything-that-matters-this-morning/) - Facebook is looking to buy up to 30-minute shows According to the Wall Street Journal, Facebook is asking for pitches for TV-like shows in half a dozen genres, including science, sports, pop culture, gaming and teens and lifestyle, as the platform continues its push into video content. The weekly shows are set to last up
- [The future of creativity in an automated world](https://sinergios.com/the-future-of-creativity-in-an-automated-world/) - Is creativity in the marketing industry on a slow death march? Go to any marketing conference or seminar these days and you are likely to hear someone lament declining creative standards and the loss of ‘brand magic’. Financial pressures have put a squeeze on marketers’ ability to unleash their creative instincts, but of greater concern
- [ABDZ Photo Challenge: #abdz_minimalism](https://sinergios.com/abdz-photo-challenge-abdz_minimalism/) - ABDZ Photo Challenge: #abdz_minimalism AoiroStudio Mar 06, 2017 A photo challenge! Yes! Mainly, It's an open concept that is made purely for fun and also to improve your photography or mobile photography skills. The idea is simple! At the beginning of the week, we'll share a theme through a hashtag for your pictures. During that
- [The Perfect Office - Lenovo Yoga 720, Sony Xperia Projector Computer, Office Ideas and More](https://sinergios.com/the-perfect-office-lenovo-yoga-720-sony-xperia-projector-computer-office-ideas-and-more/) - The Perfect Office - Lenovo Yoga 720, Sony Xperia Projector Computer, Office Ideas and More PauloGabriel Mar 06, 2017 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us.
- [Wallpaper of the Week - Look Up Symmetry](https://sinergios.com/wallpaper-of-the-week-look-up-symmetry/) - Wallpaper of the Week - Look Up Symmetry AoiroStudio Mar 06, 2017 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll
- [Weekly Roundup: 3D-Printed House in 24 Hours, Food Genie and More](https://sinergios.com/weekly-roundup-3d-printed-house-in-24-hours-food-genie-and-more/) - Weekly Roundup: 3D-Printed House in 24 Hours, Food Genie and More AoiroStudio Mar 06, 2017 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we'll mostly spend be ready to tackle a new week. Before you do, it's time for
- [Popular design news of the week: February 27, 2017 – March 5, 2017](https://sinergios.com/popular-design-news-of-the-week-february-27-2017-march-5-2017/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Comics of the week #381](https://sinergios.com/comics-of-the-week-381/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [Quiz: Do You Really Hate Comic Sans?](https://sinergios.com/quiz-do-you-really-hate-comic-sans/) - You’re a designer: you use Moleskine notebooks, the stickers on the back of your MacBook Pro are artfully arranged, there’s a motivational poster hung over your standing desk, and…you wear your hatred of Comic Sans like a badge of honor. Forget the “no bad typeface” rule, Comic Sans offends your very being. The infuriatingly omnipresent
- [Editorial Design: Ting™ Branding](https://sinergios.com/editorial-design-ting-branding/) - Editorial Design: Ting™ Branding AoiroStudio Mar 03, 2017 As you may know that we love personal projects on Abduzeedo, it’s a great way to keep you mind inspired and giving you a balance in your daily workflow. It’s also a great way to experiment ideas and concepts. We would like to share this editorial design
- [ABDZ Photo Challenge: Our #abdz_shadowplay Picks](https://sinergios.com/abdz-photo-challenge-our-abdz_shadowplay-picks/) - ABDZ Photo Challenge: Our #abdz_shadowplay Picks AoiroStudio Mar 03, 2017 We would like to start off by saying THANK YOU for taking part and sharing your shots for this week's challenge. We had more than 200+ posts on Instagram and it's quite amazing guys! Again it was a lot of fun to go through your
- [Nokia, Deliveroo, Mastercard: 5 things that mattered this week](https://sinergios.com/nokia-deliveroo-mastercard-5-things-that-mattered-this-week/) - Snake please! Nokia relaunches its iconic 3310 phone Nokia was one of the stars of this week’s Mobile World Congress when it revealed it is bringing back its retro 3310 phone (equipped with an updated version of the classic Snake game) after demand from fans. However, the brand’s chief marketer Barry French admits he’s concerned
- [Thortful founder Andrew Pearce on why it pays to spend big on marketing](https://sinergios.com/thortful-founder-andrew-pearce-on-why-it-pays-to-spend-big-on-marketing/) - Andrew Pearce is proud to put his money where his mouth is. A serial entrepreneur who has founded four companies, including conference call brand Powwownow, he has seen the value time and again of allocating significant funds to marketing. This remains the case with his latest venture, online greetings card company Thortful, which is launching
- [Marketoonist on brand safety](https://sinergios.com/marketoonist-on-brand-safety/) - Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on brand safety appeared first on Marketing Week. Source: Marketing Week Marketoonist on brand safety
- [Inspiring Illustrations With Plenty Of Bright Colors And Cool Patterns](https://sinergios.com/inspiring-illustrations-with-plenty-of-bright-colors-and-cool-patterns/) - It's almost time to leave winter behind us here in the Northern Hemisphere. Most of the time, the weather can't quite make up its mind, and so the days pass by with half of the sky sunny while the other half gray. Nature usually tends to have a strong impact on my mood,
- [The key sessions you should not miss at Marketing Week Live and Insight](https://sinergios.com/the-key-sessions-you-should-not-miss-at-marketing-week-live-and-insight/) - Marketing Week Live and the Insight Show are back next week. Taking place at Kensington Olympia on the 8 and 9 March, the two events feature panels, keynotes and workshops delivered by some of the most learned folk in the marketing and insight industries. Tackling some of the biggest issues in marketing today and tomorrow,
- [How to Use Tooltips as Microinteractions](https://sinergios.com/how-to-use-tooltips-as-microinteractions/) - Tooltips are potentially the best and most efficient approach to onboarding new users to any given app, software, program or user interface. They’re generally very helpful, clear-cut in their communication, and unobtrusive, so users can do what the tooltips suggest without running into any impediment. Looked at in this way, your average tooltip is easily
- [WPP boss says Facebook measurement concerns are not affecting brand spending](https://sinergios.com/wpp-boss-says-facebook-measurement-concerns-are-not-affecting-brand-spending/) - Although CMOs have said they are concerned about Facebook measurement after the social network admitted to errors and have implied they want to change spending patterns, this is not what is actually happening, according to WPP boss Sir Martin Sorrell. Speaking this morning (3 March) at an investor event following WPP’s full-year results, Sorrell said
- [Sony on how it ‘brings the best of Sony’ to every new smartphone](https://sinergios.com/sony-on-how-it-brings-the-best-of-sony-to-every-new-smartphone/) - Sony is bringing together technology from across the company for the launch of its premium smartphone, the Xperia XZ, as it looks to remind consumers how innovative the company is. The XZ phone will feature a Bravia screen with 4K technology, while the team that developed its Cyber Shot digital cameras delivered the super slow
- [BT CEO admits brand trust has taken a hit after ‘turbulent’ few months](https://sinergios.com/bt-ceo-admits-brand-trust-has-taken-a-hit-after-turbulent-few-months/) - BT has had a difficult few month. In January, the business was in the spotlight after an accounting scandal in Italy wiped £8bn off the stock market value of the company, while the quality of the BT OpenReach service was called into question in Ofcom’s Digital Communications Review (DCR) in 2016. And its CEO Gavin
- [Web Development Reading List #172: On Reporting Bugs, DNS Subdomain Takeovers, And Sustainable UX](https://sinergios.com/web-development-reading-list-172-on-reporting-bugs-dns-subdomain-takeovers-and-sustainable-ux/) - As web developers, we all approach our work very differently. And even when you take a look at yourself, you’ll notice that the way you do your work does vary all the time. I, for example, have not reported a single bug to a browser vendor in the past year, despite having stumbled
- [Architecture Photography: Beautified China](https://sinergios.com/architecture-photography-beautified-china/) - Architecture Photography: Beautified China AoiroStudio Mar 02, 2017 There’s something about Architecture Photography that makes appreciate a lot more another aspect of my love for design. There’s a passion behind tracking a perspective and doing what’s necessary to get to that location. At the destination, you just let your mind free and enjoy the different
- [P&G’s Marc Pritchard slams objections to his attempt to clean up digital](https://sinergios.com/pgs-marc-pritchard-slams-objections-to-his-attempt-to-clean-up-digital/) - Procter & Gamble’s chief brand officer Marc Pritchard has dismissed objections to his attempts to clean up the digital ad ecosystem, calling out those that might try to justify not adhering to his demands and pointing out what he calls “head fakes” – myths that are standing in the way of digital becoming more transparent
- [Motorola on the comeback trail as it plots brand revival](https://sinergios.com/motorola-on-the-comeback-trail-as-it-plots-brand-revival/) - Motorola has had a bumpy few years. It was once the king of the mobile phone space with its catchy marketing ‘Hello Moto’. Yet, as with many of the early winners in the mobile phone space, it gradually fell out of favour, first losing its crown to Nokia and then Apple and Samsung. That fall
- [Nokia on why it is “so much more than the 3310”](https://sinergios.com/nokia-on-why-it-is-so-much-more-than-the-3310/) - Nokia undoubtedly scored the PR coup of Mobile World Congress this year when it unveiled a comeback for the beloved 3310. HMD Global, which owns the rights to the Nokia brand in mobile phones, revealed the much-rumoured device on Sunday (26 February). It marks the first time a phone has been released under the Nokia
- [Sir Martin Sorrell: Short-termism is the biggest threat to marketers](https://sinergios.com/sir-martin-sorrell-short-termism-is-the-biggest-threat-to-marketers/) - Sir Martin Sorrell’s greatest worry and what he believes will have the greatest negative impact on future growth is short-termism. Speaking this morning (2 March) at Deloitte’s Media and Telecoms conference, the WPP boss said: “It’s not three-month-old babies that keep me awake at night. It’s the continuous focus on the short term. Events of recent weeks bring
- [3 Months with Figma: Why it Changes Design Forever](https://sinergios.com/3-months-with-figma-why-it-changes-design-forever/) - Like most designers, I started with Photoshop, using it for over half a decade. From there, Sketch burst onto the scene and did not take long to announce itself as the go-to tool for designers. For the last three months, I have been using Figma each and every day, integrating it into my workflow and
- [How a confident brand can transform perception](https://sinergios.com/how-a-confident-brand-can-transform-perception/) - In November 2013, Hull was named UK City of Culture 2017. Many people including locals and the media raised their eyebrows. Once voted one of the worst places to live in the UK, Hull was not a city immediately associated with the word ‘culture’. But in January this year, this downtrodden city with a bit
- [International bulletin: France passes new ad transparency law, Lyft takes on Uber](https://sinergios.com/international-bulletin-france-passes-new-ad-transparency-law-lyft-takes-on-uber/) - France passes new ad transparency law Most people probably haven’t heard of Loi Sapin – an anti-corruption law that was introduced in France in 1993 in order to make the business of media-buying more transparent. It states that media-buying agencies are not allowed to work as both the buyer and seller of advertising for their
- [When Your Code Has To Work: Complying With Legal Mandates](https://sinergios.com/when-your-code-has-to-work-complying-with-legal-mandates/) - Douglas Crockford famously declared browsers to be "the most hostile software engineering environment imaginable," and that wasn't hyperbole. Ensuring that our websites work across a myriad of different devices, screen sizes and browsers our users depend on to access the web is a tall order, but it's necessary. If our websites don't enable
- [‘As soon as you have an innovations department you’re buggered’](https://sinergios.com/as-soon-as-you-have-an-innovations-department-youre-buggered/) - Innovation will not come from installing a team dedicated to “being innovative” as that only encourages businesses to think of creativity and technology as two separate things, says Creative England’s CEO Caroline Norbury. Technology, creativity, innovation and data are “all bound together” in reality, so any attempt to split them out and treat them independently will
- [Tesco pushes ethical message as it looks to become a purpose-driven brand](https://sinergios.com/tesco-pushes-ethical-message-as-it-looks-to-become-a-purpose-driven-brand/) - Tesco is aiming to become a brand that is “purpose driven” with the launch of its first press campaign talking about its commitment to tackling food waste and goal that no food safe for human consumption will go to waste within its UK operations by the end of 2017. The press campaign alludes to the
- [Yorkshire Tea on upholding its challenger status and making its ads ‘culturally famous’](https://sinergios.com/yorkshire-tea-on-upholding-its-challenger-status-and-making-its-ads-culturally-famous/) - Yorkshire Tea has released a new campaign in a bid to sustain its sales growth in a declining tea market and deliver cut-through among consumers. The new campaign, created by Lucky Generals and launching today (2 March), sees the brand recruit multiple celebrities from Yorkshire, including TV veteran Michael Parkinson, Olympic triathletes the Brownlee Brothers
- [How to ensure brand identity survives acquisition](https://sinergios.com/how-to-ensure-brand-identity-survives-acquisition/) - From billion dollar deals to mergers that failed to make the cut, the past year has been a tumultuous period for acquisitions, with clashing company cultures and struggles to retain brand identities. No failed merger is more high profile right now than the cross-Atlantic tussle between FMCG giants Unilever and Kraft Heinz. In February Unilever averted a $143bn (£115bn) takeover
- [Product Design and UI/UX: iPhone 8 Concept](https://sinergios.com/product-design-and-uiux-iphone-8-concept/) - Product Design and UI/UX: iPhone 8 Concept AoiroStudio Mar 02, 2017 It’s that time of the year where a lot of tech blog/news would share their rumours about the next iPhone. With the fact that Apple is celebrating the 10th anniversary of the iPhone, most of us are kind of eager what they will come
- [Photography Series: Perspe X by Gustav Willeit](https://sinergios.com/photography-series-perspe-x-by-gustav-willeit/) - Photography Series: Perspe X by Gustav Willeit AoiroStudio Mar 02, 2017 As you may have been aware, we have been introducing a photography challenge on Abduzeedo. While being doing this exercise, it makes you more aware of your surrounding and appreciate a lot more the work from our photographers. Having said that, we would love
- [Illustration and Graphic Design: Amour and Cacao](https://sinergios.com/illustration-and-graphic-design-amour-and-cacao/) - Illustration and Graphic Design: Amour and Cacao AoiroStudio Mar 02, 2017 I stumbled across this beautiful illustration and graphic design project by Imédia Firme Créative, especially the work from Marie-Joëlle Lemire, Nicolas Lambert, Valérie Pilotte and Claudie Déry. It’s one of those things that you’ll giveaway as a gift and for this present case is
- [O2 takes inspiration from Alice in Wonderland in ‘live experiences’ push](https://sinergios.com/o2-takes-inspiration-from-alice-in-wonderland-in-live-experiences-push/) - O2 says it wants to give customers more ways to enjoy their phones and get them to more live events, as it introduces its new campaign ‘Follow the rabbit’. The ad, which was created with agency VCCP, is inspired by Alice in Wonderland and asks its audience whether they want to sit and watch something on
- [Game Design and Interaction Design: Cambridge sQuizUp](https://sinergios.com/game-design-and-interaction-design-cambridge-squizup/) - Game Design and Interaction Design: Cambridge sQuizUp abduzeedo Mar 01, 2017 Cambridge sQuizUp is an interaction design, UI/UX and game design project shared by Rafael Lima and Bernardo Bulcão on their Behance profiles. Basically it's an educational game developed for the Cambridge University Press that combines knowledge and fun by testing the gamers english level through mini games. They
- [Vice CEO: Brands are investing too much in platforms and not in enough in exclusive content](https://sinergios.com/vice-ceo-brands-are-investing-too-much-in-platforms-and-not-in-enough-in-exclusive-content/) - This year’s Mobile World Congress agenda has seen a rise in talks about content but it comes at a time where advertisers have numerous platforms to choose from and Vice’s chief executive, Shane Smith, believes that there’s too much investment in the latter. He said: “If you embrace new technologies you are going to need
- [Vice CEO: Brands are investing too much in platforms and not enough in exclusive content](https://sinergios.com/vice-ceo-brands-are-investing-too-much-in-platforms-and-not-enough-in-exclusive-content/) - This year’s Mobile World Congress agenda has seen a rise in talks about content but it comes at a time where advertisers have numerous platforms to choose from and Vice’s chief executive, Shane Smith, believes that there’s too much investment in the latter. He said: “If you embrace new technologies you are going to need
- [Government focuses on AI and data in post-Brexit digital strategy](https://sinergios.com/government-focuses-on-ai-and-data-in-post-brexit-digital-strategy/) - The Government’s new digital strategy has outlined key changes it wants to make in 2017, including a heavy focus on AI, data and to create new markets for the UK’s creative industries. In a speech today (1 March), culture secretary Karen Bradley says the digital sector needs to be taken seriously as it is now
- [Vodafone marketing head: Shiny new things don’t hit targets](https://sinergios.com/vodafone-marketing-head-shiny-new-things-dont-hit-targets/) - In the face of growing pressure to deliver financial results, marketers should shy away from “shiny new things” and focus on adding long-term value to the business, Vodafone says. Speaking at Newsworks’ Shift 2017 conference this morning (1 March), Vodafone Global Enterprise’s head of marketing Katrina Lowes said she faces a challenge building a long-term
- [How do you know when a design fails a usability test?](https://sinergios.com/how-do-you-know-when-a-design-fails-a-usability-test/) - A handy technique I learned from the wrong job… Years ago, I spent an awkward patch of my career as an instructional designer, creating courses for online learning. It was a bad fit and I moved on happily, but one part of that job has made me a better UX designer: learning objectives. Learning objectives are
- [Using Social Media For User Research](https://sinergios.com/using-social-media-for-user-research/) - Social media is one of the dominant forms of interactions on the Internet. Leading platforms such as Facebook and Twitter count hundreds of millions of users each month. In this article, I will show you how social media is a rich vein of data for user researchers. I will argue that it would
- [Google champions YouTube viewability in bid to boost trust in digital advertising](https://sinergios.com/google-champions-youtube-viewability-in-bid-to-boost-trust-in-digital-advertising/) - Advertisers are becoming increasingly aware of the issues around measurement and the viewability of online advertising. Just last month Procter & Gamble’s chief brand officer Marc Pritchard laid into Google and Facebook’s ‘walled gardens’ and demanded transparency from the digital supply chain. And, speaking to Marketing Week at Mobile World Congress, UK director of branding
- [L’Oréal on how the ‘power’ of diversity transformed the brand and pushed sales](https://sinergios.com/loreal-on-how-the-power-of-diversity-transformed-the-brand-and-pushed-sales/) - L’Oréal Paris says its increased focus on diversity has pushed sales and led people to reappraise the brand. The campaign for its True Match foundation, which came out in August last year, targeted men for the first time. It decided to pick male blogger and makeup artist Gary, aka ‘The Plastic Boy’, as one of
- [Nestlé: Digital leaders that don’t feel restless aren’t doing their job](https://sinergios.com/nestle-digital-leaders-that-dont-feel-restless-arent-doing-their-job/) - Pete Blackshaw, global head of digital and social media at Nestlé, says he sometimes wakes up in “a cold sweat” because he’s “worried” about whether he can keep up in today’s environment. And he thinks other digital leaders should feel the same way. Speaking to Marketing Week at Mobile World Congress, he says: “All the platforms
- [Deliveroo launches first TV campaign in brand expansion push](https://sinergios.com/deliveroo-launches-first-tv-campaign-in-brand-expansion-push/) - YouGov BrandIndex measures the public’s perception of brands on a daily basis across a range of measures, including value, impression and satisfaction. In terms of brand awareness, Deliveroo is currently placed 31st on a list of 41 fast food and pub brands. Meanwhile, its consideration score is 3.8, placing it 31st. Competitors Just Eat and
- [Web design: The Journal Concept UI/UX](https://sinergios.com/web-design-the-journal-concept-uiux/) - Web design: The Journal Concept UI/UX abduzeedo Feb 28, 2017 The Journal concept is a web design, UI/UX and graphic design project shared by Bohdan Kononets and Slava Kornilov on their Behance profile. As the name suggests, it's a concept project for a journal or a blog if you prefer. There are so many good things about this project,
- [How to visualize a startup’s USP](https://sinergios.com/how-to-visualize-a-startups-usp/) - Common web design problem: Just writing out why a company is special is usually an insufficient way to tell a story to people in a way that will give them a rapid understanding of what makes a company’s product or service awesome. We have to get visual—people should be able to blur their eyes when they land
- [Netflix CEO: Focus more on stories and less on screen size](https://sinergios.com/netflix-ceo-focus-more-on-stories-and-less-on-screen-size/) - Netflix chief executive Reed Hastings says marketers should follow its lead and focus on incredible stories, characters that engage and story lines that are meaningful and funny as content becomes “less about the screen size”. Speaking at Mobile World Congress in Spain last night, he said: “We don’t design for mobile – there are people
- [Tanya Joseph: Marketers must break into the innovation hot-house](https://sinergios.com/tanya-joseph-marketers-must-break-into-the-innovation-hot-house/) - The other day I had a coffee with a friend I haven’t seen for ages. He is an in-house lawyer at a large FMCG brand (I had better not name it or, come to think of it, him). He was very excited about a new product the company is going to be launching in the
- [The Perfect Office - Samsung Galaxy Tab S3, ASUS Designo Monitor, Office Ideas and More](https://sinergios.com/the-perfect-office-samsung-galaxy-tab-s3-asus-designo-monitor-office-ideas-and-more/) - The Perfect Office - Samsung Galaxy Tab S3, ASUS Designo Monitor, Office Ideas and More PauloGabriel Feb 28, 2017 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us.
- [American Cancer Society Launches Major Redesign](https://sinergios.com/american-cancer-society-launches-major-redesign/) - A medical website is only as good, and helpful, as the clarity of the information presented there and the navigability of the site. In acknowledgment of this, the American Cancer Society recently redesigned its site in order to serve its site visitors more effectively. When you’re searching for information about cancer for yourself or family
- [Mark Ritson: Don’t be stupid, the Oscars mix-up has no impact on PwC’s brand](https://sinergios.com/mark-ritson-dont-be-stupid-the-oscars-mix-up-has-no-impact-on-pwcs-brand/) - I don’t know if you’ve seen ‘Bonnie and Clyde’, Arthur Penn’s 1967 classic biopic of two great American anti-heroes, but it’s well worth two hours of your time. The film ends in a shootout in which Clyde, played by Warren Beatty, looks lovingly across at Bonnie, played by Faye Dunaway, one last time before the
- [Mastercard CMO: Digital and business skills are a rare combination](https://sinergios.com/mastercard-cmo-digital-and-business-skills-are-a-rare-combination/) - Mastercard is making a big push into digital payment services, but admits that finding the right talent to ensure it can meet its aim of building a “cashless society” can be difficult. Speaking to Marketing Week at Mobile World Congress, Mastercard’s chief marketing and communications officer Raja Rajamannar says finding the right talent is a
- [Motion Title Design: NBC Hero Logo](https://sinergios.com/motion-title-design-nbc-hero-logo/) - Motion Title Design: NBC Hero Logo AoiroStudio Feb 28, 2017 We would like to share this motion title design work by Lost Project for NBC. The famous logo was created in the 40s, we were first introduced to that we see (with little iterations) nowadays by the end of the 80s. The spectrum of colours
- [Is the Mini MBA in Marketing Programme right for you? Sign up to our webinar to find out more](https://sinergios.com/is-the-mini-mba-in-marketing-programme-right-for-you-sign-up-to-our-webinar-to-find-out-more/) - In this entertaining and useful 40 minute webinar on March 7 at midday, Professor Mark Ritson will introduce the Marketing Week Mini-MBA in Marketing. He will explain the logic and syllabus behind the course, look at the course format and share some of the feedback from those who attended the course in 2017. The webinar
- [Hibernation Time Is Over! Inspiring Desktop Wallpapers To Fuel Your Creativity](https://sinergios.com/hibernation-time-is-over-inspiring-desktop-wallpapers-to-fuel-your-creativity/) - Sometimes all we need is a little inspiration kick to get our creative juices flowing. Maybe your secret is to go for a short walk, have a little chat with a colleague, or scroll through your favorite eye candy resources. Whatever it might be that helps you get new ideas, we, too, have
- [Useful Design Tool: WebGradients.com](https://sinergios.com/useful-design-tool-webgradients-com/) - Useful Design Tool: WebGradients.com AoiroStudio Feb 28, 2017 Tools, I think we are having the luxury of a huge range of variety of tools to increase your productivity in your workflow as a designer and even as a developer. With having a huge quantity of tools, it’s hard to handpicked which one could work best
- [Bridging the gap: The stark differences between brand and agency KPIs](https://sinergios.com/bridging-the-gap-the-stark-differences-between-brand-and-agency-kpis/) - Media buying is under scrutiny like never before, fuelled by reports into shady tactics and agency rebates, as well as Facebook measurement errors and The Times investigation into ad fraud. Procter & Gamble’s chief brand officer Marc Pritchard made perhaps the biggest call for change during his speech at the IAB’s Annual Leadership Meeting. He called out
- [Consumers in a ‘gloomy mood’ as confidence drops](https://sinergios.com/consumers-in-a-gloomy-mood-as-confidence-drops/) - British consumers are moving away from making major purchases as concerns about the economy hit confidence amid warnings that if this continues economic growth could slow down this year. According to GfK’s monthly consumer confidence index, propensity to make a big purchase dropped by five points in March to 5, seven points lower than the
- [Photography Challenge of the Week: #abdz_shadowplay​​​​​​​](https://sinergios.com/photography-challenge-of-the-week-abdz_shadowplay​​​​​​​/) - Photography Challenge of the Week: #abdz_shadowplay​​​​​​​ abduzeedo Feb 27, 2017 And the photography challenge goes on! Yes! Mainly, It's an open concept that is made purely for fun and also to improve your photos or mobile photography skills. The idea is simple! At the beginning of the week, we'll share a theme through a hashtag
- [Motion Design: Twisted Letters Experiments](https://sinergios.com/motion-design-twisted-letters-experiments/) - Motion Design: Twisted Letters Experiments abduzeedo Feb 27, 2017 Twisted Letters is a series of motion design, art direction and graphic design experiments created and shared by * Webshocker * on their Behance profile. I have been seen these artworks via my Chrome extension that shows popular Dribbble entries every time I open a new tab. I was always
- [Essential design trends, March 2017](https://sinergios.com/essential-design-trends-march-2017/) - Here’s the point of emphasis… That’s the theme this month. This collection of trends focuses on adding emphasis to the design with specific detailing from italics to split screens to stark, minimalist backgrounds paired with a trick or two. Here’s what’s trending in design this month: 1. Split Screens Split screen design was something that
- [Stella Artois on how its charity campaign has made it less of an ‘old man’s drink’](https://sinergios.com/stella-artois-on-how-its-charity-campaign-has-made-it-less-of-an-old-mans-drink/) - Since partnering with Water.org on the ‘Buy A Lady a Drink’ (BALAD) programme nearly three years ago, Stella Artois says the partnership has succeeded in making its brand “more culturally relevant” among millennials. The BALAD programme was co-founded by Hollywood actor Matt Damon and aims to provide 3.5 million people, particularly women with families in
- [The Art Of Calligraphy: Getting Started And Lessons Learned](https://sinergios.com/the-art-of-calligraphy-getting-started-and-lessons-learned/) - Typography is a primary element of composition. Being a designer, I pay a lot of attention to its quality. Operating Photoshop is easy for me; however, to level up my skills, I am always learning to work with letters, using my hands, without any computer programs. < The first time I took a
- [Telefónica bets on artificial intelligence for digital transformation](https://sinergios.com/telefonica-bets-on-artificial-intelligence-for-digital-transformation/) - Telefónica is undergoing a digital transformation that will put artifical intelligence (AI) at the heart of its business. Speaking at the opening keynote at Mobile World Congress today (27 February), Jose Maria Alvarez-Pallete, CEO at Telefónica, explained how Telefónica is putting a “brain” in its network with the launch of AI assistant Aura. However, he warns
- [Lidl, Motorola and Morrisons: Everything that matters this morning](https://sinergios.com/lidl-motorola-and-morrisons-everything-that-matters-this-morning/) - Motorola stages a comeback Motorola Mobility, which was bought by computer business Lenovo in 2015, has launched its fifth generation Moto G smartphones at Mobile World Congress as it looks to re-establish itself as a top player in the mobile market. It also confirmed it will be partnering with Amazon to bring Alexa voice technology
- [Wallpaper of the Week - The Cathedral](https://sinergios.com/wallpaper-of-the-week-the-cathedral/) - Wallpaper of the Week - The Cathedral AoiroStudio Feb 27, 2017 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll try
- [Weekly Roundup: Return of Nokia 3310, Hands-on LG G6 and more](https://sinergios.com/weekly-roundup-return-of-nokia-3310-hands-on-lg-g6-and-more/) - Weekly Roundup: Return of Nokia 3310, Hands-on LG G6 and more AoiroStudio Feb 27, 2017 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we'll mostly spend be ready to tackle a new week. Before you do, it's time for
- [Samsung credits ‘strength and resilience’ of the brand as it sets out plans for 5G and VR](https://sinergios.com/samsung-credits-strength-and-resilience-of-the-brand-as-it-sets-out-plans-for-5g-and-vr/) - Samsung joined the race for 5G at Mobile World Congress in Barcelona today (26 February) announcing the launch of a commercial 5G network of products in early 2018, with UK trials starting this summer. It includes a 5G ‘radio base station’ and a home router that consumers can install themselves. Samsung’s chief executive, Tim Baxter,
- [The Nokia 3310 is back as a ‘modern classic reimagined’](https://sinergios.com/the-nokia-3310-is-back-as-a-modern-classic-reimagined/) - HMD Global, the company that owns the rights to the Nokia brand in mobile phones, is bringing back the iconic 3310 in respond to demand from fans. At the end of an hour-long event at Mobile World Congress, HMD Global’s Arto Nummela teased the audience by pretending the much-rumoured launch wasn’t happening, only to unveil
- [Nokia makes big moves into 5G and wearables as it looks to shake off past](https://sinergios.com/nokia-makes-big-moves-into-5g-and-wearables-as-it-looks-to-shake-off-past/) - Nokia kicks off the ‘5G era’ with the unveiling of 5G First, a commercial offering for carriers eager to be the first to meet the demand for faster connectivity. Speaking at Mobile World Congress in Barcelona today (26 February), chief executive officer Rajeev Suri told the audience the 5G launch is “not hype but soon
- [Popular design news of the week: February 20, 2017 – February 26, 2017](https://sinergios.com/popular-design-news-of-the-week-february-20-2017-february-26-2017/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Comics of the week #380](https://sinergios.com/comics-of-the-week-380/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [Don’t call it a comeback: Bud Light re-enters the UK market after 16 years away](https://sinergios.com/dont-call-it-a-comeback-bud-light-re-enters-the-uk-market-after-16-years-away/) - Bud Light is forging a comeback in the UK, 16 years after the last attempt to introduce the US beer to the country ended in failure. The light beer goes on sale in shops and pubs across the UK tomorrow (25 February). It has a much lower ABV than normal Budweiser, at 3.5%, and just
- [DublDom, a Beautiful and Modern Modular House](https://sinergios.com/dubldom-a-beautiful-and-modern-modular-house/) - DublDom, a Beautiful and Modern Modular House GisMullr Feb 24, 2017 Modular houses, or prefabricated houses, are picking up momentum lately. We have been seen amazing modular houses designs. From small and minimal projects to bigger ambitious ones, there is certainly a modular house idea to fit your needs. To give you a taste of
- [Web Development Reading List #171: Leaks, SHA-1 Collision, And Brotli](https://sinergios.com/web-development-reading-list-171-leaks-sha-1-collision-and-brotli/) - Phew, what a week! Due to an HTML-parsing bug, Cloudflare experienced a major data leak, and the first practical collision for SHA-1 was revealed as well. We should take these events as an occasion to reconsider if a centralized front-end load balancer that modifies your traffic is a good idea after all. And
- [3 ways to win customers with content](https://sinergios.com/3-ways-to-win-customers-with-content/) - Content marketing is a marketing technique focused on creating and distributing valuable content to attract and retain visitors, and turn these visitors into customers. It has proven very effective, at least if you know what you’re doing. The advantages of content marketing are: It’s good for SEO, especially for targeting long-tail keywords. Content marketing can
- [Unilever, L’Oréal: 5 things that mattered this week](https://sinergios.com/unilever-loreal-5-things-that-mattered-this-week/) - Unilever puts an end to Kraft Heinz merger speculation Kraft Heinz’s proposed multi-billion-pound deal to buy Unilever fell through this week, with Marketing Week columnist Mark Ritson very happy with the outcome. He said Unilever’s socially-minded stance was at odds with how Kraft Heinz does business. “In the era of ‘ROI marketing’ it’s very easy
- [Facebook: If a brand partnership is purely transactional it will fail](https://sinergios.com/facebook-if-a-brand-partnership-is-purely-transactional-it-will-fail/) - If a brand partnership is based purely on maximising transactional gains it will almost certainly fail, according to Facebook’s marketing director for business in Europe Philippa Snare. Speaking today (24 February) on a panel at an event hosted by digital ad agency Wunderman, Snare reflected on business partnerships that went wrong during her tenure as
- [‘This Girl Can’ launches TV ad as it aims to ‘normalise’ women doing exercise](https://sinergios.com/this-girl-can-launches-tv-ad-as-it-aims-to-normalise-women-doing-exercise/) - Sport England has released the TV ad for the second push of its ‘This Girl Can’ campaign as it looks to further close the gap between the proportion of men and women doing sport. The campaign, created by FCB Inferno, will air on television today (24 February). Like the previous ad, it features ‘real’ women
- [‘Free movement of data is key post-Brexit’](https://sinergios.com/free-movement-of-data-is-key-post-brexit/) - Data organisations including the Information Commissioners Office and Direct Marketing Association (DMA) will “bang the drum” to ensure the UK has free movement of data with other countries after Brexit, the Information Commissioner Elizabeth Denham has told marketers. Speaking at the DMA’s Data Protection conference in London today (24 February) Denham said that even if
- [Digital decoded: The rise of voice activation and why it will be big at Mobile World Congress](https://sinergios.com/digital-decoded-the-rise-of-voice-activation-and-why-it-will-be-big-at-mobile-world-congress/) - Mobile World Congress (MWC) kicks off on Monday 27 February. Ahead of the show Marketing Week caught up with internet of things agency SharpEnd to talk about why voice-activation will be a key trend at this year’s show. Testing out Amazon Tap and Echo, founder Cameron Worth gives his predictions for MWC around voice-activated devices,
- [ABDZ Photo Challenge: Our #abdz_strideby Picks](https://sinergios.com/abdz-photo-challenge-our-abdz_strideby-picks/) - ABDZ Photo Challenge: Our #abdz_strideby Picks AoiroStudio Feb 24, 2017 Here we are, with more than 100+ posts over Instagram with the hashtag #abdz_strideby, we say it was a pretty successful first Abduzeedo Photo Challenge. It was a lot of fun to go through your submissions and having a chance to witness the beautiful parts
- [Game Design: Narita Boy -The retro futuristic pixel game](https://sinergios.com/game-design-narita-boy-the-retro-futuristic-pixel-game/) - Game Design: Narita Boy -The retro futuristic pixel game abduzeedo Feb 23, 2017 Narita Boy -The retro futuristic pixel game is a Kickstarter project for a pixel art game created by Studio Koba. I found out about this game design project while visiting the Behance profile of Eduardo "edujante" Fornieles, a freelance concept artist and founder of
- [Interaction Design: Wine-Searcher Application](https://sinergios.com/interaction-design-wine-searcher-application/) - Interaction Design: Wine-Searcher Application abduzeedo Feb 23, 2017 Wine-Searcher Application is an interaction design and UI/UX project shared by Olena Mostepan and MEAT Studies on their Behance profiles. In a nutshell, the whole idea was create an mobile app that could help you search and understand a bit more about wine, with the ultimate goal of making you love
- [P&G adjusts sampling strategy after admitting it was ‘too myopic’](https://sinergios.com/pg-adjusts-sampling-strategy-after-admitting-it-was-too-myopic/) - Procter & Gamble (P&G) is adjusting its sampling strategy after taking a view that was “too myopic” on its return on investment (ROI) and comparing it to other advertising activity, which it admits “was a mistake”. Speaking at the Consumer Analyst Group of New York conference today (23 February), the company’s chief financial officer Jon Moeller
- [Just Eat and Gumtree on why online brands should not rush to TV advertising](https://sinergios.com/just-eat-and-gumtree-on-why-online-brands-should-not-rush-to-tv-advertising/) - Just Eat and Gumtree have urged online brands not to rush to TV advertising until they’re ready, as it could lead to consumer frustration and set the brand back. Speaking at a Thinkbox event today (23 February), Just Eat’s UK marketing director Ben Carter spoke about how TV “transformed the business” after establishing itself as
- [International bulletin: P&G and Nike fight for gender equality, online ads are ‘overweight’](https://sinergios.com/international-bulletin-pg-and-nike-fight-for-gender-equality-online-ads-are-overweight/) - 40% of online ads found to be ‘overweight’ A new report by US firm Ad Lightning claims more than 40% of online ads are larger than industry standards. And the study claims that because advertisers are creating online ads that are too big, websites are slower than ever. The rise of ‘fat ads’ could also
- [Designing With Real Data In Sketch Using The Craft Plugin](https://sinergios.com/designing-with-real-data-in-sketch-using-the-craft-plugin/) - Besides the user's needs, what's another vital aspect of an app? Your first thought might be its design. That's important, correct, but before you can even think about the design, you need to get something else right: the data. Data should be the cornerstone of everything you create. Not only does it help
- [How to design the perfect infographic](https://sinergios.com/how-to-design-the-perfect-infographic/) - Thanks largely due to the fact that more information is at our fingertips now than at any point in human history, we’ve entered into an age where both of the following statements are true: People are consuming more content online than ever before; Fewer and fewer people are actually willing to spend time reading that content.
- [Unilever puts brands on alert as it kicks off ‘comprehensive review’](https://sinergios.com/unilever-puts-brands-on-alert-as-it-kicks-off-comprehensive-review/) - Unilever is planning a “comprehensive review” of its business as it looks to prove to shareholders they are getting the best deal following the aborted takeover attempt by Kraft Heinz. Unilever says the review will aim to “accelerate delivery of value for the benefit of shareholders”. It should be completed within three months. “The events
- [Fairtrade hunts for emotional connection in strategy shift](https://sinergios.com/fairtrade-hunts-for-emotional-connection-in-strategy-shift/) - The Fairtrade Foundation is shifting its marketing strategy as it looks to engage with consumers emotionally by communicating the “human element” of its work. The Foundation is launching a new creative platform, ‘Don’t feed exploitation’ in preparation for its annual Fairtrade Fortnight, which this year runs from 27 February to 12 March. Created by new
- [Interaction Design: Behance Desktop App Concept](https://sinergios.com/interaction-design-behance-desktop-app-concept/) - Interaction Design: Behance Desktop App Concept AoiroStudio Feb 23, 2017 As a designer, I am a frequent user of Behance. It’s a beautiful platform that featured some of the best artists, designers and illustrators out there. One thing that annoys me though is the design hasn’t changed much in the last few years. For example,
- [L’Oréal looks to have a ‘bigger purpose than selling product’ with e-mentorship programme](https://sinergios.com/loreal-looks-to-have-a-bigger-purpose-than-selling-product-with-e-mentorship-programme/) - L’Oréal Paris is collaborating with The Prince’s Trust to launch its ‘All Worth It’ programme, an e-mentorship initiative designed to help boost young people’s self worth. The programme hopes to help 10,000 young people by “turning self-doubt into self-worth”. It is in response to figures released today (23 February) by The Prince’s Trust showing that
- [Thinkbox: TV can gain credibility in wake of Facebook metrics scandal](https://sinergios.com/thinkbox-tv-can-gain-credibility-in-wake-of-facebook-metrics-scandal/) - Distrust among marketers in the wake of the Facebook metrics scandal has only reinforced the credibility of TV, according to Thinkbox. The trade body says TV revenues totalled £5.27bn in 2016, a rise of 0.2% year on year and the seventh straight year of growth. Procter & Gamble was the most viewed TV advertiser in
- [Product Design: Kontrol Editing Tablet](https://sinergios.com/product-design-kontrol-editing-tablet/) - Product Design: Kontrol Editing Tablet AoiroStudio Feb 22, 2017 We’ve seen tools like the Wacom and even the Touch Bar from the MacBook Pro to somehow increase our productivity and workflow. They both have their pros and cons but I would an issue I had with the Wacom for example was its size especially when
- [4 simple steps for perfect web navigation](https://sinergios.com/4-simple-steps-for-perfect-web-navigation/) - From checking movie times, to reading a Photoshop tip, to reviewing the daily news, we can find almost any information we are looking for on the Internet. One part of a website that is especially important in helping us find what we are looking for is its navigation. When we engage with a website we
- [Illustration: Grimms' Fairy Tales by Ale Giorgini](https://sinergios.com/illustration-grimms-fairy-tales-by-ale-giorgini/) - Illustration: Grimms' Fairy Tales by Ale Giorgini abduzeedo Feb 22, 2017 Grimms' Fairy Tales Illustrated by Ale Giorgini is a set of illustrations of wallpapers based on classic fairy tales. Whichever one is your favorite, it isn't hard to get glossy eyed and nostalgic over the forever legendary Brothers Grimm tales. With his brilliantly retro flair, Italian illustrator
- [IBM’s Caroline Taylor: Embrace what makes you different](https://sinergios.com/ibms-caroline-taylor-embrace-what-makes-you-different/) - “I’m keen to lead by example and I’m very much a ‘roll up your sleeves’ marketing leader,” says Caroline Taylor OBE, vice-president of global marketing and communications for IBM sales and distribution. “The last thing I ever want to do is sit in an office looking at spreadsheets. It’s very important to be authentic, so
- [Keith Weed: We need comparable metrics in a digital world](https://sinergios.com/keith-weed-we-need-comparable-metrics-in-a-digital-world/) - They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining real momentum on this industry-defining issue. I for one am having an increasing volume of engaged discussions with
- [Marketoonist on ‘digital advertising and media transparency’](https://sinergios.com/marketoonist-on-digital-advertising-and-media-transparency/) - Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘digital advertising and media transparency’ appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘digital advertising and media transparency’
- [The effect of image-based posts on social media insight](https://sinergios.com/the-effect-of-image-based-posts-on-social-media-insight/) - Memes and gifs are dominating social feeds, the rise of which could cause problems for those using social media for insight, as words diminish and image-based conversations become the new form of communication. Over 80 million photos are uploaded each day to Instagram and users watch six billion videos on Snapchat every day, according to Brandwatch, while
- [Mark Ritson: Unilever resisting takeover is a win for responsible business](https://sinergios.com/mark-ritson-unilever-resisting-takeover-is-a-win-for-responsible-business/) - This may sound a bit weird but I was genuinely chuffed when Kraft Heinz’s proposed deal to buy Unilever fell through this week. I’ve never worked for Unilever, don’t know anyone who works there and don’t really have much passion for their products. But what I do have, in increasing amounts, is an appreciation for
- [How To Use Shadows And Blur Effects In Modern UI Design](https://sinergios.com/how-to-use-shadows-and-blur-effects-in-modern-ui-design/) - When you examine the most successful interaction designs of recent years, the clear winners are those who provide an excellent functionality. While functional aspect of a design is key to product success, aesthetics and visual details are equally important — particularly how they can improve those functional elements. In today's article, I'll explain how visual
- [The future of social insight](https://sinergios.com/the-future-of-social-insight/) - Latest statistics show that 2.8 billion people were using social media by the end of 2016, up 21% from 2015, while in the UK 77% of people have a social media account. Brands are now using sophisticated techniques to exploit the market research potential of social media, whether that be linking people’s interests to purchase behaviour or
- [Honda says ‘too many unknowns’ are halting the progress of driverless cars](https://sinergios.com/honda-says-too-many-unknowns-are-halting-the-progress-of-driverless-cars/) - Honda is hoping a move to replicate the dealership experience through interactive online video ads will resonate with new drivers. Its new ‘Real View Test Drive’ content suite allows viewers to watch four separate online ads for Honda’s Jazz, Civic, HR-V and CR-V models, with each having a storyline tailored around the specific model’s primary
- [Interior Design: Volvo Get Away Lodge in Sweden](https://sinergios.com/interior-design-volvo-get-away-lodge-in-sweden/) - Interior Design: Volvo Get Away Lodge in Sweden AoiroStudio Feb 21, 2017 We would like to share this Interior Design of a stunning lodge called the Get Away Lodge located just outside of village of Åre in Jämtland County, Northern Sweden. It’s a collaboration between renowned car brand Volvo and an online hotel curator Tablet Hotels .
- [Editorial Design: Save the Children](https://sinergios.com/editorial-design-save-the-children/) - Editorial Design: Save the Children AoiroStudio Feb 21, 2017 I am one of those believers that believe that design can change the world by its purpose and its reasons. We do what we do for what we believe is worth fighting. We are able to create things that can drag emotions, thinking and more. Let’s
- [Why YouTube’s decision to ditch 30 second unskippable ads makes it ‘more powerful’ for brands](https://sinergios.com/why-youtubes-decision-to-ditch-30-second-unskippable-ads-makes-it-more-powerful-for-brands/) - YouTube’s move to no longer support 30-second ads that users can’t skip, highlights how the channel is moving away from its focus on attracting TV budgets, to up competition with Facebook and other online video sites. READ MORE: YouTube now wants to work with TV In a statement Google says it is committed to providing
- [‘Marketers need to work harder’ insists Thinkbox CEO as brands drop diversity ads](https://sinergios.com/marketers-need-to-work-harder-insists-thinkbox-ceo-as-brands-drop-diversity-ads/) - Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not to run the campaigns pitched at promoting diversity. The competition, announced in April last year, offered the winning brand £1m of commercial airtime throughout the Rio Paralympics. Every pitch had
- [Asda points to ‘encouraging signs’ as its sales decline slows](https://sinergios.com/asda-points-to-encouraging-signs-as-its-sales-decline-slows/) - Asda saw sales [at stores open for over a year] fall by 2.9% in the three months to 31 December, with the latest decline marking Asda’s 10th straight quarter of falling sales. However, despite the latest fall, it says it is “encouraged” by the numbers. The numbers mark an improvement on the third quarter, in
- [Opera completely redesigns its desktop browser](https://sinergios.com/opera-completely-redesigns-its-desktop-browser/) - Opera has recently unveiled a brand-new refresh of its user interface in the developer stream. Really part of a bigger project named Reborn—appropriately so—this new build offers a totally new look and some new features that are sure to pique the interest of many designers. According to the blog entry on Opera’s official website, the
- [A Detailed Introduction To Webpack](https://sinergios.com/a-detailed-introduction-to-webpack/) - JavaScript module bundling has been around for a while. RequireJS had its first commits in 2009, then Browserify made its debut, and since then several other bundlers have spawned across the Internet. Among that group, webpack has jumped out as one of the best. If you’re not familiar with it, I hope this
- [How to pick the sporting brand ambassadors of the future](https://sinergios.com/how-to-pick-the-sporting-brand-ambassadors-of-the-future/) - Only a few English football fans were talking about Gabriel Jesus one month ago. The 19-year-old striker, who joined Manchester City in January from Brazilian club Palmeiras, was highly rated and came with a £27m fee, but he was seen as back-up rather than a replacement for City’s long-time star striker Sergio Aguero. Within two
- [MacBook Pro Review - Love and Hate with the Touch Bar](https://sinergios.com/macbook-pro-review-love-and-hate-with-the-touch-bar/) - MacBook Pro Review - Love and Hate with the Touch Bar abduzeedo Feb 21, 2017 It's time for our honest appraisal of the MacBook Pro. After almost 5 years using my old MacBook Pro, a first generation retina display, the time had come for an upgrade. I've been chomping at the bit for Apple to announce a
- [Trinity Mirror ‘explores new business model’ with ad-free subscription service](https://sinergios.com/trinity-mirror-explores-new-business-model-with-ad-free-subscription-service/) - Trinity Mirror has rolled out an ad-free subscription service for the Mirror in a bid to keep an “ongoing dialogue” with its readers and try out different business models. For £2.99 a month, users are able to access the Mirror’s website without seeing any banner ads, pop-ups or video ads. Messaging to promote the service
- [Four actions marketers should take to be a better leader](https://sinergios.com/four-actions-marketers-should-take-to-be-a-better-leader/) - While there are many styles of leadership there are some universal skills and ways of working that all marketers should consider. Matt Barker, coaching and operations director at K2, who will be speaking at Marketing Week Live next month, outlines four ways marketers can improve their leadership, to get more from their team in the
- [Motion design: UI and UX Collection](https://sinergios.com/motion-design-ui-and-ux-collection/) - Motion design: UI and UX Collection abduzeedo Feb 20, 2017 Motion design is intrinsically useful for product design, especially when designing for mobile devices. Even experience designers might have a difficult time evaluation solutions on the computer without testing on the device. In addition to that, there's so much information that can be lost by
- [The Perfect Office - Flter Secure Router, Canon EOS M6 Camera, Office Ideas and More](https://sinergios.com/the-perfect-office-flter-secure-router-canon-eos-m6-camera-office-ideas-and-more/) - The Perfect Office - Flter Secure Router, Canon EOS M6 Camera, Office Ideas and More PauloGabriel Feb 20, 2017 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us.
- [Can loyalty exist in the grocery sector?](https://sinergios.com/can-loyalty-exist-in-the-grocery-sector/) - Although consumers may have a favourite supermarket, more often than not convenience and location win out. In fact, new research finds that around one in six shoppers have switched their main supermarket over the past 12 months calling into question loyalty in the grocery sector. The study, of over 1,500 shoppers by retail marketing agency TCC Global,
- [The best new portfolio sites, February 2017](https://sinergios.com/the-best-new-portfolio-sites-february-2017/) - Welcome, readers. I realize that some of you may have had romantic plans this month, but now that’s out the way, we need to look through a bunch of portfolio sites and rate them without actually assigning a numerical value to them. I assure you, your friends and loved ones will understand. (Who doesn’t love
- [Eurostar shifts marketing focus with campaign aimed at opening travellers’ minds](https://sinergios.com/eurostar-shifts-marketing-focus-with-campaign-aimed-at-opening-travellers-minds/) - Eurostar is returning to TV for the first time in three years with a new campaign that aims to talk up the benefits of travel through a company called ‘Travel state of mind’. The travel brand last aired a TV ad in March 2014 with its ‘Stories are waiting’ campaign, which focused on travel to
- [Current Trends And Future Prospects Of The Mobile App Market](https://sinergios.com/current-trends-and-future-prospects-of-the-mobile-app-market/) - The mobile app market is growing faster than a beanstalk. The industry is huge and growing daily, and there is no end in sight. Expectedly, the mobile developer population has boomed, and the number of mobile apps in the market has hit new heights. The revenue generated by the global mobile app industry
- [Unilever’s focus on long-term brand building was never going to fit with Kraft Heinz](https://sinergios.com/unilevers-focus-on-long-term-brand-building-was-never-going-to-fit-with-kraft-heinz/) - Kraft Heinz and Unilever surprised everyone last night (19 February) when they issued a statement saying they had “amicably agreed” not to go ahead with any deal. Kraft Heinz had tabled what the Financial Times claimed was a £115bn for Unilever, which was rejected, but had been widely expected to come back with a better
- [Amazon, Google and Uber: Everything that matters this morning](https://sinergios.com/amazon-google-and-uber-everything-that-matters-this-morning/) - Google to make it harder for users to find pirate websites Search engines such as Google and Bing will make it harder for UK internet users to find pirated films and music as well as restrict the ease of illegally streaming sport. Both search engines have signed up to a new voluntary code of practice, which will ensure offending
- [ABDZ Photo Challenge Project: #abdz_strideby](https://sinergios.com/abdz-photo-challenge-project-abdz_strideby/) - ABDZ Photo Challenge Project: #abdz_strideby AoiroStudio Feb 20, 2017 A photo challenge! Yes! Mainly, It's an open concept that is made purely for fun and also to improve your photography or mobile photography skills. The idea is simple! At the beginning of the week, we'll share a theme through a hashtag for your pictures. During
- [Wallpaper of the Week - Abstract Symmetry II](https://sinergios.com/wallpaper-of-the-week-abstract-symmetry-ii/) - Wallpaper of the Week - Abstract Symmetry II AoiroStudio Feb 20, 2017 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll
- [Popular design news of the week: February 13, 2017 – February 19, 2017](https://sinergios.com/popular-design-news-of-the-week-february-13-2017-february-19-2017/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Weekly Roundup: Apple WWDC On June 5, Introducing uProxy and more](https://sinergios.com/weekly-roundup-apple-wwdc-on-june-5-introducing-uproxy-and-more/) - Weekly Roundup: Apple WWDC On June 5, Introducing uProxy and more AoiroStudio Feb 19, 2017 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we'll mostly spend be ready to tackle a new week. Before you do, it's time for
- [Comics of the week #379](https://sinergios.com/comics-of-the-week-379/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [Architecture: Common Ground by Urbantainer](https://sinergios.com/architecture-common-ground-by-urbantainer/) - Architecture: Common Ground by Urbantainer AoiroStudio Feb 17, 2017 We all have seen containers implemented as a house or pop-up shops but what about 5300 m2 building? It’s just insane just to think of it but at the same time looking at this architecture project by Urbantainer. It seems quite possible and beautiful too! Located
- [Freebie: Adobe Love by Design](https://sinergios.com/freebie-adobe-love-by-design/) - Freebie: Adobe Love by Design AoiroStudio Feb 17, 2017 I know we are past Valentine’s Day but it’s never too late to share some love, especially coming from Adobe, they have made some really funny freebie for us to download via Adobe Stock Template. Besides, it’s always good to be able to dissect a template
- [Is it time to go freelance?](https://sinergios.com/is-it-time-to-go-freelance/) - There’s a tendency within the design community to depict freelancing as a goal to be achieved. Who wouldn’t want to lie in every day, do two hours of work in front of the TV, followed by an afternoon in coffee shops posing for stock photographers, all while getting paid twice your current salary, and having your
- [MealPal takes on Deliveroo and UberEats with subscription lunch service](https://sinergios.com/mealpal-takes-on-deliveroo-and-ubereats-with-subscription-lunch-service/) - One day in 2015, Mary Biggins was strolling around Wholefoods and looked at the quantities of food it was serving. She wondered: What if her favourite pie restaurant could do the same, but at scale? And with that, the idea for MealPal was born. The startup, which launches in London this week, provides a lunch
- [Kraft Heinz Unilever deal: Good business or bad move?](https://sinergios.com/kraft-heinz-unilever-deal-good-business-or-bad-move/) - Kraft Heinz’s attempt to merge with Unilever has sent shockwaves through the FMCG industry. Unilever, which is worth more than £124bn, would help create a “leading consumer goods company with a mission of long-term growth and sustainable living” should it greenlight the merger, according to Kraft Heinz. It would also result in one of the
- [Web Development Reading List #170: Hamburger Alternatives, Libsodium In PHP And Choosing Profit](https://sinergios.com/web-development-reading-list-170-hamburger-alternatives-libsodium-in-php-and-choosing-profit/) - As web developers, we need to rely on our knowledge, and choosing solutions we’re already familiar with is often the most convenient approach to solving a problem. However, not only technology is evolving but also our knowledge of how to use it. For a while, we thought it’s best to use base64 encoding
- [Nestlé focuses on going direct-to-consumers as ecommerce sales hit 5%](https://sinergios.com/nestle-focuses-on-going-direct-to-consumers-as-ecommerce-sales-hit-5/) - Nestlé has credited its focus on innovation and marketing for helping its ecommerce sales almost double in four years. The company, which is behind brands including KitKat and Nescafé, says ecommerce now accounts for 5% of total sales, up from 2.9% in 2012. Ecommerce is one of the fastest areas of growth for the company, up
- [Kraft Heinz tries to buy Unilever in bid to create ‘leading consumer goods company’](https://sinergios.com/kraft-heinz-tries-to-buy-unilever-in-bid-to-create-leading-consumer-goods-company/) - Kraft Heinz has approached fellow FMCG giant Unilever about combining the two groups to create a “leading consumer goods company with a mission of long-term growth and sustainable living”. Although Unilever has rejected the approach, Kraft Heinz says it will persist and “looks forward to working to reach an agreement on the terms of a
- [Comic Relief evolves its marketing strategy to boost appeal among young people](https://sinergios.com/comic-relief-evolves-its-marketing-strategy-to-boost-appeal-among-young-people/) - Comic Relief is rethinking its strategy around engaging younger people in its fundraising campaign, moving away from a focus on schools to instead reach them online and on digital platforms. The charity is partnering with online storytelling community Wattpad. It allows users to read and share stories online and has a total monthly audience of
- [Coca-Cola, HP & Pernod Ricard: 5 things that mattered this week](https://sinergios.com/coca-cola-hp-pernod-ricard-5-things-that-mattered-this-week/) - HP on using Christian Slater for new anti-hacking campaign This week HP launched a B2B campaign – titled ‘The Wolf’ – featuring Hollywood actor Christian Slater as a hacker who is trying to steal data through a fictional company’s printers. The ad, the first of a series focusing on vulnerable forms of technology, aims to
- [Exclusive Icon Set: Elements From Space To Earth](https://sinergios.com/exclusive-icon-set-elements-from-space-to-earth/) - Have you ever dreamt of exploring the deep sea and getting up close to its fascinating, weird creatures? Or maybe you've dreamt of boarding a spacecraft to experience the beauty of our planet from above? The desire to leave the beaten tracks and explore unfamiliar terrain is human nature. To celebrate mankind’s urge
- [Photography: Aston Martin Lagonda with Tomek Olszowski](https://sinergios.com/photography-aston-martin-lagonda-with-tomek-olszowski/) - Photography: Aston Martin Lagonda with Tomek Olszowski abduzeedo Feb 17, 2017 Aston Martin Lagonda with Tomek Olszowski is a photography and retouching project shared by Recom Farmhouse and Tomek Olszowski on their Behance profiles. As they describe in the project: Cult cars don't come much less conventional than the Aston Martin Lagonda. Only 645 were ever made, and they're like
- [Introducing Freehand from Craft by InVision LABS](https://sinergios.com/introducing-freehand-from-craft-by-invision-labs/) - Introducing Freehand from Craft by InVision LABS AoiroStudio Feb 16, 2017 In my career, I had many many opportunities to create within a group that were in the same room like a workshop type of thing. Other situations where you are working with a team where they are scattered all over the World through different
- [BuzzFeed on making digital shows break through at scale](https://sinergios.com/buzzfeed-on-making-digital-shows-break-through-at-scale/) - Whether it’s a 30-second clip on DIY channel Nifty or original drama series ‘Broke’ on YouTube Red, each month BuzzFeed video content clocks up over seven billion global views. One in six people in the UK now subscribes to one of BuzzFeed’s Tasty food channels on YouTube, while an episode of ‘Worth It’, the series
- [CMOs have the shortest tenure in the c-suite](https://sinergios.com/cmos-have-the-shortest-tenure-in-the-c-suite/) - CMOs have the shortest tenure of any member of the c-suite, according to new research. The report, by recruiters Korn Ferry, found that the average CMO in the US stays in the job for just 4.1 years, behind the average for the c-suite of 5.3 years. That is half the average tenure for a CEO
- [Microsoft’s Project Neon redesigns Windows 10](https://sinergios.com/microsofts-project-neon-redesigns-windows-10/) - Thanks to Microsoft’s radical redesign of Windows 10, you may not recognize much of the classic operating system’s UI anymore. That’s because the company has decided to go in a new direction, cleaning up the software’s interface for a more minimalist approach. According to a recent tweet by Tom Hounsell, a Microsoft enthusiast and the developer behind
- [Amazon Prime reveals revenues for first time](https://sinergios.com/amazon-prime-reveals-revenues-for-first-time/) - Amazon has published figures for its Amazon Prime subscription membership service for the first time, revealing that its revenues hit $6.4bn (£5.2bn) in 2016. While at first glance this figure looks impressive, it’s still some way from what its retail and web divisions generate commercially. In 2016, according to the filing made on the US
- [Illustration: Colorful Work of Romain Trystram](https://sinergios.com/illustration-colorful-work-of-romain-trystram/) - Illustration: Colorful Work of Romain Trystram abduzeedo Feb 16, 2017 Romain Trystram is an illustrator from Morocco with an incredible portfolio. What really catches my eye is his illustration style with colorful, I dare say, 80s color palette sometimes. There is a mix of abstract and more conventional illustrations. The abstract is the the one that
- [International marketing bulletin: Lidl, Unilever, 20th Century Fox](https://sinergios.com/international-marketing-bulletin-lidl-unilever-20th-century-fox/) - Lidl expands into the US Lidl is set to launch its first stores in the US this summer, with plans to open up to 100 locations across the East Coast within a year. Lidl’s first 20 stores will be opening in North Carolina, South Carolina and Virginia. Lidl currently operates around 10,000 stores in 27
- [Coca-Cola preps Diet Coke push with advertising shift](https://sinergios.com/coca-cola-preps-diet-coke-push-with-advertising-shift/) - Coca-Cola is prepping a new campaign for Diet Coke that will see the brand shift even further away from its ‘shirtless hunks’ strategy. Diet Coke has enlisted TV presenter Holly Willoughby as its new brand ambassador, saying she will add “a dose of extra fizz” to the brand’s activity this year. She will lend her
- [Copy If You Can: Improving Your UI Design Skills With Copywork](https://sinergios.com/copy-if-you-can-improving-your-ui-design-skills-with-copywork/) - There’s a technique for improving one’s user interface design skills that is the most efficient way I know of expanding one’s visual vocabulary but that I’ve rarely heard mentioned by digital designers. I’m talking about copywork. Copywork is a technique that writers and painters have been using for centuries. It is the process
- [Ella’s Kitchen founder Paul Lindley on why ethical brands will endure](https://sinergios.com/ellas-kitchen-founder-paul-lindley-on-why-ethical-brands-will-endure/) - In the current political climate, there is an urgent need for businesses to carefully define and execute their brand values. The vocal reactions of various brands to the presidency of Donald Trump in the US, and campaigns such as Stop Funding Hate in the UK, suggest that values and ethics can help businesses to navigate
- [Viacom on why we’re entering the ‘golden age’ of advertising](https://sinergios.com/viacom-on-why-were-entering-the-golden-age-of-advertising/) - Over recent years the phrase ‘golden age’ has been thrown around routinely to describe TV, which, largely due to the success of critically acclaimed shows such as Breaking Bad and True Detective, is now seen as a creative medium that’s every bit as ripe as cinema. And following its success, advertising is now experiencing a
- [Digital Art and Advertising: Internet.org by Facebook](https://sinergios.com/digital-art-and-advertising-internet-org-by-facebook/) - Digital Art and Advertising: Internet.org by Facebook abduzeedo Feb 15, 2017 Internet.org by Facebook is a art direction and digital art project shared by our favorite studio, ARS Thanea. We posted about them and featured their work so many times, actually every time they post something new because their work is quite inspiring. This time
- [Nike, Adidas and Sainsbury’s: The top 10 YouTube ads in January](https://sinergios.com/nike-adidas-and-sainsburys-the-top-10-youtube-ads-in-january/) - 1. Nike and FKA twigs – Do you believe in more? Nike partnered with music artist FKA twigs for its latest campaign ‘Do you believe in more’. Coming in as YouTube’s top ad for January, the company should expect its stock to fly off the shelves, as athletes and those intent on focusing on the
- [Context is key for effective UX Design](https://sinergios.com/context-is-key-for-effective-ux-design/) - When designing for UX, it’s the hidden factors that determine whether you solve a problem, or create a new one. I recently read UX Researcher Sam Ladner’s commentary on why Cortana doesn’t work at work. She argues that the virtual assistant would have far less utility in the workspace, despite Microsoft’s intentions. As she explains, it’s a
- [Tom Goodwin: Make shopping practical or an experience, don’t do both](https://sinergios.com/tom-goodwin-make-shopping-practical-or-an-experience-dont-do-both/) - A change is sweeping through retail and it’s not what everyone assumes it is. We may think the internet is changing shopping forever, and it certainly is, but another unspoken dynamic is everywhere – the bifurcation of retail. Every action has a reaction: a nation high from snacking on six-second videos also needs to binge-watch
- [The Realities Of UX Design In The Luxury Industry](https://sinergios.com/the-realities-of-ux-design-in-the-luxury-industry/) - For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and services, but on delivering experiential value. Adopting technology and embracing a digital presence through platforms
- [Mark Ritson: There’s a new weapon in the targeting armoury](https://sinergios.com/mark-ritson-theres-a-new-weapon-in-the-targeting-armoury/) - In many ways, 2016 seems like a lifetime ago. Cast your mind back to February 2016 and you will recall a very different place. We had the effortlessly cool and immensely reassuring figure of Barack Obama making most of us feel like the free world was in safe hands. The UK was an established and
- [Co-op: Brits are tired of brand’s jumping on the ethical bandwagon](https://sinergios.com/co-op-brits-are-tired-of-brands-jumping-on-the-ethical-bandwagon/) - The Co-op is launching a new marketing campaign celebrating the ethical way it sources food and encouraging people to sign up to its membership scheme, as well as taking the opportunity to have a dig at its rivals over sustainability. The ad, which explains how Co-op members can now get 5% back on all own-label
- [Ex-Tesco marketing boss Robin Terrell on what it takes to be non-exec director](https://sinergios.com/ex-tesco-marketing-boss-robin-terrell-on-what-it-takes-to-be-non-exec-director/) - Robin Terrell has made portfolio management a key aspect of his 26-year career, which includes high profile roles at Amazon UK where he was vice-president and managing director from the late 1990s through to his most recent role as Tesco chief customer officer. Accustomed to balancing portfolio commitments with corporate life since his first directorship in 2008,
- [Product Design: Whym - Seamless Instant Interpretation App](https://sinergios.com/product-design-whym-seamless-instant-interpretation-app/) - Product Design: Whym - Seamless Instant Interpretation App abduzeedo Feb 14, 2017 Whym - Seamless Instant Interpretation App is a product design project shared by the Netguru Team on their Behance profile. As the name suggest the idea is simple, you have an app that provided you access to a live interpreter 24 hours a day,
- [Experimenting With speechSynthesis](https://sinergios.com/experimenting-with-speechsynthesis/) - I’ve been thinking a lot about speech for the last few years. In fact, it’s been a major focus in several of my talks of late, including my well-received Smashing Conference talk “Designing the Conversation.” As such, I’ve been keenly interested in the development of the Web Speech API. If you’re unfamiliar, this
- [Pernod Ricard: ‘You cannot rely on third parties to know your consumers’](https://sinergios.com/pernod-ricard-you-cannot-rely-on-third-parties-to-know-your-consumers/) - Pernod Ricard has moved to take media buying, programmatic and data collection in-house, as it believes having direct consumer relationships is “the way forward”. The company’s CEO Alexandre Ricard said during its half-year results meeting this morning (14 February) that it has been making lots of changes to the way it works with agencies. The
- [5 techniques for fine-tuning UX with color](https://sinergios.com/5-techniques-for-fine-tuning-ux-with-color/) - Color is one of the key elements in any design system. On websites or in apps, color can be used in a variety of ways: sometimes color can be used to create a focal point through contrast or through limiting the color to a selected spot; color can also help establish hierarchy and therefore influence
- [Should brands be pulling digital ad spend over ‘funding terror’ claims?](https://sinergios.com/should-brands-be-pulling-digital-ad-spend-over-funding-terror-claims/) - Brands including Jaguar Land Rover, Sandals and Marie Curie have pulled back on some digital ad spend in the wake of an investigation by The Times that claimed their ads were appearing next to content by extremists, pornographers and white supremacists. According to The Times, Jaguar Land Rover “stopped all UK digital advertising activity” on
- [Consumers gear up for more price rises as inflation hits near three-year high](https://sinergios.com/consumers-gear-up-for-more-price-rises-as-inflation-hits-near-three-year-high/) - Nearly three out of four UK consumers think prices have risen over the past 12 months and the majority expect a further hit to their finances over the next year, according to new data. The survey, which was commissioned by GfK and surveyed over 2,000 consumers, found the number that think prices have risen hit
- [HP on why its using Christian Slater in a new anti-hacking campaign](https://sinergios.com/hp-on-why-its-using-christian-slater-in-a-new-anti-hacking-campaign/) - There have been a lot of changes to Hewlett-Packard (HP) over the last 15 months, especially following the split of the business into Hewlett Packard Enterprise and HP Inc. The latter now focuses more on the firm’s arguably better-performing computer and printer business. In light of the company’s structural changes, HP Inc is heading in
- [30 Free Fonts With Personality And Style](https://sinergios.com/30-free-fonts-with-personality-and-style/) - The sharing spirit in the design community is remarkable. Designers spend countless hours on side projects and without asking for anything in return, they share their creations freely with the community. Just to give something back, to inspire and to support fellow folks in their work. When working on a project yourself, freebies
- [Marketing Week partners with IAB UK for Diversity in Marketing & Advertising Summit](https://sinergios.com/marketing-week-partners-with-iab-uk-for-diversity-in-marketing-advertising-summit/) - Marketing Week is partnering with DIMALYNC and IAB UK for the Diversity in Marketing & Advertising Summit. The two-day summit, which takes place on 4 and 5 April, aims to bring together the “entire marketing, media and advertising ecosystem” in a bid to encourage greater diversity and inclusion within leadership roles and campaigns. The event
- [The Perfect Office - Corsair ONE PC, Acer Curved Display and Office Ideas](https://sinergios.com/the-perfect-office-corsair-one-pc-acer-curved-display-and-office-ideas/) - The Perfect Office - Corsair ONE PC, Acer Curved Display and Office Ideas PauloGabriel Feb 14, 2017 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us. What equipment
- [Amorous or atrocious? How brands are doing Valentine’s Day 2017](https://sinergios.com/amorous-or-atrocious-how-brands-are-doing-valentines-day-2017/) - It’s that time of year again, when boyfriends panic buy roses in bulk and singletons simply shrug their shoulders and switch on Netflix. Oh yes, it’s Valentine’s Day. Credit and debit card payment processor Worldpay predicts that an eye-watering £128m will be spent for Valentine’s Day 2017 in the UK. Its data shows that florists
- [One in four businesses ‘unprepared’ for new data laws](https://sinergios.com/one-in-four-businesses-unprepared-for-new-data-laws/) - A quarter of marketers believe their companies are ‘unprepared’ and a third don’t expect to be compliant when new EU data laws come into effect in 2018, according to new data. The survey from the DMA finds that awareness of the EU General Data Protection Regulation is increasing, from 53% in June 2016 to 66%.
- [Motion Design for UI by Michal Sambora](https://sinergios.com/motion-design-for-ui-by-michal-sambora/) - Motion Design for UI by Michal Sambora abduzeedo Feb 13, 2017 There's a clear shift or I would say evolution of interface design that relies more in motion design to make it easier for people to understand how to use the application. In addition to that motion design can enhance the visual experience tremendously. Michal Sambora
- [Why Google’s ex-marketing director moved to an education startup](https://sinergios.com/why-googles-ex-marketing-director-moved-to-an-education-startup/) - After nine years at tech giant Google, James Elias rejoined the startup world as CMO at education startup Avado, claiming that digital learning for businesses “hasn’t been cracked yet”. “I had nine amazing years at Google,” says Elias, who notes the “pretty extraordinary growth” of the business during his time there. While he describes his
- [Oscar winner Asif Kapadia on collaborating with Burberry](https://sinergios.com/oscar-winner-asif-kapadia-on-collaborating-with-burberry/) - The post Oscar winner Asif Kapadia on collaborating with Burberry appeared first on Marketing Week. Source: Marketing Week Oscar winner Asif Kapadia on collaborating with Burberry
- [Marketoonist on ‘super bowl advertising’](https://sinergios.com/marketoonist-on-super-bowl-advertising/) - Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘super bowl advertising’ appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘super bowl advertising’
- [What’s new for designers, February 2017](https://sinergios.com/whats-new-for-designers-february-2017/) - Everywhere you look there are new releases, and new tools popping up, but how do you know which elements are worth your time? In our monthly roundup we present the latest resources that you’ll want to add to your toolbox. Almost everything on the list this month is free, with a few high-value paid apps and
- [To Use Or Not To Use: Touch Gesture Controls For Mobile Interfaces](https://sinergios.com/to-use-or-not-to-use-touch-gesture-controls-for-mobile-interfaces/) - Many criticize gestural controls as being unintuitive and unnecessary. Despite this, widespread adoption is underway already, and the UI design world is burning the candle at both ends to develop solutions that are instinctively tactile. The challenges here are those of novelty. Even though gestural controls have been around since the early 1980s
- [McDonald’s marketing boss on agency relationships, digital disruptors and fake views](https://sinergios.com/mcdonalds-marketing-boss-on-agency-relationships-digital-disruptors-and-fake-views/) - It is exactly 10 years since Alistair Macrow joined McDonald’s as UK marketing director. The move from Blockbuster to the fast food chain “was a fairly obvious one”, he says, due to the brand’s scale and societal importance. “You find yourself involved in the social make-up of the country. We are serving the best part
- [Tesco, BHS, and Facebook: Everything that matters this morning](https://sinergios.com/tesco-bhs-and-facebook-everything-that-matters-this-morning/) - Shoppers left short-changed over Tesco’s expired offers A BBC investigation finds that Tesco customers are being short-changed by promotions that have expired but are still advertised on the shelves. The undercover reporter reveals that shoppers were overcharged at two-thirds of the stores visited during the investigation. READ MORE: Tesco customers overcharged by out-of-date offers Facebook
- [Wallpaper of the Week - After Dark](https://sinergios.com/wallpaper-of-the-week-after-dark/) - Wallpaper of the Week - After Dark AoiroStudio Feb 13, 2017 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll try
- [Packaging design and branding: Endorfina](https://sinergios.com/packaging-design-and-branding-endorfina/) - Packaging design and branding: Endorfina abduzeedo Feb 13, 2017 Endorfina is a packaging design, branding and graphic design project shared by Łobzowska Studio on their Behance profile. There are a lot of things to highlight about this beautiful project but I will try to focus my comments on the visual design. The mix of paint brush texture
- [Popular design news of the week: February 6, 2017 – February 12, 2017](https://sinergios.com/popular-design-news-of-the-week-february-6-2017-february-12-2017/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Weekly Roundup: iPhone 8 Wireless Charging Rumour, BeatsX and more](https://sinergios.com/weekly-roundup-iphone-8-wireless-charging-rumour-beatsx-and-more/) - Weekly Roundup: iPhone 8 Wireless Charging Rumour, BeatsX and more AoiroStudio Feb 12, 2017 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we'll mostly spend be ready to tackle a new week. Before you do, it's time for the
- [Comics of the week #378](https://sinergios.com/comics-of-the-week-378/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [Web Design: Redesign of Lux Capital](https://sinergios.com/web-design-redesign-of-lux-capital/) - Web Design: Redesign of Lux Capital abduzeedo Feb 10, 2017 Lux Capital is a web site redesign project shared by Christopher Reath on his Behance profile. This web design effort is an excellent example of graphic design and UI/UX done properly, at least in my opinion. You guys might already know how much I appreciate simple
- [Browser watch, February 2017](https://sinergios.com/browser-watch-february-2017/) - Every month, there are exciting and relevant developments in browser news that web designers and developers will want to know about. What happens with your favorite browser or one that you haven’t become familiar with (yet!) can profoundly affect the quality and output of your client work. So without further ado, we present a new,
- [M&S’s Nathan Ansell on proving the value of customer experience](https://sinergios.com/mss-nathan-ansell-on-proving-the-value-of-customer-experience/) - Customer data must be shared “as far and wide as possible” within a business to ensure the commercial benefit of investing in customer experience is fully understood by all departments. That is the view of Nathan Ansell, global director of loyalty, customer insight and analytics at M&S and former head of brand and marketing for
- [Can Twitter turn its ‘influence and impact’ into ad ventures?](https://sinergios.com/can-twitter-turn-its-influence-and-impact-into-ad-ventures/) - Twitter’s disappointing fourth quarter results, with advertising revenue falling for the first time since its IPO, show it needs to do more to appeal to advertisers. Twitter reported a loss of $167m (£133m) in the final quarter of 2016, compared to a $90m (£72m) loss in the same period in 2015. Its active users increased
- [L’Oréal looks to capitalise on ‘golden age of beauty’ with ecommerce push](https://sinergios.com/loreal-looks-to-capitalise-on-golden-age-of-beauty-with-ecommerce-push/) - L’Oréal says it wants to take a “pragmatic” approach to its online selling, as it looks to become “a leader in digital beauty” and have more personalised interactions with consumers. The beauty giant revealed its full year results this morning (10 February), showing that like-for-like sales grew 4.7% to €25.8bn (£22bn), with sales increasing 10%
- [Aldi, Brand safety & the Super Bowl: 5 things that mattered this week](https://sinergios.com/aldi-brand-safety-the-super-bowl-5-things-that-mattered-this-week/) - Aldi becomes the UK’s fifth biggest supermarket This week, Aldi overtook the Co-operative to become the fifth largest supermarket in Britain for the first time. According to figures from Kantar Worldpanel, sales at Aldi were up 12.4% year-on-year in the 12 weeks ending 29 January. That increase helped buoy its market share by 0.6 percentage
- [Web Development Reading List #169: TLS At Scale, Brotli Benefits, And Easy Onion Deployments](https://sinergios.com/web-development-reading-list-169-tls-at-scale-brotli-benefits-and-easy-onion-deployments/) - Everyone here can have a big impact on a project, on someone else. I get very excited about this when I read stories like the one about an intern at Google who did an experiment that saves tons of traffic, or when I get an email from one of my readers who now
- [River Island dismisses talk of a fashion decline as it unveils first cinematic ad](https://sinergios.com/river-island-dismisses-talk-of-a-fashion-decline-as-it-unveils-first-cinematic-ad/) - It is for this reason the retailer has decided to avoid micro-moments in its campaigns, as Cartridge says the consumer gets fed up of too much content. She believes now is more important than ever to make sure brands have an element of cut-through but also something that “lasts and keeps developing”. The campaign leads on
- [Industrial Design: Nintendo Switch VR Concept](https://sinergios.com/industrial-design-nintendo-switch-vr-concept/) - Industrial Design: Nintendo Switch VR Concept AoiroStudio Feb 10, 2017 Recently, we witness the launch of Nintendo’s latest with their new console named: Switch. With the trend about VR, what if Nintendo took the turn into this technology? What it will look like? Will it stand against the competition? Well, Antoine Beynel took a stab
- [Brand safety online: Can it ever be guaranteed?](https://sinergios.com/brand-safety-online-can-it-ever-be-guaranteed/) - Adverts from some of the world’s biggest brands are appearing next to content by pornographers, extremists and white supremacists, helping to fund their causes, according to a report in The Times. The newspaper’s investigation found that brands including Waitrose, Marie Curie and Mercedes-Benz were unwittingly appearing on hate sites and next to YouTube videos created
- [What will the marketing team of the future look like?](https://sinergios.com/what-will-the-marketing-team-of-the-future-look-like/) - As part of Marketing Week Live, which returns to Olympia Central on 8 and 9 March, Marketing Week will be hosting a lively debate exploring how marketing teams will be structured in years to come. Marketing Week editor Russell Parson will be joined by Zoe Harris, group marketing director at Trinity Mirror; Mark Evans, marketing
- [Typography: Noway Font + Icons Free Download](https://sinergios.com/typography-noway-font-icons-free-download/) - Typography: Noway Font + Icons Free Download abduzeedo Feb 09, 2017 Noway font plus icons is a graphic design and typography post shared by atipo ® on their Behance profile. Noway was originally designed as a corporate and signage typeface for London Luton Airport. Noway font-family is set up in five weights: thin, light, regular, medium and bold and a
- [PizzaExpress moves beyond gamification with reservation chatbot launch](https://sinergios.com/pizzaexpress-moves-beyond-gamification-with-reservation-chatbot-launch/) - PizzaExpress has launched a Facebook Messenger bot allowing people to book a table upfront, in a bid to move away from gamification and make a “real” impact on how customers interact with the brand. The bot allows consumers to choose a local restaurant and book a table within 90 seconds and uses live data to
- [Interaction Design: Upper, Simple To-Do List](https://sinergios.com/interaction-design-upper-simple-to-do-list/) - Interaction Design: Upper, Simple To-Do List AoiroStudio Feb 09, 2017 To-Do List apps, I’ve tried them all and have many of them on my phone. Obviously, all my notes are scattered and lost all over. We are taking a look at this interaction design by Tubik Studio. It’s elegant, simple and that’s what is all
- [How to master portfolio management](https://sinergios.com/how-to-master-portfolio-management/) - From mentoring online startups to sitting on the board of a multinational publicly listed company (plc), a slew of high-profile marketers have swapped brand-side roles for the freedom of portfolio management over the past year. Notable among them is Roisin Donnelly, who after 31 years at Procter & Gamble resigned as brand director for Northern Europe
- [7 unique design decisions](https://sinergios.com/7-unique-design-decisions/) - I am always looking for inspiration, for great design that challenges convention. This post is all about unique layout solutions; that means I will be talking about eight different websites which present something typical, in a unique way. We’ll go over unique layout solutions from showing off products, to incorporating personal and human elements in a website. 1. Harvard
- [How To Create A Realistic Clock In Sketch](https://sinergios.com/how-to-create-a-realistic-clock-in-sketch/) - Creating a clock in Sketch might not sound exciting at first, but we'll discover how easy it is to recreate real-world objects in a very accurate way. You'll learn how to apply multiple layers of borders and shadows, you'll take a deeper look at gradients and you will see how objects can be
- [‘Failure is an expensive training course’ says ex-Sainsbury’s marketing boss](https://sinergios.com/failure-is-an-expensive-training-course-says-ex-sainsburys-marketing-boss/) - Speaking at an event held by The Marketing Society last night (8 February) focusing on bravery, Sainsbury’s ex-marketing director Sarah Warby claimed CEOs should not look at advertising failures as a disaster but as a lesson. Warby, who only left the role this week following five years at Sainsbury’s, was asked what she had learned
- [The big debate: Are the ‘4Ps of marketing’ still relevant?](https://sinergios.com/the-big-debate-are-the-4ps-of-marketing-still-relevant/) - The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical marketing theory – referring to product, price, promotion and place – as the foundations upon which all sound marketing strategies are built. For others, they represent dusty old concepts that
- [Interaction Design: I, Steak Mobile App](https://sinergios.com/interaction-design-i-steak-mobile-app/) - Interaction Design: I, Steak Mobile App AoiroStudio Feb 09, 2017 Nowadays, cuisine is something that we have less and less time to give during the day. Even some of us, don’t even how to boil an egg! We are featuring this interaction design about an app called: I, Steak. It’s an assistant app that will
- [McDonald’s on why debunking food myths is a ‘job that will never be done’](https://sinergios.com/mcdonalds-on-why-debunking-food-myths-is-a-job-that-will-never-be-done/) - McDonald’s says it is determined to further increase brand trust and fight myths that roam social media about the sourcing and provenance of its products, as it launches a new brand campaign. The campaign, created by Leo Burnett London, launches on Friday (10 February) and looks at how the fast food brand’s beef burgers are
- [Should advertisers ‘Stop Funding Hate’?](https://sinergios.com/should-advertisers-stop-funding-hate/) - You’ve probably seen the ad on Facebook or Twitter. Set to images from big retailers’ Christmas ads, campaign group Stop Funding Hate calls on the likes of John Lewis, Waitrose and Sainsbury’s to stop placing ads in national newspapers such as the Daily Mail, The Sun and the Daily Express in order to “stop funding hate”. The
- [Marketoonist on ‘newsletter list growth’](https://sinergios.com/marketoonist-on-newsletter-list-growth/) - Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘newsletter list growth’ appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘newsletter list growth’
- [Digital Art: Bison by Lukasz Poslad](https://sinergios.com/digital-art-bison-by-lukasz-poslad/) - Digital Art: Bison by Lukasz Poslad AoiroStudio Feb 08, 2017 We would like to share this digital art illustration by Lukasz Poland for a limited edition gift pack tube. There’s something quite powerful about this illustration and I love the use of Double Exposure mixed with a level of details that can only make you
- [Build beautiful WordPress sites with Ultra Theme by Themify](https://sinergios.com/build-beautiful-wordpress-sites-with-ultra-theme-by-themify/) - Ultra Theme by Themify is the latest word in WordPress theme builders. More than a simple set of styles that most themes provide, Ultra Theme allows you to construct your own designs with a simple, powerful drag-n-drop editor. Taking WordPress into the realm of WYSIWYG site builders, Ultra Theme allows anyone with a rudimentary knowledge
- [The Role Of Empty States In User Onboarding](https://sinergios.com/the-role-of-empty-states-in-user-onboarding/) - The first set of screens with which users interact, set the expectations of the app. To make sure your users don't delete your app after the first use, you should teach them how to complete key tasks and make them want to come back for more. In other words, you need to successfully
- [Mondelēz pledges a ‘more disciplined’ marketing approach as sales fall](https://sinergios.com/mondelez-pledges-a-more-disciplined-marketing-approach-as-sales-fall/) - Mondelēz is looking to take a “more disciplined” approach to its brand marketing in order to build its ‘power brands’ and move away from promotional spending. The company, which owns brands such as Cadbury, Oreo and Sour Patch Kids, reported its fourth quarter and full year results yesterday (7 February), which showed net revenues decreased
- [Mobile Photography: Introducing the Next-Gen Moment's Cases and Lens](https://sinergios.com/mobile-photography-introducing-the-next-gen-moments-cases-and-lens/) - Mobile Photography: Introducing the Next-Gen Moment's Cases and Lens AoiroStudio Feb 08, 2017 On Abduzeedo, we do enjoy brands especially independent brands that are the game changers in their areas of expertise, for the main reason to always bring the best to they can accomplish. It is the case for Moment a brand that we
- [Mark Ritson: Opposing Trump means sacrificing sales for brand values](https://sinergios.com/mark-ritson-opposing-trump-means-sacrificing-sales-for-brand-values/) - Just over a week ago, farm mechanic Lars Tollef was enjoying a cup of coffee in his home town of Tolga in Norway. To the 27-year-old’s complete surprise the local paper approached him and asked him to answer a few questions for its regular feature ‘Over Kaffekoppen’, in which a local person answers a series
- [‘Digital media is a buyer’s market, but that doesn’t make it a good deal’](https://sinergios.com/digital-media-is-a-buyers-market-but-that-doesnt-make-it-a-good-deal/) - It is a trusim to say that media has changed over my time. In fact, it has exploded and there’s now a daunting superabundance of choice for marketers. With choice comes competition, which classical theory suggests should be good for prices. This is partly true – for example the real price of TV airtime (and
- [Meet the ecommerce startup taking on the big alcohol brands](https://sinergios.com/meet-the-ecommerce-startup-taking-on-the-big-alcohol-brands/) - EeBria was launched at the start of the craft beer boom, back in 2013. Labelling itself the ‘Etsy of alcohol’, the startup started off as a digital business selling craft beer directly from the brewer to the consumer. In 2015, it went on to launch EeBria Trade, entering the wholesale market by sending alcohol fresh
- [Illustration: Johnnie Walker x Pawel Nolbert](https://sinergios.com/illustration-johnnie-walker-x-pawel-nolbert/) - Illustration: Johnnie Walker x Pawel Nolbert AoiroStudio Feb 07, 2017 We would like to share this illustration project by the talented Pawel Nolbert for his work with the known Whisky brand Johnnie Walker. Approached by Diageo/LOVE, his work was applied to multiple labels from Johnnie Walker but also for limited edition gift packs. Going through
- [Is ‘Britishness’ losing its global brand power?](https://sinergios.com/is-britishness-losing-its-global-brand-power/) - For some brands, the label ‘Made in Britain’ is a core element of their identity and a selling point for consumers around the world. Since the Brexit vote last summer, though, in which the UK voted to leave the European Union, the very meaning of Britain and ‘Britishness’ has been called into question. Supporters of
- [How Aldi became Britain’s fifth largest supermarket](https://sinergios.com/how-aldi-became-britains-fifth-largest-supermarket/) - Aldi has overtaken the Co-operative to become the fifth largest supermarket in Britain for the first time. According to figures from Kantar Worldpanel, sales at Aldi were up 12.4% year on year in the 12 weeks ending 29 January. That increase helped buoy its market share by 0.6 percentage points, giving it a 6.2% market
- [Adobe Collabograms: Balancing Act with David and Danielle](https://sinergios.com/adobe-collabograms-balancing-act-with-david-and-danielle/) - Adobe Collabograms: Balancing Act with David and Danielle AoiroStudio Feb 07, 2017 Back in September, we’ve featured this cool initiative called: Collabograms by the folks over Adobe. What’s Collabograms? You’ll find a combination of both Worlds through collaboration of different mediums of Art for which sounds definitely unusual but it is the beauty of it.
- [Behavioural data can bridge the gap between what consumers say and do](https://sinergios.com/behavioural-data-can-bridge-the-gap-between-what-consumers-say-and-do/) - If the result of the EU referendum and US presidential election have taught us anything it’s that what people say they’re going to do and what they actually do are two very different things. It’s for this reason that the accuracy of traditional qualitative and quantitative research methods are under scrutiny like never before. This
- [Case Study: 10 lessons from a successful startup](https://sinergios.com/case-study-10-lessons-from-a-successful-startup/) - Building a product from scratch isn’t easy, but it can be a very rewarding process. When I had the idea for Revue, I decided to act on it immediately. Two years later, and with 20,000 users and 2 million emails per month, I can safely say that building on impulse was one of the best
- [HTML APIs: What They Are And How To Design A Good One](https://sinergios.com/html-apis-what-they-are-and-how-to-design-a-good-one/) - As JavaScript developers, we often forget that not everyone has the same knowledge as us. It’s called the curse of knowledge: When we’re an expert on something, we cannot remember how confused we felt as newbies. We overestimate what people will find easy. Therefore, we think that requiring a bunch of JavaScript to
- [Graphic Design: Pictogram music posters 2017](https://sinergios.com/graphic-design-pictogram-music-posters-2017/) - Graphic Design: Pictogram music posters 2017 abduzeedo Feb 07, 2017 Pictogram music posters 2017 is a graphic design project shared by Viktor Hertz on his Behance profile. The amazing thing about this project is that we featured Viktor back in 2011 when he posted the first version of this idea. He picked 15 songs from different artists
- [Super Bowl 2017: The best and worst ads](https://sinergios.com/super-bowl-2017-the-best-and-worst-ads/) - Brands that ramped up the humour in their Super Bowl slot achieved better emotional resonance with consumers compared to politicised ads, as people sought light relief from the current state of affairs in the US. A lucrative advertising slot at the Super Bowl is a huge investment for brands looking to benefit from the millions
- [Snapchat needs to prove it has mass appeal](https://sinergios.com/snapchat-needs-to-prove-it-has-mass-appeal/) - Snapchat itself said advertisers “may view some of its products as experimental and unproven”, but the problems don’t just stop there. Despite Snapchat’s vice-president of content, Nick Bell, declaring Snapchat’s audience is not as young as people think, marketers are failing to get the memo. “Snapchat remains a bit of an enigma for many people
- [Boost your UX with text chunking](https://sinergios.com/boost-your-ux-with-text-chunking/) - The majority of the content that website visitors come across on the web is written content, copy or text that either informs or sells something. Other parts of content include images, videos and graphics. How web designers arrange all of this content has a massive impact on how visitors read and retain all of this
- [Industry-specific marketing training: Highly relevant or too niche?](https://sinergios.com/industry-specific-marketing-training-highly-relevant-or-too-niche/) - There is currently much discussion around the value of marketing qualifications and whether formal training is required. In one of Marketing Week’s most read articles of 2016, columnist Mark Ritson sparked a lively debate following his assertion that marketing experts should have a formal qualification. He said: “If [marketers] are being held up as experts in the discipline
- [Getting Started With VR Interface Design](https://sinergios.com/getting-started-with-vr-interface-design/) - The virtual realm is uncharted territory for many designers. In the last few years, we've witnessed an explosion in virtual reality (VR) hardware and applications. VR experiences range from the mundane to the wondrous, their complexity and utility varying greatly. Taking your first steps into VR as a UX or UI designer can
- [‘Reduce risk by giving your agencies hell’](https://sinergios.com/reduce-risk-by-giving-your-agencies-hell/) - In my many moons in agency new-business, the most dramatic shift I saw was how marketers approached ‘credentials’ meetings. When assessing network agencies offering established services, they were confident. But when weighing-up emerging disciplines like creative technology, content and service design, they weren’t. Once assured and reserved, they would become curious and confessional. It felt
- [The Perfect Office - Logitech Spotlight Remote, AOC Frameless Monitor and Office Ideas](https://sinergios.com/the-perfect-office-logitech-spotlight-remote-aoc-frameless-monitor-and-office-ideas/) - The Perfect Office - Logitech Spotlight Remote, AOC Frameless Monitor and Office Ideas PauloGabriel Feb 06, 2017 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us. What equipment
- [Giveaway: MacBook Pro Retina Display with Softwares](https://sinergios.com/giveaway-macbook-pro-retina-display-with-softwares/) - Giveaway: MacBook Pro Retina Display with Softwares AoiroStudio Feb 06, 2017 Do you remember when you started your career in Design or even as a student? Were you able to accomplish everything or anything at hand? We know how difficult it is when you don’t have what’s required? We don’t have all the same background
- [Coke, Ryanair & Apple: Everything you need to know this morning](https://sinergios.com/coke-ryanair-apple-everything-you-need-to-know-this-morning/) - Tech brands file legal brief condemning Trump’s travel ban Not content with making their views on President Donald Trump’s executive order on immigration known, 97 brands from Apple to Zynga have stepped up their opposition by filing what is known as an ‘amicus brief’. The brief emphasises the importance of immigrants to the US economy
- [How brands are benefitting from blurring day and night economies](https://sinergios.com/how-brands-are-benefitting-from-blurring-day-and-night-economies/) - As a nation of flat white drinkers and foodies growing up in an experience economy, you’re as likely to see a British 20-something sipping a cold brew coffee and finding recipes on Instagram as you are drinking a pint down their local pub. Our thirst for bespoke, on-demand experiences means the nature of 24-hour culture is
- [Product Design Process: MINUS-8 Watches](https://sinergios.com/product-design-process-minus-8-watches/) - Product Design Process: MINUS-8 Watches abduzeedo Feb 06, 2017 MINUS-8 is a industrial design and product design project share by Brett Lovelady on his Behance profile. There are so many things to love about this project and the fact it's from 2 years ago is even more interesting for me. The watch brand was created by Astro
- [Wallpaper of the Week - #themetroproject II](https://sinergios.com/wallpaper-of-the-week-themetroproject-ii/) - Wallpaper of the Week - #themetroproject II AoiroStudio Feb 06, 2017 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll try
- [Weekly Roundup: Instagram Album?, Donald Draws and more](https://sinergios.com/weekly-roundup-instagram-album-donald-draws-and-more/) - Weekly Roundup: Instagram Album?, Donald Draws and more AoiroStudio Feb 05, 2017 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we'll mostly spend be ready to tackle a new week. Before you do, it's time for the Weekly Roundup
- [Popular design news of the week: January 30, 2017 – February 5, 2017](https://sinergios.com/popular-design-news-of-the-week-january-30-2017-february-5-2017/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Architecture: Stuttgart City Library](https://sinergios.com/architecture-stuttgart-city-library/) - Architecture: Stuttgart City Library AoiroStudio Feb 04, 2017 Back when I was in Berlin for Abduzeedo, I was mapping locations that I have loved to see in Berlin. The Stuttgart City Library was a spot that I would have loved to see but with distance constraint and little time; I wasn’t able to. Unfortunately. One
- [Comics of the week #377](https://sinergios.com/comics-of-the-week-377/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [Is responsive design killing your creativity?](https://sinergios.com/is-responsive-design-killing-your-creativity/) - When we talk about web design in 2017, we’re really talking about responsive web design. In just over six years, the term ‘responsive’ has become an all pervasive industry standard. Responsive web design is the process of designing a site, or a web app, so that its content adjusts appropriately according to the device it’s
- [P&G’s speech on the ‘murky’ media supply system: Agencies react](https://sinergios.com/pgs-speech-on-the-murky-media-supply-system-agencies-react/) - Last weekend, P&G’s chief brand officer Marc Pritchard called for the industry to increase transparency around media buying and viewability and criticised the “murky” supply chain. “We have a media supply chain that is murky at best and fraudulent at worst. We need to clean it up, and invest the time and money we save
- [‘The best advertising is gender neutral’ says Skoda as it talks up Sir Bradley Wiggins deal](https://sinergios.com/the-best-advertising-is-gender-neutral-says-skoda-as-it-talks-up-sir-bradley-wiggins-deal/) - When Skoda announced a three-year partnership with Sir Bradley Wiggins last month, it was hardly a surprise given its origins as a cycle company. However, the car brand’s head of UK marketing Kirsten Stagg says there’s more to the move than meets the eye. Speaking to Marketing Week, Stagg says the partnership represents a bold
- [‘Marketers should be accredited like lawyers’, says new DMA chair](https://sinergios.com/marketers-should-be-accredited-like-lawyers-says-new-dma-chair/) - Marketers should be subject to “an accreditation like lawyers, accountants and others” in order to boost flagging trust in the industry, according to the incoming chair of the Direct Marketing Association (DMA), who wants to see “definite movement” in this direction by 2020. Karmarama co-owner Mark Runacus, who has just begun a three-year term chairing
- [Illustration Process: I Lift My Lamp Beside the Golden Door](https://sinergios.com/illustration-process-i-lift-my-lamp-beside-the-golden-door/) - Illustration Process: I Lift My Lamp Beside the Golden Door abduzeedo Feb 03, 2017 I Lift My Lamp Beside the Golden Door is an illustration created by Jennifer Hom. She was very kind to share with us a little bit of her illustration process from the main goal of the project, to sketches to the final
- [P&G, Netflix &Trump: 5 things that mattered this week](https://sinergios.com/pg-netflix-trump-5-things-that-mattered-this-week/) - P&G calls on industry to ‘clean up the media supply chain’ Last weekend, Procter & Gamble’s chief brand officer Marc Pritchard delivered what Marketing Week columnist Mark Ritson said was “the biggest marketing speech for 20 years”. He called on the industry to increase transparency around media buying and viewability and criticised the “murky” supply
- [Web Development Reading List #168: Preload With Webpack, A Guide To Security Headers, And Service Worker Fallacies](https://sinergios.com/web-development-reading-list-168-preload-with-webpack-a-guide-to-security-headers-and-service-worker-fallacies/) - With great power comes great responsibility. This week I found some resources that got me thinking: Service Workers that download 16MB of data on the user’s first visit? A Bluetooth API in the browser? Private browser windows that aren’t so private at all? We have a lot of methods and strategies to fix
- [How the Trump era is shaping this year’s Super Bowl ads](https://sinergios.com/how-the-trump-era-is-shaping-this-years-super-bowl-ads/) - A lot has been made of the anti-Trump comments Lady GaGa might utter during her halftime performance at the 2017 Super Bowl this Sunday (4 February), but marketers are just as primed to touch on the political tensions that are currently engulf the US. While the world’s most coveted ad spot is sure to be
- [Colorful Inspiration For Gray Days: Illustration And Photography At Their Best](https://sinergios.com/colorful-inspiration-for-gray-days-illustration-and-photography-at-their-best/) - If it's still snowy where you live, then you're probably tired of the cold weather by now. Winter may be in full swing but that shouldn't stop us from hunting for inspiration. While the gray days always seem to find a way to make us more and more anxious for springtime to finally
- [Snap Inc files for $3bn IPO as it admits its ad model is still at an ‘experimental’ stage](https://sinergios.com/snap-inc-files-for-3bn-ipo-as-it-admits-its-ad-model-is-still-at-an-experimental-stage/) - Snap Inc has admitted it faces a challenge in convincing advertisers of the veracity of its ad business as it files for a $3bn (£2.4bn) IPO that could be one of the largest by a tech firm in years. In its filing, Snapchat’s owner says advertising accounted for 98% and 96% of its total revenue
- [Consumers will spend more on simple brand experiences](https://sinergios.com/consumers-will-spend-more-on-simple-brand-experiences/) - Being classed as ‘simple’ isn’t always seen as a positive but when it comes to brand proposition, being simple is most definitely an advantage. The majority of consumers (62%) are prepared to pay more for a simple experience, new research finds, while 61% would recommend a brand if it has a clear proposition that saves them time. Offering a straightforward shopping
- [Introducing InVision iOS 2.0: All-New InVision App](https://sinergios.com/introducing-invision-ios-2-0-all-new-invision-app/) - Introducing InVision iOS 2.0: All-New InVision App AoiroStudio Feb 02, 2017 The mighty folks over InVision is announcing today their all-new app named: InVision for iOS 2.0. What is it? It’s their latest addition to increase your workflow in terms of feedback. As we all aware that in our work, we are always going through
- [Programmatic: Is going in-house the wrong answer to the right question?](https://sinergios.com/programmatic-is-going-in-house-the-wrong-answer-to-the-right-question/) - Some 90% of advertisers are reviewing and resetting how they buy programmatic ads as concerns around transparency, rebates and ad fraud rise. That was the conclusion of study by the WFA this week, which found in-house desks are now used by a fifth of its members, up from almost none two years ago. And use
- [5 psychology rules every UX designer must know](https://sinergios.com/5-psychology-rules-every-ux-designer-must-know/) - Experience-based design…if that’s how you define your work as a designer, it might be a good time to reevaluate your approach. Now, there’s nothing wrong with being an experienced designer; your experience could be an asset! However, it is essential to realize that there are many moving parts in a working design. For example, do
- [Illustration: Daily Renders: Dimensional UI](https://sinergios.com/illustration-daily-renders-dimensional-ui/) - Illustration: Daily Renders: Dimensional UI abduzeedo Feb 02, 2017 Daily Renders: Dimensional UI is an illustration, motion graphics and UI/UX project created and shared by Fyn Ng on his Behance profile. There's a not a lot of information shared by Fyn but the illustrations are quite descriptive in terms of what the project is all about. Basically
- [Mobile-First Is Just Not Good Enough: Meet Journey-Driven Design](https://sinergios.com/mobile-first-is-just-not-good-enough-meet-journey-driven-design/) - In a recent sales meeting for a prospective healthcare client, our team at Mad*Pow found ourselves answering an all-too-familiar question. We had covered the fundamental approach of user-centered design, agreed on leading with research and strategy, and everything was going smoothly. Just as we were wrapping up, the head of their team suddenly
- [Suki Thompson: 2017 is the tipping point for marketing transformation](https://sinergios.com/suki-thompson-2017-is-the-tipping-point-for-marketing-transformation/) - Close your eyes for a moment and think about the one big thing that has happened in your business environment over the past year that has directly impacted you. Brexit and economic instability, tech disruption, being hired and fired, downsizing, new marketing and agency structures, information overload, the need for speed… the list is endless.
- [Mastercard’s CMO on why storytelling is dead](https://sinergios.com/mastercards-cmo-on-why-storytelling-is-dead/) - How has Mastercard’s marketing vision changed to connect with a broad audience? The velocity of technology’s evolution has created huge opportunities for brands to build more meaningful connections with consumers. We recognise this opportunity to connect with consumers in a way that turns marketing into a force multiplier for our brand and business. We have
- [P&G’s media crackdown is just the start as industry looks to “change for the better”](https://sinergios.com/pgs-media-crackdown-is-just-the-start-as-industry-looks-to-change-for-the-better/) - The ad industry has reacted positively to Procter & Gamble’s (P&G) call to increase transparency around media buying and viewability, but is hoping it will just be the “starting point” for radical change. Last weekend, P&G’s chief brand officer Marc Pritchard called for the industry to increase transparency around media buying and viewability and criticised
- [Facebook shakes off metrics ‘concerns’ as its revenues jump again](https://sinergios.com/facebook-shakes-off-metrics-concerns-as-its-revenues-jump-again/) - Facebook’s ad business saw revenues jump again as the social network shook off growing concerns from marketers about measurement, transparency and viewability. The social network’s revenues were up 51% in the fourth quarter to $8.8bn (£6.9bn), while net income came in at $3.5bn (£2.7bn). Facebook now has 1.9 billion monthly active users, with 1.2 billion
- [Live Stream From Awwwards London Conference: Chat Bots, Virtual Reality, And The Future Of UX](https://sinergios.com/live-stream-from-awwwards-london-conference-chat-bots-virtual-reality-and-the-future-of-ux/) - Chat bots, virtual reality and conversational design are just a few of the hot topics that are about to change the way we craft digital experiences. So, it's a good time to rethink current practices and prepare for what's about to come, don't you think? To give you an early head start into
- [Zero-based budgeting: Critical to growth or a distraction?](https://sinergios.com/zero-based-budgeting-critical-to-growth-or-a-distraction/) - Zero-based budgeting (ZBB) is a contentious issue. Advocates talk up its benefits in ensuring marketing focuses on its strategic objectives, while detractors claim it is bureaucratic and wastes time. Yet it is becoming increasingly popular in marketing departments, particularly at major FMCG firms. ZBB is a way of budgeting that means marketers start with a
- [Meet the man behind Comic Sans](https://sinergios.com/meet-the-man-behind-comic-sans/) - We’ve all seen Comic Sans; the typeface that’s both loathed and (secretly) admired—some people have even dedicated a website to educating people about the very limited use cases of comic sans! It’s made a huge global impact in the decades since its original use-case, Microsoft’s Bob program. By 1996, it was popular enough to be
- [Phone Review: Google Pixel](https://sinergios.com/phone-review-google-pixel/) - Phone Review: Google Pixel AoiroStudio Feb 01, 2017 Let me start this review by saying that first of all I am a huge (hardcore) fan of Apple ever since the iPhone 4, where I still think that is the best phone they ever made. As of late, they haven’t been stepping it up their game
- [Marketoonist on ‘customer-centric marketing’](https://sinergios.com/marketoonist-on-customer-centric-marketing/) - Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘customer-centric marketing’ appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘customer-centric marketing’
- [How to avoid getting stuck in a London bubble](https://sinergios.com/how-to-avoid-getting-stuck-in-a-london-bubble/) - Brands are missing out on opportunities and wasting ad spend by not recognising regional differences across the UK and failing to meet the needs, preferences and media consumption habits of people outside London. The EU Referendum vote last June proved that Britain is not a united kingdom. Look at any map showing the split between the location of
- [Why evolution is better than revolution in product design](https://sinergios.com/why-evolution-is-better-than-revolution-in-product-design/) - Digital products will always need to be redesigned. Styles progress, hardware technologies advance, and development possibilities are ever-increasing. Just in the past year the potential for implementing microinteractions, and processor-intensive animations and graphics, has come along at a fair pace. Product teams are continuously looking to iterate and stay ahead of or pass the competition.
- [The risk and rewards of brands taking on Trump](https://sinergios.com/the-risk-and-rewards-of-brands-taking-on-trump/) - A lot can happen in 12 days. But, since taking up the reins, few would have expected President Donald Trump to make so many radical changes in such a short space of time. In particular, Trump’s executive order to suspend the US refugee admissions system for 120 days and to ban all entry of citizens
- [Netflix and YouTube are among UK’s most talked about brands](https://sinergios.com/netflix-and-youtube-are-among-uks-most-talked-about-brands/) - For the first time YouTube and Netflix have made the top ten on YouGov’s list of the UK’s top brands, as video content and streaming sites show no signs of slowing down this year. Netflix and YouTube took sixth and ninth positon, with buzz scores of +11 and +9.9, while BBC iPlayer maintained its position
- [60% of content created by brands is ‘just clutter’](https://sinergios.com/60-of-content-created-by-brands-is-just-clutter/) - Some 60% of the content created by the world’s leading 1,500 brands is “just clutter” that has little impact on consumers’ lives or business results. That is the conclusion of a new report by media agency Havas. For the first time this year, The ‘Meaningful Brands’ study looked at the role of content and whether
- [Photography: Minimalist Compositions of thismintymoment](https://sinergios.com/photography-minimalist-compositions-of-thismintymoment/) - Photography: Minimalist Compositions of thismintymoment abduzeedo Feb 01, 2017 This year, once again, I will try to finally achieve my photography goal of posting one photo a day on Instagram. In the past the idea was to take a photo a day but I've learned that it gets pretty difficult to conciliate that with work,
- [Fast food brands take a hit as Google tops world’s most valuable brands ranking](https://sinergios.com/fast-food-brands-take-a-hit-as-google-tops-worlds-most-valuable-brands-ranking/) - The impact of people eating more healthily has had a detrimental impact on some of the world’s biggest fast food brands, according to Brand Finance. Its Global 500 rankings for 2016 saw the likes of McDonald’s, KFC and Domino’s Pizza all slide drastically, something the brand valuation firm attributed to “an increasingly fragmented market with
- [Industrial Design: Noordung Electric Bike](https://sinergios.com/industrial-design-noordung-electric-bike/) - Industrial Design: Noordung Electric Bike AoiroStudio Jan 31, 2017 Let’s share this minimal and yet packed of features industrial design of an electric bike named: Noordung. Originally coming from Slovenia, there will be only a few of these made. With features with of course being electric, it could be also be used as a speaker
- [Facebook defends metrics errors as it puts focus on transparency](https://sinergios.com/facebook-defends-metrics-errors-as-it-puts-focus-on-transparency/) - Facebook does not believe marketers were concerned following last year’s metrics issues, as it says third-party partnerships and “transparency” have left it in a good position. The tech giant came under fire last year after admitting it had discovered a number of errors in the way it measures audiences across a range of its products.
- [5 ways effective UI design promotes UX](https://sinergios.com/5-ways-effective-ui-design-promotes-ux/) - A user experience is something that every website offers to those who visit it. However, the experience will differ from website to website in a wide variety of ways. Some are easy to navigate, some are a joy to use, some are clunky but you can still plod your way to where you want to
- [Mobile web browsers are becoming obsolete: Native commerce is the next frontier](https://sinergios.com/mobile-web-browsers-are-becoming-obsolete-native-commerce-is-the-next-frontier/) - Mobile is now the single most important channel to focus on if you want to boost business today and future proof it for tomorrow. Inaction will lead to extinction. So don’t be a dinosaur. ‘Innovate or die’, as they say. Rather than refining mobile user experience, it’s time for ecommerce brands to rethink the entire landscape.
- [New ‘This Girl Can’ campaign to target ‘teens, mums and their grandmothers’](https://sinergios.com/new-this-girl-can-campaign-to-target-teens-mums-and-their-grandmothers/) - Sport England is bringing back its hugely successful ‘This Girl Can’ campaign with the aim of being “a bit bolder” in its creative as it tries to encourage all women to take up exercise whether they are 14 or 65. The campaign is being in launched in stages, with the out-of-home posters released last week
- [Ritson: P&G’s Marc Pritchard has made the biggest marketing speech for 20 years](https://sinergios.com/ritson-pgs-marc-pritchard-has-made-the-biggest-marketing-speech-for-20-years/) - Marc Pritchard is not a big man. There is no definitive reference to his actual height in any of the extensive bios of Procter & Gamble’s chief brand officer but, if I had to guess, I’d say he stands about 5’11” in his stocking feet. On Sunday, however, Pritchard cast a very long shadow across digital
- [From The Community With Love: Unique And Inspiring Wallpapers For Your Desktop](https://sinergios.com/from-the-community-with-love-unique-and-inspiring-wallpapers-for-your-desktop/) - Time flies by! February is already here and artists and designers from across the globe have once again diligently created a potpourri of unique wallpaper calendars to freshen up your desktop. This monthly wallpapers mission has been going on for eight years already and we are very thankful to all the creative minds
- [How China surged ahead in mobile – and what the West can learn](https://sinergios.com/how-china-surged-ahead-in-mobile-and-what-the-west-can-learn/) - Last Saturday (28 January) marked Chinese new year, called the ‘spring festival’ in China. Many millions of Chinese people travelled back to their families in the provinces to celebrate the festival, the most important holiday in the Chinese calendar. Celebrations will continue for around two weeks to welcome in the year of the rooster. Each
- [Four things marketers can learn from innovation in the travel sector](https://sinergios.com/four-things-marketers-can-learn-from-innovation-in-the-travel-sector/) - A combination of fierce competition and digital disruption has fostered an agile test-and-learn approach to travel marketing – with record-breaking results. From adopting a risk taking mentality to developing mobile first strategies, here are four things to learn from travel marketers. Be mobile first Being part of an industry that has experienced unprecedented levels of
- [Web Design: Femme Magazine Desktop and Mobile](https://sinergios.com/web-design-femme-magazine-desktop-and-mobile/) - Web Design: Femme Magazine Desktop and Mobile abduzeedo Jan 31, 2017 Femme is an art direction, web design and UI/UX project shared by Ruslan Siiz on his Behance profile. What can I say about this project besides it's awesome. I love the different variations of the layout with grid of images, sometimes in Pinterest style and
- [Consumers ‘hunker down’ as major purchase intent drops](https://sinergios.com/consumers-hunker-down-as-major-purchase-intent-drops/) - British consumers’ propensity to make major purchases fell two points in January to a score of +10, according to GfK’s latest consumer confidence index. The decline, which was the complete reverse of a seven point increase in December, is perhaps expected given the general trend for consumers to spend less in January following a Christmas
- [P&G issues call to arms to ad industry over ‘antiquated’ media buying](https://sinergios.com/pg-issues-call-to-arms-to-ad-industry-over-antiquated-media-buying/) - Procter & Gamble’s (P&G) chief brand officer Marc Pritchard has called for the industry to increase transparency around media buying and viewability after criticising the “murky” supply chain. Speaking at the IAB’s Annual Leadership Meeting last night (29 January), Pritchard labelled the current system “antiquated” and unable to cope with the shift to digital. And
- [Secret Marketer: Most brands can learn nothing from Apple and Nike](https://sinergios.com/secret-marketer-most-brands-can-learn-nothing-from-apple-and-nike/) - I have a confession to make. A heresy that I can probably only say under cover of the Secret Marketer name, and one that will ensure I get burned at the stake. Or, perhaps, the 21st-century equivalent, trolled on Twitter. Most of us marketers should ignore what the top brands are doing. Apple, Google, Coca-Cola, Microsoft, Toyota,
- [Branding & Visual Identity: Drap Agency](https://sinergios.com/branding-visual-identity-drap-agency/) - Branding & Visual Identity: Drap Agency AoiroStudio Jan 30, 2017 Starting off this week with a branding & visual identity project by Mireldy Design in collaboration with Drap Agency from Croatia. With an attractive colour scheme, we are getting charmed with an iconography with thick lines and how they are treated from the business cards
- [Redesigning The Paris Metro Map](https://sinergios.com/redesigning-the-paris-metro-map/) - When I first visited Paris, it took me a while to get oriented and put together a route using the official map of the Paris metro. That’s all it took to spark the flame inside me to redraw it according to an entirely different set of principles. The goal was extremely ambitious, but
- [Essential design trends, February 2017](https://sinergios.com/essential-design-trends-february-2017/) - An interesting visual presence above the scroll is the first impression a user gets of a website. Whether that user continues to click can depend on a number of things, including imagery, readability and overall interest in the content. This month we are looking at three trends that make a distinct first impression—dark color overlays
- [The Perfect Office - Norton Core Router, ASUS ZenBook 3 Deluxe and Office Ideas](https://sinergios.com/the-perfect-office-norton-core-router-asus-zenbook-3-deluxe-and-office-ideas/) - The Perfect Office - Norton Core Router, ASUS ZenBook 3 Deluxe and Office Ideas PauloGabriel Jan 30, 2017 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us. What
- [The recipe for marketing effectiveness](https://sinergios.com/the-recipe-for-marketing-effectiveness/) - a “single customer view” as it looks to tackle a shortfall in digital advertising revenues by converting more readers into subscribers or paid-up members. We all have five-year plans and three-year plans but everything is changing on an almost quarterly basis. Ed Aspel, Cancer Research UK “How is the customer journey being played out across
- [Russell Parsons: It’s time marketers took control of all ‘4Ps’](https://sinergios.com/russell-parsons-its-time-marketers-took-control-of-all-4ps/) - Before I came to work for Marketing Week my knowledge of how marketers earned their keep was limited to one thing – the ‘4Ps’. As I matured as a marketing reporter, it quickly became apparent the 4Ps were not sufficient for many. Others argued the mix of product, place, price and promotion was a relic
- [How marketers should deal with post-Brexit price rises](https://sinergios.com/how-marketers-should-deal-with-post-brexit-price-rises/) - The UK has not formally left the European Union yet, but the effect of Brexit is already taking hold across the economy in the form of inflation. At a time when price rises threaten to derail brands’ carefully cultivated relationships with consumers, how should marketers respond? A Marketing Week poll on Twitter reveals 44% of marketers
- [Product Design - Replay UI/UX](https://sinergios.com/product-design-replay-uiux/) - Product Design - Replay UI/UX abduzeedo Jan 30, 2017 Replay is a product design project created and shared by Gruev Vladimir. In a nutshell it's a concept project for a music app, as Gruev said, inspired by Spotify, VK, Apple Music and Discogs. There are quite a few interesting ideas and visually you can see clearly the
- [90% of advertisers looking to change how they buy programmatic ads](https://sinergios.com/90-of-advertisers-looking-to-change-how-they-buy-programmatic-ads/) - The programmatic relationship between agencies and advertisers is evolving as advertisers review and reset contracts and look to alternatives to agency trading desks (ATD’s). A report by the World Federation of Advertisers (WFA) found that while 40% of the worlds biggest brands use ATDs for programmatic ad buying, 90% are reviewing and resetting contracts and
- [Wallpaper of the Week - #themetroproject](https://sinergios.com/wallpaper-of-the-week-themetroproject/) - Wallpaper of the Week - #themetroproject AoiroStudio Jan 29, 2017 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll try our
- [Popular design news of the week: January 23, 2017 – January 29, 2017](https://sinergios.com/popular-design-news-of-the-week-january-23-2017-january-29-2017/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Weekly Roundup: First Samsung S8 Photo, digital marketing trends and more](https://sinergios.com/weekly-roundup-first-samsung-s8-photo-digital-marketing-trends-and-more/) - Weekly Roundup: First Samsung S8 Photo, digital marketing trends and more AoiroStudio Jan 29, 2017 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we'll mostly spend be ready to tackle a new week. Before you do, it's time for
- [Comics of the week #376](https://sinergios.com/comics-of-the-week-376/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [Fashion Design: Nike ACG Running Collection Concept](https://sinergios.com/fashion-design-nike-acg-running-collection-concept/) - Fashion Design: Nike ACG Running Collection Concept AoiroStudio Jan 27, 2017 A few weeks ago, we’ve featured an architectural photo series by Clement Balavoine about his perspective of Tokyo. Now he is back with another project about what he is really passionate about - Fashion Design. It took me him 9 days to create a
- [Mercedes-Benz creates ‘customised’ agency model as it unveils Super Bowl spot](https://sinergios.com/mercedes-benz-creates-customised-agency-model-as-it-unveils-super-bowl-spot/) - Mercedes-Benz is seeking to reach a younger audience and respond to rapid technological change by launching a new marketing strategy based on “human-centred innovation” and “customised agencies”. The plans were set out at a media event at the company’s headquarters in Stuttgart, Germany, earlier this week. Mercedes-Benz also provided an exclusive preview of its advert
- [The Marketing Week Mini MBA in marketing is back for 2017](https://sinergios.com/the-marketing-week-mini-mba-in-marketing-is-back-for-2017/) - The Marketing Week Mini MBA in Marketing is back in 2017, offering marketers the tools they need to become more confident, more effective and more inspired. The course is CPD accredited and is designed and taught to mirror the MBA core marketing courses offered at the world’s leading business schools. It will once again be
- [How Tesco’s £3.7bn Booker deal will impact its brand](https://sinergios.com/how-tescos-3-7bn-booker-deal-will-impact-its-brand/) - It’s safe to say Tesco’s £3.7bn acquisition of Booker, the UK’s biggest food wholesaler, has sent shockwaves through the retail industry. As Tesco’s CFO Alan Stewart frantically checked his iPhone for updates on the supermarket’s shares in the front row, this morning’s (27 January) press briefing saw his boss Dave Lewis confidently talk up the
- [9 rules effective “coming soon” pages follow](https://sinergios.com/9-rules-effective-coming-soon-pages-follow/) - A lot of people have the misconception that they have to have a complete website in order to start building leads and actively promoting their business. The truth is, you can generate a lot of buzz about your client’s business and their website, with an effective coming soon page. What goes into an effective coming
- [Unilever, Airbnb and Rimmel: 5 things that mattered this week](https://sinergios.com/unilever-airbnb-and-rimmel-5-things-that-mattered-this-week/) - Unilever focuses on local products in response to ‘the return of nationalism’ It’s not just global politics that has been affected by a recent resurgence of nationalism – brands are seeing an impact too. Unilever’s CEO Paul Polman said during a results call yesterday (26 January) that the world has become more “multipolar”, with local
- [Camelot CEO Andy Duncan: Winners keep spending in times of change](https://sinergios.com/camelot-ceo-andy-duncan-winners-keep-spending-in-times-of-change/) - In a world rocked by Brexit and the election of President Trump in the US, brands and agencies in the UK and beyond can survive by being confident and continuing to invest in creativity, says Camelot CEO and Advertising Association president, Andy Duncan. You can’t ignore Trump and what’s happening in the States, or the anti-globalisation feeling
- [Sonoma weeHouse, a Beautiful ultra-minimal home](https://sinergios.com/sonoma-weehouse-a-beautiful-ultra-minimal-home/) - Sonoma weeHouse, a Beautiful ultra-minimal home GisMullr Jan 27, 2017 If you are interested in the ultra-minimal home idea, you've come to the right place. What is an ultra-minimal home? Well, take a look at this amazing project by Alchemy and you will understand. The Sonoma weeHouse is based on Alchemy's original weehouse. Their original
- [Web Development Reading List #167: On Team Retreats, Immutable Cache, And Eliminating Clearfix Hacks](https://sinergios.com/web-development-reading-list-167-on-team-retreats-immutable-cache-and-eliminating-clearfix-hacks/) - When working in a team, we focus so much on the work, that we often forget that we all have something in common. Something that is so obvious that we underestimate it: we all are human beings. And well, if we want to grow as a team and get better at what we
- [Theresa May’s proposals for a modern industrial strategy is ‘major step forward’](https://sinergios.com/theresa-mays-proposals-for-a-modern-industrial-strategy-is-major-step-forward/) - Theresa May’s proposals for a modern industrial strategy, which aims to secure a future for Britain as a competitive global nation, was welcomed by the creative industries that will benefit from a collaboration with technology. In her speech, the Prime Minster listed the creative sector as one of the five industries that could benefit from
- [30 Sugar-Sweet Valentine’s Day Icons](https://sinergios.com/30-sugar-sweet-valentines-day-icons/) - So, you want to give your projects some extra love? With Valentine's Day coming up soon, we've got a fresh new set that consists of a delicious selection — just like a good box of chocolates. Take a peek, and you'll find icons especially tailored to e-commerce projects (such as shopping carts and
- [Tesco looks for domination with £3.7 billion Booker deal](https://sinergios.com/tesco-looks-for-domination-with-3-7-billion-booker-deal/) - Tesco has announced a deal to acquire Booker, the UK’s largest food wholesaler and owner of convenience brands such as Londis and Budgens, in a £3.7bn deal. The deal would ensure Tesco has the UK’s biggest convenience operation, with it potentially taking on the thousands of stores Booker owns. It would also take its click
- [Digital Art: Ghost in the Shell Collab](https://sinergios.com/digital-art-ghost-in-the-shell-collab/) - Digital Art: Ghost in the Shell Collab AoiroStudio Jan 26, 2017 Last month, we were all smashed by the trailer of the controversy and still in the making movie: Ghost in the Shell. I personally watched the trailer and loved it. I liked how they make an effort to keep it close as possible to
- [Interaction Design: Sing Movie Official Site](https://sinergios.com/interaction-design-sing-movie-official-site/) - Interaction Design: Sing Movie Official Site AoiroStudio Jan 26, 2017 I have to admit something, I never enjoyed the official sites from movies. They usually go with a simple (and boring) site with a trailer. Maybe too simple? That’s why we would like to share the interaction design for the official movie of the movie
- [Purchase pressure: The mobile tactics that turn consumers off](https://sinergios.com/purchase-pressure-the-mobile-tactics-that-turn-consumers-off/) - Every day, consumers are met with marketing tactics that aim to speed up the buying process, from money-off incentives to limited time offers. Savvier consumers are aware of these not-so-subtle ways to lure them into stores and to buy online but some brands are using more questionable tactics to entice people to buy on less familiar retail channels such
- [Richard Robinson: It’s time for marketers to start a bonfire of the legacies](https://sinergios.com/richard-robinson-its-time-for-marketers-to-start-a-bonfire-of-the-legacies/) - “Things done changed on this side. Remember they used to thump but now they blast, right.” A seminal line from Dr Dre, which, if you ignore the gun violence connotations, pretty much sums up the challenge we face as marketers in 2017. Everything has changed. The distant thump of the past decade, as the customer
- [Santander’s Keith Moor: Now is the time to talk about our brand purpose](https://sinergios.com/santanders-keith-moor-now-is-the-time-to-talk-about-our-brand-purpose/) - We have had a purpose-led strategy as a business for a number of years now, from back in 2013. We chose at that time to talk more about how we bring our propositions to market and about being simple, personal and fair, as that resonated with the market at the time. We always knew we
- [Diageo: We have the power to normalise gender equality](https://sinergios.com/diageo-we-have-the-power-to-normalise-gender-equality/) - Diageo is aiming to use its position as one of the biggest alcohol companies in the world to facilitate change and normalise gender equality. Speaking at the Advertising Association’s Lead conference today (26 January), the company’s chief marketing and innovation officer Syl Saller said she hopes Diageo’s brands, which include Guinness, Smirnoff and Johnnie Walker,
- [75+ type driven sites](https://sinergios.com/75-type-driven-sites/) - When we talk about the visual elements of a website, we are usually referring to images: photos, illustrations, icons, possibly the UI. What we tend to forget is that text is visual too. It is, after all, the visual representation of the spoken word. And text, just like images, can be beautiful or ugly, intriguing
- [Unilever responds to ‘return of nationalism’ with local products focus](https://sinergios.com/unilever-responds-to-return-of-nationalism-with-local-products-focus/) - Unilever is focusing on local products in response to the “return of nationalism” among consumers and appetite for local products. Speaking on a results call today (26 January), Unilever’s CEO Paul Polman said it has seen the world become more “multipolar” with local tastes and nationalism playing a bigger role in consumers’ lives. “This is
- [How strong is your customer engagement?](https://sinergios.com/how-strong-is-your-customer-engagement/) - Customers today are more digitally connected, socially networked, and better informed than ever before. The customer journey, or the path that each customer takes with an organisation, is an organic one. It spans across channels and touchpoints. It can start anywhere, at any time, and can move in any direction – even backwards and in loops.
- [Advertising ‘key to UK’s post-Brexit success’, says culture secretary](https://sinergios.com/advertising-key-to-uks-post-brexit-success-says-culture-secretary/) - Advertising will be “key to the UK’s post-Brexit success”, culture secretary Karen Bradley told the Advertising Association’s LEAD conference in London this morning (26 January). However, she gave no specific policy commitments to protect the industry or its talent from new immigration controls or Britain’s exit from the European single market. In a speech that
- [Alzheimer’s UK rebrands to ensure disease is seen ‘as everyone’s problem’](https://sinergios.com/alzheimers-uk-rebrands-to-ensure-disease-is-seen-as-everyones-problem/) - Alzheimers UK has rebranded in order to cut through in a “bolder way” and move away from its “passive and cold” former image. Alongside the more colourful new brand, the charity is also unveiling a new communications strategy, which looks to be “bold, credible and optimistic”. Its new strapline ‘United Against Dementia’ aims to reflect
- [Alzheimer’s Society rebrands to ensure disease is seen ‘as everyone’s problem’](https://sinergios.com/alzheimers-society-rebrands-to-ensure-disease-is-seen-as-everyones-problem/) - Alzheimer’s Society has rebranded in order to cut through in a “bolder way” and move away from its “passive and cold” former image. Alongside the more colourful new brand, the charity is also unveiling a new communications strategy, which looks to be “bold, credible and optimistic”. Its new strapline ‘United Against Dementia’ aims to reflect
- [How Mail.Ru Reduced Email Storage From 50 To 32 PB](https://sinergios.com/how-mail-ru-reduced-email-storage-from-50-to-32-pb/) - When the Russian ruble's exchange rate slumped two years ago, it drove us to think of cutting hardware and hosting costs for the Mail.Ru email service. First, we had to take a look at what email consists of. Indexes and bodies account for only 15% of the storage size, whereas 85% is taken
- [Marketing Week partners with Mumsnet for fourth Mumstock event](https://sinergios.com/marketing-week-partners-with-mumsnet-for-fourth-mumstock-event/) - Marketing Week has partnered with Mumsnet for its fourth annual ‘Mumstock’ event, which will explore how brands can best target mums and take their relationship “to the next level”. Taking place on 26 April this year, Mumstock 2017 will be centred around the unveiling of new research from Mumsnet and Saatchi & Saatchi. The report
- [Product Design: House Automation Gadgets](https://sinergios.com/product-design-house-automation-gadgets/) - Product Design: House Automation Gadgets abduzeedo Jan 26, 2017 We started Abduzeedo with the mission of sharing everything that inspires us. We focus heavily on digital design but more and more we try to feature product design. When I say product design I am trying to say, real physical products. Perhaps the best term should
- [Marketers must ‘work hard to get priorities heard’ in Brexit deal](https://sinergios.com/marketers-must-work-hard-to-get-priorities-heard-in-brexit-deal/) - In light of Government plans to take the UK out of the single market, marketers have been urged to invest in talent and ensure their voices are heard ahead of the Brexit negotiations. Prime Minister Theresa May said in her Brexit speech last week that she is planning to take the UK out of the
- [Editorial Design: Typeface Felice the Book](https://sinergios.com/editorial-design-typeface-felice-the-book/) - Editorial Design: Typeface Felice the Book AoiroStudio Jan 25, 2017 Nico Inosanto is a graphic designer based in Neuchâtel, Switzerland. He focus his work mainly on typography for the making of new typefaces. We are taking a look at actually a book about an elegant and classy typeface of Nico’s called Felice. Taking on the
- [Alibaba on conquering Europe in a ‘different way’](https://sinergios.com/alibaba-on-conquering-europe-in-a-different-way/) - It is telling that Alibaba founder Jack Ma was one of the first businessmen to meet with President Trump after his election win, with the pair thought to have discussed plans to create 1 million jobs by helping US SMEs sell into China. However, despite being one of the most powerful brands in the world, worth
- [ISBA will ‘up its game’ in 2017, says new director general](https://sinergios.com/isba-will-up-its-game-in-2017-says-new-director-general/) - ISBA will be “upping its game” in 2017, according to new director general Phil Smith. Under his leadership the self-proclaimed ‘voice of British advertisers’ plans to move from a “defensive” position of protecting advertisers’ interests in the media owner and agency environment to addressing the issues brand builders face in the digital world. Marketing Week speaks
- [The Underestimated Power Of Color In Mobile App Design](https://sinergios.com/the-underestimated-power-of-color-in-mobile-app-design/) - Color is arguably the second most important aspect of your app, after functionality. The human to computer interaction is heavily based on interacting with graphical UI elements, and color plays a critical role in this interaction. It helps users see and interpret your app's content, interact with the correct elements, and understand actions.
- [Discover powerful analytics for free, with FullStory](https://sinergios.com/discover-powerful-analytics-for-free-with-fullstory/) - As UX designers, the most valuable tool we have is knowledge of how users are interacting with our products. It’s impossible to design a valuable, and successful site without a deep understanding of how users experience it in the real world. One tool for developing a comprehensive understanding of how your users experience your site,
- [Rimmel London unveils ‘brand evolution’ to make consumers ‘part of the story’](https://sinergios.com/rimmel-london-unveils-brand-evolution-to-make-consumers-part-of-the-story/) - Rimmel London has evolved the brand’s identity in a new campaign featuring its first male beauty influencer, alongside a new strapline ‘Live the London Look’. The campaign, created in partnership with BETC London, launches with a digital-only film that looks to celebrate diversity and self-expression. It shows brand ambassadors, including numerous influencers and a male
- [Why bank brands are taking a more purposeful marketing approach](https://sinergios.com/why-bank-brands-are-taking-a-more-purposeful-marketing-approach/) - Financial services brands are overhauling their marketing strategies, going from functional to emotional by showing off their quirky history or their efforts to make the world a slightly better place. Santander is the latest to change approach. It has turned to user-generated content to launch a campaign that it hopes can speak to customers in
- [Architectural Photography by Andrei Tudoran](https://sinergios.com/architectural-photography-by-andrei-tudoran/) - Architectural Photography by Andrei Tudoran abduzeedo Jan 25, 2017 Bold is a architectural photography post with the main subject being buildings and architecture. It was shared by Andrei Tudoran and it is a series of photos on building details with a very warm mood. The contrast between the building and the cyan sky is quite beautiful, especially
- [Product Design: Portable Wireless Keyboard by Orée Artisans](https://sinergios.com/product-design-portable-wireless-keyboard-by-oree-artisans/) - Product Design: Portable Wireless Keyboard by Orée Artisans AoiroStudio Jan 25, 2017 We would like to share this cool product design made by Orée Artisans, what they built is a range of lasting technology like accessories for your everyday life crafted by a solid piece of premium wood. We are featuring their portable wireless keyboard
- [Branding & Visual Identity: 7Cycle](https://sinergios.com/branding-visual-identity-7cycle/) - Branding & Visual Identity: 7Cycle AoiroStudio Jan 24, 2017 Let us share this branding & visual identity project for 7Cycle, a cycling studio that aims to make the best of a short workout of exercises and where it gets interesting; a rave-like atmosphere to switch it up. Behind the brand, the design has been done
- [Influencers top list of the biggest celebrity endorsers in 2016](https://sinergios.com/influencers-top-list-of-the-biggest-celebrity-endorsers-in-2016/) - 7. Bella Hadid 8. Stephen Curry 9. Emily Ratajkowski 10. Ashley Graham 11. Rebecca Adlington 12. Cara Delevingne 13. Alessandra Ambrosio 14. Jourdan Dunn 15. Louis Smith 16. Kate Moss 17. Cristiano Ronaldo 18. Alexa Chung 19. Shaquille O’Neal 20. Rosie Huntington-Whiteley The post Influencers top list of the biggest celebrity endorsers in 2016 appeared
- [Mark Ritson: Live streaming has no impact or reach, but marketers will do it anyway](https://sinergios.com/mark-ritson-live-streaming-has-no-impact-or-reach-but-marketers-will-do-it-anyway/) - You know that feeling when you went a bit hard the night before and then ended it with a massive, fuck-off curry? Of course you do. You work in marketing. You know that feeling better than me. You also know that dull burning sensation the next morning in your lower intestine and the feeling that
- [Marketing Week Live returns with a top schedule for 2017](https://sinergios.com/marketing-week-live-returns-with-a-top-schedule-for-2017/) - Marketing Week Live is returning to Olympia Central in London on the 8 and 9 March with a packed schedule and top speakers. The event covers everything from the fundamentals of marketing to the latest developments in technology and inspirational discussions on leadership. Speakers this year include Innocent’s CEO Douglas Lamont and Nathan Ansell, global
- [The simple formula for great UX design](https://sinergios.com/the-simple-formula-for-great-ux-design/) - We’re in the midst of a digital renaissance. With the rise of startups and transformative tech companies like Apple and Google, the user’s experience has never been more important. That means that the humble designer is suddenly essential to the experiences of billions of people. And we designers have risen to the challenge. As a
- [Airbnb pushes ‘Trips’ service with experiential ‘outside-in’ house](https://sinergios.com/airbnb-pushes-trips-service-with-experiential-outside-in-house/) - Airbnb has made the first move to promote its new ‘Trips service’ in London as it talks up the experiences available when booking through its service, not just the accommodation. It has launched an ‘outside-in’ house in collaboration with colour brand Pantone that transforms a home in Clerkenwell in London with features including an indoor
- [Digital Photography: Too Close for Comfort Series](https://sinergios.com/digital-photography-too-close-for-comfort-series/) - Digital Photography: Too Close for Comfort Series AoiroStudio Jan 24, 2017 We would like to share the work from Jeanette Hägglund and her series called: Too Close for Comfort. It’s a stunning take of digital photography with architecture where there’s a style and tone expressed by Jeanette. You should definitely follow her on Instagram. As
- [Making Responsive HTML Email Coding Easy With MJML](https://sinergios.com/making-responsive-html-email-coding-easy-with-mjml/) - Email is one of the best ways to engage with your users, especially during the holiday season. However, if you want to stand out, no matter how beautiful your emails are, you need to make sure they render correctly in your reader's inbox, regardless of what email client they're using. Creating responsive email
- [How to perfect your brand language](https://sinergios.com/how-to-perfect-your-brand-language/) - Consumers are highly influenced by brand language and look to experts and recommendations rather than advertising on TV or social media when identifying the best brands to buy, according to new research. The research of 2,000 UK and US consumers by agency Wunderman finds 85% of British consumers say there are only a handful of brands that set the standard for
- [Motion Design: Nickelodeon Kids Pick The President](https://sinergios.com/motion-design-nickelodeon-kids-pick-the-president/) - Motion Design: Nickelodeon Kids Pick The President abduzeedo Jan 24, 2017 Nickelodeon Kids pick The President is a motion design and illustrations project shared by M A D E B Y R A D I O. As the name suggest, its a series of illustrations and motion design work for the 2016 presidential election in
- [McDonald’s puts focus on food delivery and ‘ordering ahead’ in tech drive](https://sinergios.com/mcdonalds-puts-focus-on-food-delivery-and-ordering-ahead-in-tech-drive/) - McDonald’s is shifting its focus towards technology-led initiatives in a bid to prioritise the consumer experience and meet their demands for increased convenience and simplicity. Speaking on an investor call today (23 January), CEO Steve Easterbrook said the fast food brand has been trialling food delivery in the US. Business Insider reported in December last
- [How university marketing is evolving post-Brexit](https://sinergios.com/how-university-marketing-is-evolving-post-brexit/) - Engaging millennials is all just part of the job description for marketers in the university sector. While brands scratch their heads devising plans that will resonate with 16- to 24-year-olds, higher education marketers need to find ways to appeal to the Gen Z market on a daily basis. Following the deadline for UCAS applications last
- [Marketoonist on ‘misleading’ marketing](https://sinergios.com/marketoonist-on-misleading-marketing/) - Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘misleading’ marketing appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘misleading’ marketing
- [Secret Marketer: What have the Romans ever done for us? They invented marketing?](https://sinergios.com/secret-marketer-what-have-the-romans-ever-done-for-us-they-invented-marketing/) - In Monty Python’s ‘Life of Brian’ film, a rag-tag bunch of pseudo-revolutionaries called The People’s Front of Judea asked the question: “What have the Romans ever done for us?” Apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh water system and public health, it turns out they gave us one
- [8 reasons 80s flair will rule design in 2017](https://sinergios.com/8-reasons-80s-flair-will-rule-design-in-2017/) - Trends come and go in waves. The latest wave when it comes to web design is totally 1980s. From bright color to flat design and plenty of gnarly geometry, lots of designs feature these looks. For many designers, the 80s are a flashback to their youth, and this trend has everyone totally amped. Here’s why 80s style is
- [A Case Study: Is App Indexing For Google Worth The Effort?](https://sinergios.com/a-case-study-is-app-indexing-for-google-worth-the-effort/) - Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you. App indexing is one of the hottest topics in SEO
- [Marketing jargon is a major career killer](https://sinergios.com/marketing-jargon-is-a-major-career-killer/) - Great marketing communication is jargon-free so the customer message makes it through loud and clear. So why do so many marketers believe using marketing jargon inside their company is okay? It’s not. It’s a career killer. “Can you hear me now?” asks the guy in Verizon Wireless’s iconic TV ads. He always gets a thumbs up from his colleagues
- [Booking.com Design Concept](https://sinergios.com/booking-com-design-concept/) - Booking.com Design Concept fabiano Jan 23, 2017 booking.com is the one of the most well known websites for travellers, it's a huge company with an amazing team dedicated to bring the best service for their users, this scenario makes hard to propose any suggestion about their UI, but this design concept deserve a special attention,
- [Brands that rely on digital have struggled, says ITN CEO John Hardie](https://sinergios.com/brands-that-rely-on-digital-have-struggled-says-itn-ceo-john-hardie/) - The post Brands that rely on digital have struggled, says ITN CEO John Hardie appeared first on Marketing Week. Source: Marketing Week Brands that rely on digital have struggled, says ITN CEO John Hardie
- [ITN boss John Hardie on fighting fake news and the value of TV advertising](https://sinergios.com/itn-boss-john-hardie-on-fighting-fake-news-and-the-value-of-tv-advertising/) - Following a year of astonishing, unprecedented news headlines, it is interesting to witness the philosophical calm of John Hardie. As CEO of ITN, the production company behind ITV News, Channel 4 News and 5 News, Hardie is an important steward of an increasingly embattled news industry. Rather than battening down the hatches, though, ITN is
- [Web Design: Squarespace Re-design](https://sinergios.com/web-design-squarespace-re-design/) - Web Design: Squarespace Re-design abduzeedo Jan 23, 2017 Squarespace Re-Design is a web design and art direction project shared by Peter Bagi on his Behance profile. I have been a fan of Squarespace pretty much since they started. I thought about moving ABDZ to their service, however it's not an easy task, even though it's still
- [Wallpaper of the Week - Abstract Passageway](https://sinergios.com/wallpaper-of-the-week-abstract-passageway/) - Wallpaper of the Week - Abstract Passageway AoiroStudio Jan 23, 2017 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll try
- [The Perfect Office - Artifox Desk 02, Volta V Wooden Computer and Office Ideas](https://sinergios.com/the-perfect-office-artifox-desk-02-volta-v-wooden-computer-and-office-ideas/) - The Perfect Office - Artifox Desk 02, Volta V Wooden Computer and Office Ideas PauloGabriel Jan 23, 2017 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us. What
- [Popular design news of the week: January 16, 2017 – January 22, 2017](https://sinergios.com/popular-design-news-of-the-week-january-16-2017-january-22-2017/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Weekly Roundup: Mozilla New Logo, LinkedIn Facebook-like Redesign and more](https://sinergios.com/weekly-roundup-mozilla-new-logo-linkedin-facebook-like-redesign-and-more/) - Weekly Roundup: Mozilla New Logo, LinkedIn Facebook-like Redesign and more AoiroStudio Jan 22, 2017 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we'll mostly spend be ready to tackle a new week. Before you do, it's time for the
- [Comics of the week #375](https://sinergios.com/comics-of-the-week-375/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [Product Design: Nomad Trackable Powerpack](https://sinergios.com/product-design-nomad-trackable-powerpack/) - Product Design: Nomad Trackable Powerpack AoiroStudio Jan 20, 2017 We are sharing this cool and yet useful Powerpack called Nomad where there’s one feature that could change it all or not but it’s quite awesome to share. You’ll be able to find it anywhere through your phone. You will say that how you can lose
- [How one marketer made the transition to CEO](https://sinergios.com/how-one-marketer-made-the-transition-to-ceo/) - The popular January phrase ‘new year, new start’ is extremely apt for Simon Carter. He leaves a marketing career spanning 25 years having held board level and senior marketing positions at Thomas Cook, the Post Office, EDF Energy, Virgin, NatWest Bank and most recently IT firm Fujitsu, to become CEO of ComRes, a market research business that specialises in
- [Infographic: What’s a graphic designer?](https://sinergios.com/infographic-whats-a-graphic-designer/) - Ever wondered how you measure up to the rest of the industry? How do you compare to the average age, location, and salary of other graphic designers? Did you know that our industry is dominated by young women? Happily, now you can learn everything you ever needed to know about your job, with this exclusive
- [Moneysupermarket, Sainsbury’s and easyJet: 5 things that mattered this week](https://sinergios.com/moneysupermarket-sainsburys-and-easyjet-5-things-that-mattered-this-week/) - Ad budgets hold up among Brexit uncertainty Despite growing uncertainty around Brexit, the IPA’s latest Bellwether report shows marketing budgets are holding strong. More than a quarter (26.3%) of marketers suggested an increase in their ad budget forecasts during the last quarter of 2016, marking the 17th quarter of growth in a row. And marketers
- [Unilever’s Keith Weed: ‘Brand integration keeps me up at night’](https://sinergios.com/unilevers-keith-weed-brand-integration-keeps-me-up-at-night/) - Unilever’s chief marketing and communications officer Keith Weed says ensuring the group’s brands show up consistently on different channels “keeps him up at night”. He sees the fragmentation of brands as “a massive risk for marketers”. Speaking on a CNBC panel at the World Economic Forum this week alongside Publicis CEO Maurice Lévy and Salesforce CMO
- [Facebook Live will become ‘as big as TV’ for advertising](https://sinergios.com/facebook-live-will-become-as-big-as-tv-for-advertising/) - Wix is investing more heavily in live formats to show off its advertising around the Super Bowl as it believes the medium will become “as big as television”. The cloud-based web development platform has returned for the third time to advertise during the Super Bowl, which attracts 120 million viewers and is classed as America’s biggest
- [Web Development Reading List #166: Efficient Docker, CSP Learnings, And JavaScript’s Global Object](https://sinergios.com/web-development-reading-list-166-efficient-docker-csp-learnings-and-javascripts-global-object/) - What fuels your work? What fuels your mind? What do you do on a non-productive day or when you’re sad? Nowadays, I try to embrace these times. I try to relax and not be angry at myself for not being productive. And the fun fact about it? Well, most of the times when
- [Tottenham Hotspur uses NFL tie-up to go global](https://sinergios.com/tottenham-hotspur-uses-nfl-tie-up-to-go-global/) - Football club Tottenham Hotspur will position its new multi-purpose stadium as a “sports destination” in its bid to go from “challenger” brand to serious global player. Set to open in August 2018, the £750m stadium boasts the UK’s only sliding grass pitch with a permanent American Football field built beneath, on which the club will
- [Tough Mudder: Our TV show is for people bored of watching millionaires kick a ball](https://sinergios.com/tough-mudder-our-tv-show-is-for-people-bored-of-watching-millionaires-kick-a-ball/) - When Brit Will Dean came up with the idea for Tough Mudder eight years ago in his Harvard Business School dorm room, his professor told him it would never work. Yet fast forward to 2017 and it’s a global brand, with global turnover “north of $100m” last year. For those not familiar with the concept,
- [Salary Survey 2017: Workplace diversity takes a knock](https://sinergios.com/salary-survey-2017-workplace-diversity-takes-a-knock/) - In 2016, the industry as a whole raised its game by addressing the lack of diversity in marketing, with campaigns like Channel 4’s ‘We’re the Superhumans‘ and Malesers’ ‘The Lighter Side‘ blazing a trail for inclusion. However, despite such efforts the representation of people with disabilities in the industry is getting worse. The 2017 Career
- [The year ahead in marketing and digital: Part 3 – digital](https://sinergios.com/the-year-ahead-in-marketing-and-digital-part-3-digital/) - Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. There is an increasingly blurred line between ‘digital marketing’ and ‘marketing’ but the following trends focus on the digital elements of marketing. In part 1, I looked at
- [Church Hill Barn in Suffolk, UK](https://sinergios.com/church-hill-barn-in-suffolk-uk/) - Church Hill Barn in Suffolk, UK GisMullr Jan 20, 2017 Barn houses seem to be pretty popular these days. And I have to admit that I love it! Barns that are converted into houses are spacious, bright and inspiring. Like the one we are showing you today. Church Hill Barn is a beautiful home on
- [Branding: Bubba Handmade Croquettes](https://sinergios.com/branding-bubba-handmade-croquettes/) - Branding: Bubba Handmade Croquettes AoiroStudio Jan 19, 2017 We are sharing this branding project by Skinn Agency where they have worked on a very desirable and delicious food element that we all love. Handmade croquettes which means nuggets from French language. With this new uniform direction, the approach with a typographic logotype and strong photography
- [50 creative card UI designs](https://sinergios.com/50-creative-card-ui-designs/) - When I was a kid I was desperate for a Polaroid camera: to be able to take a photo and see it—almost—right away was fantastic to me. With ‘normal’ cameras, you had to wait until you finished the whole film, then you had to take it to get developed, and that could take a week.
- [Helen Tupper: Don’t chase high salaries – a good fit is what creates happiness](https://sinergios.com/helen-tupper-dont-chase-high-salaries-a-good-fit-is-what-creates-happiness/) - In this year’s Marketing Week Career and Salary Survey, we learn that just over 98% of us most value a good working environment, closely followed by fair rewards (97.6%) and challenging work (94.6%). While we are relatively balanced about what will keep us working with an organisation, there is a much more distinctive reason that
- [Dove: Going into schools isn’t about selling products but being authentic](https://sinergios.com/dove-going-into-schools-isnt-about-selling-products-but-being-authentic/) - Dove claims it “walks the talk” when it comes to promoting positive self-esteem, as it launches a toolkit into schools to tackle body image anxiety among children. The toolkit was launched after research conducted by the Unilever-owned brand in collaboration with the YMCA and EdComs found that almost a third (30%) of UK secondary school
- [The Masters of Marketing Awards returns better than ever in 2017](https://sinergios.com/the-masters-of-marketing-awards-returns-better-than-ever-in-2017/) - The Masters of Marketing Awards is back and will this year be powered by Marketing Week. The Awards celebrate every aspect of a marketer’s job from strategy through to execution, while also rewarding excellence in key vertical sectors and in tackling some of the biggest issues and challenges brands face. In addition to those brands
- [Motion Design/Typography - Skatepark](https://sinergios.com/motion-designtypography-skatepark/) - Motion Design/Typography - Skatepark abduzeedo Jan 19, 2017 Skatepark font as the name suggest is a typography but also motion design project shared by Keisuke Terashima. Throughout these 10 years of Abduzeedo we have seen many very creative projects where the designer explores different ideas for a family face, however, this one that Keisuke put together
- [Internationalizing React Apps](https://sinergios.com/internationalizing-react-apps/) - First of all, let's define some vocabulary. "Internationalization" is a long word, and there are at least three widely used abbreviations: "intl," "i18n" and "i10n." All of them mean the same thing. Internationalization can be generally broken down into three main challenges: Detecting the user's locale, translating UI elements, titles as well as
- [What are you worth? Use our salary calculator to find out](https://sinergios.com/what-are-you-worth-use-our-salary-calculator-to-find-out/) - The post What are you worth? Use our salary calculator to find out appeared first on Marketing Week. Source: Marketing Week What are you worth? Use our salary calculator to find out
- [Salary Survey 2017: Marketing is still misunderstood by businesses](https://sinergios.com/salary-survey-2017-marketing-is-still-misunderstood-by-businesses/) - Marketing is still seen as a cost rather than an investment by businesses, according to more than half of marketers responding to Marketing Week’s annual Career and Salary Survey. Despite efforts across the industry to break down internal silos and encourage inter-departmental collaboration, 61.8% of marketers believe marketing is only somewhat understood or not understood at
- [Salary Survey 2017: The gender pay gap increases](https://sinergios.com/salary-survey-2017-the-gender-pay-gap-increases/) - Despite efforts to focus on diversity and supporting women to succeed in the industry, the pay gap between male and female marketers has widened from 20.8% in 2016 to 22.4% in 2017. “I’m disappointed that the gap is that big,” says Annabel Venner, global brand director at insurance provider Hiscox. “There’s a huge number of steps being taken in the
- [Everyday Miniature life by Tatsuya Tanaka](https://sinergios.com/everyday-miniature-life-by-tatsuya-tanaka/) - Everyday Miniature life by Tatsuya Tanaka GisMullr Jan 19, 2017 Do you like photography and miniature scenes? You have come to the right place. And you will certainly enjoy Japanese artist Tatsuya Tanaka's work. He creates inspiring and intricate everyday life scenes in a miniature world. A place where broccoli becomes a huge tree. A
- [Moneysupermarket.com had the most complained about ads in 2016](https://sinergios.com/moneysupermarket-com-had-the-most-complained-about-ads-in-2016/) - It would appear twerking builders aren’t a hit with all Brits, with Moneysupermarket.com dominating the ASA’s list of the ten most complained about ads in 2016. With three ads in the top five – which racked up a combined total of 2,500 complaints – the financial brand’s ad featuring ‘Gary the Bodguard’ was deemed the
- [The year ahead in marketing and digital: Part 2 – marketing trends](https://sinergios.com/the-year-ahead-in-marketing-and-digital-part-2-marketing-trends/) - Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. Here are my marketing-specific trends for 2017. In part 1, I looked at broad macro trends affecting brands, and in part 3, I’ll look at digital. Marketing transformation
- [Build a beautiful home online with Squarespace](https://sinergios.com/build-a-beautiful-home-online-with-squarespace/) - Anyone can be a designer: we all know how to match a jacket with a shirt, or pick out a color for a new car, or even just how to stack a burger. Making something look good, is something we all know how to do. What we sometimes lack, is the specialist know-how to make
- [Digital Photography: Tokyo-1 Series](https://sinergios.com/digital-photography-tokyo-1-series/) - Digital Photography: Tokyo-1 Series AoiroStudio Jan 18, 2017 Lately, I’ve seen many of my friends going to Tokyo, I can understand its enthusiastic feeling for them but I would say that isn’t mutual from my end (hah!). Tokyo is a place that I would recommend to anyone that would love to experience what urban life
- [Brexit is making marketers cautious about hiring new staff](https://sinergios.com/brexit-is-making-marketers-cautious-about-hiring-new-staff/) - Marketers are becoming more cautious when it comes to hiring new staff, the latest quarterly IPA Bellwether report has claimed. Given the uncertain economic impact of Britain leaving the European single market, the latest data suggests an impact on new hires. The net balance of marketers looking to hire new staff in the fourth quarter
- [Sainsbury’s confirms departure of marketing director Sarah Warby](https://sinergios.com/sainsburys-confirms-departure-of-marketing-director-sarah-warby/) - After five year’s leading Sainsbury’s marketing division, Sarah Warby is set to quit the supermarket at the end of this month. Sainsbury’s CEO Mike Coupe thanked Warby, the former marketing director of Heineken UK, for her “great support over the years” and said she had “transformed” its approach to marketing. “In her time here she’s
- [UI Design - Trello Atlassian Redesign Concept](https://sinergios.com/ui-design-trello-atlassian-redesign-concept/) - UI Design - Trello Atlassian Redesign Concept abduzeedo Jan 18, 2017 Trello Atlassian is a UI Design concept project for the redesign of the popular service Trello. It was originally shared by the Netguru Team and it's an extensive exercise on how to improve a tool that their team use daily. They also got motivated by Atlassian's acquisition
- [More Than Just Pretty: How Imagery Drives User Experience](https://sinergios.com/more-than-just-pretty-how-imagery-drives-user-experience/) - As the saying goes, "A picture is worth a thousand words." Human beings are highly visual creatures who are able to process visual information almost instantly; 90 percent of all information that we perceive and that gets transmitted to our brains is visual. Images can be a powerful way to capture users' attention
- [The year ahead in marketing and digital: Part 1 – macro trends](https://sinergios.com/the-year-ahead-in-marketing-and-digital-part-1-macro-trends/) - Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. Here are the general industry trends that make the cut in 2017. In part 2, I’ll look at specific marketing trends, and in part 3, digital. The F
- [Marketing Week is changing to meet your needs](https://sinergios.com/marketing-week-is-changing-to-meet-your-needs/) - Describing the virtues of taking time out of the day-to-day running of a marketing department, one marketer recently channelled 80s movie character Ferris Bueller: “Life moves so fast, if you don’t stop and look around once in a while, you might just miss it.” The life of a senior marketer can be dizzying. It has also
- [Mark Ritson: We should thank Byron Sharp, not attack him](https://sinergios.com/mark-ritson-we-should-thank-byron-sharp-not-attack-him/) - There’s nothing like starting the year with some heavyweight marketing fisticuffs. That was obviously what was going on in Marie Oldham’s head at the turn of the year as she penned her wonderfully hostile article for advertising trade magazine Campaign. Oldham, the esteemed chief strategy officer at VCCP, was meant to be promoting Volume 26
- [Illustration: The Dark Knight Trilogy by Krzysztof Domaradzki](https://sinergios.com/illustration-the-dark-knight-trilogy-by-krzysztof-domaradzki/) - Illustration: The Dark Knight Trilogy by Krzysztof Domaradzki AoiroStudio Jan 18, 2017 We are sharing an illustration poster series about Christopher Nolan’s Dark Knight Trilogy by Krzysztof Domaradzki. I have been a huge fan of this trilogy because it’s a modern take of what Batman could have been in our times. With Christopher Nolan genius
- [Marketing budgets hold up amid growing uncertainty](https://sinergios.com/marketing-budgets-hold-up-amid-growing-uncertainty/) - Marketers shrugged off political and economic uncertainty by increasing their ad budget forecasts at the end of 2016, but there are signs of wavering confidence as the government’s Brexit negotiations loom. More than a quarter (26.2%) of senior marketers indicated an increase in marketing budgets in the fourth quarter of 2016, compared to 13.4% who
- [Unilever: More than half of women believe men should lead ‘high stake’ projects](https://sinergios.com/unilever-more-than-half-of-women-believe-men-should-lead-high-stake-projects/) - New research by Unilever has claimed outdated gender stereotypes are not just held by men, but women too. The study, which interviewed more than 9,000 men and women across eight countries, shows an overwhelming 77% of men believe a man is the best choice to lead a high stakes projects. But, most surprisingly, more than
- [O2’s Weve on why 2017 is the year marketers must ‘clean up their act’](https://sinergios.com/o2s-weve-on-why-2017-is-the-year-marketers-must-clean-up-their-act/) - This year should be all about “cleaning up the ad industry,” according to Weve’s commercial director Tom Pearman. Pearman says marketers needs to take charge and use bodies such as the IAB to create a greater awareness around ad blocking and the need to produce higher quality ads. He tells Marketing Week: “In 2017 there
- [Branding & Visual Identity: Two12 Studios](https://sinergios.com/branding-visual-identity-two12-studios/) - Branding & Visual Identity: Two12 Studios AoiroStudio Jan 17, 2017 We would like to share this branding and visual identity by Alaa Tameem and his work for Two12 Studios. About this project, what I liked the most was the part of the logo exploration where you can see all the iterations and as you can
- [Toyota expects Amazon to start selling cars ‘soon’](https://sinergios.com/toyota-expects-amazon-to-start-selling-cars-soon/) - Toyota’s GB marketing director Andrew Cullis says he wouldn’t be surprised if Amazon starts selling cars soon. Speaking around the launch of its “biggest ever” UK ad campaign for Toyota’s new C-HR vehicle (pictured), Cullis suggested buying habits around cars will fundamentally change. He told Marketing Week: “There’s no reason why Amazon won’t soon start
- [EasyJet creates new roles to focus on customer experience and digital](https://sinergios.com/easyjet-creates-new-roles-to-focus-on-customer-experience-and-digital/) - EasyJet is restructuring its team to promote head of marketing communications and brand Ian Cairns to the new role of director of customer. Meanwhile, head of digital James Millett will take on the newly combined role of director of digital and marketing. Cairns will be responsible for driving the brand’s business strategy. This is in
- [8 simple steps to better icon design](https://sinergios.com/8-simple-steps-to-better-icon-design/) - Icons are everywhere. From app icons on home screens to graphic representations that lead users through a design, icon design is a big deal. There’s a fine art to good icon design. Not only does the element have to render recognizably at the smallest of sizes, good vector-based icons can be scaled to use in oversized
- [Designing Better App Icons](https://sinergios.com/designing-better-app-icons/) - Creating that singular piece of graphic design that users will first interact with each time they encounter your product can be intimidating. A beautiful, identifiable and memorable app icon can have a huge impact on the popularity and success of the app. But how exactly does one make a "good" app icon? What
- [Sainsbury’s, John Lewis and M&S: The Top 10 YouTube ads for 2016](https://sinergios.com/sainsburys-john-lewis-and-ms-the-top-10-youtube-ads-for-2016/) - 1. Sainsbury’s – The Greatest Gift It comes as little surprise that Sainsbury’s festive campaign has been voted 2016’s number one YouTube ad, having been announced as the platform’s most popular Christmas ad just last month. This year the supermarket moved away from CGI Mog and instead focused on stop-animation puppet Dave, who wants to
- [Product Design: Fitbit Charge 2 by Dan Clifton](https://sinergios.com/product-design-fitbit-charge-2-by-dan-clifton/) - Product Design: Fitbit Charge 2 by Dan Clifton AoiroStudio Jan 17, 2017 We would like to share this beautiful product design called: Fitbit Charge 2 that we’ll be reviewing on Abduzeedo and that will be online soon. For now, let’s take a closer look at the work of Dan Clifton and his design for the
- [Secret Marketer: Marketing as a series of tools and methodologies is the platform for long-term success](https://sinergios.com/secret-marketer-marketing-as-a-series-of-tools-and-methodologies-is-the-platform-for-long-term-success/) - Prepping for the annual sales kick-off (SKO) can be tricky. How do you pitch your campaign idea? How can you get buy-in without having a campaign redesigned in front of you? Should you be more aggressive and suggest you can deliver more revenue than in the budget? How can you get the sales team to
- [Intel, Snickers and Skittles gear up for the Super Bowl](https://sinergios.com/intel-snickers-and-skittles-gear-up-for-the-super-bowl/) - Across the pond, the Super Bowl is as much about the advertising as it is about the actual game. And it’s clear why advertisers would be interested in showing off their wares – 112 million people tuned in to watch the Super Bowl on TV last year, while 1.4 million watched via digital platforms. Getting
- [How disruptors can become global brands](https://sinergios.com/how-disruptors-can-become-global-brands/) - Launching a brand is one thing but maintaining growth and taking it to the next level requires bold thinking, unbridled focus on innovation and strategic partnerships, according to executives from six of Marketing Week’s 100 Disruptive Brands, which is published in partnership with Salesforce. In order to succeed, brands need to be confident in their
- [Don’t lose sight of the basics in the rush to embrace change](https://sinergios.com/dont-lose-sight-of-the-basics-in-the-rush-to-embrace-change/) - Artificial intelligence and automation can add a layer of insight and drive efficiencies but they are nothing without the intuition of a marketer and can be of huge detriment to a brand if blindly used in the name of innovation without offering value to the customer. Also, as much as there is a real need
- [Ikea’s UK marketing boss on evolving its marketing to engage across channels](https://sinergios.com/ikeas-uk-marketing-boss-on-evolving-its-marketing-to-engage-across-channels/) - Ikea is a brand on the up. Its UK sales increased by 8.9% to £1.72bn in the year to the end of August 2016, with its share of the home furnishings market up 0.5 percentage points to 8.2%. And it is kick-starting 2017 with a new campaign focused on sleep. Created by its agency Mother,
- [The best new portfolio sites, January 2017](https://sinergios.com/the-best-new-portfolio-sites-january-2017/) - Hello WDD readers! Start the year right by ignoring your resolutions, and focusing on this latest installment of awesome portfolios. This month, we have a fairly eclectic collection to look at, with no one overriding theme. I have also discovered that website animation can sometimes look kind of blurry on Windows Remote Desktop, even when
- [Careers doctor: Episode 1](https://sinergios.com/careers-doctor-episode-1/) - In the first of our series of monthly careers podcasts, Russell Parsons, editor of Marketing Week, talks to Microsoft’s Helen Tupper and Sainsbury’s Sarah Ellis, to gain practical advice on personal and professional development in the industry. The duo, who also run Amazing If, a business that aims to help people have “happy careers”, are
- [Styled-Components: Enforcing Best Practices In Component-Based Systems](https://sinergios.com/styled-components-enforcing-best-practices-in-component-based-systems/) - Building user interfaces on the web is hard, because the web and, thus, CSS were inherently made for documents. Some smart developers invented methodologies and conventions such as BEM, ITCSS, SMACSS and many more, which make building user interfaces easier and more maintainable by working with components. After this shift in mindset towards
- [The Perfect Office - Heng Balance Lamp, Mission One Computer and Office Ideas](https://sinergios.com/the-perfect-office-heng-balance-lamp-mission-one-computer-and-office-ideas/) - The Perfect Office - Heng Balance Lamp, Mission One Computer and Office Ideas PauloGabriel Jan 16, 2017 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us. What equipment
- [Why omnichannel retailers won at Christmas](https://sinergios.com/why-omnichannel-retailers-won-at-christmas/) - The numbers are telling. Over the six weeks to 31 December, online accounted for 40% of total sales at John Lewis, while sales from mobile devices were up 80% and now account for 37% of all traffic to the John Lewis website. To put these figures into perspective, shop sales at John Lewis were up
- [Interior Design: NL2 SMA](https://sinergios.com/interior-design-nl2-sma/) - Interior Design: NL2 SMA abduzeedo Jan 16, 2017 NL2 SMA is an interior design and architecture project shared by Anton Siriak. I rarely post about interior design, I usually write posts about architecture, however there's something about this project that really caught my attention. I am fan of simple interiors, minimal. I love when everything is
- [App Design: inMuseum Experience App](https://sinergios.com/app-design-inmuseum-experience-app/) - App Design: inMuseum Experience App AoiroStudio Jan 16, 2017 This Weekend, I was able to enjoy a free admission at the MBAM (Musée des Beaux Arts de Montréal) and go through its art exhibits filled with beautiful pieces. During my walk, I thought about my own experience and how we can enhance it especially knowing
- [Wallpaper of the Week - Abstract Geometric Light](https://sinergios.com/wallpaper-of-the-week-abstract-geometric-light/) - Wallpaper of the Week - Abstract Geometric Light AoiroStudio Jan 16, 2017 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll
- [Weekly Roundup: 11 Nintendo Switch Game Trailers, Robotic Companion and more](https://sinergios.com/weekly-roundup-11-nintendo-switch-game-trailers-robotic-companion-and-more/) - Weekly Roundup: 11 Nintendo Switch Game Trailers, Robotic Companion and more AoiroStudio Jan 16, 2017 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we'll mostly spend be ready to tackle a new week. Before you do, it's time for
- [Cancer Research UK ‘breaks down taboo’ around cancer with live colonoscopy ad](https://sinergios.com/cancer-research-uk-breaks-down-taboo-around-cancer-with-live-colonoscopy-ad/) - Cancer Research UK will air a live colonoscopy during an ad break on Channel 4 to bring home the “reality of cancer”. The 90-second advert, titled ‘Live from the Inside’ and created by Anomaly, will be shown at approximately 3.25pm today (16 January) and will allow viewers to watch a procedure to remove bowel polyps
- [Advertising generates €7 for the economy for every €1 spent](https://sinergios.com/advertising-generates-e7-for-the-economy-for-every-e1-spent/) - Every euro spent on advertising boosts EU GDP by €7, contributing €643bn to the 28 countries in the bloc and creating millions of jobs, promoting competition and boosting innovation. That is the conclusion of a new report by the World Federation of Advertisers (WFA), which is using the findings as a stepping stone to promote
- [Popular design news of the week: January 9, 2017 – January 15, 2017](https://sinergios.com/popular-design-news-of-the-week-january-9-2017-january-15-2017/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Comics of the week #374](https://sinergios.com/comics-of-the-week-374/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [Beautiful House in Trees in Los Angeles](https://sinergios.com/beautiful-house-in-trees-in-los-angeles/) - Beautiful House in Trees in Los Angeles GisMullr Jan 13, 2017 Nestled in a beautiful hillside in Los Angeles hills, this place is inspiring. House in Trees is a project by Anonymous Architects and you can see that the house blends perfectly with its surroundings. The architects developed something that has a remote feel despite
- [Build the marketing team of the future](https://sinergios.com/build-the-marketing-team-of-the-future/) - and attend ‘lunch and learn’ events to improve their knowledge of each other’s roles. The company also aligns different brand marketers with specific category and channel teams. In the future we need to map those experiences and have an aligned and consistent CRM system. Hillary Cross, British Council “Like the NFL we have fans so
- [Deal: 42 professional fonts from Mellow Design Lab](https://sinergios.com/deal-42-professional-fonts-from-mellow-design-lab/) - Love the hand-lettering trend, but don’t have the time to learn? Then you’ll love this awesome deal from our sister-site MightyDeals.com: For a limited time you can download 42 professional-grade script fonts, for only $9! You can never have enough script fonts, especially when each one is packed with distinct personality. These 42 high-quality fonts
- [Web Development Reading List #165: Starting The New Year With Browser News, Container Architecture, And React “Aha” Moments](https://sinergios.com/web-development-reading-list-165-starting-the-new-year-with-browser-news-container-architecture-and-react-aha-moments/) - Happy new year! I hope you had a good start and can feel positive about what 2017 might bring. As mentioned in the last edition of the past year, I don’t like New Year’s resolutions too much, but I’d like to point you to something that Marc Thiele wishes for this year: “So
- [Instagram, John Lewis & Tesco: 5 things that mattered this week](https://sinergios.com/instagram-john-lewis-tesco-5-things-that-mattered-this-week/) - Tesco changes how it talks about food This week, Tesco made some big changes to the way it talks about its food in its advertising. Instead of highlighting particular products, it is now looking to showcase the quality of its food and the passion and care that goes into the meals its customers prepare. To
- [Freebie: Clothing Icons (9 Styles, AI, EPS, SVG, PNG)](https://sinergios.com/freebie-clothing-icons-9-styles-ai-eps-svg-png/) - Winter means getting out your scarf and a cozy hat to brave the cold — if you're located in the Northern hemisphere that is. For all those occasions when your projects may need to get dressed up a little, we are happy to present to you the free Clothing Icon Set created by
- [Smile Inducing Portrait Photography](https://sinergios.com/smile-inducing-portrait-photography/) - Smile Inducing Portrait Photography ibby Jan 13, 2017 Our heartstrings received a big tug when we came upon a collection of portrait photography shot by Turkish travel photographer Mehmet Genç. We're a bit late to pick up on the work but couldn't resist sharing such a moving project that will surely bring a smile to anyone's face. Have
- [Cards vs. lists, how they impact UX](https://sinergios.com/cards-vs-lists-how-they-impact-ux/) - Two of the most common ways to organize website content these days is by using cards and lists. Each has its own pros and cons. Whereas lists have been around since the early days of the web, card-based design has only recently become a force to be reckoned with and one that’s increasingly a popular
- [Marketoonist on marketing with virtual assistants](https://sinergios.com/marketoonist-on-marketing-with-virtual-assistants/) - Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on marketing with virtual assistants appeared first on Marketing Week. Source: Marketing Week Marketoonist on marketing with virtual assistants
- [‘Investing in customer experience is now a winning formula for retailers’](https://sinergios.com/investing-in-customer-experience-is-now-a-winning-formula-for-retailers/) - Aside from the positive numbers – it toasted a 18% rise in UK sales and a 52% rise in international sales in the four months to the end of December – the most telling moment from today’s Asos press briefing was its repetition of the words customer experience. The fashion brand’s chief executive Nick Beighton
- [Designing A Responsive Music Player In Sketch (Part 2)](https://sinergios.com/designing-a-responsive-music-player-in-sketch-part-2/) - Welcome to the second part of this tutorial, in which we will finish designing the music player that we started in part one. This includes creating the icons at the bottom, as well as making the music player responsive, so that all elements adapt to the width of the artboard and, thus, can
- [The Marketing Society’s Gemma Greaves: Bravery is key to success in 2017](https://sinergios.com/the-marketing-societys-gemma-greaves-bravery-is-key-to-success-in-2017/) - From the uncertainty of Brexit to the unpredictability of a Trump-led America, from the widening chasms in society to the looming consequences of climate change, the world is increasingly fragmented and disjointed. We are now living in a reality that many of us never thought possible. For marketers, there’s the digitally driven disruption of just
- [Mark Ritson: Brand heritage is more important than you think](https://sinergios.com/mark-ritson-brand-heritage-is-more-important-than-you-think/) - Mrs Ritson has become increasingly obsessed with her ethnic origins. It all started with old yellowing pictures of a Jewish great-grandfather and a fascination that maybe a country girl from Australia might have more genetic secrets than she had imagined. So, for Christmas, I was instructed to buy her one of those DIY DNA kits
- [John Lewis says its Christmas ads are ‘no longer as groundbreaking’](https://sinergios.com/john-lewis-says-its-christmas-ads-are-no-longer-as-groundbreaking/) - Despite being “thrilled” with the performance of its Buster the Boxer Christmas ad this year, John Lewis conceded its festive ads are “no long as groundbreaking” and says it could switch up its approach in 2017. John Lewis posted a 2.7% rise in like-for-like sales over the six weeks to 31 December. In a press
- [M&S says there is ‘still a long way to go’ as it credits Mrs Claus for clothing rise](https://sinergios.com/ms-says-there-is-still-a-long-way-to-go-as-it-credits-mrs-claus-for-clothing-rise/) - Marks & Spencer says its marketing played an important part in returning its struggling fashion business to growth over Christmas, pointing to its wool credentials and Mrs Claus Christmas campaign. The retailer posted a rise in clothing and homeware sales over the Christmas period for the first time in two years. Like-for-like sales were up
- [Tesco not interested in ‘blockbuster’ ads as food boosts its Christmas sales](https://sinergios.com/tesco-not-interested-in-blockbuster-ads-as-food-boosts-its-christmas-sales/) - Tesco’s chief executive Dave Lewis says he isn’t interesting in replicating the “blockbuster” Christmas advertising tactics used by rivals such as John Lewis and Sainsbury’s. Tesco revealed its like-for-like sales grew 0.7% in the UK for the six weeks to 7 January, crediting its fresh food for “outperforming the market”. And Lewis insisted he was happy
- [Rise of the machines: Are robots after your job?](https://sinergios.com/rise-of-the-machines-are-robots-after-your-job/) - Programmatic buying and other automated techniques are already having a huge effect on marketing efficiency and the way the industry operates, and marketers at all levels now need to consider how AI and machine learning might affect their roles. As Bank of England Governor Mark Carney stated in December last year, we are “in the midst of a
- [Digital Photography: Bridge in the Fog](https://sinergios.com/digital-photography-bridge-in-the-fog/) - Digital Photography: Bridge in the Fog AoiroStudio Jan 12, 2017 Digital Photography is such a large medium to explore, many kind of subjects or categories to shoot from. There isn’t one category that is particularly more popular (in my opinion) than others. Each one has their own flair and that’s what makes it even more
- [Stunning Digital Paintings by Giulio Rossi](https://sinergios.com/stunning-digital-paintings-by-giulio-rossi/) - Stunning Digital Paintings by Giulio Rossi GisMullr Jan 12, 2017 The stunning digital paintings by Giulio Rossi made a debut here in 2013. And the post was a hit. After three plus years Giulio has a lot of amazing new pieces on his portfolio. This is why we decided to show you a new round of his
- [26 steps to perfect product design](https://sinergios.com/26-steps-to-perfect-product-design/) - Over the last four years I’ve been designing dashboards and applications, and I’ve learned how to deal with different departments, and utilise their knowledge in order to make product design more efficient. Today, I’m going to share all of the steps that I’ve built into my daily routine, that I believe have made me a
- [Ad industry rejects ‘joyless’ complaints on Coca-Cola’s Christmas campaign](https://sinergios.com/ad-industry-rejects-joyless-complaints-on-coca-colas-christmas-campaign/) - Advertising body ISBA has criticised claims by health professionals that Coca-Cola’s Christmas truck tour should be banned for promoting unhealthy living to children. As part of its 2016 Christmas campaign, the fizzy drinks brand sent its infamous red truck across 44 locations in the UK to hand out free bottles of Coca-Cola. In an open
- [Branding: 10Clouds Rebranding Project](https://sinergios.com/branding-10clouds-rebranding-project/) - Branding: 10Clouds Rebranding Project AoiroStudio Jan 11, 2017 We are taking a look at the rebranding of Warsaw-based based company called 10Clouds. It’s a fun approach branding project because I would say that I love their art direction towards an inspired-80s universe with a dark colour palette and vibrant highlighting colours like purple, turquoise and
- [Tesco uses Unilever connections to appoint new marketing chief](https://sinergios.com/tesco-uses-unilever-connections-to-appoint-new-marketing-chief/) - Tesco’s CEO Dave Lewis won’t have to continue as acting marketing chief for much longer with Unilever’s VP of food in North America Alessandra Bellini set to join as its new chief customer officer on 1 March. Bellini, who has been at Unilever for 20 years in a series of international roles, will be Tesco’s
- [Instagram credits competitors for Stories feature as it introduces ads](https://sinergios.com/instagram-credits-competitors-for-stories-feature-as-it-introduces-ads/) - Instagram is introducing advertising to its ‘Stories’ function for the first time as it looks to monetise an increasingly popular aspect of its site. Stories are videos users can upload to the site that appear at the top of a user’s feed. Brands are currently able to use the feature but cannot pay to appear,
- [New online ad laws ‘put future of the web in danger’](https://sinergios.com/new-online-ad-laws-put-future-of-the-web-in-danger/) - Online advertisers face stricter rules on how they track people across the web and target advertising as the EU looks to reinforce online privacy. The EU’s ePrivacy proposals would require all web browsers to ask users if they want to opt-in to tracking. Currently browsers are automatically set to allow tracking with users having to
- [How Functional Animation Helps Improve User Experience](https://sinergios.com/how-functional-animation-helps-improve-user-experience/) - Since humans are visually driven creatures, the impact of imagery only increases with the help of animation. Our eyes innately pay attention to moving objects, and animation is like eye candy — catchy and bright elements that call attention to and help differentiate an app from its competitors. As of late, more and
- [Sainsbury’s boosted by Argos and online over Christmas](https://sinergios.com/sainsburys-boosted-by-argos-and-online-over-christmas/) - Sainsbury’s saw like-for-like sales edge up 0.1% for the 15 weeks to 7 January as its Argos business provided the lion’s share of Christmas cheer. Although Sainsbury’s sales are a far cry from the 2.9% rise reported by Morrisons yesterday (11 January), they are ahead of industry forecasts with analysts expecting Sainsbury’s to report a fall of
- [Editorial Design: The New York Times Redesign Concept](https://sinergios.com/editorial-design-the-new-york-times-redesign-concept/) - Editorial Design: The New York Times Redesign Concept abduzeedo Jan 11, 2017 The New York Times Redesign is concept editorial design project shared by Slava Kornilov and Bohdan Kononets on their Behance page. I have to say, I have seen quite a few of concept projects but as extensive as this one I still have to see. I understand the
- [GE’s CMO on redefining B2B marketing at the ‘pretty damn cool’ brand](https://sinergios.com/ges-cmo-on-redefining-b2b-marketing-at-the-pretty-damn-cool-brand/) - “As marketers, we have got to rip up the marketing plan because what looks really good on paper – out-of-home, social, earned media and paid media – is not the way people experience media in their lives,” states General Electric CMO Linda Boff. “We need to think about what the new 360-degree marketing is and
- [Marketers should see AI as an opportunity not a threat to their job](https://sinergios.com/marketers-should-see-ai-as-an-opportunity-not-a-threat-to-their-job/) - Machines are coming for your jobs. While this may conjure up Terminator-esque scenes of red eyed, human shaped, robots pushing you out of your office chair the reality is far scarier. I say machines are coming for your jobs because the disruption to the way marketing professionals work is coming from machine learning rather than physical robots.
- [Illustration: Happy 25th HBO Asia](https://sinergios.com/illustration-happy-25th-hbo-asia/) - Illustration: Happy 25th HBO Asia AoiroStudio Jan 11, 2017 Coming out from a Weekend with the Emmy Awards, we’ve witnessed a rise of so many incredible TV Series that really gives the new edge to our experience at home. The mighty team over at Ars Thanea were given to create the key visual for HBO
- [7 design predictions for 2017, that might actually happen](https://sinergios.com/7-design-predictions-for-2017-that-might-actually-happen/) - Every year, blogs like this one try to predict what’s going to happen in our industry over the next 12 months. Design is a product of its environment and good design reflects the world that it exists in; no one has a crystal ball, so unsurprisingly design predictions are wrong as often as they are right.
- [Gen Y, Z and X agree traditional ads are better than digital](https://sinergios.com/gen-y-z-and-x-agree-traditional-ads-are-better-than-digital/) - A lot has been made about the gap between how millennials and their elders perceive advertising. However, according to new data from Kantar Millward Brown, there are more similarities than you might expect. Having surveyed 23,000 consumers across 39 different countries, the research monitored advertising perceptions among Generation X; the baby boomers born between the
- [Gen X, Y and Z agree traditional ads are better than digital](https://sinergios.com/gen-x-y-and-z-agree-traditional-ads-are-better-than-digital/) - A lot has been made about the gap between how millennials and their elders perceive advertising. However, according to new data from Kantar Millward Brown, there are more similarities than you might expect. Having surveyed 23,000 consumers across 39 different countries, the research monitored advertising perceptions among Generation X; the baby boomers born between the
- [Industrial Design: Motorbike from Great Japan](https://sinergios.com/industrial-design-motorbike-from-great-japan/) - Industrial Design: Motorbike from Great Japan AoiroStudio Jan 10, 2017 I stumbled across what Honda was working on a new self-balancing motorcycle, it was pretty cool. Seeing this bike got me wanting to surf on the process behind the industrial design work of such concepts. I’ve found this stunning-looking motorcycle concept by Artem Smirnov and
- [Ad industry slams research claiming alcohol marketing rules are failing youth](https://sinergios.com/ad-industry-slams-research-claiming-alcohol-marketing-rules-are-failing-youth/) - Analysis of alcohol promotion during the 2014 FIFA World Cup indicates alcohol marketing practices frequently appeared to breach industry voluntary codes of practice. Alcohol industry self-regulatory codes do not sufficiently protect children and adolescents from exposure to alcohol promotions, especially through social media. The supplement comprises 14 papers with research from around the world, and
- [An Introduction To Building And Sending HTML Email For Web Developers](https://sinergios.com/an-introduction-to-building-and-sending-html-email-for-web-developers/) - HTML email: Two words that, when combined, brings tears to a developer's eyes. If you're a web developer, it's inevitable that coding an email will be a task that gets dropped in your lap at some time in your career, whether you like it or not. Coding HTML email is old school. Think
- [‘When Amazon grows we grow’ boasts Morrisons as its Christmas sales soar](https://sinergios.com/when-amazon-grows-we-grow-boasts-morrisons-as-its-christmas-sales-soar/) - Being aligned with a ‘progressive’ brand such as Amazon has had a positive impact on consumer perception of Morrisons, according to its chief executive Dave Potts. For the nine weeks to 1 January, Morrisons posted a 2.9% rise in like-for-like sales, its best performance over the festive period in seven years. It also marked the
- [Snapchat shows ‘belief in UK creative industry’ as it opens international HQ](https://sinergios.com/snapchat-shows-belief-in-uk-creative-industry-as-it-opens-international-hq/) - Snapchat has chosen the UK to be its first headquarters outside the US due to the country’s “strong creative industries” and 10 million daily Snapchatters. The self-proclaimed camera company confirmed the news today (10 January) after a report by the Financial Times. “We believe in the UK creative industries. The UK is where our advertising
- [Design Books: Suggestions for the New Year](https://sinergios.com/design-books-suggestions-for-the-new-year/) - Design Books: Suggestions for the New Year abduzeedo Jan 10, 2017 This week is the second or first, in my case, week of work in 2017. With every new year there's a lot of resolutions made, areas that we want to improve or things we want to change. I feel that for me I want
- [Font Family Set: Cartel Deux](https://sinergios.com/font-family-set-cartel-deux/) - Font Family Set: Cartel Deux AoiroStudio Jan 10, 2017 We are sharing this beautiful font family set with lots of goodies as well by Firman Suci Ananda called: Cartel Deux. It’s a lovely typographic set with a script and serif style for your next display or title designs. Personally I am always being a bit
- [Ikea pledges ‘The Wonderful Everynight’ for new sleep-focused campaign](https://sinergios.com/ikea-pledges-the-wonderful-everynight-for-new-sleep-focused-campaign/) - Ikea is rejigging its brand strapline, changing it from ‘The Wonderful Everyday’ to ‘The Wonderful Everynight’ as it looks to promote its bedroom offering in a new campaign. Created by its creative agency Mother, the fully integrated campaign will look at the “human side” of sleep, using the analogy of athletes preparing to compete as
- [British Army puts personalisation ‘front and centre’ in recruitment drive](https://sinergios.com/british-army-puts-personalisation-front-and-centre-in-recruitment-drive/) - The British Army has launched a campaign to attract new recruits by focusing on emotional need states and personalised messaging. The ‘This is Belonging’ campaign, created by Karmarama, looks to build on last year’s ‘Become a Better You’ campaign by focusing on the close bonds developed in Army life and the sense of belonging it
- [How CES is evolving and why this matters for marketers](https://sinergios.com/how-ces-is-evolving-and-why-this-matters-for-marketers/) - The Consumer Electronics Show (CES) returned for the 50th time last week, aiming to showcase the best (and sometimes worst) of the tech industry. There were some interesting products on view, from jeans that tickle wearers to smart boxer shorts for men. Yet many of the big tech firms no longer use it to announce
- [Breaking Out Of The Box: Design Inspiration (January 2017)](https://sinergios.com/breaking-out-of-the-box-design-inspiration-january-2017/) - Many people find it difficult to get their minds back into work after a holiday season filled with love, food, and friends. May 2017 bring you a healthy and inspiring adventure. As for that kick-start inspiration, I hope this article will help get you back in the creative mindset. The above illustration has
- [What’s new for designers, January 2017](https://sinergios.com/whats-new-for-designers-january-2017/) - New design tools are like new toys. You are probably always looking for elements to make your life easier. Here we have them. From new releases to updated documentation to open source code from Kickstarter to a few funky typefaces, this roundup is packed with design goodies. Almost everything on the list this month is
- [The Perfect Office - AirBar Touchscreen Sensor, Dell XPS 27 All-in-One Desktop and Office Ideas](https://sinergios.com/the-perfect-office-airbar-touchscreen-sensor-dell-xps-27-all-in-one-desktop-and-office-ideas/) - The Perfect Office - AirBar Touchscreen Sensor, Dell XPS 27 All-in-One Desktop and Office Ideas PauloGabriel Jan 09, 2017 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us.
- [Big four expected to profit as discounters stumble over Christmas](https://sinergios.com/big-four-expected-to-profit-as-discounters-stumble-over-christmas/) - Despite big budget advertising campaigns (courtesy of Aldi’s Kevin the Carrot and Lidl Surprises), analysts are claiming that Aldi and Lidl saw disappointing sales over Christmas. Clive Black, head of research at the stockbroker Shore Capital, predicts sales at Lidl’s existing shops fell by as much as 4% as Aldi’s remained “flat” over the festive
- [Interaction Design: Fangry Food Mobile App](https://sinergios.com/interaction-design-fangry-food-mobile-app/) - Interaction Design: Fangry Food Mobile App AoiroStudio Jan 09, 2017 We would like to share this interesting project of an app called: Fangry Food, it is a cooking app with the geniality of telling the app what’s in your fridge so they can come up with a range of recipes depending on the difficulty, popularity,
- [Bringing Your App’s Data To Every User’s Wrist With Android Wear](https://sinergios.com/bringing-your-apps-data-to-every-users-wrist-with-android-wear/) - The most popular mobile operating system is known to be Android. One of the main reasons for its popularity is its ability to run on a huge number of devices, not only on phones and tablets. We find Android on TVs, watches, cars, even fridges and mirrors. Android Wear is the version of
- [Tesco makes step change in how it talks about food with new campaign](https://sinergios.com/tesco-makes-step-change-in-how-it-talks-about-food-with-new-campaign/) - Tesco is making a big change to the way it talks about food in its advertising, moving away from promoting individual items or heroing particular products to instead set out its quality credentials and the passion and care that goes into the meals its customers prepare. The campaign, ‘Food love stories brought to you by
- [Four trends that will redefine media in 2017](https://sinergios.com/four-trends-that-will-redefine-media-in-2017/) - 1. Live streaming enters the mainstream Brands have to date approached live video streaming as an experiment or PR stunt, rather than a core tactic within their marketing armoury. Expect that to change in 2017 as the live streaming services of all the big social networks grow their user base and the concept gains traction
- [Architectural Illustration - Famous Buildings](https://sinergios.com/architectural-illustration-famous-buildings/) - Architectural Illustration - Famous Buildings abduzeedo Jan 09, 2017 Architectural illustration Progress Profiles is a illustration project shared by Andrea Minini. He was commissioned to create thirteen architectural illustrations reproducing some super renowned buildings around the world. The most beautiful thing about them is the simplicity and the use of lines to highlight some of the
- [Oxfam puts supporters in control with industry-first app](https://sinergios.com/oxfam-puts-supporters-in-control-with-industry-first-app/) - Oxfam is claiming an industry first as it launches an app that will give more control than ever to its supporters, allowing them to dial up or down the amount they want to donate each month and easily manage how they receive communications from the charity. The app, which launches today (9 January) on iOS
- [Popular design news of the week: January 2, 2017 – January 8, 2017](https://sinergios.com/popular-design-news-of-the-week-january-2-2017-january-8-2017/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Weekly Roundup: Laptop with 3 screens, Windows 10’s sneak design overhaul and more](https://sinergios.com/weekly-roundup-laptop-with-3-screens-windows-10s-sneak-design-overhaul-and-more/) - Weekly Roundup: Laptop with 3 screens, Windows 10’s sneak design overhaul and more AoiroStudio Jan 08, 2017 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we'll mostly spend be ready to tackle a new week. Before you do, it's
- [Wallpaper of the Week - Berkeley Pier](https://sinergios.com/wallpaper-of-the-week-berkeley-pier/) - Wallpaper of the Week - Berkeley Pier AoiroStudio Jan 08, 2017 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll try
- [Comics of the week #373](https://sinergios.com/comics-of-the-week-373/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [Poll: When will you start using CSS Grid Layout?](https://sinergios.com/poll-when-will-you-start-using-css-grid-layout/) - January is the time most of us cease reflecting on the year gone by, and start looking to the months ahead. It seems everyone has different ideas on what to expect in 2017 (you’ll read ours next week) and one of the most anticipated changes this year, is the introduction of CSS Grid Layout. Grid
- [Samsung’s profits have recovered but has the brand?](https://sinergios.com/samsungs-profits-have-recovered-but-has-the-brand/) - Samsung expects to post a £6.2bn operating profit for the fourth quarter of last year, despite a series of faults including its Note 7 devices exploding. 2016 wasn’t the best of years for Samsung, as it was forced to end the production of its Note 7 phones after they caught fire, while a problem with
- [Unsplash Picks: Wander](https://sinergios.com/unsplash-picks-wander/) - Unsplash Picks: Wander AoiroStudio Jan 06, 2017 We wanted to share some of our picks from the beloved Unsplash site filled with free high-resolution photos that you can download and do whatever you want with it. For your next project, mockups; simply go wild with them. The main purpose is to create an opportunity to
- [L’Oréal, Lidl and John Lewis: 5 things that mattered this week](https://sinergios.com/loreal-lidl-and-john-lewis-5-things-that-mattered-this-week/) - L’Oréal unveils a smart hairbrush at CES This week, L’Oréal targeted the luxury market and turned to the Internet of Things with its latest innovation, a smart hairbrush that it says will allow its Kérastase brand to connect directly with consumers through more personalised marketing. The unique technology, which was launched at the Consumer Electronics
- [Confusion around consent and data sharing remain brands’ biggest errors](https://sinergios.com/confusion-around-consent-and-data-sharing-remain-brands-biggest-errors/) - Clarity of consent and third-party data sharing dominated consumer complaints in 2016, according to the Direct Marketing Commission (DMC). Its annual report shows complex supply chains and confusion over consent represent the biggest concerns to consumers. In 2016, the Direct Marketing Commission recorded 230 complaints between 1 July 2015 and 30 June 2016. Those unrelated to
- [Pernod Ricard aims to show ‘open-mindedness’ with connected cocktail library](https://sinergios.com/pernod-ricard-aims-to-show-open-mindedness-with-connected-cocktail-library/) - Pernod Ricard is pushing further into the Internet of Things (Iot) by launching the world’s first connected cocktail library, allowing consumers to put together shopping lists, learn cocktail recipes and order spirits online. The Opn product was unveiled at Consumer Electronics Show (CES) in Las Vegas yesterday (5 January). Pernod Ricard says the aim is
- [Becoming A Better Facilitator](https://sinergios.com/becoming-a-better-facilitator/) - Facilitation in the broadest sense means helping or enabling people to achieve a positive outcome. It's an important and often under-appreciated skill for designers and other UX professionals to gain. It's especially important as more teams embrace lean UX practices, which shift emphasis away from big deliverables toward facilitating outcomes such as continuous
- [Industrial Design: Connected Air Purifier](https://sinergios.com/industrial-design-connected-air-purifier/) - Industrial Design: Connected Air Purifier abduzeedo Jan 06, 2017 Connected is a product design and industrial design project shared by N U Y N on Behance. The product is an air purifier. The problem they are trying to solve is simple, most people close their windows and use air purification devices when fine dust density
- [Editorial Design: The Work of Anaïs Coulon](https://sinergios.com/editorial-design-the-work-of-anais-coulon/) - Editorial Design: The Work of Anaïs Coulon AoiroStudio Jan 05, 2017 Editorial Design has being around for a long time and we really do enjoy that sometimes we see projects that takes to another level OR even where you just gotta spend a couple more minutes to admire at the details. Let’s take a look
- [Monitor Review: LG UltraWide 38](https://sinergios.com/monitor-review-lg-ultrawide-38/) - Monitor Review: LG UltraWide 38 abduzeedo Jan 05, 2017 To start 2017 I’m pleased to share a pretty stellar product review. I teased a bit about it when I posted a photo on Instagram a few weeks back so here’s the full monitor review of the LG UltraWide 38 38UC99. I have been using my
- [The Sun’s CMO on why is it is important to give value back to readers](https://sinergios.com/the-suns-cmo-on-why-is-it-is-important-to-give-value-back-to-readers/) - The Sun wants to capitalise on the current consumer trend for seeking brand value as it launches the latest iteration of its ‘£9.50 Holidays’ campaign. The newspaper’s ‘Whole Lotta Hols’ ad goes live this week and will be featured in the paper from 7 to 31 January. It will also run across TV, online and
- [3 web design errors that just won’t die](https://sinergios.com/3-web-design-errors-that-just-wont-die/) - Web design has come a long, long way since the 1990s, when things like GeoCities and AOL dominated the Internet. Design itself has evolved, along with a deeper understanding of principles like usability and the user experience. There certainly hasn’t been a lack of studies examining everything from typography and site speed, to content above
- [IAB’s new CEO on getting brands to love digital again](https://sinergios.com/iabs-new-ceo-on-getting-brands-to-love-digital-again/) - The Internet Advertising Bureau UK (IAB) wants to “take a step back” and remind marketers why digital is “so amazing” as it appoints Jon Mew as its new CEO. Mew has worked with the IAB since 2008, most recently as its chief operating officer. He will succeed Guy Phillipson who has been in the role
- [Is the Next brand losing its lustre?](https://sinergios.com/is-the-next-brand-losing-its-lustre/) - Next reported a surprise drop in sales over the Christmas period yesterday (4 January) and warned on profits as conditions on the high street become increasingly tough for retailers. Its CEO, Lord Wolfson, has spoken previously about how fashion retailing is becoming like “walking up a down escalator”. And he expects that escalator to get
- [Designing A Responsive Music Player In Sketch (Part 1)](https://sinergios.com/designing-a-responsive-music-player-in-sketch-part-1/) - Sketch is known for its tricky, advanced facets, but it's not rocket science. We've got you covered with The Sketch Handbook which is filled with practical examples and tutorials that will help you get the most out of this mighty tool. In today's article, Christian Krammer gives us a little taste of all
- [John Lewis appoints Becky Brock to new marketing director role](https://sinergios.com/john-lewis-appoints-becky-brock-to-new-marketing-director-role/) - John Lewis has appointed Becky Brock to the role of marketing director, taking up the position in March this year. Brock joins from Snow & Rock Group where she was marketing director and will report directly to Craig Inglis. She is the retailer’s first marketing director since Craig Inglis’s promotion to the expanded role of customer
- [Getting more from less: Marketing on a shoestring](https://sinergios.com/getting-more-from-less-marketing-on-a-shoestring/) - The post Getting more from less: Marketing on a shoestring appeared first on Marketing Week. Source: Marketing Week Getting more from less: Marketing on a shoestring
- [Maltesers unveils braille bus poster as it puts inclusivity at heart of the brand](https://sinergios.com/maltesers-unveils-braille-bus-poster-as-it-puts-inclusivity-at-heart-of-the-brand/) - Maltesers is putting inclusivity at the heart of its brand after its Paralympic Games campaign featuring people with disabilities proved to be its most successful advertising in the last eight years. Speaking to Marketing Week, Michele Oliver, vice-president of marketing at Mars Chocolate UK, which owns Maltesers, says the response from the public and consumers to its ads
- [Yes, You Need a Pattern Library… Just Not Yet.](https://sinergios.com/yes-you-need-a-pattern-library-just-not-yet/) - Designer guilt. I feel it all the time, I’m sure you do too. I feel this guilt when I fail to do something that the design community has insisted that all designers must do. When I jump right into high-fidelity prototypes, I feel guilty. When I rely too much on my own assumptions rather than
- [Senior marketers from BT and News UK among 17 chosen for fellowship](https://sinergios.com/senior-marketers-from-bt-and-news-uk-among-17-chosen-for-fellowship/) - Seventeen marketing leaders including BT’s Dan Ramsay and Chris Duncan from News UK have been chosen to take part in this year’s The Marketing Academy fellowship programme. The programme is designed to equip CMOs and marketing bosses with the skills needed to make the transition on to boards and into the CEO role. Now in
- [L’Oréal reveals ‘most personalised innovation yet’ with smart hairbrush launch](https://sinergios.com/loreal-reveals-most-personalised-innovation-yet-with-smart-hairbrush-launch/) - L’Oréal’s Kérastase brand is focusing on data with its latest innovation, the world’s first smart hairbrush, which it says will allow the beauty brand to communicate directly with consumers and provide “much more personalised marketing”. The product unveiled today (4 January) at the Consumer Electronics Show (CES) in Las Vegas, uses algorithms to score the
- [Next profit warning suggests difficult Christmas for high street retailers](https://sinergios.com/next-profit-warning-suggests-difficult-christmas-for-high-street-retailers/) - Next, seen as one of the bellwethers of the British high street, saw sales fall in the run-up to Christmas and has warned that the outlook for 2017 will be “challenging” for retailers. Full-price sales for the 54 days to 24 December were down by 0.4%. While this was an improvement on the third quarter,
- [Illustration: The New York Times Gift Guide](https://sinergios.com/illustration-the-new-york-times-gift-guide/) - Illustration: The New York Times Gift Guide AoiroStudio Jan 04, 2017 New York City, it’s been quite a long time I last visited this city. It must be pretty at this time of year with the winter wonderland, well we are featuring an illustration/animation project with Paris-based illustrator Florent Hauchard with Parallel Studio for New
- [Product Design: DIY Paper Polygon Art by VIU](https://sinergios.com/product-design-diy-paper-polygon-art-by-viu/) - Product Design: DIY Paper Polygon Art by VIU AoiroStudio Jan 04, 2017 With the new year at the door, comes the time for resolutions and ideas for what's ahead. For example, we were planning some renovations in the apartment and my partner stumbled across this really beautiful set of DIY paper polygon art for a
- [Branding: Cozy Cotton by Tom Jueris](https://sinergios.com/branding-cozy-cotton-by-tom-jueris/) - Branding: Cozy Cotton by Tom Jueris abduzeedo Jan 04, 2017 Cozy Cotton is a branding and package design project shared by Tom Jueris on his Behance profile. The elegance of the design that Tom created is evident by the classic all caps serif with some details in italic. I also really like the script font/handwriting applications.
- [Lidl launches ad campaign to promote new brand strapline](https://sinergios.com/lidl-launches-ad-campaign-to-promote-new-brand-strapline/) - Lidl has unveiled a new ad campaign and strapline, ‘Big on quality, Lidl on price’, that will see the discounter directly compare its products with those of its supermarket rivals on both price and quality. READ MORE: Lidl reveals ‘Big on quality, Lidl on price’ strapline The campaign, created by TBWALondon, launches today (4 January)
- [Ryanair and Lastminute.com slammed for ‘misleading’ pricing in ads](https://sinergios.com/ryanair-and-lastminute-com-slammed-for-misleading-pricing-in-ads/) - The Advertising Standards Authority (ASA) has today (4 Jan) ruled against two travel ads from Ryanair and Lastminute.com for “misleading advertising” that could not be substantiated. The ruling against Ryanair is based on the airline’s television ad seen on 5 October, which states “book now from just £19.99. Ryanair. Low fares. Made simple”. The ad
- [Branding and Visual Identity: KKAW](https://sinergios.com/branding-and-visual-identity-kkaw/) - Branding and Visual Identity: KKAW abduzeedo Jan 03, 2017 KKAW is a branding and architecture project shared by Amanda Rybicka. It's a simple, yet elegant example of a visual identity construction focus on typography to create a strong brand. We said in the past that for some reason the architecture subject gives to designers the opportunity
- [Lidl reveals ‘Big on quality, Lidl on price’ strapline](https://sinergios.com/lidl-reveals-big-on-quality-lidl-on-price-strapline/) - Lidl is set to unveil a new strapline, ‘Big on quality, Lidl on price’, as it looks to reinforce its quality positioning and build on its strong growth. The discounter has already started using the line on its customer emails, with the phrase replacing ‘#LidlSurprises’ which was used previously at the top of its newsletters. It
- [Building design success from failure](https://sinergios.com/building-design-success-from-failure/) - The longer you work as a designer, the more opportunities you’ll have to look back and say, “What was I thinking?” It’s a natural part of your evolution. Over time, both your skills and your portfolio will grow. As a result, you’ll undoubtedly find projects you’d do differently if you could go back in time.
- [Brands missing out on £820bn opportunity by not pushing sustainability](https://sinergios.com/brands-missing-out-on-820bn-opportunity-by-not-pushing-sustainability/) - A third of consumers now choose to buy brands based on their social and environmental impact, according to new research by Unilever. The FMCG giant questioned 20,000 adults across five countries about how sustainability impacts their purchasing choices. It then backed up their claims using information on real purchasing decisions. It found that 33% buy
- [Algorithm-Driven Design: How Artificial Intelligence Is Changing Design](https://sinergios.com/algorithm-driven-design-how-artificial-intelligence-is-changing-design/) - I've been following the idea of algorithm-driven design for several years now and have collected some practical examples. The tools of the approach can help us to construct a UI, prepare assets and content, and personalize the user experience. The information, though, has always been scarce and hasn't been systematic. However, in 2016,
- [Change4Life aims to tackle childhood obesity with new app](https://sinergios.com/change4life-aims-to-tackle-childhood-obesity-with-new-app/) - Change4Life, Public Health England’s (PHE) brand aimed at children, has introduced an app as part of its ‘Be Food Smart’ campaign to raise awareness of the health problems linked to eating too much sugar, salt and saturated fats. The app allows people to scan barcodes on food and drink products to see how much sugar,
- [Ad tech funding falls to five-year low as Google and Facebook hegemony hits](https://sinergios.com/ad-tech-funding-falls-to-five-year-low-as-google-and-facebook-hegemony-hits/) - Venture funding for ad tech startups has fallen to the lowest level in five years as new companies struggle to raise money amid the growing dominance of Facebook and Google in the digital ad space. Research conducted by CBInsights for the Financial Times found that globally the number of ad tech deals was down 17%
- [Motion Design: FS-II by Nicola Lopardo](https://sinergios.com/motion-design-fs-ii-by-nicola-lopardo/) - Motion Design: FS-II by Nicola Lopardo abduzeedo Jan 02, 2017 FS-II is a motion design project shared by Nicolas Lopard on his Behance profile. As a fan of abstract designs, especially futuristic patterns that remind of Tron, I could not let this pass. The work that Nicolas put together for this motion project is exquisite.
- [Essential design trends, January 2017](https://sinergios.com/essential-design-trends-january-2017/) - New year, new design trends. One of the great things about web design is that it is constantly evolving. You can find trends or even just hints of things to come almost by chance as new ideas seem to populate all at once. This month’s examples are a lot of fun with websites using space
- [Illustrating Animals With 13 Circles: A Tutorial And Drawing Challenge](https://sinergios.com/illustrating-animals-with-13-circles-a-tutorial-and-drawing-challenge/) - Editor's Note: New year, new challenges! You might have set up your New Year's resolutions already, but if not, how about designing something... different for a change? Today, we're happy to introduce Dorota, an artist who created a fun little project last year that was inspired by Twitter's new logo based on 13
- [The Perfect Office - Das Keyboard 5Q, Samsung Quantum Dot Curved Monitor and Office Ideas](https://sinergios.com/the-perfect-office-das-keyboard-5q-samsung-quantum-dot-curved-monitor-and-office-ideas/) - The Perfect Office - Das Keyboard 5Q, Samsung Quantum Dot Curved Monitor and Office Ideas PauloGabriel Jan 02, 2017 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us.
- [Reboot Capsule Hotel - Branding and Visual Identity](https://sinergios.com/reboot-capsule-hotel-branding-and-visual-identity/) - Reboot Capsule Hotel - Branding and Visual Identity AoiroStudio Jan 02, 2017 I can’t help myself to really enjoy the concept of staying in a capsule hotel, I had my experience during my trip to Japan. What was the most interesting is the fact that you are totally submerging yourself to the unknown, free to
- [#Happy10Abduzeedo - Our Winners](https://sinergios.com/happy10abduzeedo-our-winners/) - #Happy10Abduzeedo - Our Winners AoiroStudio Jan 01, 2017 This last December, we had the opportunity to celebrate the 10th anniversary of Abduzeedo with you guys. We had an incredible time reading through all the comments and beautiful words from all of you. We must admit that your comments were really helpful and also giving us
- [Wallpaper of the Week - Abstract Symmetry](https://sinergios.com/wallpaper-of-the-week-abstract-symmetry/) - Wallpaper of the Week - Abstract Symmetry AoiroStudio Jan 01, 2017 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll try
- [Popular design news of the week: December 26, 2016 – January 1, 2017](https://sinergios.com/popular-design-news-of-the-week-december-26-2016-january-1-2017/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Desktop Wallpaper Calendars: January 2017](https://sinergios.com/desktop-wallpaper-calendars-january-2017/) - New year, new beginnings! To cater for a fresh start into 2017 and all the challenges, endeavors and adventures it might bring along, artists and designers from across the globe put their creative skills to the test and created unique desktop wallpapers for you to indulge in. This monthly wallpapers mission has been
- [Comics of the week #372](https://sinergios.com/comics-of-the-week-372/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [Ink Flow - CGI Animations](https://sinergios.com/ink-flow-cgi-animations/) - Ink Flow - CGI Animations AoiroStudio Dec 30, 2016 We would like to feature this lovely project for a great cause by Taylor James, a studio focusing their work into producing realistic stills, interactive animations and broadcast media but especially they are specializing in CGI combining with photography. For this project, it was a collection
- [Samsung expands entry-level VR browsing](https://sinergios.com/samsung-expands-entry-level-vr-browsing/) - Those not completely familiar with Samsung’s Galaxy S7 smartphones may not have heard about Gear VR, the company’s mobile virtual reality headset. Users wearing the Gear VR get to utilize their phone as their display and processor, but the Gear VR unit is the controller. Different iterations of the headset have been released to good
- [Improving The UX Of Names With Vocalizer.js](https://sinergios.com/improving-the-ux-of-names-with-vocalizer-js/) - We have all encountered names that are difficult to pronounce. Having a challenging name myself, I get different pronunciations of my first name, Atif, all the time. In order to solve my own naming problem, I built a Javascript plugin called Vocalizer. In this article, I will introduce what Vocalizer is and a
- [A Beautiful and Cozy Prefab in São Paulo](https://sinergios.com/a-beautiful-and-cozy-prefab-in-sao-paulo/) - A Beautiful and Cozy Prefab in São Paulo GisMullr Dec 30, 2016 For the last Beautiful Houses post of the year we will show you, once again, that a lot of times less is more in architecture too. Take a look at this inspiring prefab home in Catuçaba, São Paulo, a project by MAPA. Beautiful
- [Website Redesign - Schüco](https://sinergios.com/website-redesign-schuco/) - Website Redesign - Schüco abduzeedo Dec 29, 2016 Schüco is a website redesign and UI/UX project created and shared by Alexey Ivanov. There's a lot to love on this project, from the minimal approach with big and bold typography to the beautiful imagery that they used. I am a fan of architecture so the photos
- [The simple way to get better at design](https://sinergios.com/the-simple-way-to-get-better-at-design/) - Design, by its very nature, is there to be judged. We do it every day—whether it’s our own creation, or that of someone else. When we see something, we’re looking at it and forming an opinion (positive or negative). So, those of us who do this type of work for a living do understand that
- [Whistler A-Frame Cabin - Architecture](https://sinergios.com/whistler-a-frame-cabin-architecture/) - Whistler A-Frame Cabin - Architecture AoiroStudio Dec 29, 2016 During the time off of the holidays, I really enjoyed taking the time off to explore new areas where I haven’t been to OR work on projects where there isn’t enough time during your normal schedule. For example, today we went for a photo walk in
- [12 UX rules every designer should know](https://sinergios.com/12-ux-rules-every-designer-should-know/) - “User experience” is a broad term that gets bandied around at meetings and swapped with “user interface” as if the two are the same—they’re not. This confusion has probably affected your career as UX and web design roles have slowly started to overlap. Even your clients may be confused as to what exactly your job
- [The Ultimate Digital Clean-Up Checklist: Are You Prepared For The New Year?](https://sinergios.com/the-ultimate-digital-clean-up-checklist-are-you-prepared-for-the-new-year/) - With a couple of days left until New Year's Eve, it's just about time to set aside 60 minutes to clean up, sort out and back up your digital footprint, to ensure a good smooth start to 2017. So many little details tend to get forgotten or overlooked every single time, only to
- [Product Design Concept: Sketch iPad](https://sinergios.com/product-design-concept-sketch-ipad/) - Product Design Concept: Sketch iPad abduzeedo Dec 28, 2016 Sketch iPad is a product design concept created an shared by Andrii Bondar on his Behance page. When I saw the post for a moment I thought it was real but then checking it was clear it was an exercise. That said, I still dream on
- [Weather Buluttan - UI/UX](https://sinergios.com/weather-buluttan-uiux/) - Weather Buluttan - UI/UX AoiroStudio Dec 28, 2016 Weather Apps some will be a perfect fit for you and some won’t. To me, it’s an app that I use every single day, knowing the weather for your daily activities or even prepping your drive around town or your destination. Pretty useful! We are showing the
- [Logo Designs by Sociedad Anónima](https://sinergios.com/logo-designs-by-sociedad-anonima/) - Logo Designs by Sociedad Anónima AoiroStudio Dec 28, 2016 With the year coming to an end, most of us will be publishing the work we’ve done during the past year. I stumbled across with the work from Sociedad Anónima who is a designer focusing his work into graphic design, branding and art direction based in
- [Designing effective web surveys](https://sinergios.com/designing-effective-web-surveys/) - Web surveys are important tools that websites and businesses can use to gauge important feedback from their site visitors and customers. Web surveys are also somewhat unsung elements of a site because their role is primarily to collect data instead of being a main feature. In e-commerce, and in any business really, determining what your
- [The Perfect Office - Everlast Notebook, Logitech Create Case and Office Ideas](https://sinergios.com/the-perfect-office-everlast-notebook-logitech-create-case-and-office-ideas/) - The Perfect Office - Everlast Notebook, Logitech Create Case and Office Ideas PauloGabriel Dec 27, 2016 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us. What equipment would
- [Strategies For Effective Mobile Landing Pages](https://sinergios.com/strategies-for-effective-mobile-landing-pages/) - When designing a landing page to promote a product or service online, you're ultimately pointing users toward one goal. That goal most often relates to generating business via sales or leads. You may want users to purchase a product immediately, or you may simply want them to sign up for a mailing list.
- [Desivero - UI/UX](https://sinergios.com/desivero-uiux/) - Desivero - UI/UX AoiroStudio Dec 27, 2016 In our line of work, we would all wish to work for that certain dream client, I am more into believing there is no such thing as a dream client; as long as you love what you do. It might sound a little bit cheesy but It’s the
- [7 key attributes of a quality UI](https://sinergios.com/7-key-attributes-of-a-quality-ui/) - User interface design is a hot topic these days and for good reason. In a world where digital experiences are such a large part of our lives, the value of a quality user experience is higher than ever. Not only is it important now, but the quality of user interfaces is bound to be even
- [Under Armour: SWACKET - Product Design & Photography](https://sinergios.com/under-armour-swacket-product-design-photography/) - Under Armour: SWACKET - Product Design & Photography AoiroStudio Dec 26, 2016 I am a big fan of the brand Under Armour, in my opinion the quality of their clothing is just that good and I really do love how they innovate all the time with the performance of their material to enhance your workout
- [uSound - Branding](https://sinergios.com/usound-branding/) - uSound - Branding AoiroStudio Dec 26, 2016 Currently working with a client on a redesign and surfing around for inspiration as part of the process. I stumbled across this very nice project about a redesign and what interests me the most is about the before and after from the previous logo. I do agree that
- [Wallpaper of the Week - Grand Orange Staircase](https://sinergios.com/wallpaper-of-the-week-grand-orange-staircase/) - Wallpaper of the Week - Grand Orange Staircase AoiroStudio Dec 25, 2016 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll
- [Popular design news of the week: December 19, 2016 – December 25, 2016](https://sinergios.com/popular-design-news-of-the-week-december-19-2016-december-25-2016/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Comics of the week #371](https://sinergios.com/comics-of-the-week-371/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [Product Design: World Surf League Apple TV](https://sinergios.com/product-design-world-surf-league-apple-tv/) - Product Design: World Surf League Apple TV abduzeedo Dec 23, 2016 World Surf League Apple TV app is a product design concept created and shared by Luis Vaz. If you are a fan of professional surf, like me, you watch all the events of the season via the WSL (World Surf League) app and cast
- [Don’t design this at home…3 UI disasters to avoid](https://sinergios.com/dont-design-this-at-home3-ui-disasters-to-avoid/) - I coined a term today: Loathsome Design. It means something along the lines of “design decisions that make me want to die.” In other words, it’s the opposite of the recently popular “designing for delight” concept. Loathsome design captures the essence of frustration. Often, this comes about as a result of neglect—in an attempt to achieve one
- [Heineken: Creating brand ambassadors starts internally](https://sinergios.com/heineken-creating-brand-ambassadors-starts-internally/) - Heineken says its ‘Heineken Experience’ attraction in Amsterdam has allowed it to produce life-long brand ambassadors, leading to a visitor repeat rate of 70%. The Heineken Experience welcomed its one millionth visitor yesterday (22 December), and has now become the fourth most visited attraction in Amsterdam after the Rijksmuseum, Van Gogh museum and the Anne
- [Web Development Reading List #164: Enjoy The End Of 2016, It Wasn’t The Worst](https://sinergios.com/web-development-reading-list-164-enjoy-the-end-of-2016-it-wasnt-the-worst/) - Welcome to the last reading list of the year. I'm happy to still have you as a reader and very grateful to all the people who value and support my work. I hope you'll be on vacation for the upcoming days or can relax a bit from your daily work. Remind to take
- [Virgin Holidays’ live ad wins campaign of the year](https://sinergios.com/virgin-holidays-live-ad-wins-campaign-of-the-year/) - With 56% of the final vote Virgin Holidays’ live TV ad has beaten off tough competition from Adidas and Channel 4 to take home the prize of ‘campaign of the year’, as voted for by Marketing Week readers. The holiday company knocked out 15 other campaigns in three rounds of voting to claim the top
- [Beautiful House Remodel in Mountain View, CA](https://sinergios.com/beautiful-house-remodel-in-mountain-view-ca/) - Beautiful House Remodel in Mountain View, CA GisMullr Dec 23, 2016 Today we will show you a minimalistic house remodel in Mountain View, CA, a project by Klopf Architecture. The house is a remodel of a classic Eichler home and the result is amazing. A clean and contemporary look give this place and unique and
- [Editorial Design: Awoke Magazine](https://sinergios.com/editorial-design-awoke-magazine/) - Editorial Design: Awoke Magazine abduzeedo Dec 22, 2016 Awoke Magazine is a branding and editorial design project shared by Lucas Berghoef. Awoke is a digital and traditional lifestyle magazine focussing on a different view on fashion, music and art. As a fan of black and white themes, Lucas really put together something quite beautiful. The
- [Expedia uses ‘authentic heroes’ in storytelling push](https://sinergios.com/expedia-uses-authentic-heroes-in-storytelling-push/) - Expedia is launching a series of “infectious” documentary-style videos as part of its latest campaign, in order to relate to real people and “shine a light” following “a negative political year”. The campaign is spread over six videos, each featuring a true story. Two of the videos went live on Facebook and YouTube yesterday (22 December). They
- [Product Design: Listener's Playlist](https://sinergios.com/product-design-listeners-playlist/) - Product Design: Listener's Playlist abduzeedo Dec 22, 2016 Listener's Playlist is a product design project shared by Anzi. It started on Facebook as a group where friends would share their favorite music. It evolved to a complete app that uses SoundCloud API. There's also a lot to love in terms of design, very minimal and simple
- [Music marketing: How artists are disrupting the album cycle](https://sinergios.com/music-marketing-how-artists-are-disrupting-the-album-cycle/) - In 2016 the rapid adoption of streaming services and always-on nature of social media changed the way musicians and record labels released new music. The decade old, tried-and-tested formula of rolling out a new album through a combination of radio, TV and print was flipped on its head as artists struck streaming exclusives, teased content
- [Salesforce on why CMOs and CIOs should unite in 2017](https://sinergios.com/salesforce-on-why-cmos-and-cios-should-unite-in-2017/) - Salesforce CMO Guillaume Roques is the first to admit that 2016 has been a turbulent year for marketers. Even though events such as Brexit and Trump’s election victory have brought about political and economic uncertainty, he remains optimistic about the future. “When you have turbulence you have to rethink your strategy and refocus, and that’s
- [The big interview: Jon von Tzetchner talks Vivaldi](https://sinergios.com/the-big-interview-jon-von-tzetchner-talks-vivaldi/) - Vivaldi is a browser that’s an alternative to better-known browsers like Chrome, Firefox and Safari. Launched only earlier this year, it has a long way to go before it claims a fair share of the browser market, but that’s not stopping Vivaldi founder Jon von Tzetchner from telling people what’s so exciting and unique about
- [Consumer confidence shows Brits won’t let Brexit ruin Christmas](https://sinergios.com/consumer-confidence-shows-brits-wont-let-brexit-ruin-christmas/) - British consumers’ propensity to make major purchases has increased by seven points this December to +12, according to GfK’s latest index. This is five points higher than the same time last year and 14 points higher than July 2016, when major purchases fell to -2. The core consumer confidence index has also increased by one
- [The best of the Marketoonist 2016](https://sinergios.com/the-best-of-the-marketoonist-2016/) - The post The best of the Marketoonist 2016 appeared first on Marketing Week. Source: Marketing Week The best of the Marketoonist 2016
- [Conversational Design Essentials: Tips For Building A Chatbot](https://sinergios.com/conversational-design-essentials-tips-for-building-a-chatbot/) - Human interactions are incredibly fascinating if you take a close look at them — the social awkwardness, the communication styles, the way knowledge is transferred, the way stories are told and trust is built. But what happens when a machine evokes the same response? Conversational interfaces have become the new hotness in UX
- [Nintendo Legends Concept - Industrial Design](https://sinergios.com/nintendo-legends-concept-industrial-design/) - Nintendo Legends Concept - Industrial Design AoiroStudio Dec 21, 2016 With the one of the hardest gifts to find in the market right now, we’ve been thrown back to the past with the NES Classic Edition. This little device is now adapted with our currently technology, we get to relive our early gaming experience. We
- [Why customers leave before buying and how to win them back](https://sinergios.com/why-customers-leave-before-buying-and-how-to-win-them-back/) - Getting a customer to consider a brand, see its advertising, research a product or service, and begin the process of buying is becoming a huge challenge. Consumers are continuously bombarded with choice in every sector, so when a customer doesn’t hit that ‘buy’ button finding out why is vital. Offline and online, from journey mapping
- [Predictive analytics for marketing – the latest Marketoonist](https://sinergios.com/predictive-analytics-for-marketing-the-latest-marketoonist/) - Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Predictive analytics for marketing – the latest Marketoonist appeared first on Marketing Week. Source: Marketing Week Predictive analytics for marketing – the latest Marketoonist
- [Sunspel’s CEO on telling new stories as a heritage brand](https://sinergios.com/sunspels-ceo-on-telling-new-stories-as-a-heritage-brand/) - Sunspel has a rich heritage as a brand, but you might not know it. Despite being founded in 1860, the luxury British clothing brand only opened its first shop six years ago. Before that it was purely a wholesale brand. It was owned by the Hill family until 2005, when it was sold to Nicholas
- [Does this type make my design look fat?](https://sinergios.com/does-this-type-make-my-design-look-fat/) - Nothing can ruin a design like typography that doesn’t fit. Whether it’s too big (or too small), improper type scaling is a major problem. It’s a problem for more designs than you might think. Too commonly you visit a website where the type renders beautifully on a desktop browser, only to revisit later from a
- [Front-End Performance Checklist 2017 (PDF, Apple Pages)](https://sinergios.com/front-end-performance-checklist-2017-pdf-apple-pages/) - Are you using progressive booting already? What about tree-shaking and code-splitting in React and Angular? Have you set up Brotli or Zopfli compression, OCSP stapling and HPACK compression? Also, how about resource hints, client hints and CSS containment — not to mention IPv6, HTTP/2 and service workers? Back in the day, performance was often
- [Royal Caribbean ‘confident’ young people will switch to cruises](https://sinergios.com/royal-caribbean-confident-young-people-will-switch-to-cruises/) - To tap into this rising demand, Royal Caribbean’s latest campaign shows wild swimming next to a waterfall, sunbathing on a beach and ‘surfing’ on board one of its ships. It has featured these activities to cater its cruises to a younger audience, which may want the choice of both adventure and relaxation from their cruise
- [Celebrating a decade of Abduzeedo](https://sinergios.com/celebrating-a-decade-of-abduzeedo/) - Celebrating a decade of Abduzeedo abduzeedo Dec 21, 2016 Abduzeedo celebrates 10 years this week. It’s hard to pinpoint the exact date, the first post seems to be dated December 21st, however there are pages that seem to date back a bit earlier. That doesn’t really matter for me because the most important thing is
- [Thomas Cook shows gay kiss in order to reflect a ‘modern population’](https://sinergios.com/thomas-cook-shows-gay-kiss-in-order-to-reflect-a-modern-population/) - Thomas Cook claims its new ad campaign ‘You want, we do’ is “bold and contemporary” as it features a gay kiss and gay parents. The main TV ad, which will debut on Christmas Day and is set to the song ‘Get Ready’ by Stella Talpo, is one of five adverts that will showcase Thomas Cook’s
- [Thinkbox uses ‘disruptive’ aliens to promote the ‘power’ of TV](https://sinergios.com/thinkbox-uses-disruptive-aliens-to-promote-the-power-of-tv/) - Thinkbox is launching its “biggest ever” TV campaign in order to cut through to advertisers and convince brands to keep investing in the medium. The campaign will hit the airwaves on Boxing Day and sees aliens ‘disrupt’ three popular TV ads to broadcast an other worldly message to the British public. The marketing body has
- [Photographic Paintings by Fabian Oefner](https://sinergios.com/photographic-paintings-by-fabian-oefner/) - Photographic Paintings by Fabian Oefner AoiroStudio Dec 20, 2016 Having the opportunity to make the Daily Design Inspiration every single day (except for Saturdays!), it’s quite interesting of the variety of work and projects we will see and how great to see so many amazing people with so many skills and talent out there. Let’s
- [The challenge of connecting mobile activity to in-store sales](https://sinergios.com/the-challenge-of-connecting-mobile-activity-to-in-store-sales/) - Every year in recent memory has been hailed ‘the year of mobile’, but as smartphone use grows and ad spend rises it is becoming increasingly vital – yet challenging – to attribute sales to mobile and understand its place in the path to purchase. So is the advertising industry doing enough to show the value of smartphones and the role
- [Coca-Cola acknowledges ‘small’ Coke Life following as sales hit new low](https://sinergios.com/coca-cola-acknowledges-small-coke-life-following-as-sales-hit-new-low/) - Coca-Cola Life sales dropped by more than 50% in 2016, two years since Coca-Cola’s ‘One Brand’ strategy was launched in the UK, which seeks to encourage more people to try the brand’s different variants. Figures by Nielsen show UK Coca-Cola Life value sales for the full year ending 19 November 2016 were down 57.4% on
- [Adobe updates Spark Video](https://sinergios.com/adobe-updates-spark-video/) - Spark Video, Adobe’s video-storytelling app, just got a huge update. While users have always been able to use Spark Video to create animated videos that feature photos, narration, icons and text, users can now go one step further. They can now add video clips into their creations and projects, and the applications for this are
- [App Development Showdown: Why You Should Care About Revisiting The Native Vs. Hybrid Debate In 2016](https://sinergios.com/app-development-showdown-why-you-should-care-about-revisiting-the-native-vs-hybrid-debate-in-2016/) - Back in 2007, the world met the iPhone for the very first time. After Apple’s product debut, it took less than six months for work to begin on PhoneGap, which would become one of the first and most adopted frameworks for hybrid mobile app development — that is, for apps written simultaneously for
- [App Development Showdown: Why You Should Care About Revisiting The Native Vs. Hybrid Debate In 2017](https://sinergios.com/app-development-showdown-why-you-should-care-about-revisiting-the-native-vs-hybrid-debate-in-2017/) - Back in 2007, the world met the iPhone for the very first time. After Apple’s product debut, it took less than six months for work to begin on PhoneGap, which would become one of the first and most adopted frameworks for hybrid mobile app development — that is, for apps written simultaneously for
- [The Perfect Office - Logitech Bluetooth Keyboard, LG 4K Display and Office Ideas](https://sinergios.com/the-perfect-office-logitech-bluetooth-keyboard-lg-4k-display-and-office-ideas/) - The Perfect Office - Logitech Bluetooth Keyboard, LG 4K Display and Office Ideas PauloGabriel Dec 20, 2016 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us. What equipment
- [Aldi wins Christmas ad battle as Boots and Tesco disappoint](https://sinergios.com/aldi-wins-christmas-ad-battle-as-boots-and-tesco-disappoint/) - According to new data it is Aldi, not John Lewis, that has the most successful Christmas campaign this year. Despite Aldi being some distance away from John Lewis when it comes to mentions, with 19,816 compared to 241,190, it is the overall best performer, according to Waggener Edstrom [WE] Communication’s brand agility index. WE’s index is
- [#Happy10Abduzeedo - InVision Giveaway](https://sinergios.com/happy10abduzeedo-invision-giveaway/) - #Happy10Abduzeedo - InVision Giveaway AoiroStudio Dec 20, 2016 This month, we are celebrating the 10th anniversary of Abduzeedo. This is very special to us, Fabio Sasso created the blog as a side-project after he lost everything from a robbery back in 2006. It was in his way for him to backup files but also bookmark
- [TOOLS - 3D Digital Art](https://sinergios.com/tools-3d-digital-art/) - TOOLS - 3D Digital Art AoiroStudio Dec 20, 2016 Luis de la Barrera-Montenegro is a visual artist, 3D, motion artist based in Madrid, Spain. He has been making an interesting 3D digital art series about our everyday tools as we all commonly know them about. But in his series, he actually replaced the elements or
- [Split Plate Series - Typography](https://sinergios.com/split-plate-series-typography/) - Split Plate Series - Typography AoiroStudio Dec 20, 2016 I don’t believe we have shared the work from Thomas Price before, he is a designer based in Kansas City, USA. From his work, it’s great to see Thomas experimenting and playing with different mediums throughout his work. For this project for example, as a role
- [Branding: Caramello - Gellato & Pastisserie](https://sinergios.com/branding-caramello-gellato-pastisserie/) - Branding: Caramello - Gellato & Pastisserie abduzeedo Dec 19, 2016 Caramello - Gellato & Pastisserie is a branding and art direction project shared by the folks over at Collettivo Mare, including Leonardo Schiavina and Luca Cammarata. The design plays with modularity and patterns to create something unique and playful. I feel that modular patterns sometimes
- [Alibaba ‘won’t break its head’ to be like Amazon in the West](https://sinergios.com/alibaba-wont-break-its-head-to-be-like-amazon-in-the-west/) - Alibaba has teamed up with CNBC to sponsor a new TV series called ‘Pop Up Start Up’, an Apprentice-style show that follows 12 aspiring manufacturing entrepreneurs. The six-part show, which started last week and airs on Sky’s CNBC International channel, sees each contestant sell their products in a popup shop, with the participant who makes
- [Campaign of the year: The final](https://sinergios.com/campaign-of-the-year-the-final/) - The post Campaign of the year: The final appeared first on Marketing Week. Source: Marketing Week Campaign of the year: The final
- [Submit your question for Marketing Week’s first careers podcast](https://sinergios.com/submit-your-question-for-marketing-weeks-first-careers-podcast/) - The post Submit your question for Marketing Week’s first careers podcast appeared first on Marketing Week. Source: Marketing Week Submit your question for Marketing Week’s first careers podcast
- [50+ best of “what’s new for designers” 2016](https://sinergios.com/50-best-of-whats-new-for-designers-2016/) - Every month we bring you the best new apps, frameworks, design and mobile resources, business resources, and more. Here we are at the end of 2016, and we’ve compiled a roundup of the best of what we’ve featured this year, a total of more than 50 resources, carefully curated to make sure it’s the best
- [The (Not So) Secret Powers Of The Mobile Browser](https://sinergios.com/the-not-so-secret-powers-of-the-mobile-browser/) - Apple taught us, "There's an app for that." And we believed it. Why wouldn't we? But time has past since 2009. Our mobile users have gotten more mature and are starting to weigh having space for new photos against installing your big fat e-commerce app. Meanwhile, mobile browsers have also improved. New APIs
- [Music marketing: How artists pushed the boundaries in 2016](https://sinergios.com/music-marketing-how-artists-pushed-the-boundaries-in-2016/) - To cut through the sheer noise made by the global music industry takes something special. In 2016 artists and record labels alike were forced to devise innovative ways to grab their share of attention, deliberately blurring the lines between music, art, theatre and experience. Music marketing’s new approach was perfectly epitomised by Beyoncé. The release of
- [Watch Mark Ritson’s take on 2016’s biggest marketing moments](https://sinergios.com/watch-mark-ritsons-take-on-2016s-biggest-marketing-moments/) - Mark Ritson – academic, brand consultant and Marketing Week columnist – recently gave a talk for the Marketing Academy on his top 10 biggest marketing moments of 2016. Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the big stories of the year and highlights which were most important for marketers,
- [Weekly Roundup: Apple Airpod Replacement will be pricey, Super Mario Run smashes and more](https://sinergios.com/weekly-roundup-apple-airpod-replacement-will-be-pricey-super-mario-run-smashes-and-more/) - Weekly Roundup: Apple Airpod Replacement will be pricey, Super Mario Run smashes and more AoiroStudio Dec 19, 2016 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we'll mostly spend be ready to tackle a new week. Before you do,
- [Popular design news of the week: December 12, 2016 – December 18, 2016](https://sinergios.com/popular-design-news-of-the-week-december-12-2016-december-18-2016/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Comics of the week #370](https://sinergios.com/comics-of-the-week-370/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [Poll: Is VR the new Flash?](https://sinergios.com/poll-is-vr-the-new-flash/) - “Wow!” is the usual response on trying VR for the first time. Even after spending hours in a headset, the experience is still extraordinary. From a designer’s point of view, VR introduces a range of new challenges, but it also frees us from some of the problems we’ve wrestled with for years; any notion of
- [Rogue One: Pixel Art](https://sinergios.com/rogue-one-pixel-art/) - Rogue One: Pixel Art AoiroStudio Dec 16, 2016 Today is the day where the movie Rogue One: a Star Wars Story, it’s pretty exciting and are you gonna watch it today or this Weekend? Whatever if you’re a fan or not, it’s just incredible to see how inspirational designers will create and make as a
- [Kyoto Wok-Cafe - Interior Design & Branding](https://sinergios.com/kyoto-wok-cafe-interior-design-branding/) - Kyoto Wok-Cafe - Interior Design & Branding AoiroStudio Dec 16, 2016 Today, we would like to share this Interior Design and Branding project from an asian food cafe based in Rostov-on-Don, Russia. Behind this project, we’ll have a collaboration from teams in interior design & architecture, in identity & graphic design, in print design and
- [#Happy10Abduzeedo - Past Tutorials](https://sinergios.com/happy10abduzeedo-past-tutorials/) - #Happy10Abduzeedo - Past Tutorials AoiroStudio Dec 16, 2016 This month, we are celebrating the 10th anniversary of Abduzeedo. This is very special to us, Fabio Sasso created the blog as a side-project after he lost everything from a robbery back in 2006. It was in his way for him to backup files but also bookmark
- [Web Development Reading List #163: The End-Of-Year Wrap-Up](https://sinergios.com/web-development-reading-list-163-the-end-of-year-wrap-up/) - Only one week left until Christmas, and people already start freaking out again. No gifts purchased yet, work isn’t finished either, and suddenly some budget has to be spent until the end of the year. All of this puts us under pressure. To avoid the stress, I’ve seen a lot of people take
- [Take the Marketing Week quiz of the year](https://sinergios.com/take-the-marketing-week-quiz-of-the-year/) - The post Take the Marketing Week quiz of the year appeared first on Marketing Week. Source: Marketing Week Take the Marketing Week quiz of the year
- [Airbnb has the strongest brand advocates](https://sinergios.com/airbnb-has-the-strongest-brand-advocates/) - Airbnb customers are the strongest advocates of any brand, new YouGov BrandIndex figures show. The global rankings look at brands’ current and former customers and analyses which brands had the highest proportion of people recommending them to a family member or friend. Airbnb comes out on top, with a score of 73.9. According to YouGov,
- [Marketoonist on how not to do market research](https://sinergios.com/marketoonist-on-how-not-to-do-market-research/) - Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on how not to do market research appeared first on Marketing Week. Source: Marketing Week Marketoonist on how not to do market research
- [Yahoo: After the hack, where does the brand go now?](https://sinergios.com/yahoo-after-the-hack-where-does-the-brand-go-now/) - Yahoo’s brand image is suffering this week after it came under fire for its second data hack attack announcement within a year, and the biggest in history, affecting one billion user accounts. Details of the newly found 2013 attack came after cyber security experts were looking into a hack from 2014 which hit 500,000 Yahoo
- [Coca-Cola and YouTube: 5 things that mattered this week](https://sinergios.com/coca-cola-and-youtube-5-things-that-mattered-this-week/) - Coca-Cola’s new CEO has to face up to tough challenges Congratulations are in order for Coca-Cola’s current chief operating officer James Quincey. Come May 2017, he will be at the helm of the world’s biggest (and let’s face it, most famous) soft drinks brand, taking over from Muhtar Kent. This doesn’t mean he’ll get an
- [Mistakes Developers Make When Learning Design](https://sinergios.com/mistakes-developers-make-when-learning-design/) - The blank Photoshop document glows in front of you. You've been trying to design a website for an hour but it's going nowhere. You feel defeated. You were in this same predicament last month when you couldn't design a website for a project at work. As a developer, you just feel out of
- [Cloqk - UI/UX](https://sinergios.com/cloqk-uiux/) - Cloqk - UI/UX AoiroStudio Dec 15, 2016 We would like to share this UI/UX project by Alexander Shmelev and Ania Shmeleva who are based in Moscow, Russian Federation. With many independent watch companies out there, to stand out of your brand, you need to have a different approach as always and at the same time
- [Introducing Inspect now for Photoshop by InVision](https://sinergios.com/introducing-inspect-now-for-photoshop-by-invision/) - Introducing Inspect now for Photoshop by InVision AoiroStudio Dec 15, 2016 We would like to share an announcement from the great folks over InVision and this time is about what we've introduced last month (or so), a tool that makes design-to-development process better for everyone. What do they mean is delivering PSDs or Sketch files
- [#Happy10Abduzeedo - Interview with our Founder Fabio Sasso](https://sinergios.com/happy10abduzeedo-interview-with-our-founder-fabio-sasso/) - #Happy10Abduzeedo - Interview with our Founder Fabio Sasso AoiroStudio Dec 15, 2016 This month, we are celebrating the 10th anniversary of Abduzeedo. This is very special to us, Fabio Sasso created the blog as a side-project after he lost everything from a robbery back in 2006. It was in his way for him to backup
- [2016 Year in Review: Vote for your favourite campaign (Part II)](https://sinergios.com/2016-year-in-review-vote-for-your-favourite-campaign-part-ii/) - And if you need refreshing on what all the campaigns are, take a look here. 2016 year in review: The best campaigns (part I) 2016 year in review: The best campaigns (part II) The post 2016 Year in Review: Vote for your favourite campaign (Part II) appeared first on Marketing Week. Source: Marketing Week 2016
- [Vote for your favourite campaign of 2016: The quarter-finals](https://sinergios.com/vote-for-your-favourite-campaign-of-2016-the-quarter-finals/) - And if you need refreshing on what all the campaigns are, take a look here. 2016 year in review: The best campaigns (part I) 2016 year in review: The best campaigns (part II) The post Vote for your favourite campaign of 2016: The quarter-finals appeared first on Marketing Week. Source: Marketing Week Vote for your
- [Deezer plans more brand tie-ups, dismissing exclusive deals with musicians as ‘irritating’](https://sinergios.com/deezer-plans-more-brand-tie-ups-dismissing-exclusive-deals-with-musicians-as-irritating/) - Deezer is shifting its marketing strategy to focus on tie-ups with big consumer brands as it looks to target the more than 7 billion people who don’t yet pay for a music streaming service. Earlier this week it unveiled a partnership with Manchester United and it has announced a similar deal with Barcelona FC. The
- [Cancer Research UK on shifting to a masterbrand approach](https://sinergios.com/cancer-research-uk-on-shifting-to-a-masterbrand-approach/) - Cancer Research UK says its new communications approach has been “hugely successful” but admits more needs to be done to make the brand more “distinctive”. In 2015, the cancer charity linked up its direct response and brand marketing to encourage consumers to act on its ads, as well as create a brand impact. “If we
- [Predictions for 2016: How did we do?](https://sinergios.com/predictions-for-2016-how-did-we-do/) - As each new year rolls around, we at Marketing Week set about gazing into our crystal ball to give marketers our predictions on what to expect in the coming 12 months. This time last year, we were expecting big things for mobile messaging and programmatic buying of outdoor media, to name but two emerging trends.
- [The best new portfolio sites, December 2016](https://sinergios.com/the-best-new-portfolio-sites-december-2016/) - It’s that time of the year when people all round the world gather in their homes, with their loved ones. They sing songs, consume beverages both warm and cold, and tell stories of the greatest portfolio sites they’ve ever seen. Then Jeffrey Zeldman comes down the chimney, hauling a bag full of books on usability.
- [Mark Ritson: The marketing stories that mattered this year](https://sinergios.com/mark-ritson-the-marketing-stories-that-mattered-this-year/) - Reviews of the year, even the marketing year, are so prevalent around this time they border on cliché. So how do I do one that is a bit different? I know – how about I enlist the help of about six hundred marketers to co-author the review? Last week I presented a tentative list of
- [Tech Advent Calendars For Web Designers And Developers In 2016](https://sinergios.com/tech-advent-calendars-for-web-designers-and-developers-in-2016/) - With the holidays almost here and the new year already in sight, December is a time to slow down, an occasion to reflect and plan ahead. To help us escape the everyday hectic for a bit and sweeten our days with a delightful little surprise each day up to Christmas, the web community
- [Secret Marketer: Don’t you hate new-year predictions? No? Good, here are mine](https://sinergios.com/secret-marketer-dont-you-hate-new-year-predictions-no-good-here-are-mine/) - It’s that time of year again. No, I’m not referring to the endless discussions of the John Lewis Christmas campaign, or, for that matter, having a tad too many refreshments at the office party and regretting it the next morning. No, none of that. I mean the flood of posts, articles, blogs and LinkedIn updates
- [Styling Web Components Using A Shared Style Sheet](https://sinergios.com/styling-web-components-using-a-shared-style-sheet/) - Web components are an amazing new feature of the web, allowing developers to define their own custom HTML elements. When combined with a style guide, web components can create a component API, which allows developers to stop copying and pasting code snippets and instead just use a DOM element. By using the shadow
- [Marketers make their predictions for 2017](https://sinergios.com/marketers-make-their-predictions-for-2017/) - Paul Davies, marketing director, Microsoft UK If 2016 has been about marketing science and the proliferation of multiple emerging digital tactics and platforms, I think 2017 will see the much-needed return of the big advertising ideas and the re-emergence of the art of the marketing discipline. We will see the pursuit of bold, ambitious unifying
- [Half of online campaigns fail to reach target audience](https://sinergios.com/half-of-online-campaigns-fail-to-reach-target-audience/) - Almost half of online campaigns don’t reach their target audience, showing the struggle many brands face to target effectively through digital, according to new research. The study conducted by measurement company Neilsen, found UK campaigns reach their target just 47% of the time. Travel brands are the most successful at reaching their desired audience, at
- [Discounting hits new high as retailers make deep cuts before a difficult 2017](https://sinergios.com/discounting-hits-new-high-as-retailers-make-deep-cuts-before-a-difficult-2017/) - With 11 days to go until Christmas, retail discounts currently average at 43% and are set to rise to 54% by Christmas Eve, a record high. According to Deloitte, which analysed more than 300,000 products currently on sale, this represents the sixth year in a row that British consumers have been treated to a growth
- [#Happy10Abduzeedo - Day Four](https://sinergios.com/happy10abduzeedo-day-four/) - #Happy10Abduzeedo - Day Four AoiroStudio Dec 14, 2016 This month, we are celebrating the 10th anniversary of Abduzeedo. This is very special to us, Fabio Sasso created the blog as a side-project after he lost everything from a robbery back in 2006. It was in his way for him to backup files but also bookmark
- [Exquisite Colored Pencil drawings by Morgan Davidson](https://sinergios.com/exquisite-colored-pencil-drawings-by-morgan-davidson/) - Exquisite Colored Pencil drawings by Morgan Davidson GisMullr Dec 14, 2016 It is always great to find new artists out there to present here to you. Today I will show you some artworks from Morgan Davidson. Morgan is a talented illustrator from Florida which has been in love with drawing since a very young age.
- [Advertising industry warns of ‘dangerous’ new online privacy rules](https://sinergios.com/advertising-industry-warns-of-dangerous-new-online-privacy-rules/) - The advertising industry has voiced its concerns about “dangerous” new EU privacy rules set to come into place, arguing it could “destroy the internet’s business model”. The European Commission is in the midst of overhauling its data protection and privacy laws. After the approval of the General Data Protection Regulation and the Data Protection Directive
- [England’s Euro 2016 defeat most tweeted TV moment of the year](https://sinergios.com/englands-euro-2016-defeat-most-tweeted-tv-moment-of-the-year/) - In a year that will go down in history as one of the most unpredictable of recent times, it is perhaps only fitting that England’s shock defeat to footballing minnows Iceland was the most tweeted about TV event of 2016. The UEFA European Championship game, screened on ITV1 on 27 June, generated 2.1 million tweets
- [Ford is launching ‘cars with personality’ to change perceptions](https://sinergios.com/ford-is-launching-cars-with-personality-to-change-perceptions/) - In keeping with founder Henry Ford’s ethos of bringing products to the masses, car marque Ford’s future focus is on increasing accessibility to electric cars, autonomous vehicles and launching its shuttle services in European cities. But while the brand has its sights firmly set on the future it is not complacent enough to ignore the
- [Depositphotos’ Visual Trends Guide, 2017](https://sinergios.com/depositphotos-visual-trends-guide-2017/) - Photography is one of the ever-evolving disciplines of art direction that we can never get enough of. Alongside typography and illustration, photography does more to add character to design than any other element. One of the leading sources of stock images and vectors since 2009, Depositphotos has more than 50 million files on offer, and
- [How My API-Driven Website Helps Me Travel The World](https://sinergios.com/how-my-api-driven-website-helps-me-travel-the-world/) - Recently, I decided to rebuild my personal website, because it was six years old and looked — politely speaking — a little bit "outdated." The goal was to include some information about myself, a blog area, a list of my recent side projects, and upcoming events. As I do client work from time
- [Trends for 2017: Augmented reality, agency relationships & diversity](https://sinergios.com/trends-for-2017-augmented-reality-agency-relationships-diversity/) - AR and VR grow up It is not surprising to see consumers walking around with their eyes glued to smartphones but when droves of people are running around trying to capture a Pikachu, it attracts attention. The success of augmented reality (AR)-based game Pokémon Go has opened up brands to the potential of the technology and next
- [Graphic Design: Wrapping Papers](https://sinergios.com/graphic-design-wrapping-papers/) - Graphic Design: Wrapping Papers abduzeedo Dec 14, 2016 It's the holiday season and it's very common to exchange gifts during this time due to Christmas. We all love to get presents and our excitement to open the it to see what we get makes us most of the times forget about the wrapping paper. Maria
- [#Happy10Abduzeedo - Day Three](https://sinergios.com/happy10abduzeedo-day-three/) - #Happy10Abduzeedo - Day Three AoiroStudio Dec 13, 2016 This month, we are celebrating the 10th anniversary of Abduzeedo. This is very special to us, Fabio Sasso created the blog as a side-project after he lost everything from a robbery back in 2006. It was in his way for him to backup files but also bookmark
- [John Lewis’s sales drop shows the impact of Black Friday](https://sinergios.com/john-lewiss-sales-drop-shows-the-impact-of-black-friday/) - John Lewis’s sales fell 2.1% to £151.8m in the seven days to December 10 as the Black Friday promotional event and Christmas Day falling on a Sunday change the “shape of trade” over Christmas. The company, which has vocalised its concern over Black Friday in the past, was duty bound to the American retail tradition
- [Amazing LEGO universes created by Photographer Samsofy](https://sinergios.com/amazing-lego-universes-created-by-photographer-samsofy/) - Amazing LEGO universes created by Photographer Samsofy GisMullr Dec 13, 2016 Sofiane Samlal, aka Samsofy, is a very creative and talented photographer based in France. Samlal decided to start creating LEGO universes while he was taking care of his son. He thought LEGO scenes would be a great way to keep himself busy during nap
- [YouTube now wants to work with TV](https://sinergios.com/youtube-now-wants-to-work-with-tv/) - Anyone at YouTube’s Brandcast last night (12 December) will have noted a very different feel to the event. Last year’s, event saw Google tell advertisers that if they wanted to reach 16- to 34-year-olds they would need to give YouTube 24% of their TV budgets. Yet fast forward a year and YouTube is taking a
- [How To Build A SpriteKit Game In Swift 3 (Part 3)](https://sinergios.com/how-to-build-a-spritekit-game-in-swift-3-part-3/) - Have you ever wondered what it takes to create a SpriteKit game? Do buttons seem like a bigger task than they should be? Ever wonder how to persist settings in a game? Game-making has never been easier on iOS since the introduction of SpriteKit. In part three of this three-part series, we will
- [Spend on premium supermarket ranges to hit record high this Christmas](https://sinergios.com/spend-on-premium-supermarket-ranges-to-hit-record-high-this-christmas/) - Consumers are increasingly spending on premium supermarket own-label ranges over Christmas as they look to trade up and “treat loved ones” over the festive season. Figures from Kantar Worldpanel show spend on premium brands was up 13% year on year in the 12 weeks to 4 December. That is against a backdrop of slowing growth
- [Brand storytelling in a discount age](https://sinergios.com/brand-storytelling-in-a-discount-age/) - From Black Friday and Cyber Monday to the January sales, the near relentless pace of discount culture is piling increasing pressure on brands and retailers to slash prices in a bid to stay ahead. Some brands, however, are viewing these high profile discount events as an opportunity to reaffirm their identity, putting a spin on
- [Industrial Design and Branding of Moggie](https://sinergios.com/industrial-design-and-branding-of-moggie/) - Industrial Design and Branding of Moggie abduzeedo Dec 13, 2016 Moggie is a smart collar for cats with an incredible industrial design aligned with a beautiful software for smartphones. When I saw this project shared by Yuri Lence on Behance, first I thought, that is a good looking product but I didn't know what it
- [#Happy10Abduzeedo - Day Two](https://sinergios.com/happy10abduzeedo-day-two/) - #Happy10Abduzeedo - Day Two AoiroStudio Dec 12, 2016 This month, we are celebrating the 10th anniversary of Abduzeedo. This is very special to us, Fabio Sasso created the blog as a side-project after he lost everything from a robbery back in 2006. It was in his way for him to backup files but also bookmark
- [How Norwegian plans to challenge the airline establishment](https://sinergios.com/how-norwegian-plans-to-challenge-the-airline-establishment/) - Nordic airline Norwegian’s “challenger mindset” will help it crack the UK market, according to vice-president of marketing, Stine Steffensen Børke. The brand is growing at a rapid rate in the UK alone, with nine new aircraft joining its fleet next year, paving the way for a 55% increase in flights from London Gatwick next summer. As
- [2016 Year in Review: Vote for your favourite campaign](https://sinergios.com/2016-year-in-review-vote-for-your-favourite-campaign/) - The post 2016 Year in Review: Vote for your favourite campaign appeared first on Marketing Week. Source: Marketing Week 2016 Year in Review: Vote for your favourite campaign
- [Three challenges awaiting Coca-Cola’s new CEO](https://sinergios.com/three-challenges-awaiting-coca-colas-new-ceo/) - Coca-Cola is recruiting from within for its new CEO, who will replace Muhtar Kent when he steps down in May. Coca-Cola veteran James Quincey, who is currently chief operating officer, will take on the top job. Despite Quincey’s extensive experience, he faces a number of challenges at one of the world’s biggest brands. It has
- [Brands’ Christmas campaigns failing to engage on mobile](https://sinergios.com/brands-christmas-campaigns-failing-to-engage-on-mobile/) - Almost half (44%) of mobile users claim not to have seen a single Christmas ad, despite the fact that almost £5.6bn will be spent on marketing over the festive season, according to new data from TubeMogul. Among the wider population this figure falls to just 30%. Having polled 3,200 UK mobile users, the data found
- [Why personalisation is difficult but worth doing](https://sinergios.com/why-personalisation-is-difficult-but-worth-doing/) - Personal service used to mean that the greengrocer knew your name and what fruit and vegetables you liked to buy at their shop. When businesses first became digital, it meant sending emails to people, addressing them by name. Now that every consumer owns a variety of digital devices, the definition of personalisation has become more
- [How Creating A Design Language Can Streamline Your UX Design Process](https://sinergios.com/how-creating-a-design-language-can-streamline-your-ux-design-process/) - Around a year ago, while working at a digital agency, I was given the objective of streamlining our UX design process. Twelve months later, this article shares my thoughts and experiences on how lean thinking helped to instill efficiencies within our UX design process. When I arrived at the agency, wireframes were already
- [The Perfect Office - NorthFace Access Pack, Asus Zenbook 3 and Office Ideas](https://sinergios.com/the-perfect-office-northface-access-pack-asus-zenbook-3-and-office-ideas/) - The Perfect Office - NorthFace Access Pack, Asus Zenbook 3 and Office Ideas PauloGabriel Dec 12, 2016 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us. What equipment
- [Trends for 2017: Chatbots, social media & Trump tactics](https://sinergios.com/trends-for-2017-chatbots-social-media-trump-tactics/) - Rise of the bots Investment in artificial intelligence (AI) is expected to triple in 2017 according to Forrester research, as brands tap into the potential of machine learning and look to take a leading position on the ‘Internet of Things’ (IoT). Amazon and Google have already entered the fray with the launch of their connected
- [Wallpaper of the Week - Sunset Waves](https://sinergios.com/wallpaper-of-the-week-sunset-waves/) - Wallpaper of the Week - Sunset Waves AoiroStudio Dec 12, 2016 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll try
- [2016 Holiday Gift Guide](https://sinergios.com/2016-holiday-gift-guide/) - 2016 Holiday Gift Guide abduzeedo Dec 12, 2016 It's the most wonderful time of the year. Yeah, it is time for Abduzeedo's Holiday Gift Guide. I know you might say we might be a bit too late, but I believe a lot of people out there, including myself, haven't gotten anything yet. With that in mind
- [#Happy10Abduzeedo - Day One](https://sinergios.com/happy10abduzeedo-day-one/) - #Happy10Abduzeedo - Day One AoiroStudio Dec 11, 2016 This month, we are celebrating the 10th anniversary of Abduzeedo. This is very special to us, Fabio Sasso created the blog as a side-project after he lost everything from a robbery back in 2006. It was in his way for him to backup files but also bookmark
- [Havana Club looks to transform image of ‘cheap’ rum to premium](https://sinergios.com/havana-club-looks-to-transform-image-of-cheap-rum-to-premium/) - Havana Club is on a mission to capture a bigger slice of the premium rum sector by changing public perceptions around the spirit. Speaking to Marketing Week, the brand’s communications director François Renié says even though the market is diverse and includes premium options, rum is still very much seen as “fun” and not premium.
- [Amazon Go, Coca-Cola and Lidl: 5 things that mattered this week](https://sinergios.com/amazon-go-coca-cola-and-lidl-5-things-that-mattered-this-week/) - Amazon Go aims to eradicate queues Amazon is hoping for a retail future where cashiers do not exist, after it launched a new concept store in the US this week. The 1,800 sq ft Amazon Go store lets shoppers just grab the items they want and then leave the store without paying, with an order
- [Marketoonist on brand loyalty](https://sinergios.com/marketoonist-on-brand-loyalty/) - Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on brand loyalty appeared first on Marketing Week. Source: Marketing Week Marketoonist on brand loyalty
- [Three promotes its CMO to new chief digital officer role](https://sinergios.com/three-promotes-its-cmo-to-new-chief-digital-officer-role/) - Three recently backtracked after previously supporting ad blocking across its mobile nework, with Malleschitz comparing it to Google and Facebook by claiming Three had access to “much better data” on its customers. The post Three promotes its CMO to new chief digital officer role appeared first on Marketing Week. Source: Marketing Week Three promotes its
- [Brexit: Leave campaign won because it ‘prioritised’ new voters](https://sinergios.com/brexit-leave-campaign-won-because-it-prioritised-new-voters/) - The British Polling Council described the Remain campaign as “a clear failure” in appealing to newly registered voters at an event yesterday (9 December), which analysed the role of pollsters in Brexit. The body revealed 54% of those who did not vote in the 2015 General Election, chose to vote in the EU referendum. In
- [Web Development Reading List #162:  Server Side React, Inclusive Design And The Web Worldwide](https://sinergios.com/web-development-reading-list-162-server-side-react-inclusive-design-and-the-web-worldwide/) - We shouldn’t let ourselves get distracted by people who work on different projects than we do. If a developer advocate works on a web-based QR code application, for example, their way of tackling things most certainly won’t fit your project. If someone builds a real-time dashboard, their concept won’t relate to the company
- [Female marketing directors earn 17% less than male peers](https://sinergios.com/female-marketing-directors-earn-17-less-than-male-peers/) - Female marketing and sales directors are paid almost a fifth less than their male counterparts, new data by the Office for National Statistics (ONS) has shown. While men on average earn £36.45 per hour, or around £75,744 per year, women make £30.20 per hour (£54,667 per year). And, compared to men, only a quarter (26%)
- [Christmas Goodies: Free Winter- And Holiday-Inspired Icon Sets](https://sinergios.com/christmas-goodies-free-winter-and-holiday-inspired-icon-sets/) - Christmas is just around the corner. And, well, what better way to celebrate than with some free goodies? We sifted through the web (and our archives) to find holiday-themed icon sets for you that’ll give your creative projects some holiday flair. Perfect for Christmas cards, gift tags, last-minute wrapping paper, or whatever else
- [Marketers failing to ‘deal intelligently’ with data](https://sinergios.com/marketers-failing-to-deal-intelligently-with-data/) - There might not be a shortage of data, but marketers are still struggling to “deal intelligently” with all the information at their disposal. A new study from IBM carried out by Econsultancy found that just 3% of marketers would label their ability to act on insights derived from customer data as ‘excellent’, with more than
- [Beautiful Tilt Roof House in South Korea](https://sinergios.com/beautiful-tilt-roof-house-in-south-korea/) - Beautiful Tilt Roof House in South Korea GisMullr Dec 09, 2016 Today we will show you a house in South Korea, a project by BCHO Architects. Architects used a tilted roof that follows the hillside to better blend the house to its surroundings. Besides minimizing excavation the result is a clean and inspiring home. We
- [Car Designs by Andrey Tkachenko - Industrial Design](https://sinergios.com/car-designs-by-andrey-tkachenko-industrial-design/) - Car Designs by Andrey Tkachenko - Industrial Design AoiroStudio Dec 09, 2016 Just to continue with our streak with Industrial Designs, we would like to feature the work from Andrey Tkachenko who is a freelance artist based in Nizhiy Novgorod, Russia. Mainly focusing his work into a blend of Industrial Design, Illustration, Motion Graphics, we
- [Olympians Laura and Jason Kenny on data, ‘unpredictable’ humans and what comes next](https://sinergios.com/olympians-laura-and-jason-kenny-on-data-unpredictable-humans-and-what-comes-next/) - It is a little more than three months since Laura and Jason Kenny became sporting royalty by winning gold at the Rio Olympics yet trying to spot them in a crowded room can be difficult, so unassuming are they. It takes a few minutes to realise that the record breaking, multiple gold medal-winning Olympians are
- [GPU Animation: Doing It Right](https://sinergios.com/gpu-animation-doing-it-right/) - Most people now know that modern web browsers use the GPU to render parts of web pages, especially ones with animation. For example, a CSS animation using the transform property looks much smoother than one using the left and top properties. But if you ask, “How do I get smooth animation from the
- [Sport England CEO: The real success of ‘This Girl Can’ is its empowerment of women](https://sinergios.com/sport-england-ceo-the-real-success-of-this-girl-can-is-its-empowerment-of-women/) - Sport England’s CEO Jennie Price says the real success of its ‘This Girl Can’ campaign is in empowering women, not just getting them to start exercising. Speaking last night at the Advertising Association’s Parliamentary Reception, she told the story of a trip she made to Australia to talk about the success of the campaign and
- [Two-thirds of marketers can’t measure ROI on mobile](https://sinergios.com/two-thirds-of-marketers-cant-measure-roi-on-mobile/) - Two-thirds of marketers say they can’t measure ROI on mobile, according to a recent report from research firm Forrester. The majority (67%) put this down to the fact they don’t believe it can be measured. Despite marketer’s doubts the report also suggests marketer’s problems with measuring profitable ROI through mobile is a “misunderstanding” and marketers
- [‘Stricter rules on junk food ads show power of self regulation’](https://sinergios.com/stricter-rules-on-junk-food-ads-show-power-of-self-regulation/) - The ad regulator has just introduced some of the strictest rules in the world on advertising junk food to children. From next July, the Committee of Advertising Practice (CAP) has decided that non-broadcast rules should be brought in line with broadcast, meaning advertisers will not be allowed to target food and drink high in fat,
- [Sports Direct brand hits rock bottom in 2016 as profits plunge](https://sinergios.com/sports-direct-brand-hits-rock-bottom-in-2016-as-profits-plunge/) - Sports Direct saw its pre-tax profits fall 25% to £140.2m in the six months to 23 October, as both its business and brand take a bashing. While chief executive Mike Ashley described the last six months as “tough for our people and performance,” and pointed to deteriorating exchange rates, Sports Direct’s chairman Keith Hellawell didn’t
- [Russell Parsons: It’s a chaotic time, but a good one to be a marketer](https://sinergios.com/russell-parsons-its-a-chaotic-time-but-a-good-one-to-be-a-marketer/) - “Bonkers” was how one marketer recently described 2016 to me. As seismic, serious and shocking as events have been, there is no better way to sum up 2016. From David Bowie to Leonard Cohen, from Leicester City to Portugal, from Brexit to Donald Trump, I have lost count of the number of times I have
- [Russell Parsons: It may feel chaotic, but its a good time to be a marketer](https://sinergios.com/russell-parsons-it-may-feel-chaotic-but-its-a-good-time-to-be-a-marketer/) - “Bonkers” was how one marketer recently described 2016 to me. As seismic, serious and shocking as events have been, there is no better way to sum up 2016. From David Bowie to Leonard Cohen, from Leicester City to Portugal, from Brexit to Donald Trump, I have lost count of the number of times I have
- [Progressive Web AMPs](https://sinergios.com/progressive-web-amps/) - If you’ve been following the web development community these last few months, chances are you’ve read about progressive web apps (PWAs). It’s an umbrella term used to describe web experiences advanced that they compete with ever-so-rich and immersive native apps: full offline support, installability, “Retina,” full-bleed imagery, sign-in support for personalization, fast, smooth
- [Trends for 2017: Zero-based budgeting, influencers 2.0 & TV](https://sinergios.com/trends-for-2017-zero-based-budgeting-influencers-2-0-tv/) - Zero-based budgeting becomes the new normal Several trends have coalesced to make zero-based budgeting an imperative for marketing teams in 2017. The practice requires marketers to justify spending on all new activity, rather than having set budgets based on revenues or the previous year’s spend. This carefully costed approach reflects the economically uncertain and austere conditions
- [Interaction Design: Ripple News](https://sinergios.com/interaction-design-ripple-news/) - Interaction Design: Ripple News abduzeedo Dec 08, 2016 Ripple News is a interaction design project shared by Ales Nesetril, Pavel Zeifart, STRV Team and Katka Pot. It's a news product that has a strong focus on the local and the belief that everyone has a story. It has a simple and efficient UI bring the content
- [Reinventing the Rice Cooker - Industrial Design](https://sinergios.com/reinventing-the-rice-cooker-industrial-design/) - Reinventing the Rice Cooker - Industrial Design AoiroStudio Dec 08, 2016 Somehow with time, I began to be more and more fascinated with Industrial Design and Product Design. Taking something that we use everyday, rip it apart to discover what can be improved and create something entirely new and innovative are part of an accomplishment.
- [Industry welcomes stricter rules on advertising unhealthy food and drink to children](https://sinergios.com/industry-welcomes-stricter-rules-on-advertising-unhealthy-food-and-drink-to-children/) - – Ads for HFSS products cannot appear in other media where children make up over 25% of the audience. – Ads for HFSS products will not be allowed to use promotions, licensed characters and celebrities popular with children; advertisers may now use those techniques to better promote healthier options. – The Department of Health nutrient
- [Doble Veta - Visual Identity & Branding](https://sinergios.com/doble-veta-visual-identity-branding/) - Doble Veta - Visual Identity & Branding AoiroStudio Dec 07, 2016 The project we are featuring today is mixing two things that we dearly love: Architecture & Branding. I mean what’s not love about this beautiful combination. Speaking of beautiful, we are taking a look at this visual identity and branding called Doble Veta made
- [Mobile marketing is a myth](https://sinergios.com/mobile-marketing-is-a-myth/) - Brands these days rarely develop isolated strategies for each channel without consideration of the impact, or the ‘halo effect’, optimising one digital discipline will have elsewhere. But only recently can the same be said for marketing based on device. The concept that you should have a separate marketing strategy for mobile, tablet and desktop is
- [Thomson’s Jeremy Ellis on chatbots, the micro adventurer and its TUI rebrand](https://sinergios.com/thomsons-jeremy-ellis-on-chatbots-the-micro-adventurer-and-its-tui-rebrand/) - Thomson is launching its last marketing campaign of 2016, as it looks to position itself as a modern travel company ahead of its rebrand to TUI next year. The ad shows a young girl walking to her father at one of the company’s resorts in Crete. Moments are ‘frozen in time’ around her, showing a
- [Getting personalisation to pay](https://sinergios.com/getting-personalisation-to-pay/) - Personalisation comes in many forms, from recommendations based on browsing behaviour to tailored offers derived from purchasing habits, and online ads and emails that use login data to customise communications. But there are several aspects of the personalisation process that brands must consider before investing in this type of activity, such as deciding where and how to target the
- [Budweiser looks to more Uber tie-ups after responsible drinking campaign](https://sinergios.com/budweiser-looks-to-more-uber-tie-ups-after-responsible-drinking-campaign/) - Budweiser hopes to repeat its partnership with Uber in the New Year as it looks to be “disruptive and bold” with its responsible drinking campaigns. The AB InBev-owned beer brand is offering new Uber users free rides home throughout December when they sign up and use Budweiser’s promotional code, which it says encourages people to
- [Starbucks lets customers order a coffee via a chatbot](https://sinergios.com/starbucks-lets-customers-order-a-coffee-via-a-chatbot/) - Starbucks is launching an artificial intelligence-powered ordering system, allowing customers to place their orders via voice command or messaging interface. The coffee brand says the new My Starbucks Barista system will deliver “unparalleled speed and convenience” and enhance customer loyalty and engagement. The feature will roll out first on iOS in limited beta in early
- [Create the Perfect Hero Image Using Contrast](https://sinergios.com/create-the-perfect-hero-image-using-contrast/) - Want to make a great first impression? It starts with your website’s header. The image a user sees will leave an impression—good or bad—and determine whether that user clicks and continues, or leaves the site altogether. That’s a tall order for a single image. The key element to creating a hero image that will draw
- [The challenge of returning to work and establishing yourself in a new job](https://sinergios.com/the-challenge-of-returning-to-work-and-establishing-yourself-in-a-new-job/) - On the 15th August, I walked in to the head office of Dixons Carphone for my very first day at work at my new company. I had been out of work for 6-months and so it was a shock to the system to have to be dressed smartly or simply worrying about walking the dog,
- [Best Practices For Animated Progress Indicators](https://sinergios.com/best-practices-for-animated-progress-indicators/) - Visibility of system status is one of the most important principles in user interface design. Users want to feel in control of the system they’re using, which means they want to know and understand their current context at any given time, and especially when a system is busy doing work. A wait-animation progress
- [Lidl’s Christmas ad most likely to make people buy](https://sinergios.com/lidls-christmas-ad-most-likely-to-make-people-buy/) - Lidl’s Christmas campaign has topped a list of Christmas ads most likely to make people buy, marking the second time in three years it has come out top on this crucial measure for the success of any marketing campaign. The study, conducted by Kantar Millward Brown, tested 19 of this year’s “most talked-about ads”, and
- [Ritson: Who hurts marketing more, Gary Vaynerchuk or out-of-touch professors?](https://sinergios.com/ritson-who-hurts-marketing-more-gary-vaynerchuk-or-out-of-touch-professors/) - Thank you @garyvee 😉 pic.twitter.com/5PcfqEvkeT — Its Over (@CATExam2016) November 10, 2016 It’s obviously difficult viewing for a marketing professor. To be dismissed, along with all your peers, in less than two minutes like that is everyone’s professional nightmare. The fact that the dismissal comes from someone like Gary Vaynerchuk makes it worse. Vaynerchuk’s star
- [Branding Project: L² Studio | Abduzeedo](https://sinergios.com/branding-project-l²-studio-abduzeedo/) - Branding Project: L² Studio | Abduzeedo abduzeedo Dec 07, 2016 L² is a branding design project created by the two young creative graphic designers, that happened to be twins, for their studio. One of the biggest issues I've always had is to design something for myself or in the past for my design studio. Working
- [Branding Project: L² Studio](https://sinergios.com/branding-project-l²-studio/) - Branding Project: L² Studio abduzeedo Dec 07, 2016 L² is a branding design project created by the two young creative graphic designers, that happened to be twins, for their studio. One of the biggest issues I've always had is to design something for myself or in the past for my design studio. Working for clients
- [Eins Und Null Magazine - Editorial Magazine](https://sinergios.com/eins-und-null-magazine-editorial-magazine/) - Eins Und Null Magazine - Editorial Magazine AoiroStudio Dec 07, 2016 Wikipedia, we all have used at least a couple times during the course of our lives to gain information on a certain subject. They are really reliable, always up-to-date and above all mostly tell the story behind what we are usually looking for. We
- [Loyalty cards aren’t convincing British consumers to shop](https://sinergios.com/loyalty-cards-arent-convincing-british-consumers-to-shop/) - Brands need to evolve their loyalty schemes to focus on customer experience and service, rather than discounts and prices, if they want to get the most out of the schemes. That is the conclusion of a new report into loyalty schemes and their impact on Britons’ shopping behaviour. The study, conducted by Nielsen, found that
- [Case Study: Trampa Logotype](https://sinergios.com/case-study-trampa-logotype/) - Case Study: Trampa Logotype AoiroStudio Dec 06, 2016 Over the last month, we have featured the lettering work from Joe Sutton and today he is back with a case study. I shall add that he is sharing a full complete A to Z case study from the start and finish. Thank you Joe for taking
- [Coca-Cola on innovating around a classic Christmas campaign](https://sinergios.com/coca-cola-on-innovating-around-a-classic-christmas-campaign/) - If you were to ask someone to describe Coca-Cola’s Christmas ad, most would be able to do so in a heartbeat. Red trucks speed through a wintry landscape, lighting up towns as they go. The ad might be 21 years old, but interest in it shows little sign of diminishing as it brings out everyone’s
- [Keith Weed: Here’s what won’t change in marketing in 2017](https://sinergios.com/keith-weed-heres-what-wont-change-in-marketing-in-2017/) - I’m penning this sitting in a pub opposite King’s Lynn train station in Norfolk, waiting for my sons to arrive from London for a weekend in the country. Yes, I am still a part-time taxi driver. And as I sit here, half an ear on the conversations around me (because I am, like so many
- [Giveaway: Win 1 of 3 Template Monster themes](https://sinergios.com/giveaway-win-1-of-3-template-monster-themes/) - Themes are a great way to speed up a website launch. They make for a fantastic minimum viable product when you need to get going, and fast. Put a little work into them, and you might never need a custom design. Great themes can get expensive, though. Well put your wallets away, dear readers, because
- [Hot To Build A SpriteKit Game In Swift 3 (Part 2)](https://sinergios.com/hot-to-build-a-spritekit-game-in-swift-3-part-2/) - Have you ever wondered what it takes to create a SpriteKit game? Does collision detection seem like a daunting task? Do you want to know how to properly handle sound effects and background music? Game-making has never been easier on iOS since the introduction of SpriteKit. In part two of this three-part series,
- [Trends for 2017: Gig economy, price hikes & measurement](https://sinergios.com/trends-for-2017-gig-economy-price-hikes-measurement/) - Hard times for the ‘gig economy’ Brands that make up the rapidly growing ‘gig economy’ faced a number of obstacles this year. In October, an employment tribunal in the UK ruled that Uber can no longer classify its drivers as self-employed and must pay them the national minimum wage, as well as providing statutory workers’ rights.
- [Just 19% of people in ads are from minority groups, news research finds](https://sinergios.com/just-19-of-people-in-ads-are-from-minority-groups-news-research-finds/) - Minority groups including single parents, disabled people and the LGBT community continue to be let down by brands who are failing to create diverse and inclusive advertising, according to new research by Lloyds Banking Group, shown exclusively to Marketing Week. Just 19% of people featured in advertising are from minority groups, and of that 19% only 0.06% of
- [Sainsbury’s tops YouTube list of most popular Christmas ads](https://sinergios.com/sainsburys-tops-youtube-list-of-most-popular-christmas-ads/) - 1. Sainsbury’s – The Greatest Gift YouTube saw a 53% increase in views of Christmas ads compared to 2015, with Sainsbury’s proving to be the most popular in the UK. With its blockbuster CGI-effects and James Corden sing-a-long, the supermarket giant came top in terms of views. 2. John Lewis – #BustertheBoxer A close second
- [Moment Superfish Lens (Review)](https://sinergios.com/moment-superfish-lens-review/) - Moment Superfish Lens (Review) AoiroStudio Dec 05, 2016 When it comes to Mobile Photography, there’s a brand that shines more than the others and it’s Moment. They have changed the game with their revolutionary thinking at making tools for us to capture, create and make moments on our phones and turned them into a better
- [Amazon wants to eradicate queues with new ‘Go’ stores](https://sinergios.com/amazon-wants-to-eradicate-queues-with-new-go-stores/) - Amazon is hoping the store of the future will do away with queues completely. The ecommerce giant has unveiled ‘Amazon Go’, a new 1,800 sq ft convenience retail space in its hometown of Seattle. The store lets shoppers just grab the items they want and then leave the store, with their order charged automatically to
- [The Marketing Academy expands with four new appointments](https://sinergios.com/the-marketing-academy-expands-with-four-new-appointments/) - The Marketing Academy is strengthening its team with four new appointments as it looks to develop its current programme and continue to expand globally. The new roles include an international development director, leader of The Marketing Academy Foundation, head of community events and chairman of the alumni. The Marketing Academy aims to develop leadership capability
- [How to maximise mobile engagement](https://sinergios.com/how-to-maximise-mobile-engagement/) - Research released by the IAB in October confirmed that we have reached a tipping point in mobile advertising. Its figures show the amount spent on mobile display ads in the UK (£802m) overtook that of desktop and tablet display (£762m) for the first time during the first six months of 2016. In total, mobile ad spend
- [The Big Interview: Kevin Ball and Rafi Benkual talk all things ZURB](https://sinergios.com/the-big-interview-kevin-ball-and-rafi-benkual-talk-all-things-zurb/) - This month we got the opportunity to interview Kevin Ball and Rafi Benkual from ZURB. We got to talk about the future of the web, the state of web design today, and of course, about Foundation. WebdesignerDepot: Hello Ladies and Gentlemen, I am Ezequiel Bruni for Web Designer Depot, and today we are talking to
- [Breaking Out Of The Box: Design Inspiration (December 2016)](https://sinergios.com/breaking-out-of-the-box-design-inspiration-december-2016/) - Time moves pretty fast. A new year will be upon us soon, and most of us probably haven't even realized it. So while we're almost ready to leave the autumn season (and 2016!) behind, let's refuel our inspiration for another month and start working on our New Year's resolution list. Observe closely at
- [Don’t do something new just for the sake of it, warns Facebook CMO](https://sinergios.com/dont-do-something-new-just-for-the-sake-of-it-warns-facebook-cmo/) - Why does a company with 1.79 billion users need a CMO? “It’s a question I get asked a lot at parties,” says Facebook CMO Gary Briggs. “And I get the joke, but I think it’s one of the things that makes it fascinating.” Briggs became Facebook’s first CMO in 2013, following a succession of high
- [Branding: Dajakovic Concrete Plant](https://sinergios.com/branding-dajakovic-concrete-plant/) - Branding: Dajakovic Concrete Plant abduzeedo Dec 05, 2016 Bruno Fosil Predrijevac and Studio 33 shared a beautiful branding project for Dajakovic Concrete Plant. The interesting thing about this project in my personal opinion is how friendly it looks for such a serious, if not boring, industry. The colors look modern and the typography is simple and quite stylish. Below
- [The Perfect Office - Microsoft Surface Keyboard, Sony Cyber-shot OLED Camera and Office Ideas](https://sinergios.com/the-perfect-office-microsoft-surface-keyboard-sony-cyber-shot-oled-camera-and-office-ideas/) - The Perfect Office - Microsoft Surface Keyboard, Sony Cyber-shot OLED Camera and Office Ideas PauloGabriel Dec 05, 2016 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us. What
- [Popular design news of the week: November 28, 2016 – December 4, 2016](https://sinergios.com/popular-design-news-of-the-week-november-28-2016-december-4-2016/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Weekly Roundup: Spotify Genius Billboards, Netflix has Offline Mode and more](https://sinergios.com/weekly-roundup-spotify-genius-billboards-netflix-has-offline-mode-and-more/) - Weekly Roundup: Spotify Genius Billboards, Netflix has Offline Mode and more AoiroStudio Dec 04, 2016 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we'll mostly spend be ready to tackle a new week. Before you do, it's time for
- [Wallpaper of the Week - California Palm Trees](https://sinergios.com/wallpaper-of-the-week-california-palm-trees/) - Wallpaper of the Week - California Palm Trees AoiroStudio Dec 04, 2016 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll
- [Comics of the week #368](https://sinergios.com/comics-of-the-week-368/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [NYC Illustrations](https://sinergios.com/nyc-illustrations/) - NYC Illustrations AoiroStudio Dec 03, 2016 We are fans of the work of Romain Trystram on Abduzeedo, we always loved his Tron-stylesque illustrations where he uses a vibrant colour palette that seems always be happening at night time. What I do thought about his latest NYC Illustration series is that the colour palette has completely
- [Beautiful Houses: Loft House by CAPD](https://sinergios.com/beautiful-houses-loft-house-by-capd/) - Beautiful Houses: Loft House by CAPD AoiroStudio Dec 03, 2016 In Japan, with all the architecture surrounding the different areas, it’s just fascinating that we’ll see the mixture of the ancient and modern age. We are featuring a house today that is located in the in the most southern part of Tokushima Prefecture, which is
- [Ryanair launches holidays with promise to keep being ‘bastards on cost’](https://sinergios.com/ryanair-launches-holidays-with-promise-to-keep-being-bastards-on-cost/) - Ryanair is launching a holiday service that it says will make it it “the Amazon of the travel industry”, providing its 119 million customers with flights, accommodation and transfer packages. However, the airline says the move will not affect its no-frills brand positioning, with CMO Kenny Jacobs promising it will still be a “bastard on
- [Carlsberg, Diageo, 2016 in review: 5 things that mattered this week](https://sinergios.com/carlsberg-diageo-2016-in-review-5-things-that-mattered-this-week/) - 2016 in review December has arrived, which only means one thing at Marketing Week HQ – it’s time to take a look back at the craziness that’s called 2016. To make things as easy as possible, we have firstly trawled through this year’s best campaigns – divided up into two helpful parts to peruse at
- [How brands are responding to the divisive politics of 2016](https://sinergios.com/how-brands-are-responding-to-the-divisive-politics-of-2016/) - What does your brand really stand for? It’s the soul-searching question that companies around the world are starting to ask themselves as the global political climate becomes ever more fraught and divided. Donald Trump’s victory in the US presidential election and the Brexit vote this summer have shattered the neoliberal consensus in the West, unleashing
- [Deal: Create amazing lettering with Art Text, 37% off](https://sinergios.com/deal-create-amazing-lettering-with-art-text-37-off/) - Lettering is all the rage at the moment. Creating expressive text, that goes beyond what you can do with a single font adds a creative touch to any project. But learning to craft high-end lettering takes years; what’s a designer, who doesn’t have years to spare, to do? Well, thanks to the Art Text app
- [Web Development Reading List #161: Restyling Form Elements, HTTP/2 HPACK, And The Empathy Vacuum](https://sinergios.com/web-development-reading-list-161-restyling-form-elements-http2-hpack-and-the-empathy-vacuum/) - Are you afraid of refactoring code? I love refactoring code. It’s nice to see a code base growing, but this also means that new quirks and suboptimal changes are introduced along the way. At some point, you might realize that there could be a huge opportunity in rewriting the code — to eliminate
- [British Gas tries to convince people to gift smart metres this Christmas](https://sinergios.com/british-gas-tries-to-convince-people-to-gift-smart-metres-this-christmas/) - British Gas has teamed up with sister brand Hive for the first time to launch a joint Christmas campaign in a bid to establish itself as the “first port of call” for the connected home. The ‘You’re Never Far from Home’ campaign, devised by creative agency CHI&Partners, launches across Facebook, YouTube and cinema from today
- [Poundland shouts about quality and price as it looks to ‘win’ post Brexit](https://sinergios.com/poundland-shouts-about-quality-and-price-as-it-looks-to-win-post-brexit/) - Poundland is airing its first ever national TV campaign, which shows surprised members of the public learning that Christmas items such as mince pies are actually from the discounter’s festive range. Running for the next three weeks, the ad, although clearly lower budget, has some similarities with the Lidl Surprises campaign in being a bid
- [Iceland slams ‘Christmas in November’ as it unveils a Geordie Santa](https://sinergios.com/iceland-slams-christmas-in-november-as-it-unveils-a-geordie-santa/) - Iceland is launching its headline Christmas ad, replacing brand advocate and Mysterious Girl singer Peter Andre with a chirpy, Geordie-accented Santa Claus. The 60-second spot, which retains Iceland’s ‘the Power of Frozen’ slogan and was created by independent agency Karmarama, features married couple Nick and Sarah Claus being greeted with a surprise Iceland Christmas food
- [Stack Notebook - Design](https://sinergios.com/stack-notebook-design/) - Stack Notebook - Design AoiroStudio Dec 01, 2016 With my own experience, I am starting to think that with time having a notebook is always useful for many cases and situations. Even though we all aware of the rise of technology and all the great and useful apps out there to ease up our process.
- [The Beauty of the Pure Black Icelandic Night Sky with the LG OLED TV](https://sinergios.com/the-beauty-of-the-pure-black-icelandic-night-sky-with-the-lg-oled-tv/) - The Beauty of the Pure Black Icelandic Night Sky with the LG OLED TV AoiroStudio Dec 01, 2016 Having experienced the famous Northern Lights in Iceland back in October, it’s crazy what you can capture nowadays and how those memories are kept within your collection for future viewing. The moment that you are actually there
- [Poor data is costing brands 6% of annual revenue](https://sinergios.com/poor-data-is-costing-brands-6-of-annual-revenue/) - Around 6% of annual revenue is being lost through poor quality data, according to new research by Royal Mail. Given the positive impact well-maintained contact data can have on campaign performance, it’s perhaps surprising that around 70% of the 300 companies surveyed admit to having incomplete or out-of-date customer data. And the problem is getting worse given this
- [Ford looks to ‘disrupt itself’ with focus on driverless cars and shuttle services](https://sinergios.com/ford-looks-to-disrupt-itself-with-focus-on-driverless-cars-and-shuttle-services/) - Ford is increasing its investment in electric and autonomous vehicles and plans to test and launch a city shuttle service in Europe, as it looks to offset disruption in the transport sector by tech giants. Autonomous vehicles will have contributed a total of £14.5 trillion to Europe’s GDP by 2015, according to a report commissioned
- [Ritson: Marriott faces one of the toughest jobs in branding](https://sinergios.com/ritson-marriott-faces-one-of-the-toughest-jobs-in-branding/) - A few months back, when Marriott International was given government approval to acquire Starwood Hotels and Resorts Worldwide, there was no question that this was the biggest deal in the history of the modern hotel business. Aside from the $13bn (£10bn) price tag, the acquisition turned Marriott into the largest hotel group in the world overnight
- [Why the Tube is an ad platform unlike any other](https://sinergios.com/why-the-tube-is-an-ad-platform-unlike-any-other/) - London Underground is a unique environment. Despite being the oldest underground railway system in the world, London’s historic transport infrastructure remains both iconic and innovative to this day. With nearly five million passenger journeys made daily on this bustling network, consumers interactions with advertising in this setting must also be viewed in a different way
- [2016 year in review: It’s been a bad year for…](https://sinergios.com/2016-year-in-review-its-been-a-bad-year-for/) - Media agencies Media agencies have been scrutinised like never before this year since the Association of National Advertisers (ANA) revealed highly controversial practices taking place within the US ad industry. A report by the ANA found evidence of a “fundamental disconnect” between advertisers and agencies, highlighting a far greater need for transparency as the prevalence of
- [Brush Lettering: It Only Gets Better After Practice (Part 2)](https://sinergios.com/brush-lettering-it-only-gets-better-after-practice-part-2/) - In the first part of this article, we discussed the resurgence of lettering, we defined the differences between lettering, calligraphy, and typeface design, and we also discussed pens, papers, and other supplies. In this second part, I will share with you how I got started, my journey, and will also share specific tips
- [Secret Marketer: Despite our obsession with tech we often make it look like we know nothing](https://sinergios.com/secret-marketer-despite-our-obsession-with-tech-we-often-make-it-look-like-we-know-nothing/) - One of best books about Hollywood is ‘Adventures in the Screen Trade’ in which the screenwriter William Goldman asserts that “nobody knows anything”. He was referring to the fact that despite their market research, gut instinct and experience, no one in Hollywood has any idea how well a film will do before its release. He gives
- [The ultimate guide to CMS, part 2](https://sinergios.com/the-ultimate-guide-to-cms-part-2/) - On Tuesday we presented the Ultimate Guide to CMS, Part 1; today, we’re going to complete the picture… Choosing a CMS OK, so you’ve got an idea of how many different kinds of CMS there are out there. Now you want to pick one. Or perhaps you’re building a client-facing site, and a internal wiki,
- [The Co-op focuses on its community work for Christmas ad](https://sinergios.com/the-co-op-focuses-on-its-community-work-for-christmas-ad/) - Co-op Food is focusing on real customers and its charitable community work for its Christmas marketing campaign. Its one-minute festive TV ad, created by Leo Burnett, focuses on real customers and how Christmas brings them together as a community. It ends on the question ‘what if our good times could help fund good times for
- [2016 year in review: It’s been a good year for…](https://sinergios.com/2016-year-in-review-its-been-a-good-year-for/) - On-demand services It seems convenience has become king, as brands move towards providing consumers with on-demand services at the click of a button. Uber expanded into food delivery with its UberEATS launch in June, allowing consumers to order food in a similar manner to hailing an Uber car. Deliveroo, perhaps worried about its new competitor, unveiled
- [Freebie: Christmas Advent Icon Set (25 Icons, AI, EPS, SVG, PNG, PDF)](https://sinergios.com/freebie-christmas-advent-icon-set-25-icons-ai-eps-svg-png-pdf/) - Are you ready for the countdown to Christmas? Today, we're merrily releasing a brand new Christmas Advent Icon Set, a set of 25 icons that are all available in AI, EPS, SVG, PNG and PDF formats. These icons were all designed and created by Manuela Langella and are free to be used in
- [UI Design: PayPal Concept Design](https://sinergios.com/ui-design-paypal-concept-design/) - UI Design: PayPal Concept Design abduzeedo Dec 01, 2016 PayPal seems to be one service that a lot of designers use for UI design or concept redesigns. I quite like that because it's a finance application. It's in a way not towards social/user generated content where it's all about style or beauty. It's about money,
- [Lloyds Banking Group on how it got diversity wrong](https://sinergios.com/lloyds-banking-group-on-how-it-got-diversity-wrong/) - Lloyds Banking Group says that despite its progress on implementing diversity in its marketing it still has “a long way to go” in order to be more representative of its customers. Speaking at the Marketing Academy partners bootcamp event today (30 November), the company’s head of culture and capability Antonia Bennett said that its marketing
- [Virgin Media wants to ‘simplify’ TV](https://sinergios.com/virgin-media-wants-to-simplify-tv/) - Virgin Media is revamping its TV offering with a range of new features and products, as it aims to simplify the entertainment experience and “bring people closer to the TV they love”. At a press launch today (30 November), Virgin Media showcased its V6 TV box, which it says is half the size but 10
- [Expedia: If it can’t be bought programmatically we tend not to do it](https://sinergios.com/expedia-if-it-cant-be-bought-programmatically-we-tend-not-to-do-it/) - 2016 has not been easy for the travel industry what with the UK’s decision to leave the EU, a spate of terrorist attacks and the surprise results of the US election. Yet this has not deterred travel brand Expedia, whose senior director of marketing, Andrew Cocker, says despite events over the last 12 months there
- [Disney insists there won’t be Star Wars fatigue as it ramps up marketing for Rogue One](https://sinergios.com/disney-insists-there-wont-be-star-wars-fatigue-as-it-ramps-up-marketing-for-rogue-one/) - Despite the latest Star Wars film, Star Wars: A Force Awakens, only being released last December, Disney’s UK CMO Anna Hill isn’t afraid the launch of yet another film will create fatigue. Rouge One: A Star Wars Story will be released on 14 December. It takes place before the original films but has been labelled
- [How to use breadcrumbs (the right way)](https://sinergios.com/how-to-use-breadcrumbs-the-right-way/) - Bread crumbs…they bring up associations with the fairy tale of Hansel and Gretel, where Hansel leaves bread crumbs to help him find his way home again. Although the association with bread crumbs is perhaps still stronger in the realm of Grimm stories, that’s gradually changing as breadcrumbs in navigation help web designers create a better
- [Free Download: Frontage Condensed Outline](https://sinergios.com/free-download-frontage-condensed-outline/) - Frontage Condensed is a layered type system inspired by eye-catching and colorful facade signage. Its main aspect is — like many typographic installations on storefronts — three dimensional. The narrow, generously spaced letterforms lend the typeface a bold and eminent voice. Frontage Condensed was designed by Juri Zaech and now you can download the outline style for
- [What Accenture and Karmarama’s deal means for marketers](https://sinergios.com/what-accenture-and-karmaramas-deal-means-for-marketers/) - Consulting giant Accenture’s acquisition of creative agency Karmarama will open up new opportunities for brands looking for a one-stop shop for all their marketing needs. The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever,
- [Christmas Wallpaper Calendars: December 2016](https://sinergios.com/christmas-wallpaper-calendars-december-2016/) - New month, new wallpapers! To get you in the right mood for December, designers and artists from across the globe got their ideas bubbling and created unique and inspiring Christmas wallpaper calendars to deck your desktop. This monthly wallpapers mission has been going on for eight years now, and we are very thankful
- [Enhancing Grid Design With GuideGuide, A Plugin For Photoshop And Illustrator](https://sinergios.com/enhancing-grid-design-with-guideguide-a-plugin-for-photoshop-and-illustrator/) - Almost five years ago, I had the honor of writing a post on Smashing Magazine about my Photoshop panel GuideGuide. Since then it has seen wild success as the most installed third-party Photoshop extension, an achievement I’m quite proud. In that time, I’ve added some powerful features and, most recently, expanded it to
- [2016 year in review: The best campaigns (part II)](https://sinergios.com/2016-year-in-review-the-best-campaigns-part-ii/) - Pret A Manger: Little Veggie Shop A lot of brands claim to listen to their customers but very few integrate these learnings in any concrete way. Pret A Manger, however, was keen to buck this trend. Following the results of an online poll asking the public whether it would back vegan stores, Pret turned one of
- [Typography: Scripts with Depth](https://sinergios.com/typography-scripts-with-depth/) - Typography: Scripts with Depth abduzeedo Nov 30, 2016 Scripts with Depth is a typography project shared by Katt Phatt and as the name suggests it is a set of beautiful 3D type with a super clever usage of depth. We are all used to seeing quotes and phrase with script lettering, it was quite trendy a couple
- [Apple Mirror - Touchscreen Mirror Functional Concept](https://sinergios.com/apple-mirror-touchscreen-mirror-functional-concept/) - Apple Mirror - Touchscreen Mirror Functional Concept AoiroStudio Nov 30, 2016 We love concepts and ideas over at Abduzeedo, we are even more intrigued when it’s actually functioning and live for the World to see. Let’s take a look at this amazing work from Rafael Dymek who has multiple roles as a Marketing guy, Designer
- [Retailers ‘acutely concerned’ as major purchases tank just before Christmas](https://sinergios.com/retailers-acutely-concerned-as-major-purchases-tank-just-before-christmas/) - Retail brands should be ‘acutely concerned’ after consumers suggested they would not be spending as much on big purchases this Christmas. GfK’s Consumer Confidence index shows that people’s propensity to make a big purchase fell by nine points to a score of just five in November. This is a sharp contrast to October when the
- [Double Exposure Neon Life Series](https://sinergios.com/double-exposure-neon-life-series/) - Double Exposure Neon Life Series AoiroStudio Nov 29, 2016 Nowadays, we all the tools that is available for our efforts to make more. We have a great variety of things we can do and even more you can create without even touching your computer or laptop. That’s even more impressive and crazy to know how
- [The Met - UI/UX](https://sinergios.com/the-met-uiux/) - The Met - UI/UX AoiroStudio Nov 29, 2016 We would like to share the work from Anton & Irene on what they have worked on their digital redesign for theMet which is the second largest museum in the World. Getting numbers like 33 million visitors last year is huge so the stakes are pretty to
- [Diageo on how it is adapting to changing night life habits](https://sinergios.com/diageo-on-how-it-is-adapting-to-changing-night-life-habits/) - Diageo is adapting to changes in how and where people consume alcohol, identifying “chameleon spaces” such as festivals and non-alcoholic options as potential areas for growth. Speaking at audience agency Protein’s 2016 drinks report briefing last night (28 November), the company’s head of culture and entertainment Leila Fataar said changes in night life “greatly affect”
- [Carlsberg aims to reverse declining sales with premium rebrand](https://sinergios.com/carlsberg-aims-to-reverse-declining-sales-with-premium-rebrand/) - He concludes: “This is absolutely about elevating Export but also wanting it to have a halo effect on the Carlsberg brand. Whatever form of Carlsberg they’re drinking, we want [consumers] to be aware of our heritage and history.” The post Carlsberg aims to reverse declining sales with premium rebrand appeared first on Marketing Week. Source:
- [How To Build A SpriteKit Game In Swift 3 (Part 1)](https://sinergios.com/how-to-build-a-spritekit-game-in-swift-3-part-1/) - Have you ever wondered what it takes to create a SpriteKit game from beginning to beta? Does developing a physics-based game seem daunting? Game-making has never been easier on iOS since the introduction of SpriteKit. In this three-part series, we will explore the basics of SpriteKit. We will touch on SKPhysics, collisions, texture
- [The ultimate guide to CMS, part 1](https://sinergios.com/the-ultimate-guide-to-cms-part-1/) - Gather ’round friends, and I’ll tell you a story that is pure fabrication on my part, and also probably how it happened: Once upon a time, around 1995 (as far as I can figure out from searching around the web), some poor guy who worked as the “webmaster” for some large company was putting nearly
- [2016 year in review: The best campaigns (part I)](https://sinergios.com/2016-year-in-review-the-best-campaigns-part-i/) - Virgin Media looked to shake up rivals BT Sport and Sky with a fan-focused sponsorship model designed to benefit supporters both home and away. As part of its shirt sponsorship of Southampton Football Club for the 2016/17 Premier League season, the multimedia giant subsidised the ticket price for every away fan travelling to St Mary’s
- [Photography: Urban Abstract by Michael-Bies](https://sinergios.com/photography-urban-abstract-by-michael-bies/) - Photography: Urban Abstract by Michael-Bies abduzeedo Nov 29, 2016 Photography has become one of my favorite hobbies. I am far from a pro, much more like a beginner/enthusiast. One of my favorite subjects is buildings and the geometric forms of big cities, with skyscrapers, textures and vanishing points. I am always looking for references and
- [FMCG brands move away from promotions in ‘complete change of direction’](https://sinergios.com/fmcg-brands-move-away-from-promotions-in-complete-change-of-direction/) - FMCG brands in the UK are increasingly shunning price promotions in favour of focusing on brand building through advertising, IRI data has suggested. The study, which looks into the use of promotions by FMCG manufacturers and retailers across Europe, highlights a drop in the proportion of volume sales of FMCG products that were sold on
- [The biggest challenges facing disruptive brands](https://sinergios.com/the-biggest-challenges-facing-disruptive-brands/) - Disruptive brands must balance their long-term goals and ambitions with short-term practicalities related to their day-to-day operations, according to senior executives working in a range of disruptive companies. The marketers, drawn from the 100 Disruptive Brands list compiled by Marketing Week in partnership with Salesforce, discuss some of their biggest challenges and how they tackle
- [Marketoonist on the enduring appeal of PowerPoint](https://sinergios.com/marketoonist-on-the-enduring-appeal-of-powerpoint/) - Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on the enduring appeal of PowerPoint appeared first on Marketing Week. Source: Marketing Week Marketoonist on the enduring appeal of PowerPoint
- [Sky on why, after TV, advertisers should look to the big screen not the mobile screen](https://sinergios.com/sky-on-why-after-tv-advertisers-should-look-to-the-big-screen-not-the-mobile-screen/) - The value of the highly engaged cinema audience for brands has long been argued but new research, released by Digital Cinema Media (DCM), puts figures behind those claims – setting out sectors that have the most to gain from increasing cinema’s share of media spend. Sky is one brand that benefits from the power of
- [The Perfect Office - Amplio Bamboo Amplifier, Samsung Curved Monitor and Office Ideas](https://sinergios.com/the-perfect-office-amplio-bamboo-amplifier-samsung-curved-monitor-and-office-ideas/) - The Perfect Office - Amplio Bamboo Amplifier, Samsung Curved Monitor and Office Ideas PauloGabriel Nov 28, 2016 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us. What equipment
- [Why Mozilla’s CMO treats marketing as a business within the business](https://sinergios.com/why-mozillas-cmo-treats-marketing-as-a-business-within-the-business/) - With the twin objectives of adding more engaged users to its Firefox web browser and managing a forthcoming brand refresh, the marketing team at not-for-profit internet company Mozilla, owner of the Firefox web browser, have adopted agile practices to scale for growth. Speaking to Marketing Week at Web Summit in Lisbon, Mozilla CMO Jascha Kaykas-Wolff explains why he
- [Essential design trends, December 2016](https://sinergios.com/essential-design-trends-december-2016/) - Do you ever find yourself noticing that a certain design element just keeps popping up? Even those tiny details that look somewhat insignificant can be indicators of design trends. That is particularly true with the elements in this month’s roundup. Each of these trends—white edges framing a web design, cinemagraphs and tiny loading animations—are seemingly
- [Photography: Colour Game](https://sinergios.com/photography-colour-game/) - Photography: Colour Game abduzeedo Nov 28, 2016 Colour Game is a photography project shared by Jovana Rikalo on her Behance profile. As the name suggest the use of color and the contrast of the bright yellow and the cold cyan create a beautiful backdrop for the main subject, a redhead woman. In addition there's a surreal feeling
- [Wallpaper of the Week - Winter Frost](https://sinergios.com/wallpaper-of-the-week-winter-frost/) - Wallpaper of the Week - Winter Frost AoiroStudio Nov 28, 2016 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll try
- [Weekly Roundup: Frankie's Holiday, Entire Island powered by Tesla and more](https://sinergios.com/weekly-roundup-frankies-holiday-entire-island-powered-by-tesla-and-more/) - Weekly Roundup: Frankie's Holiday, Entire Island powered by Tesla and more AoiroStudio Nov 27, 2016 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we'll mostly spend be ready to tackle a new week. Before you do, it's time for
- [Illustration for Google Mobile Day by Leo Natsume](https://sinergios.com/illustration-for-google-mobile-day-by-leo-natsume/) - Illustration for Google Mobile Day by Leo Natsume abduzeedo Nov 27, 2016 Google Mobile Day is an illustration and art direction project shared by Leo Natsume on his Behance profile. We have featured Leo's work quite often but he never stops delivering beautiful work. He is also from my hometown so that makes it even better. Jokes
- [Popular design news of the week: November 21, 2016 – November 27, 2016](https://sinergios.com/popular-design-news-of-the-week-november-21-2016-november-27-2016/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Comics of the week #367](https://sinergios.com/comics-of-the-week-367/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [Packaging Projects with Sweety & Co.](https://sinergios.com/packaging-projects-with-sweety-co/) - Packaging Projects with Sweety & Co. AoiroStudio Nov 25, 2016 I would like to share the work from Sweety anc Co who is studio based in Porto Alegre, Brazil. They strongly focus their work in branding, packaging and it’s amazing! At first glance, you’ll notice the colour palette is quite vibrant with fluo colours of
- [Growing up digital: How to protect kids online](https://sinergios.com/growing-up-digital-how-to-protect-kids-online/) - Children face many online dangers – including pornography, sexual grooming and trolls – and the threat is growing thanks to their evolving digital behaviour. They are spending more time online, tablet and smartphone ownership is on the rise, and kids’ digital capabilities are outpacing those of parents and carers, who often feel ill-equipped to advise.
- [Digital transformation is about more than new technology](https://sinergios.com/digital-transformation-is-about-more-than-new-technology/) - Marketers at Argos, Microsoft and Citi Bank have urged brands to acknowledge that people now work for purpose, not just money, which they will need to recognise if they want to undergo a successful digital transformation. Speaking at The Global Academy of Digital Marketing’s Digital Transformation event yesterday (24 November), Roman Rock, product owner at Argos said having been part of
- [Deal: 52% off Professional, Product Screenshots App, Smartmockups](https://sinergios.com/deal-52-off-professional-product-screenshots-app-smartmockups/) - Need a product screenshot fast? Now you can whip one up faster than it takes Photoshop to warm-up, with the awesome Smartmockup App. Available for MacOS, Windows, and Linux, this simple tool enables you to preview your artwork in 300+ mockups and then export. So we’re delighted that our sister-site MightyDeals.com has arranged an amazing
- [Matching corporate marketers to startup businesses](https://sinergios.com/matching-corporate-marketers-to-startup-businesses/) - Recruitment is one of the biggest headaches facing small businesses. Emerging brands depend on finding the right marketing talent to propel them forward, but often this is a tricky task for firms with limited resources. Bringing in marketers that have experience working for large corporations can be a vital way of hiring ready-made skills, but
- [P&G, John Lewis & Lidl: 5 things that mattered this week](https://sinergios.com/pg-john-lewis-lidl-5-things-that-mattered-this-week/) - Lidl lets customers vote on Christmas prices Lidl unveiled an ‘industry first’ social media initiative that allows customers to crowdsource the prices of select Christmas products. The Twitter-based strategy means the more customers tweet about a featured Lidl product, the lower its final price will be. The Lidl ‘Social Price Drop’ (a concept created by
- [Industry looks to ban sexual portrayal of under-18s in ads](https://sinergios.com/industry-looks-to-ban-sexual-portrayal-of-under-18s-in-ads/) - The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are launching a consultation in a bid to ban the sexual portrayal of under-18s in advertising. The social responsibility rules already allow the ASA to uphold complaints about such sexual portrayal but they do not automatically prohibit it. “Without a specific
- [Watch Dogs 2 - Art/Game Direction](https://sinergios.com/watch-dogs-2-artgame-direction/) - Watch Dogs 2 - Art/Game Direction AoiroStudio Nov 25, 2016 With the craziness from today’s Black Friday (Happy Friday!) and the email spam! While some of you including myself have been surfing the deals, I decided to take a little break and shared this project from the folks over Ubisoft about the game: Watch Dogs
- [3D Exotic Cars - CGI Renders](https://sinergios.com/3d-exotic-cars-cgi-renders/) - 3D Exotic Cars - CGI Renders AoiroStudio Nov 25, 2016 It’s always impressive that somehow you’ll look at a photograph and you’re not even sure if it’s real or not. I am especially talking about car photographs, we understand that is a tremendous amount of work to just finding the location, getting the equipment, getting
- [Web Development Reading List #160: Real Stories About HTTP/2, Cascading Style Sheets, And Code Of Shame](https://sinergios.com/web-development-reading-list-160-real-stories-about-http2-cascading-style-sheets-and-code-of-shame/) - We have great new technology available to enhance our websites. But while theoretical articles explain well what the technologies do, we often struggle to find real use cases or details on how things worked out in actual projects. This week I stumbled across a couple of great posts that share exactly these precious
- [Five of the best anti-Black Friday campaigns](https://sinergios.com/five-of-the-best-anti-black-friday-campaigns/) - Lush Taking a stand against global government-backed internet shutdowns, the cosmetics retailer will launch its #KeepItOn campaign this Black Friday. A collaboration with digital rights organisation Keep It On, the campaign will run on Lush.com and in 40 countries across the world where Lush staff will talk up the political strategy. There will also be
- [Demand for global beers hits ‘critical point’ for San Miguel](https://sinergios.com/demand-for-global-beers-hits-critical-point-for-san-miguel/) - San Miguel is looking to profit from British consumers’ growing interest in global beers as sales volumes edge towards the category’s “elite” brands. The Spanish beer’s senior brand manager Dharmesh Rana tells Marketing Week the increased sales have placed the brand at a “critical point”. “In the next couple of weeks we will join an
- [Social is the go-to channel for product launches](https://sinergios.com/social-is-the-go-to-channel-for-product-launches/) - Social media is overtaking television, promotions and email campaigns as the medium of choice for product launch marketing. Seventy-four per cent of brand marketers prioritise social media, ahead of sales promotions (55%), email (53%), press (39%), PR coverage (39%) and television advertising (36%), according to research by agency Five by Five. Of the 730 senior marketers
- [Brush Lettering: It Only Gets Better After Practice (Part 1)](https://sinergios.com/brush-lettering-it-only-gets-better-after-practice-part-1/) - The resurgence of hand lettering, calligraphy, signage, penmanship, or really anything that is graphic and handmade is increasingly difficult to ignore. Along with letters drawn in any of the categories just mentioned, drawing, sketching, sketchnoting, and any hybrid style (combinations of the above) have also been gaining attention among designers, illustrators, and other
- [Suggested reading November 2016: A digest of new marketing literature](https://sinergios.com/suggested-reading-november-2016-a-digest-of-new-marketing-literature/) - ‘The analytical marketer: How to transform your marketing organisation’ Adele Sweetwood, Harvard Business Review Press Aimed at marketing directors and CMOs, this book looks at how marketers can nurture an analytical culture by realigning their siloed departmental structure to foster closer relationships between marketers and their colleagues in sales, finance and IT. Sweetwood advises marketers
- [Meet the challenger brands taking on the soft drink giants](https://sinergios.com/meet-the-challenger-brands-taking-on-the-soft-drink-giants/) - Soft drink brands have not had the easiest of years. In March, then Chancellor George Osborne announced plans to introduce a sugar tax, which will put a levy on all sugary drinks by the end of 2018. Mintel figures also show that 32% of soft drink consumers say sugar concerns have prompted them to limit their
- [How to delight your users with subtle animation](https://sinergios.com/how-to-delight-your-users-with-subtle-animation/) - Happy Thanksgiving to all our American readers! Animation is nothing new in digital interfaces. They have had an interesting history of rising, falling and now rising again in popularity. Subtle animations add personality and empathy into an otherwise dull interface. They make experiences fun, delightful and memorable. Animation in web design has been around for
- [Planet Unknown - Short Film](https://sinergios.com/planet-unknown-short-film/) - Planet Unknown - Short Film AoiroStudio Nov 24, 2016 First of all, we would like to wish Happy Thanksgiving to everyone that does celebrate today and will do for the next few days. Through all the eating sessions and resting between, we would like to share this stunning short film on Abduzeedo. The movie is
- [Tanya Joseph: In the era of Trump, think more about women](https://sinergios.com/tanya-joseph-in-the-era-of-trump-think-more-about-women/) - This has been a tough month to be a woman. The election of Donald Trump, while not completely unexpected, has nevertheless been destabilising. Here is a man whose contempt for women is so blindingly obvious, a man under whose presidency women’s rights in America will be diminished, actually winning the votes of women. It is
- [Business Card Inspiration](https://sinergios.com/business-card-inspiration/) - Business Card Inspiration AoiroStudio Nov 24, 2016 In my opinion, with all the tech and gadgets that is available to us. I still feel that giving away your business card (after a first client meeting, interview and etc) is part of a good form of communication to explicitly define an impression of yourself on a
- [WeTransfer reveals new brand identify and UI](https://sinergios.com/wetransfer-reveals-new-brand-identify-and-ui/) - WeTransfer is one of the mostly widely admired start-ups of the last decade. In many ways it embodies what we tell our clients to aspire to: a simple idea, solving a common problem, well executed. What really makes WeTransfer standout is the high-value it places on design; since its launch in 2009, WeTransfer has used
- [Introducing Craft Sync for Photoshop by Invision](https://sinergios.com/introducing-craft-sync-for-photoshop-by-invision/) - Introducing Craft Sync for Photoshop by Invision AoiroStudio Nov 23, 2016 Earlier this month we shared the latest and greatest from the folks over Invision, the latest from Craft that is now available for Photoshop on Mac and Windows users. And they called it: Sync. What is it? It’s their latest on improving on workflow
- [Don’t approach content marketing like ‘advertising’s new clothes’ says Coca-Cola](https://sinergios.com/dont-approach-content-marketing-like-advertisings-new-clothes-says-coca-cola/) - What challenges lie in measuring content and analysing its success? When discussing the KPIs of a content marketing strategy in the early stages, there are typically three challenges many organisations face. First, spending an inordinate amount of time and money looking for a ‘silver bullet’ solution in the form of a very sophisticated content publishing
- [Secret Marketer: Big data won’t do your job for you](https://sinergios.com/secret-marketer-big-data-wont-do-your-job-for-you/) - The two scariest words in the marketing lexicon are not ‘you’re fired’. They are in fact ‘big data’. Why? Because nobody really has a clue what it means or entails. It sounds like one of those things that is going to be good. And, like any buzzword, it has spawned its own clichés: ‘data is
- [Does Conversation Hurt Or Help The Chatbot UX?](https://sinergios.com/does-conversation-hurt-or-help-the-chatbot-ux/) - Chatbot fever has infected Silicon Valley. The leaders of virtually every tech giant — including Facebook, Google, Amazon and Apple — proclaim chatbots as the new websites, and messaging platforms as the new browsers. "You should message a business just the way you would message a friend," declared Mark Zuckerberg when he launched
- [UK economic growth set to slow due to Brexit](https://sinergios.com/uk-economic-growth-set-to-slow-due-to-brexit/) - The Government has admitted that economic growth is likely to be much slower than previously forecast after the UK voted to leave the European Union. Chancellor Philip Hammond, giving his first Autumn Statement, said the Office for Budget Responsibility (OBR) now predicts the economy will grow by 1.4% in 2017, down from the 2.2% it
- [Is Microsoft ‘cool enough’ to take on Apple?](https://sinergios.com/is-microsoft-cool-enough-to-take-on-apple/) - Microsoft believes perceptions of the brand have changed, with consumers now seeing it as “cool”, thanks to product innovations, such as the Surface Pro 4 tablet, Surface Pro Studio desktop and Hololens virtual reality technology. With this in mind, Microsoft is focusing on execution rather than product launches this Christmas, targeting a millennial audience with
- [4 fresh alternatives to the hamburger menu](https://sinergios.com/4-fresh-alternatives-to-the-hamburger-menu/) - Some say web design has become boring. Current trends and high-end techniques establish the rules for the creatives, playing a low-down trick on the community. Everyone wants to be in the mainstream, and release products that go viral; it means that a million interfaces are likely to have the same features. Of course, content can
- [Why Black Friday is now a vital part of Christmas for UK retailers](https://sinergios.com/why-black-friday-is-now-a-vital-part-of-christmas-for-uk-retailers/) - When Black Friday properly debuted on these shores back in 2013, it was remembered primarily for photographs of people getting into punch ups over limited stocks of cheap TVs. Asda, the retail brand most associated with these unsavoury scenes, even made the decision to pull out of Black Friday last year as it cited “shopper
- [Programme - Portfolio Inspiration](https://sinergios.com/programme-portfolio-inspiration/) - Programme - Portfolio Inspiration AoiroStudio Nov 23, 2016 Around this time of year with the celebrations, festivities and many many eats! We will also at the time of the year where we’ll get to enjoy some time off. As a designer, time off also means that we might have to rethink our portfolio, brand and
- [Underground Symmetry - Photography](https://sinergios.com/underground-symmetry-photography/) - Underground Symmetry - Photography AoiroStudio Nov 23, 2016 With the practice of photography, you become entirely more aware of your surroundings. You would appreciate the emptiness of a certain locations and chasing that perspective especially in crowded places. For my case, I’ve had a long interest in underground system and It’s quite interesting to think
- [Heinz ad banned for encouraging ‘unsafe’ behaviour among children](https://sinergios.com/heinz-ad-banned-for-encouraging-unsafe-behaviour-among-children/) - A Heinz ad featuring children, teenagers and adults using using tins of baked beans to drum out the rhythm of a song has been banned by the ASA for encouraging unsafe behaviour. The ‘Can Song’ ad shows people singing along to a song while using a baked beans can as an instrument. Towards the end
- [Mujjo Limited Edition Wooden Case](https://sinergios.com/mujjo-limited-edition-wooden-case/) - Mujjo Limited Edition Wooden Case AoiroStudio Nov 22, 2016 As you may have heard, we are celebrating something special on Abduzeedo, before we get to that we would like to share our congratulations to Mujjo for their 5th Anniversary. What is Mujjo? It’s a brand that has been crafting leather goods from premium quality materials.
- [Mark Ritson: For Facebook’s mistakes, no-one else would be forgiven](https://sinergios.com/mark-ritson-for-facebooks-mistakes-no-one-else-would-be-forgiven/) - A lot of people ask: “Mark, how long have you been married?” That’s a tricky question for me because I work at Facebook (disclaimer: not really). So rather than come out with a single comparable metric like – oh I don’t know – years of marriage, I prefer to approach the answer differently. Usually I
- [Mark Ritson: Facebook should hang its head in shame for measurement errors](https://sinergios.com/mark-ritson-facebook-should-hang-its-head-in-shame-for-measurement-errors/) - A lot of people ask: “Mark, how long have you been married?” That’s a tricky question for me because I work at Facebook (disclaimer: not really). So rather than come out with a single comparable metric like – oh I don’t know – years of marriage, I prefer to approach the answer differently. Usually I
- [Just Eat focuses on tech and social good to stay ahead of disruptors](https://sinergios.com/just-eat-focuses-on-tech-and-social-good-to-stay-ahead-of-disruptors/) - Just Eat is placing a bigger focus on new technology such as virtual reality (VR), artificial intelligence (AI) and robotics to ensure it stays ahead of the curve, as new players enter the increasingly competitive takeaway sector. The online food delivery brand hosted an event today (22 November) to showcase some of the technology it
- [Moving images beyond stereotypes](https://sinergios.com/moving-images-beyond-stereotypes/) - Marketers are familiar with stock images of ‘the average family’ – nearly always white and heterosexual. But many are moving away from these stereotypes in an effort to avoid discrimination and better reflect society. Brands are increasingly realising the need to use images that are racially diverse, show same-sex couples and are moving away from using
- [The Wireframe Perfectionist’s Guide](https://sinergios.com/the-wireframe-perfectionists-guide/) - When I was a developer, I often had a hundred questions when building websites from wireframes that I had received. Some of those questions were, "How will this design scale when I shrink the browser window?" and, "What happens when this shape is filled out incorrectly?" and even, "What are the options in
- [5 ways to identify quality stock images](https://sinergios.com/5-ways-to-identify-quality-stock-images/) - In association with iStock by Getty Images. A good stock image is like a good design: you want it to be powerful, persuasive, and memorable; without drawing attention to itself. It can seem like a difficult balance to achieve, but a little effort on your part will reap rewards. Stock images are used for a
- [John Lewis winning Christmas ad battle as ‘big four’ struggle](https://sinergios.com/john-lewis-winning-christmas-ad-battle-as-big-four-struggle/) - John Lewis is way ahead in the Christmas ad battle this year as its popular TV ad featuring Buster the Boxer (above) and buzz on social media translates to high consumer engagement. Thanks to the Buster the Boxer campaign, John Lewis has clocked up an impressive 203,199 mentions across social media since 4 November, according
- [Tesco boss says being a marketer gives him an ‘edge’](https://sinergios.com/tesco-boss-says-being-a-marketer-gives-him-an-edge/) - Tesco boss Dave Lewis (pictured) says his past as a marketer has resulted in the supermarket’s turnaround strategy having “some edge to it”. Lewis had a 27-year career at Unilever, working on popular advertising campaigns such as ‘Real Beauty’ for Dove. When he took over Tesco in September 2014, some analysts questioned its long-term future.
- [Russell Parsons: Prepare yourself for zero-bullshit pitching](https://sinergios.com/russell-parsons-prepare-yourself-for-zero-bullshit-pitching/) - One of the key developments of 2016 is Unilever’s introduction of zero-based budgeting. The budgeting approach is nothing new but the fact the FMCG giant decided it was the cost management method of choice made the move very notable as an indication of which way the economic wind is blowing. READ MORE: Unilever defends zero-based budgeting
- [LABB – Loopless and Buckleless Band](https://sinergios.com/labb-loopless-and-buckleless-band/) - LABB – Loopless and Buckleless Band AoiroStudio Nov 22, 2016 With the technology capacity these days, it’s just amazing the things people can make and create. Some of them are reinventing the wheel of really simple things but somehow can enhance your daily life. We are taking a look at the work from Layer, a
- [Christmas 2016: Marketing Week’s best (and worst) campaigns](https://sinergios.com/christmas-2016-marketing-weeks-best-and-worst-campaigns/) - I hate this ad: it’s far too long, the song is annoyingly repetitive and I think James Corden really does believe that the greatest gift you could ever give is him. But like Gio Compario for GoCompare, it sticks in the mind and from what I can tell the investment in prime media is huge,
- [Tinker Watches - Minimal Design](https://sinergios.com/tinker-watches-minimal-design/) - Tinker Watches - Minimal Design AoiroStudio Nov 21, 2016 With this week’s thanksgiving celebration and the holidays in almost a month, we are starting to get into the jingle season and it’s a lot of fun. That time of the year is all about giving back whenever it’s for your partner, sibling or a friend.
- [The big debate: Should clients pay agencies to pitch?](https://sinergios.com/the-big-debate-should-clients-pay-agencies-to-pitch/) - To pay or not to pay. That is the question. Or at least, that was the question posed by Marketing Week columnist Mark Ritson earlier this month when he asked whether clients should pay agencies to pitch for marketing services. Ritson says this “old chestnut” of an issue has become relevant again with the growth
- [Is the future of virtual reality mixed?](https://sinergios.com/is-the-future-of-virtual-reality-mixed/) - 2016 was supposed to be a big year for virtual reality (VR), with brands including Facebook, Jaguar and TUI incorporating the technology into their business plans. However, experts now believe mixed reality should be the focus for 2017, as it offers businesses a storytelling experience without completely disengaging from its customer. Statista, a statistics and
- [Instagram takes on Snapchat again with live video and disappearing photos](https://sinergios.com/instagram-takes-on-snapchat-again-with-live-video-and-disappearing-photos/) - Instagram is aiming to make the site more “flexible” and “fun” as it unveils new features that once again seem to copy rival Snapchat. The first update brings live video to Instagram for the first time. It enables users and brands to broadcast live through its ‘Stories’ feature, with the videos disappearing once the user
- [Opéra Saint-Étienne 2016 - Brand Design](https://sinergios.com/opera-saint-etienne-2016-brand-design/) - Opéra Saint-Étienne 2016 - Brand Design abduzeedo Nov 21, 2016 Opéra Saint-Étienne 2016 is a brand design project created and shared by Graphéine. There's just a lot to love about the original work done in 2015, and this project is a testament of the quality of the brand conceived - it scaled amazingly well to present a
- [4 compelling reasons you should embrace VR](https://sinergios.com/4-compelling-reasons-you-should-embrace-vr/) - While none of us can predict the future, every designer should be thinking about it. All indications point to the next wave of devices that aren’t sitting on the tops of desks. They are wearable, and have canvas sizes that are vastly different than what you’ve been designing for. But should you really care if
- [The Perfect Office - Presli Backpack, Lean on Desk, Sony Alpha a6500 Camera and Office Ideas](https://sinergios.com/the-perfect-office-presli-backpack-lean-on-desk-sony-alpha-a6500-camera-and-office-ideas/) - The Perfect Office - Presli Backpack, Lean on Desk, Sony Alpha a6500 Camera and Office Ideas PauloGabriel Nov 21, 2016 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help
- [Finding the best measure of success for content marketing](https://sinergios.com/finding-the-best-measure-of-success-for-content-marketing/) - The CMA report says action (44%) and interaction (41%) are seen as the most important short-term measures to gauge the effectiveness of content marketing, 45% of respondents cited views as the least important and 68% believe marketers should seek to measure emotional engagement. The CMA findings are backed up by exclusive research shown to Marketing
- [P&G on how it cut agencies by almost 50% to optimise its marketing spend](https://sinergios.com/pg-on-how-it-cut-agencies-by-almost-50-to-optimise-its-marketing-spend/) - Procter & Gamble (P&G) has reduced the number of PR and advertising agencies it works with by roughly 50%, as it looks to make further efficiencies around its promotional spending. The FMCG giant has been on a mission to become “simpler and more focused” over the last decade. In just over two years, it has
- [CSS Inheritance, The Cascade And Global Scope: Your New Old Worst Best Friends](https://sinergios.com/css-inheritance-the-cascade-and-global-scope-your-new-old-worst-best-friends/) - I'm big on modular design. I've long been sold on dividing websites into components, not pages, and amalgamating those components dynamically into interfaces. Flexibility, efficiency and maintainability abound. But I don't want my design to look like it's made out of unrelated things. I'm making an interface, not a surrealist photomontage. As luck
- [Top stats on why mail is an effective marketing tool](https://sinergios.com/top-stats-on-why-mail-is-an-effective-marketing-tool/) - Key reasons for adding mail to the mix Why mail can appeal to all life stages Click here to view the full infographic or download it as a pdf. Emotional impact of mail Commercial benefits of mail Click here to view the full infographic or download it as a pdf. Find more intelligence on the
- [Music Playlists To Fuel Your Coding And Design Sessions](https://sinergios.com/music-playlists-to-fuel-your-coding-and-design-sessions/) - Some like it loud, others need some steady beats to stay focused, others calm tunes. A while ago we asked on Twitter and Facebook what music the web community is listening to when coding and designing. The answers were as diverse as the community itself and certainly too good to live an existence
- [Wallpaper of the Week - Somewhere on Pacific Highway 1](https://sinergios.com/wallpaper-of-the-week-somewhere-on-pacific-highway-1/) - Wallpaper of the Week - Somewhere on Pacific Highway 1 AoiroStudio Nov 21, 2016 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula. Let
- [Lidl lets customers vote on Christmas prices in social media ‘first’](https://sinergios.com/lidl-lets-customers-vote-on-christmas-prices-in-social-media-first/) - Launching today (21 November), Lidl will begin crowdsourcing the prices of select Christmas products in what it is calling an industry first. The Twitter-based strategy means the more a customers tweets about a featured Lidl product the lower its final price will become. The Lidl ‘Social Price Drop’ will start with Christmas lobster, which has
- [McDonald’s uses a vintage doll for its Christmas ad](https://sinergios.com/mcdonalds-uses-a-vintage-doll-for-its-christmas-ad/) - McDonald’s headline Christmas TV ad, created by Leo Burnett, features a vintage doll called Juilette, who comes to life after being left on a shelf and missing out on becoming a kid’s festive toy. The red-haired doll – who Marketing Week is told is no relation to Chucky – glances at a McDonald’s restaurant opposite
- [Weekly Roundup: Apple Mirror, "Predict your Future" tool and more](https://sinergios.com/weekly-roundup-apple-mirror-predict-your-future-tool-and-more/) - Weekly Roundup: Apple Mirror, "Predict your Future" tool and more AoiroStudio Nov 20, 2016 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we'll mostly spend be ready to tackle a new week. Before you do, it's time for the
- [Popular design news of the week: November 14, 2016 – November 20, 2016](https://sinergios.com/popular-design-news-of-the-week-november-14-2016-november-20-2016/) - Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,
- [Comics of the week #366](https://sinergios.com/comics-of-the-week-366/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [Vodafone Soundbox - Branding & UI/UX](https://sinergios.com/vodafone-soundbox-branding-uiux/) - Vodafone Soundbox - Branding & UI/UX AoiroStudio Nov 18, 2016 We are taking a look at a case study of a rebrand for Vodafone Soundbox and we have to be clear that the goal target audience are for people from the range of 16-24 years old. Why am I saying that is because it’s always
- [Contemporary Architecture among Old Oaks in Carmel Valley](https://sinergios.com/contemporary-architecture-among-old-oaks-in-carmel-valley/) - Contemporary Architecture among Old Oaks in Carmel Valley GisMullr Nov 18, 2016 Today we will show you a very elegant and contemporary home in Carmel Valley, California, a project by Sagan Piechota Architecture. The architects used materials such as concrete, weathered steel, and natural cedar to mirror the site's natural textures and color palettes. The
- [Affinity Designer for Windows released](https://sinergios.com/affinity-designer-for-windows-released/) - I’ve actually been using the beta versions of both Affinity Designer and Affinity Photo for a little while now, in my daily work. Given their beta status, I haven’t gone so far as to design whole websites with these apps or anything of the sort, but I used them for small, quick tasks just to
- [Facebook, Sainsbury’s and Tesco: 5 things that mattered this week](https://sinergios.com/facebook-sainsburys-and-tesco-5-things-that-mattered-this-week/) - Lidl and Sainsbury’s launch two very different Christmas campaigns Two of this year’s most anticipated Christmas campaigns launched this week, with Lidl and Sainsbury’s revealing two very different ads. The discounter has opted for a continuation of its Lidl Surprises campaign, with the TV ad showcasing the care its free range turkeys receive in a
- [Why marketers stopped pulling on heartstrings this Christmas](https://sinergios.com/why-marketers-stopped-pulling-on-heartstrings-this-christmas/) - Let’s face facts, you were firmly clutching that packet of Kleenex in anticipation of the John Lewis Christmas ad just like everybody else. But then something strange happened. A dog jumped joyously on a trampoline. The regular set up of tears, followed by an existential crisis over cold turkey, all but gone and replaced by
- [Heineken goes direct-to-customers with launch of Brew House brand](https://sinergios.com/heineken-goes-direct-to-customers-with-launch-of-brew-house-brand/) - Heineken is partnering with Deliveroo in a move that marks the first time an alcohol brand has offered a direct-to-consumer retail route. The deal between the two will see Heineken launch a new brand – Brew House – through which consumers can order beer and cider made by Heineken via the Deliveroo app. It will initially
- [15 warning signs you might be a designer](https://sinergios.com/15-warning-signs-you-might-be-a-designer/) - Do you ever fall into one of those designer “stereotypes?” Admit it, maybe you wear a lot of black, or maybe you have unfriended someone for using Comic Sans. Even from afar, there are a few things that set designers apart from the rest of the crowd. How many of these fifteen signs can you
- [Web Development Reading List #159: Code Splitting, A New Bundler, And Blake2x](https://sinergios.com/web-development-reading-list-159-code-splitting-a-new-bundler-and-blake2x/) - As developers, are we paid to write code? This challenging question raises concerns about product quality, code quality, and our purpose as developers in a world of coded applications. You’ll find an interesting post that dives deeper into the matter in the “Work & Life” section of our reading list this week. But
- [Advertisers must become ‘militant’ over digital metrics](https://sinergios.com/advertisers-must-become-militant-over-digital-metrics/) - Advertisers should start demanding more of Facebook and Google when it comes to the metrics they offer, according to a number of marketers. Facebook has come in for criticism after it found more errors in the way it measures some digital metrics. In August, it admitted it had overstated video views by as much as
- [Freebie: Thanksgiving Icon Set (15 Icons, PNG, PSD, AI, SVG)](https://sinergios.com/freebie-thanksgiving-icon-set-15-icons-png-psd-ai-svg/) - With Thanksgiving coming up next week, have you already thought about ways how to spend your days before the holiday? Well, you could send simple "Thank You" emails to your past clients, perhaps design something free for somebody, or take some time to improve your website. To those of you who celebrate Thanksgiving,
- [Valaire - Set Design Case Study](https://sinergios.com/valaire-set-design-case-study/) - Valaire - Set Design Case Study AoiroStudio Nov 18, 2016 Let’s change the gear a little on Abduzeedo, how about some set inspiration? That’s a very rare term used on the blog, what is it? Also known as scenic design, an actually term would be stage design for many purposes either is for a theatrical
- [Bad Neon - Poster Series](https://sinergios.com/bad-neon-poster-series/) - Bad Neon - Poster Series AoiroStudio Nov 18, 2016 This poster series has a lot of great elements that we love on Abduzeedo, first of all we’ve always been fan of everything related with the word: neon. Posters always have been one of our first love of design way before everything went digital with UI,
- [Chromatic - Photo Series](https://sinergios.com/chromatic-photo-series/) - Chromatic - Photo Series AoiroStudio Nov 18, 2016 As of late we’ve been pretty into architecture photography on Abduzeedo but there is all kind of photography out there. Sometimes you don’t always need that gorgeous scenery or landscape to make an interesting photo series. Let’s look at the work of Shane Griffin who is an
- [SmashingConf San Francisco 2017: Somethin’ Is Cookin’ In The Kitchen!](https://sinergios.com/smashingconf-san-francisco-2017-somethin-is-cookin-in-the-kitchen/) - Imagine a cloudy, rainy November evening. After a long day, you walk home along the streets, following the dimmed street lamps. Everybody seems to be busy, rushing somewhere, crossing paths with strangers and lonely stores. It's dark and cold outside, and it's difficult to see things through, so you decide to take a
- [McDonald’s channels Uber to keep pace with customer expectations](https://sinergios.com/mcdonalds-channels-uber-to-keep-pace-with-customer-expectations/) - McDonald’s operates in a world of “escalating expectations” according to global chief marketing officer Silvia Lagnado, so it must evolve keep up with brands like Uber, Netflix and Airbnb. “Convenience and value are incredibly important to the McDonald’s brand but the benchmark has changed. Disruptors have completely changed the sense of value and convenience you
- [What next for Pokémon Go?](https://sinergios.com/what-next-for-pokemon-go/) - Pokémon Go was the surprise hit of the summer. At its peak, thousands of people could be found wandering the streets of London or New York hunting for the elusive characters to add to their army and battle rivals. The app acheived 500 milliong downloads globally in the first two months after its launch in
- [Tesco will not recruit from within to fill top marketing role](https://sinergios.com/tesco-will-not-recruit-from-within-to-fill-top-marketing-role/) - The post Tesco will not recruit from within to fill top marketing role appeared first on Marketing Week. Source: Marketing Week Tesco will not recruit from within to fill top marketing role
- [Aviva CEO Mark Wilson: ‘There is not a lot of real marketing happening in the UK’](https://sinergios.com/aviva-ceo-mark-wilson-there-is-not-a-lot-of-real-marketing-happening-in-the-uk/) - Marketers have become over-complicated in their execution and forgotten the fundamentals of what marketing should be, according to Mark Wilson, CEO of insurance provider Aviva. Talking this morning (17 November) at The Marketing Society’s annual conference, he said: “I could stand here today and say the marketing garden is rosy but I don’t think that is
- [12 JavaScript libraries to watch in 2017](https://sinergios.com/12-javascript-libraries-to-watch-in-2017/) - With hundreds of free JS libraries out there it’s tough to know where to put your energy. Some end up discarded or forked into new projects, while others grow rapidly and achieve widespread adoption. Most developers already know the big names like jQuery and React. But in this post I’d like to introduce twelve alternative
- [Not An Imposter: Fighting Front-End Fatigue](https://sinergios.com/not-an-imposter-fighting-front-end-fatigue/) - I recently spoke with a back-end developer friend about how many hours I spend coding or learning about code outside of work. He showed me a passage from an Uncle Bob book, "Clean Code", which compares the hours musicians spend with their instruments in preparation for a concert to developers rehearsing code to
- [Can Instagram become a shopping site?](https://sinergios.com/can-instagram-become-a-shopping-site/) - Instagram wants to help you shop, that much is clear from a number of its latest updates. Last year, it launched a ‘shop now’ button on the site so retailers could send their followers to a page within the app where they could buy. Then earlier this month, it introduced a feature that lets brands
- [Facebook admits more measurement errors](https://sinergios.com/facebook-admits-more-measurement-errors/) - Facebook has admitted it has discovered a number of errors in the way it measures audiences across a range of its products and has unveiled a raft of updates aimed at improving how it measures audience as it looks to offer advertisers and their agencies “clarity and confidence”. The discovery comes after Facebook said earlier
- [Berlin Interiors - Architecture Photography](https://sinergios.com/berlin-interiors-architecture-photography/) - Berlin Interiors - Architecture Photography abduzeedo Nov 17, 2016 Berlin Interiors is a photography project shared by Thibaud Poirier and by the title you have an idea what it is about. The only difference is that Thibaud captured some insanely beautiful photos of interiors in Berlin that look like 3D renders. I am a fan
- [Rendered by Adobe - UI/UX](https://sinergios.com/rendered-by-adobe-uiux/) - Rendered by Adobe - UI/UX AoiroStudio Nov 16, 2016 We have featured the work from Serge Vasil who is a Senior Designer and Art Director currently based in San Francisco, California. He recently got to work with Adobe on making a fictitious digital arts exhibition by using Adobe Photoshop and Dreamweaver on making the branding
- [Ebay wants to be ‘all over TV like a rash’ as it looks to rebuild the brand](https://sinergios.com/ebay-wants-to-be-all-over-tv-like-a-rash-as-it-looks-to-rebuild-the-brand/) - While some might perceive eBay purely as that place to get rid of old Pokemon cards and CDs, it wishes you didn’t. With 80% of UK sales now coming through new items – globally, ‘new’ accounts for one billion items – eBay wants to focus on top-of-the-funnel consideration. Essentially, it wants British consumers to see
- [Digital Transformation](https://sinergios.com/digital-transformation/) - Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Digital Transformation appeared first on Marketing Week. Source: Marketing Week Digital Transformation
- [Marketing Week editor Russell Parsons named New Editor of the Year at BSME awards](https://sinergios.com/marketing-week-editor-russell-parsons-named-new-editor-of-the-year-at-bsme-awards/) - weekly, fortnightly or more frequent magazines alongside Catrin Griffiths, editor of Marketing Week’s sister publication The Lawyer. Paul Pensom, art director at Creative Review, was shortlisted for Art Director of the Year. The post Marketing Week editor Russell Parsons named New Editor of the Year at BSME awards appeared first on Marketing Week. Source: Marketing
- [Collaboration is key to customer experience](https://sinergios.com/collaboration-is-key-to-customer-experience/) - Joined up customer experiences that are differentiated and relevant are proven drivers of business growth, according to consultancy Brand Learning, but some business practices are getting in the way of delivering those experiences. The consultancy’s Joined Up Customer Experience study, sourced from 1,000 contributors, finds that siloed behaviour and ways of working are the greatest barrier,
- [Making logos work for the web](https://sinergios.com/making-logos-work-for-the-web/) - When you design for the web, no matter the industry, there are expectations that must be met, and realities that must be accounted for. Although this is true for all forms of web design, it is especially true for logo design. This is something we’ve encountered numerous times. Think about the many different conventions of logo
- [Many Faces of Shanghai](https://sinergios.com/many-faces-of-shanghai/) - Many Faces of Shanghai AoiroStudio Nov 16, 2016 A couple of my friends are leaving for a small trip to China, it was hard not to acknowledge my thrill of traveling again. I gave them cool spots to visit even though I’ve never been there but it made me realize that taking pictures and wandering
- [Mark Ritson: Dodgy video metrics prove TV is way ahead](https://sinergios.com/mark-ritson-dodgy-video-metrics-prove-tv-is-way-ahead/) - The tsunami of bullshit that is digital video continues to head inland, threatening to subsume TV advertising and much of the marketing hinterland in 2017. The bullshit comes not as one single giant flood, but in a series of intermittent waves. Each containing slightly more sewage than the last. Each arriving without challenge or counter
- [Christmas ads 2016: Watch them all here](https://sinergios.com/christmas-ads-2016-watch-them-all-here/) - John Lewis John Lewis’s tale of Buster the Boxer and his penchant for bouncing has already clocked up more than 15 million views on YouTube alone. Marks & Spencer While Santa Claus is busy delivering gifts to all the world’s children, his wife Mrs Claus is instead out in her helicopter making special deliveries to
- [Exploring Repeat Grid In Adobe XD](https://sinergios.com/exploring-repeat-grid-in-adobe-xd/) - If you’re a visual designer, you probably spend a majority of your time making small adjustments to multiple visual elements. Maybe your client has decided they need a few more pixels of padding between each of your elements, or perhaps they’ve decided that all of their avatars needed to have rounded corners. Any
- [AIAIAI TMA-2 Modular Headphone Goes Wireless](https://sinergios.com/aiaiai-tma-2-modular-headphone-goes-wireless/) - AIAIAI TMA-2 Modular Headphone Goes Wireless AoiroStudio Nov 16, 2016 Back in summer, we’ve featured a review of one the best headphones out there and it’s the AIAIAI TMA-2 Modular Headphone, you can check out the review right here. From the sound, the minimal look, the material; I thought its best feature was to be
- [Alzheimer’s Research UK shows what the world would be like if Santa ‘forgot’ about Christmas](https://sinergios.com/alzheimers-research-uk-shows-what-the-world-would-be-like-if-santa-forgot-about-christmas/) - Although many brands have moved away from emotional Christmas ads this year, Alzheimer’s Research UK (ARUK) has opted for a poignant campaign for its first Christmas ad, which it believes stands up to the likes of John Lewis, Waitrose and Sainsbury’s. The ad begins with Freya, a young girl, asking her father about the story of
- [Introducing Inspect by Invision](https://sinergios.com/introducing-inspect-by-invision/) - Introducing Inspect by Invision AoiroStudio Nov 15, 2016 We would like to share the another announcement from the great folks over Invision and this time is about their latest very much anticipated tool that makes design-to-development process better for everyone. What do they mean is delivering PSDs or Sketch files to your developers, is now
- [Take part now in Marketing Week’s annual Career and Salary Survey](https://sinergios.com/take-part-now-in-marketing-weeks-annual-career-and-salary-survey/) - Are you paid fairly? Could you earn more in another sector? How much could you earn if you take the next step in your career? At Marketing Week, we have once again launched our annual Career and Salary Survey – the industry’s most comprehensive look at what marketers earn, their career priorities and how well
- [Five ways OOH can be used at differerent stages of the purchase journey](https://sinergios.com/five-ways-ooh-can-be-used-at-differerent-stages-of-the-purchase-journey/) - The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through. Less appreciated is the variety of marketing objectives it can achieve. As brands have shown recently, outdoor has applications at different stages of the purchase funnel and can execute
- [Five marketing objectives OOH advertising can achieve](https://sinergios.com/five-marketing-objectives-ooh-advertising-can-achieve/) - The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through. Less appreciated is the variety of marketing objectives it can achieve. As brands have shown recently, outdoor has applications at different stages of the purchase funnel and can execute
- [Find your edge and diversify: What marketers can learn from gaming](https://sinergios.com/find-your-edge-and-diversify-what-marketers-can-learn-from-gaming/) - Gaming might not seem like the obvious place for marketers to get inspiration, but there is a lot they can learn about diversifying their strategy across multiple platforms and “finding their edge” in a highly competitive marketplace. Speaking at Web Summit last week, Gabriel Leydon, CEO and co-founder of US mobile gaming company Machine Zone said understanding what
- [Google, Adidas and GoPro – The top 10 YouTube ads in October](https://sinergios.com/google-adidas-and-gopro-the-top-10-youtube-ads-in-october/) - 1. Introducing Pixel – Phone by Google Google launched its first smartphone in October and judging by the success of its marketing campaign it will prove popular with buyers. This video showcases why people should buy the device, highlighting its battery life, camera, unlimited storage and the fact it has Google Assistant built in. 2.
- [Creating a design system language](https://sinergios.com/creating-a-design-system-language/) - It seems like the current buzz word in the design industry and everyone wants one. But how exactly can a product benefit from having a living, breathing design language? I’m going to try break down the very basics so you can understand why it’s needed. Creating an underlying language will unite our design philosophies and
- [Aldi and Lidl see slowest growth in five years as Tesco turnaround gathers pace](https://sinergios.com/aldi-and-lidl-see-slowest-growth-in-five-years-as-tesco-turnaround-gathers-pace/) - Aldi and Lidl’s sales grew at their slowest rate for five years over the past three months as Tesco’s sales improve, driven by its cheaper own brand ‘Farm Brands’ range. According to the latest figures from Kantar Worldpanel, Lidl’s sales increased by 6.1% in the 12 weeks ending 6 November, much slower than in recent
- [True Lies Of Optimistic User Interfaces](https://sinergios.com/true-lies-of-optimistic-user-interfaces/) - Three user interfaces (UIs) go to a pub. The first one orders a drink, then several more. A couple of hours later, it asks for the bill and leaves the pub drunk. The second UI orders a drink, pays for it up front, orders another drink, pays for it and so on, and
- [Pret tells alternative Christmas story as it looks to break cycle of homelessness](https://sinergios.com/pret-tells-alternative-christmas-story-as-it-looks-to-break-cycle-of-homelessness/) - Pret A Manger is taking an alternative approach to Christmas marketing as it eschews a big budget TV ad and focus on gifting to instead tell the story of its apprenticeship scheme, which provides training and real jobs for the homeless. The campaign, called ‘Opening doors’, marks the first time the high street food chain
- [ONNO Branding](https://sinergios.com/onno-branding/) - ONNO Branding abduzeedo Nov 15, 2016 For the fans of minimalist design you will love ONNO, a branding and visual identity project from the Ena Baćanović - Ruby and the folks over at O N N O themselves. The design is a glorious black and white logo mixing two circles and the N. I love how balanced the logo
- [Baugasm Poster Series](https://sinergios.com/baugasm-poster-series/) - Baugasm Poster Series AoiroStudio Nov 15, 2016 There is nothing more impressive than challenging yourself to create/make every single day. We are busy people with our lives, hobbies, etc and finding personal time to actually create needs lots of discipline and willingness to achieve. With those 365 days project, you have to commit for create
- [Baugasm Everyday Poster Series](https://sinergios.com/baugasm-everyday-poster-series/) - Baugasm Everyday Poster Series AoiroStudio Nov 15, 2016 There is nothing more impressive than challenging yourself to create/make every single day. We are busy people with our lives, hobbies, etc and finding personal time to actually create needs lots of discipline and willingness to achieve. With those 365 days project, you have to commit for
- [The Perfect Office - Wipebook Pro, AOC AGON Curved Display and Office Ideas](https://sinergios.com/the-perfect-office-wipebook-pro-aoc-agon-curved-display-and-office-ideas/) - The Perfect Office - Wipebook Pro, AOC AGON Curved Display and Office Ideas PauloGabriel Nov 14, 2016 We've seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we'll assemble a perfect office, and we'd like you to help us. What equipment
- [How disruptive brands are redefining marketing](https://sinergios.com/how-disruptive-brands-are-redefining-marketing/) - Disruptive brands need to devise marketing models that are as innovative and creative as their businesses, according to senior executives working in a range of disruptive companies. The marketers, drawn from the 100 Disruptive Brands list compiled by Marketing Week in partnership with Salesforce, offer guidance on how to scale at speed and reach audiences
- [YouTube: Marketers must stay true to reality when portraying diversity](https://sinergios.com/youtube-marketers-must-stay-true-to-reality-when-portraying-diversity/) - Marketers must “switch it up” but not entirely disrupt the reality of what the consumer relates to in order to stay diverse, says Google’s newly appointed global director of diversity Baroness Oona King. Speaking at an event hosted by YouTube last week, King said brands should switch round stereotypes, but not in a manner that
- [MMB in Berlin: a 1844 building gets refurbished](https://sinergios.com/mmb-in-berlin-a-1844-building-gets-refurbished/) - MMB in Berlin: a 1844 building gets refurbished GisMullr Nov 14, 2016 This breathtaking remodel is located in a very popular neighborhood in Berlin. Müllerhaus Metzerstrasse Berlin, a project by asdfg Architekten, is facelift in a house erected in 1844. Due to its historical elements and importance the authorities asked the architects to keep the
- [Richard Robinson: Marketing needs 24/7 capability, and it’s your job to achieve it](https://sinergios.com/richard-robinson-marketing-needs-247-capability-and-its-your-job-to-achieve-it/) - There’s a sea change coming in marketing and it is being driven by the oldest metric of all: time. The ability for customers to shop transcends one of the basic tenets of marketing; namely that the industry works a five-day week, from 9am to 5:30pm with an hour for lunch. Put another way, there are
- [Udacity Branding](https://sinergios.com/udacity-branding/) - Udacity Branding abduzeedo Nov 14, 2016 Udacity redesigned their brand and visual identity, I really like the end result and it's always good to know a bit more behind a major redesign project like this. Bill Kenney shared a bit of that on a Behance post. He talks about the challenges and how they overcame
- [Sainsbury’s gives the gift of time in animated Christmas campaign](https://sinergios.com/sainsburys-gives-the-gift-of-time-in-animated-christmas-campaign/) - Sainsbury’s is highlighting the importance of sharing the gift of time with family and friends in its new Christmas campaign. ‘The Greatest Gift’ campaign launches today (14 November) on social media before airing on TV during during ‘I’m a Celebrity… Get Me Out Of Here!’ at 9.15pm. It sees the supermarket brand take on a
- [Weekly Roundup: GoPro recalls, Spectacles, Instagram latest updates and more](https://sinergios.com/weekly-roundup-gopro-recalls-spectacles-instagram-latest-updates-and-more/) - Weekly Roundup: GoPro recalls, Spectacles, Instagram latest updates and more AoiroStudio Nov 13, 2016 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we'll mostly spend be ready to tackle a new week. Before you do, it's time for the
- [Wallpaper of the Week - Akureyri](https://sinergios.com/wallpaper-of-the-week-akureyri/) - Wallpaper of the Week - Akureyri AoiroStudio Nov 13, 2016 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula. Let us know of your
- [Lidl’s Christmas ad shows its turkeys from farm to plate](https://sinergios.com/lidls-christmas-ad-shows-its-turkeys-from-farm-to-plate/) - Lidl is highlighting the “freedom” its turkeys enjoy, as it uses its Christmas ad to once again talk up the quality of its food. Serving as the first chapter of its Christmas campaign, the headline ad, created by TBWA, features shopper Debbie who previously tweeted her concerns that Lidl turkeys were kept in prisons. However,
- [Comics of the week #365](https://sinergios.com/comics-of-the-week-365/) - Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
- [M&S tells the tale of Mrs Claus as it looks to ‘resonate more’ at Christmas](https://sinergios.com/ms-tells-the-tale-of-mrs-claus-as-it-looks-to-resonate-more-at-christmas/) - Marks & Spencer is looking to rebuild its emotional connection with consumers with a Christmas campaign that aims to reflect the lengths people go to to make Christmas special by telling the story of Mrs Claus. The first TV ad debuts tonight (11 November) on Channel 4 in the first ad break of Gogglebox, as
- [Le Cosmos de Star Wars II](https://sinergios.com/le-cosmos-de-star-wars-ii/) - Le Cosmos de Star Wars II AoiroStudio Nov 11, 2016 We are probably sure that you are excited for the upcoming Rogue One: A Star Wars Story coming out next month. Just like we are as well! You’ll probably be seeing lots of promotional content online, it’s all part of the campaign. We would like
- [Facebook, Deliveroo and Tinder on bots, data and ad blocking](https://sinergios.com/facebook-deliveroo-and-tinder-on-bots-data-and-ad-blocking/) - The bots are rising Messaging apps, chat bots, machine learning and artificial intelligence – these were the key topics on everyone’s lips during three days in Lisbon. Social media giant Facebook used Web Summit as the platform to announce the rollout of ads on its news feed that open directly into Facebook Messenger chats. The idea,
- [BEAST - Digital Art](https://sinergios.com/beast-digital-art/) - BEAST - Digital Art AoiroStudio Nov 11, 2016 Hearing news from Adode MAX where they introduced (coming soon) the Project Felix. A product where you’ll be able to easily create 2D and 3D assets, that sounds like it could be amazing. While it’s coming soon, we rather appreciate what’s been done by artists in Autodesk
- [Boing Channel - Branding](https://sinergios.com/boing-channel-branding/) - Boing Channel - Branding abduzeedo Nov 11, 2016 Boing is a branding and visual identity project created and shared by TAVO. The project is a new rebrand for a TV channel in Spain with the main goal of creating a brand that is identifiable in the diverse countries that it would be displayed. They kept the
- [Lipton on why it is thinking ‘outside TV’](https://sinergios.com/lipton-on-why-it-is-thinking-outside-tv/) - Lipton has ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable living efforts for the first time, with content-focused marketing hosted only online. The short-form content looks to tell the stories behind the brand’s young
- [John Lewis, Aldi and Trump: 5 things that mattered this week](https://sinergios.com/john-lewis-aldi-and-trump-5-things-that-mattered-this-week/) - John Lewis’s Christmas ad aims to make people smile This week, John Lewis returned with one of the most anticipated Christmas ads of the year. The £7m campaign, created by Adam&Eve DDB, features a little girl called Bridget whose trampoline becomes popular among the local wildlife community, including her family dog ‘Buster the Boxer’, who rushes ahead
- [Top 10 resources for designing email newsletters](https://sinergios.com/top-10-resources-for-designing-email-newsletters/) - The world of email marketing is constantly changing. There are dozens of tools out there tailor made to help marketers write emails, designers craft emails, and developers code emails. But with so many tools available, it can be frustrating to find the best ones. That’s why, in this post, I’ve curated the top ten best
- [Web Development Reading List #158: Form Usability, Vue.js, And Unfolding Critical CSS](https://sinergios.com/web-development-reading-list-158-form-usability-vue-js-and-unfolding-critical-css/) - These days, I’ve been pondering what purpose we as developers have in our world. I’m not able to provide you with an answer here, but instead want to encourage you to think about it, too. Do you have an opinion on this? Are we just pleasing other people’s demands? Or are we in
- [Tesco sees perceptions plummet following Tesco Bank cyber attack](https://sinergios.com/tesco-sees-perceptions-plummet-following-tesco-bank-cyber-attack/) - Tesco and Tesco Bank’s brand perceptions have both been negatively impacted following a cyber attack that affected 40,000 of Tesco Bank’s customers. Tesco Bank halted all online transactions for its 140,000 current account customers on Monday after it discovered 40,000 customers had been targeted by the online attack. Moreover, half of the customers had money
- [William Hill slams competitors for ‘white van man’ approach](https://sinergios.com/william-hill-slams-competitors-for-white-van-man-approach/) - William Hill says it is updating its marketing strategy to focus on one idea at a time, rather than “pushing” five or six themes through its ads, as it says that its competitors aren’t getting it right and are focusing too much on the “white van man cliché”. The move comes with the release of
- [Where Are The World’s Best Open Device Labs?](https://sinergios.com/where-are-the-worlds-best-open-device-labs/) - Every developer knows that just because a website looks like and does what it’s meant to on the latest iPhone, doesn’t mean it will work across every mobile device. In this article, we’ll highlight some of the many open device labs out there — fantastic and helpful initiatives by the community that deserves
- [Affinity Photo comes to Windows](https://sinergios.com/affinity-photo-comes-to-windows/) - Friends, Windows enthusiasts, and people generally just stuck with Windows… rejoice! Rejoice, for some real competition to Adobe has finally hit our platform. Affinity Photo is here in Beta form, and it is looking mighty fine. I’ve had a chance to play around with it, and I have to say that I am duly impressed.
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- [Exclusive family master class](https://sinergios.com/family-class/) - Vivamus ullamcorper leo risus, non vehicula odio. In consectetur viverra ante, eget vulputate magna aliquam in. Ut sem arcu, consequat quis lacinia id, ultrices in felis. Suspendisse potenti. Donec venenatis, eros scelerisque volutpat fringilla, mi diam varius ligula, in eleifend lectus est.
- [Fresh rustic ideas for your interior](https://sinergios.com/fresh-rustic-ideas-for-your-interior/) - Vivamus ullamcorper leo risus, non vehicula odio. In consectetur viverra ante, eget vulputate magna id, ultrices in felis. Suspendisse potenti. Donec venenatis, eros scelerisque volutpat fringilla, mi diam varius ligula, in eleifend lectus est fermentum lorem. Duis volutpat sollicitudin ante ac hendrerit.
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- [Corporate identity: core design principles](https://sinergios.com/corporate-identity/) - Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur. Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur?
- [Rustic interior ideas](https://sinergios.com/rustic-interior-ideas/) - Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur. Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur?
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- [Summer 2015 fashion trends](https://sinergios.com/summer-fashion-trends/) - Ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit quia non numquam eius modi tempora incidunt ut labore etat voluptatem.
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- [Agencia de Marketing Digital | Sinergios](https://sinergios.com/) - Somos una agencia de marketing digital con 20 años de experiencia en diseño web, redes sociales y estrategia digital. Atendemos negocios en San Luis Potosí y todo México. Agenda una auditoría gratis.
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