2 diciembre, 2016

Ryanair launches holidays with promise to keep being ‘bastards on cost’

Ryanair is launching a holiday service that it says will make it it “the Amazon of the travel industry”, providing its 119 million customers with flights, accommodation and transfer packages. However, the airline says the move will not affect its no-frills brand positioning, with CMO Kenny Jacobs promising it will still be a “bastard on …

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Carlsberg, Diageo, 2016 in review: 5 things that mattered this week

2016 in review December has arrived, which only means one thing at Marketing Week HQ – it’s time to take a look back at the craziness that’s called 2016. To make things as easy as possible, we have firstly trawled through this year’s best campaigns – divided up into two helpful parts to peruse at …

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How brands are responding to the divisive politics of 2016

Right-wing website Breitbart has called on its readers to boycott Kellogg’s after the cereal brand pulled its advertising from the site What does your brand really stand for? It’s the soul-searching question that companies around the world are starting to ask themselves as the global political climate becomes ever more fraught and divided. Donald Trump’s …

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Web Development Reading List #161: Restyling Form Elements, HTTP/2 HPACK, And The Empathy Vacuum

    Are you afraid of refactoring code? I love refactoring code. It’s nice to see a code base growing, but this also means that new quirks and suboptimal changes are introduced along the way. At some point, you might realize that there could be a huge opportunity in rewriting the code — to eliminate …

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British Gas tries to convince people to gift smart metres this Christmas

British Gas has teamed up with sister brand Hive for the first time to launch a joint Christmas campaign in a bid to establish itself as the “first port of call” for the connected home. The ‘You’re Never Far from Home’ campaign, devised by creative agency CHI&Partners, launches across Facebook, YouTube and cinema from today …

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Poundland shouts about quality and price as it looks to ‘win’ post Brexit

Poundland is airing its first ever national TV campaign, which shows surprised members of the public learning that Christmas items such as mince pies are actually from the discounter’s festive range. Running for the next three weeks, the ad, although clearly lower budget, has some similarities with the Lidl Surprises campaign in being a bid …

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