1 diciembre, 2016

Iceland is launching its headline Christmas ad, replacing brand advocate and Mysterious Girl singer Peter Andre with a chirpy, Geordie-accented Santa Claus. The 60-second spot, which retains Iceland’s ‘the Power of Frozen’ slogan and was created by independent agency Karmarama, features married couple Nick and Sarah Claus being greeted with a surprise Iceland Christmas food …

Iceland slams ‘Christmas in November’ as it unveils a Geordie Santa Leer más »

Around 6% of annual revenue is being lost through poor quality data, according to new research by Royal Mail. Given the positive impact well-maintained contact data can have on campaign performance, it’s perhaps surprising that around 70% of the 300 companies surveyed admit to having incomplete or out-of-date customer data. And the problem is getting worse given this …

Poor data is costing brands 6% of annual revenue Leer más »

Ford is increasing its investment in electric and autonomous vehicles and plans to test and launch a city shuttle service in Europe, as it looks to offset disruption in the transport sector by tech giants. Autonomous vehicles will have contributed a total of £14.5 trillion to Europe’s GDP by 2015, according to a report commissioned …

Ford looks to ‘disrupt itself’ with focus on driverless cars and shuttle services Leer más »

London Underground is a unique environment. Despite being the oldest underground railway system in the world, London’s historic transport infrastructure remains both iconic and innovative to this day. With nearly five million passenger journeys made daily on this bustling network, consumers interactions with advertising in this setting must also be viewed in a different way …

Why the Tube is an ad platform unlike any other Leer más »

Media agencies Media agencies have been scrutinised like never before this year since the Association of National Advertisers (ANA) revealed highly controversial practices taking place within the US ad industry. A report by the ANA found evidence of a “fundamental disconnect” between advertisers and agencies, highlighting a far greater need for transparency as the prevalence of …

2016 year in review: It’s been a bad year for… Leer más »