Mobile World Congress (MWC) kicks off on Monday 27 February. Ahead of the show Marketing Week caught up with internet of things agency SharpEnd to talk about why voice-activation will be a key trend at this year’s show.
Testing out Amazon Tap and Echo, founder Cameron Worth gives his predictions for MWC around voice-activated devices, and explains what’s next for NFC-enabled technology and the future of wearables.
The post Digital decoded: The rise of voice activation and why it will be big at Mobile World Congress appeared first on Marketing Week.
Source: Marketing Week
Digital decoded: The rise of voice activation and why it will be big at Mobile World Congress