23 diciembre, 2016

I coined a term today: Loathsome Design. It means something along the lines of “design decisions that make me want to die.” In other words, it’s the opposite of the recently popular “designing for delight” concept. Loathsome design captures the essence of frustration. Often, this comes about as a result of neglect—in an attempt to achieve one

Heineken says its ‘Heineken Experience’ attraction in Amsterdam has allowed it to produce life-long brand ambassadors, leading to a visitor repeat rate of 70%. The Heineken Experience welcomed its one millionth visitor yesterday (22 December), and has now become the fourth most visited attraction in Amsterdam after the Rijksmuseum, Van Gogh museum and the Anne

With 56% of the final vote Virgin Holidays’ live TV ad has beaten off tough competition from Adidas and Channel 4 to take home the prize of ‘campaign of the year’, as voted for by Marketing Week readers. The holiday company knocked out 15 other campaigns in three rounds of voting to claim the top