15 febrero, 2017

Ella’s Kitchen founder Paul Lindley on why ethical brands will endure

In the current political climate, there is an urgent need for businesses to carefully define and execute their brand values. The vocal reactions of various brands to the presidency of Donald Trump in the US, and campaigns such as Stop Funding Hate in the UK, suggest that values and ethics can help businesses to navigate …

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Viacom on why we’re entering the ‘golden age’ of advertising

Over recent years the phrase ‘golden age’ has been thrown around routinely to describe TV, which, largely due to the success of critically acclaimed shows such as Breaking Bad and True Detective, is now seen as a creative medium that’s every bit as ripe as cinema. And following its success, advertising is now experiencing a …

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Digital Art and Advertising: Internet.org by Facebook

Digital Art and Advertising: Internet.org by Facebook abduzeedo Feb 15, 2017 Internet.org by Facebook is a art direction and digital art project shared by our favorite studio, ARS Thanea. We posted about them and featured their work so many times, actually every time they post something new because their work is quite inspiring. This time …

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Nike, Adidas and Sainsbury’s: The top 10 YouTube ads in January

1. Nike and FKA twigs – Do you believe in more? Nike partnered with music artist FKA twigs for its latest campaign ‘Do you believe in more’. Coming in as YouTube’s top ad for January, the company should expect its stock to fly off the shelves, as athletes and those intent on focusing on the …

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Context is key for effective UX Design

When designing for UX, it’s the hidden factors that determine whether you solve a problem, or create a new one. I recently read UX Researcher Sam Ladner’s commentary on why Cortana doesn’t work at work. She argues that the virtual assistant would have far less utility in the workspace, despite Microsoft’s intentions. As she explains, it’s a …

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Tom Goodwin: Make shopping practical or an experience, don’t do both

A change is sweeping through retail and it’s not what everyone assumes it is. We may think the internet is changing shopping forever, and it certainly is, but another unspoken dynamic is everywhere – the bifurcation of retail. Every action has a reaction: a nation high from snacking on six-second videos also needs to binge-watch …

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The Realities Of UX Design In The Luxury Industry

    For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and services, but on delivering experiential value. Adopting technology and embracing a digital presence through platforms …

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