Havana Club is on a mission to capture a bigger slice of the premium rum sector by changing public perceptions around the spirit. Speaking to Marketing Week, the brand’s communications director François Renié says even though the market is diverse and includes premium options, rum is still very much seen as “fun” and not premium. […]
Havana Club looks to transform image of ‘cheap’ rum to premium Leer más »
Amazon Go aims to eradicate queues Amazon is hoping for a retail future where cashiers do not exist, after it launched a new concept store in the US this week. The 1,800 sq ft Amazon Go store lets shoppers just grab the items they want and then leave the store without paying, with an order
Amazon Go, Coca-Cola and Lidl: 5 things that mattered this week Leer más »
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on brand loyalty appeared first on Marketing Week. Source: Marketing Week Marketoonist on brand loyalty
Marketoonist on brand loyalty Leer más »
Three is on the lookout for a new CMO, having promoted Tom Malleschitz to the newly created role of chief digital officer. The responsibility for marketing operations will be co-managed in the interim by Lianne Norry, Three’s director of brand & comms, and Marsha Lenihan, director of strategy and insights. Having joined Three UK just
Three promotes its CMO to new chief digital officer role Leer más »
The British Polling Council described the Remain campaign as “a clear failure” in appealing to newly registered voters at an event yesterday (9 December), which analysed the role of pollsters in Brexit. The body revealed 54% of those who did not vote in the 2015 General Election, chose to vote in the EU referendum. In
Brexit: Leave campaign won because it ‘prioritised’ new voters Leer más »
We shouldn’t let ourselves get distracted by people who work on different projects than we do. If a developer advocate works on a web-based QR code application, for example, their way of tackling things most certainly won’t fit your project. If someone builds a real-time dashboard, their concept won’t relate to the company
Female marketing and sales directors are paid almost a fifth less than their male counterparts, new data by the Office for National Statistics (ONS) has shown. While men on average earn £36.45 per hour, or around £75,744 per year, women make £30.20 per hour (£54,667 per year). And, compared to men, only a quarter (26%)
Female marketing directors earn 17% less than male peers Leer más »
Christmas is just around the corner. And, well, what better way to celebrate than with some free goodies? We sifted through the web (and our archives) to find holiday-themed icon sets for you that’ll give your creative projects some holiday flair. Perfect for Christmas cards, gift tags, last-minute wrapping paper, or whatever else
Christmas Goodies: Free Winter- And Holiday-Inspired Icon Sets Leer más »
There might not be a shortage of data, but marketers are still struggling to “deal intelligently” with all the information at their disposal. A new study from IBM carried out by Econsultancy found that just 3% of marketers would label their ability to act on insights derived from customer data as ‘excellent’, with more than
Marketers failing to ‘deal intelligently’ with data Leer más »
