28 febrero, 2017

Is the Mini MBA in Marketing Programme right for you? Sign up to our webinar to find out more

In this entertaining and useful 40 minute webinar on March 7 at midday, Professor Mark Ritson will introduce the Marketing Week Mini-MBA in Marketing. He will explain the logic and syllabus behind the course, look at the course format and share some of the feedback from those who attended the course in 2017. The webinar …

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Hibernation Time Is Over! Inspiring Desktop Wallpapers To Fuel Your Creativity

    Sometimes all we need is a little inspiration kick to get our creative juices flowing. Maybe your secret is to go for a short walk, have a little chat with a colleague, or scroll through your favorite eye candy resources. Whatever it might be that helps you get new ideas, we, too, have …

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Bridging the gap: The stark differences between brand and agency KPIs

Media buying is under scrutiny like never before, fuelled by reports into shady tactics and agency rebates, as well as Facebook measurement errors and The Times investigation into ad fraud. Procter & Gamble’s chief brand officer Marc Pritchard made perhaps the biggest call for change during his speech at the IAB’s Annual Leadership Meeting. He called out …

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