23 enero, 2017

McDonald’s is shifting its focus towards technology-led initiatives in a bid to prioritise the consumer experience and meet their demands for increased convenience and simplicity. Speaking on an investor call today (23 January), CEO Steve Easterbrook said the fast food brand has been trialling food delivery in the US. Business Insider reported in December last […]

University of Reading students with Radio One DJ Huw Stephens as part of their Reading Festival collaboration with NME Engaging millennials is all just part of the job description for marketers in the university sector. While brands scratch their heads devising plans that will resonate with 16- to 24-year-olds, higher education marketers need to find

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘misleading’ marketing appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘misleading’ marketing

In Monty Python’s ‘Life of Brian’ film, a rag-tag bunch of pseudo-revolutionaries called The People’s Front of Judea asked the question: “What have the Romans ever done for us?” Apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh water system and public health, it turns out they gave us one

Trends come and go in waves. The latest wave when it comes to web design is totally 1980s. From bright color to flat design and plenty of gnarly geometry, lots of designs feature these looks. For many designers, the 80s are a flashback to their youth, and this trend has everyone totally amped. Here’s why 80s style is

Great marketing communication is jargon-free so the customer message makes it through loud and clear. So why do so many marketers believe using marketing jargon inside their company is okay? It’s not. It’s a career killer. “Can you hear me now?” asks the guy in Verizon Wireless’s iconic TV ads. He always gets a thumbs up from his colleagues

Following a year of astonishing, unprecedented news headlines, it is interesting to witness the philosophical calm of John Hardie. As CEO of ITN, the production company behind ITV News, Channel 4 News and 5 News, Hardie is an important steward of an increasingly embattled news industry. Rather than battening down the hatches, though, ITN is