1. Nike and FKA twigs – Do you believe in more? Nike partnered with music artist FKA twigs for its latest campaign ‘Do you believe in more’. Coming in as YouTube’s top ad for January, the company should expect its stock to fly off the shelves, as athletes and those intent on focusing on the […]
Nike, Adidas and Sainsbury’s: The top 10 YouTube ads in January Leer más »
When designing for UX, it’s the hidden factors that determine whether you solve a problem, or create a new one. I recently read UX Researcher Sam Ladner’s commentary on why Cortana doesn’t work at work. She argues that the virtual assistant would have far less utility in the workspace, despite Microsoft’s intentions. As she explains, it’s a
Context is key for effective UX Design Leer más »
A change is sweeping through retail and it’s not what everyone assumes it is. We may think the internet is changing shopping forever, and it certainly is, but another unspoken dynamic is everywhere – the bifurcation of retail. Every action has a reaction: a nation high from snacking on six-second videos also needs to binge-watch
Tom Goodwin: Make shopping practical or an experience, don’t do both Leer más »
For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and services, but on delivering experiential value. Adopting technology and embracing a digital presence through platforms
The Realities Of UX Design In The Luxury Industry Leer más »
In many ways, 2016 seems like a lifetime ago. Cast your mind back to February 2016 and you will recall a very different place. We had the effortlessly cool and immensely reassuring figure of Barack Obama making most of us feel like the free world was in safe hands. The UK was an established and
Mark Ritson: There’s a new weapon in the targeting armoury Leer más »
The Co-op is launching a new marketing campaign celebrating the ethical way it sources food and encouraging people to sign up to its membership scheme, as well as taking the opportunity to have a dig at its rivals over sustainability. The ad, which explains how Co-op members can now get 5% back on all own-label
Co-op: Brits are tired of brand’s jumping on the ethical bandwagon Leer más »
Robin Terrell has made portfolio management a key aspect of his 26-year career, which includes high profile roles at Amazon UK where he was vice-president and managing director from the late 1990s through to his most recent role as Tesco chief customer officer. Accustomed to balancing portfolio commitments with corporate life since his first directorship in 2008,
Ex-Tesco marketing boss Robin Terrell on what it takes to be non-exec director Leer más »
Product Design: Whym – Seamless Instant Interpretation App abduzeedo Feb 14, 2017 Whym – Seamless Instant Interpretation App is a product design project shared by the Netguru Team on their Behance profile. As the name suggest the idea is simple, you have an app that provided you access to a live interpreter 24 hours a day,
Product Design: Whym – Seamless Instant Interpretation App Leer más »
I’ve been thinking a lot about speech for the last few years. In fact, it’s been a major focus in several of my talks of late, including my well-received Smashing Conference talk “Designing the Conversation.” As such, I’ve been keenly interested in the development of the Web Speech API. If you’re unfamiliar, this
Experimenting With speechSynthesis Leer más »
Pernod Ricard has moved to take media buying, programmatic and data collection in-house, as it believes having direct consumer relationships is “the way forward”. The company’s CEO Alexandre Ricard said during its half-year results meeting this morning (14 February) that it has been making lots of changes to the way it works with agencies. The
Pernod Ricard: ‘You cannot rely on third parties to know your consumers’ Leer más »
