25 noviembre, 2016

Growing up digital: How to protect kids online

Children face many online dangers – including pornography, sexual grooming and trolls – and the threat is growing thanks to their evolving digital behaviour. They are spending more time online, tablet and smartphone ownership is on the rise, and kids’ digital capabilities are outpacing those of parents and carers, who often feel ill-equipped to advise. …

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Digital transformation is about more than new technology

Marketers at Argos, Microsoft and Citi Bank have urged brands to acknowledge that people now work for purpose, not just money, which they will need to recognise if they want to undergo a successful digital transformation. Speaking at The Global Academy of Digital Marketing’s Digital Transformation event yesterday (24 November), Roman Rock, product owner at Argos said having been part of …

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Deal: 52% off Professional, Product Screenshots App, Smartmockups

Need a product screenshot fast? Now you can whip one up faster than it takes Photoshop to warm-up, with the awesome Smartmockup App. Available for MacOS, Windows, and Linux, this simple tool enables you to preview your artwork in 300+ mockups and then export. So we’re delighted that our sister-site MightyDeals.com has arranged an amazing …

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Matching corporate marketers to startup businesses

Union Hand-Roasted Coffee hired former Coca-Cola senior brand manager Kerttu Inkeroinen as marketing director. Recruitment is one of the biggest headaches facing small businesses. Emerging brands depend on finding the right marketing talent to propel them forward, but often this is a tricky task for firms with limited resources. Bringing in marketers that have experience …

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P&G, John Lewis & Lidl: 5 things that mattered this week

Lidl lets customers vote on Christmas prices Lidl unveiled an ‘industry first’ social media initiative that allows customers to crowdsource the prices of select Christmas products. The Twitter-based strategy means the more customers tweet about a featured Lidl product, the lower its final price will be. The Lidl ‘Social Price Drop’ (a concept created by …

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Industry looks to ban sexual portrayal of under-18s in ads

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are launching a consultation in a bid to ban the sexual portrayal of under-18s in advertising. The social responsibility rules already allow the ASA to uphold complaints about such sexual portrayal but they do not automatically prohibit it. “Without a specific …

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Web Development Reading List #160: Real Stories About HTTP/2, Cascading Style Sheets, And Code Of Shame

    We have great new technology available to enhance our websites. But while theoretical articles explain well what the technologies do, we often struggle to find real use cases or details on how things worked out in actual projects. This week I stumbled across a couple of great posts that share exactly these precious …

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