15 diciembre, 2016

Deezer plans more brand tie-ups, dismissing exclusive deals with musicians as ‘irritating’

Deezer is shifting its marketing strategy to focus on tie-ups with big consumer brands as it looks to target the more than 7 billion people who don’t yet pay for a music streaming service. Earlier this week it unveiled a partnership with Manchester United and it has announced a similar deal with Barcelona FC. The

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Cancer Research UK on shifting to a masterbrand approach

Cancer Research UK says its new communications approach has been “hugely successful” but admits more needs to be done to make the brand more “distinctive”. In 2015, the cancer charity linked up its direct response and brand marketing to encourage consumers to act on its ads, as well as create a brand impact. “If we

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