Marks & Spencer is looking to rebuild its emotional connection with consumers with a Christmas campaign that aims to reflect the lengths people go to to make Christmas special by telling the story of Mrs Claus. The first TV ad debuts tonight (11 November) on Channel 4 in the first ad break of Gogglebox, as…
Le Cosmos de Star Wars II AoiroStudio Nov 11, 2016 We are probably sure that you are excited for the upcoming Rogue One: A Star Wars Story coming out next month. Just like we are as well! You’ll probably be seeing lots of promotional content online, it’s all part of the campaign. We would like…
The bots are rising Messaging apps, chat bots, machine learning and artificial intelligence – these were the key topics on everyone’s lips during three days in Lisbon. Social media giant Facebook used Web Summit as the platform to announce the rollout of ads on its news feed that open directly into Facebook Messenger chats. The idea,…
BEAST – Digital Art AoiroStudio Nov 11, 2016 Hearing news from Adode MAX where they introduced (coming soon) the Project Felix. A product where you’ll be able to easily create 2D and 3D assets, that sounds like it could be amazing. While it’s coming soon, we rather appreciate what’s been done by artists in Autodesk…
Boing Channel – Branding abduzeedo Nov 11, 2016 Boing is a branding and visual identity project created and shared by TAVO. The project is a new rebrand for a TV channel in Spain with the main goal of creating a brand that is identifiable in the diverse countries that it would be displayed. They kept the…
Lipton has ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable living efforts for the first time, with content-focused marketing hosted only online. The short-form content looks to tell the stories behind the brand’s young…
John Lewis’s Christmas ad aims to make people smile This week, John Lewis returned with one of the most anticipated Christmas ads of the year. The £7m campaign, created by Adam&Eve DDB, features a little girl called Bridget whose trampoline becomes popular among the local wildlife community, including her family dog ‘Buster the Boxer’, who rushes ahead…
The world of email marketing is constantly changing. There are dozens of tools out there tailor made to help marketers write emails, designers craft emails, and developers code emails. But with so many tools available, it can be frustrating to find the best ones. That’s why, in this post, I’ve curated the top ten best…
These days, I’ve been pondering what purpose we as developers have in our world. I’m not able to provide you with an answer here, but instead want to encourage you to think about it, too. Do you have an opinion on this? Are we just pleasing other people’s demands? Or are we in…
Tesco and Tesco Bank’s brand perceptions have both been negatively impacted following a cyber attack that affected 40,000 of Tesco Bank’s customers. Tesco Bank halted all online transactions for its 140,000 current account customers on Monday after it discovered 40,000 customers had been targeted by the online attack. Moreover, half of the customers had money…