Lloyds Banking Group says that despite its progress on implementing diversity in its marketing it still has “a long way to go” in order to be more representative of its customers. Speaking at the Marketing Academy partners bootcamp event today (30 November), the company’s head of culture and capability Antonia Bennett said that its marketing …
Lloyds Banking Group on how it got diversity wrong Leer más »
Virgin Media is revamping its TV offering with a range of new features and products, as it aims to simplify the entertainment experience and “bring people closer to the TV they love”. At a press launch today (30 November), Virgin Media showcased its V6 TV box, which it says is half the size but 10 …
2016 has not been easy for the travel industry what with the UK’s decision to leave the EU, a spate of terrorist attacks and the surprise results of the US election. Yet this has not deterred travel brand Expedia, whose senior director of marketing, Andrew Cocker, says despite events over the last 12 months there …
Expedia: If it can’t be bought programmatically we tend not to do it Leer más »
Despite the latest Star Wars film, Star Wars: A Force Awakens, only being released last December, Disney’s UK CMO Anna Hill isn’t afraid the launch of yet another film will create fatigue. Rouge One: A Star Wars Story will be released on 14 December. It takes place before the original films but has been labelled …
Disney insists there won’t be Star Wars fatigue as it ramps up marketing for Rogue One Leer más »
Bread crumbs…they bring up associations with the fairy tale of Hansel and Gretel, where Hansel leaves bread crumbs to help him find his way home again. Although the association with bread crumbs is perhaps still stronger in the realm of Grimm stories, that’s gradually changing as breadcrumbs in navigation help web designers create a better …
Frontage Condensed is a layered type system inspired by eye-catching and colorful facade signage. Its main aspect is — like many typographic installations on storefronts — three dimensional. The narrow, generously spaced letterforms lend the typeface a bold and eminent voice. Frontage Condensed was designed by Juri Zaech and now you can download the outline style for …
Consulting giant Accenture’s acquisition of creative agency Karmarama will open up new opportunities for brands looking for a one-stop shop for all their marketing needs. The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, …
What Accenture and Karmarama’s deal means for marketers Leer más »
New month, new wallpapers! To get you in the right mood for December, designers and artists from across the globe got their ideas bubbling and created unique and inspiring Christmas wallpaper calendars to deck your desktop. This monthly wallpapers mission has been going on for eight years now, and we are very thankful …
Almost five years ago, I had the honor of writing a post on Smashing Magazine about my Photoshop panel GuideGuide. Since then it has seen wild success as the most installed third-party Photoshop extension, an achievement I’m quite proud. In that time, I’ve added some powerful features and, most recently, expanded it to …
Enhancing Grid Design With GuideGuide, A Plugin For Photoshop And Illustrator Leer más »
Pret A Manger: Little Veggie Shop A lot of brands claim to listen to their customers but very few integrate these learnings in any concrete way. Pret A Manger, however, was keen to buck this trend. Following the results of an online poll asking the public whether it would back vegan stores, Pret turned one of …
2016 year in review: The best campaigns (part II) Leer más »
