23 febrero, 2017

Procter & Gamble (P&G) is adjusting its sampling strategy after taking a view that was “too myopic” on its return on investment (ROI) and comparing it to other advertising activity, which it admits “was a mistake”. Speaking at the Consumer Analyst Group of New York conference today (23 February), the company’s chief financial officer Jon Moeller

Just Eat and Gumtree have urged online brands not to rush to TV advertising until they’re ready, as it could lead to consumer frustration and set the brand back. Speaking at a Thinkbox event today (23 February), Just Eat’s UK marketing director Ben Carter spoke about how TV “transformed the business” after establishing itself as

40% of online ads found to be ‘overweight’ A new report by US firm Ad Lightning claims more than 40% of online ads are larger than industry standards. And the study claims that because advertisers are creating online ads that are too big, websites are slower than ever. The rise of ‘fat ads’ could also

Thanks largely due to the fact that more information is at our fingertips now than at any point in human history, we’ve entered into an age where both of the following statements are true: People are consuming more content online than ever before; Fewer and fewer people are actually willing to spend time reading that content.

Unilever is planning a “comprehensive review” of its business as it looks to prove to shareholders they are getting the best deal following the aborted takeover attempt by Kraft Heinz. Unilever says the review will aim to “accelerate delivery of value for the benefit of shareholders”. It should be completed within three months. “The events

The Fairtrade Foundation is shifting its marketing strategy as it looks to engage with consumers emotionally by communicating the “human element” of its work. The Foundation is launching a new creative platform, ‘Don’t feed exploitation’ in preparation for its annual Fairtrade Fortnight, which this year runs from 27 February to 12 March. Created by new