21 febrero, 2017

Honda says ‘too many unknowns’ are halting the progress of driverless cars

Honda is hoping a move to replicate the dealership experience through interactive online video ads will resonate with new drivers. Its new ‘Real View Test Drive’ content suite allows viewers to watch four separate online ads for Honda’s Jazz, Civic, HR-V and CR-V models, with each having a storyline tailored around the specific model’s primary …

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Interior Design: Volvo Get Away Lodge in Sweden

Interior Design: Volvo Get Away Lodge in Sweden AoiroStudio Feb 21, 2017 We would like to share this Interior Design of a stunning lodge called the Get Away Lodge located just outside of village of Åre in Jämtland County, Northern Sweden. It’s a collaboration between renowned car brand Volvo  and an online hotel curator Tablet Hotels . …

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Why YouTube’s decision to ditch 30 second unskippable ads makes it ‘more powerful’ for brands

YouTube’s move to no longer support 30-second ads that users can’t skip, highlights how the channel is moving away from its focus on attracting TV budgets, to up competition with Facebook and other online video sites. READ MORE: YouTube now wants to work with TV In a statement Google says it is committed to providing …

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‘Marketers need to work harder’ insists Thinkbox CEO as brands drop diversity ads

Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not to run the campaigns pitched at promoting diversity. The competition, announced in April last year, offered the winning brand £1m of commercial airtime throughout the Rio Paralympics. Every pitch had …

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Asda points to ‘encouraging signs’ as its sales decline slows

Asda saw sales [at stores open for over a year] fall by 2.9% in the three months to 31 December, with the latest decline marking Asda’s 10th straight quarter of falling sales. However, despite the latest fall, it says it is “encouraged” by the numbers. The numbers mark an improvement on the third quarter, in …

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Opera completely redesigns its desktop browser

Opera has recently unveiled a brand-new refresh of its user interface in the developer stream. Really part of a bigger project named Reborn—appropriately so—this new build offers a totally new look and some new features that are sure to pique the interest of many designers. According to the blog entry on Opera’s official website, the …

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How to pick the sporting brand ambassadors of the future

Gabriel Jesus has seen his brand value soar since joining Manchester City in January Only a few English football fans were talking about Gabriel Jesus one month ago. The 19-year-old striker, who joined Manchester City in January from Brazilian club Palmeiras, was highly rated and came with a £27m fee, but he was seen as …

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