11 enero, 2017

Ad industry rejects ‘joyless’ complaints on Coca-Cola’s Christmas campaign

Advertising body ISBA has criticised claims by health professionals that Coca-Cola’s Christmas truck tour should be banned for promoting unhealthy living to children. As part of its 2016 Christmas campaign, the fizzy drinks brand sent its infamous red truck across 44 locations in the UK to hand out free bottles of Coca-Cola. In an open

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Tesco uses Unilever connections to appoint new marketing chief

Tesco’s CEO Dave Lewis won’t have to continue as acting marketing chief for much longer with Unilever’s VP of food in North America Alessandra Bellini set to join as its new chief customer officer on 1 March. Bellini, who has been at Unilever for 20 years in a series of international roles, will be Tesco’s

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Instagram credits competitors for Stories feature as it introduces ads

Instagram is introducing advertising to its ‘Stories’ function for the first time as it looks to monetise an increasingly popular aspect of its site. Stories are videos users can upload to the site that appear at the top of a user’s feed. Brands are currently able to use the feature but cannot pay to appear,

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New online ad laws ‘put future of the web in danger’

Online advertisers face stricter rules on how they track people across the web and target advertising as the EU looks to reinforce online privacy. The EU’s ePrivacy proposals would require all web browsers to ask users if they want to opt-in to tracking. Currently browsers are automatically set to allow tracking with users having to

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Sainsbury’s boosted by Argos and online over Christmas

Sainsbury’s saw like-for-like sales edge up 0.1% for the 15 weeks to 7 January as its Argos business provided the lion’s share of Christmas cheer. Although Sainsbury’s sales are a far cry from the 2.9% rise reported by Morrisons yesterday (11 January), they are ahead of  industry forecasts with analysts expecting Sainsbury’s to report a fall of

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