Lush Taking a stand against global government-backed internet shutdowns, the cosmetics retailer will launch its #KeepItOn campaign this Black Friday. A collaboration with digital rights organisation Keep It On, the campaign will run on Lush.com and in 40 countries across the world where Lush staff will talk up the political strategy. There will also be…
San Miguel is looking to profit from British consumers’ growing interest in global beers as sales volumes edge towards the category’s “elite” brands. The Spanish beer’s senior brand manager Dharmesh Rana tells Marketing Week the increased sales have placed the brand at a “critical point”. “In the next couple of weeks we will join an…
Lucozade’s ‘Made to Move’ campaign was supported by a series live streamed via Facebook. Social media is overtaking television, promotions and email campaigns as the medium of choice for product launch marketing. Seventy-four per cent of brand marketers prioritise social media, ahead of sales promotions (55%), email (53%), press (39%), PR coverage (39%) and television advertising…
The resurgence of hand lettering, calligraphy, signage, penmanship, or really anything that is graphic and handmade is increasingly difficult to ignore. Along with letters drawn in any of the categories just mentioned, drawing, sketching, sketchnoting, and any hybrid style (combinations of the above) have also been gaining attention among designers, illustrators, and other…
‘The analytical marketer: How to transform your marketing organisation’ Adele Sweetwood, Harvard Business Review Press Aimed at marketing directors and CMOs, this book looks at how marketers can nurture an analytical culture by realigning their siloed departmental structure to foster closer relationships between marketers and their colleagues in sales, finance and IT. Sweetwood advises marketers…
Soft drink brands have not had the easiest of years. In March, then Chancellor George Osborne announced plans to introduce a sugar tax, which will put a levy on all sugary drinks by the end of 2018. Mintel figures also show that 32% of soft drink consumers say sugar concerns have prompted them to limit their…
Happy Thanksgiving to all our American readers! Animation is nothing new in digital interfaces. They have had an interesting history of rising, falling and now rising again in popularity. Subtle animations add personality and empathy into an otherwise dull interface. They make experiences fun, delightful and memorable. Animation in web design has been around for…
Planet Unknown – Short Film AoiroStudio Nov 24, 2016 First of all, we would like to wish Happy Thanksgiving to everyone that does celebrate today and will do for the next few days. Through all the eating sessions and resting between, we would like to share this stunning short film on Abduzeedo. The movie is…
This has been a tough month to be a woman. The election of Donald Trump, while not completely unexpected, has nevertheless been destabilising. Here is a man whose contempt for women is so blindingly obvious, a man under whose presidency women’s rights in America will be diminished, actually winning the votes of women. It is…